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2019 MEDIA KIT
AUDIENCE
CHANNELS
ENGAGEMENT
CUSTOM CONTENT
E-MAIL
SOCIAL MEDIA
DISPLAY ADVERTISING
EDITORIAL CALENDAR
AD SPECS
RATES
CONTACT
Advertising, Sponsorships, Editorial Inquiries
and Partnerships
Shannon Standefer Nicolle Monico
Sales Director Senior Digital Editor
sstandefer@pocketoutdoormedia.com nmonico@pocketoutdoormedia.com
(303) 245-2111
AUDIENCE
Competitor Running is America’s leading media
brand for performance-minded runners. For over
30 years, Competitor Running has offered runners
solutions that improve their running from injury
treatment and prevention to dynamic training
plans and workouts to expert gear reviews and
nutrition advice.
DEMOGRAPHICS AND SPENDING
The Competitor Running reader is an active
consumer and committed runner.
55% $155,
Earns over
465
Spends
$2,200
54% 46% 25-44 (mean HHI)
on running
each year
years old
male FEmale
Exercises up to 9 hours a week
ENGAGEMENT
7 out of 8 have taken action as a result of seeing
a product or service advertised or featured
PARTICIPATION
The typical reader has been loyal for 4.1 years
99% run regularly 29% have read for the past 5-9 years
4.6 days/week
61% do not subscribe to Runner’s World
23.2 miles/week
239 days/yeaR 94% regularly visit Competitor.com
1,206 miles/year 46% visit at least once a week
97% participate 79% regularly give advice on running
in races each year products, events, or issues in the sport
ENGAGEMENT
With over 30 years experience in speaking to the core running audience,
we are the expert in reaching and influencing runners and running
enthusiasts. Competitor Running offers comprehensive, omnichannel
access to the most loyal, engaged, and active consumers in running.
Bring us your goals and we will guide you to the most effective
promotional products, timing, and duration to achieve them.
WEBSITE
Bring your brand to life through stories and engaging images.
88%
act on ads they see on
Competitor Running’s website.
77% have visited a product or service website
that they saw advertised.
E-MAIL
Specific Promotions
436K
List Acquisition ACTIVE MEMBERS
Trackable Campaigns Competitive open
Conversions rates and click rates
One-Time Offers
SOCIAL
899K
High Engagement
Awareness Campaigns FOLLOWERS
Follower Campaigns Competitive engagement
Athlete Activations and click rates
DISPLAY ADS
Contextual targeting to a highly engaged enthusiast audience.
Trackable Campaigns
Targetable Landing Page Views
Conversion Tracking
Flexible Budgeting
3 ads per pageview
ads load on scroll
75% display ad
viewability
CUSTOM
THE
CUSTOM
CONTENT
CASCADE
Competitor Running offers
unmatched reader service and a
highly engaged audience on the
web, e-mail newsletters, social
media, and streaming video.
› Feature stories and long-form
Set your goals and our content team Capabilities:
› Experiential storytelling
will prepare world-class content in
› Product placement and integration
any medium for native advertising,
collaborative content, branded
› Custom video
content, editorial-inspired stories, › World-class photography
and sponsored posts. › Personalities behind the brand
We will recommend the most
effective products to meet your AUDIENCE AND ENGAGEMENT
goals and suggest a cascade—the
751K 88% 77% 2’25”
best timing and duration for
each phase of your campaign in
social, online, video, and print.
Pageviews act on ads have visited
a product or
Average Time on
Top Content
(Sep 2018) they see on website that they (Sep 2018)
website website saw advertised
e-mail 436K members
SOCIAL 899K followers
E-MAIL
Newsletter
and
Custom
Sends
Capabilities:
Send your own custom
artwork to the most committed
The weekly Competitor Running athletes in running.
e-mail newsletters cover breaking
› Special offers
news, race results, gear and tech
› Flash sales
reviews, and hot topics that we › Event or series registrations
are following. › Lead generation
› Sweepstakes
436K 36% 1’32”
› Custom content
active list growth Average Time on
members in open rate
(Sep 2018)
Content after Click
BEST OF COMPETITOR: 335K
E-mail
Segments TRAINING: 75K
active SHOES & GEAR: 76K
members SPECIAL OFFERS FROM OUR PARTNERS: 209K
NUTRITION & DIET: 74K
VIDEO
First launched in 2009, Competitor Running
600+ streaming videos include 30-second to
2-minute athlete interviews; exercises and
workouts; race course previews; training series
on weight loss, yoga, and injury prevention;
race coverage; and gear reviews.
› Episode branding
Capabilities:
› Topic takeovers
› Athlete activation
› Exclusives
› Custom content
NEW PLATFORM COMING SOON
vimeo.com/competitorrunning
SOCIAL
MEDIA
Capabilities:
Custom social media
promotions including:
› Amplified editorial
› Athlete takeovers
Competitor Running has › Awareness campaigns
built one of the largest › Stories and live video
social media followings in › Follower campaigns
running with multi-platform › Sweepstakes
audiences totaling nearly › Giveaways
900K followers. › Lead generation
› Custom content
782,665 followers
44” on content after click
23,300 followers
29” (posts) to 1’05” (stories)
on content after click
93,198 followers
40” on content after click
DISPLAY
ADS
Competitor Running allows contextual
targeting of banner and display
advertising to the most active consumers
in the running enthusiast market.
ENGAGEMENT
94% The typical reader
has been loyal
regularly visit
our website for 4.1 years
79%
of readers
regularly
46%
visit at least
29%
have read for the
give advice on
products,
events,
once a week past 5-9 years or issues
in the sport
With zero programmatic
ad calls, Competitor
Running displays between
3 and 3.5 ads per pageview
7 out of 8 at 75% viewability.
readers Right rail ads follow the
have taken user down the page.
action In-content ads load on scroll.
as a result
of seeing
a product
or service
advertised
or featured
2019 CALENDAR
JANUARY MAY SEPTEMBER
Nutrition Female Trailblazers Fall Shoe Review/
›W
inter Reading: › Mother’s Day Gift Guide Buyer’s Guide
Book Reviews › Best Summer Running Apparel ›B
est Cold Weather
ON-GOING COLUMNS ON-GOING COLUMNS
Running Apparel
The Rundown The Rundown ON-GOING COLUMNS
Behind the Shoe Behind the Shoe The Rundown
Elite Interview: Road Elite Interview: Mother runner Behind the Shoe
Track Talk Track Talk Elite Interview: Road
Coach’s Corner Coach’s Corner Track Talk
Coach’s Corner
FEBRUARY JUNE OCTOBER
Charities Fall Marathon Training Plans Holiday Gift Guide
› Male Trailblazers › Father’s Day Gift Guide › Chicago Marathon coverage
ON-GOING COLUMNS
› USATF Outdoor Championships ON-GOING COLUMNS
The Rundown › Global Running Day The Rundown
Behind the Shoe ON-GOING COLUMNS Behind the Shoe
Elite Interview: Trail The Rundown Elite Interviews: Chicago Marathon
Track Talk Behind the Shoe Track Talk
Coach’s Corner Elite Interview: Dad runner Coach’s Corner
Track Talk
Coach’s Corner
MARCH JULY NOVEMBER
Injury Prevention Trail Running NYC Marathon
›S
pring Shoe Review/ › Travel Focus › TRE: Gear Focus
Buyer’s Guide ON-GOING COLUMNS
› Holiday Gift Guide
ON-GOING COLUMNS The Rundown ON-GOING COLUMNS
The Rundown Behind the Shoe The Rundown
Behind the Shoe Elite Interview: Ultra Behind the Shoe
Elite Interview: Track Track Talk Elite Interviews: NYC Marathon
Track Talk Coach’s Corner Track Talk
Coach’s Corner Coach’s Corner
APRIL AUGUST DECEMBER
Boston Marathon Strategies for Iconic Races Competitor’s Best of 2019
ON-GOING COLUMNS ON-GOING COLUMNS ON-GOING COLUMNS
The Rundown The Rundown The Rundown
Behind the Shoe Behind the Shoe Behind the Shoe
Elite Interview(s): Boston Marathon Elite Interview: Track Elite Interview: Trail
Track Talk Track Talk Track Talk
Coach’s Corner Coach’s Corner Coach’s Corner
THE RUNDOWN: This column fea- TRACK TALK: Here we’ll discuss all
TOPICS tures long-form reviews of a shoe
worn for 100+ miles and discusses the
pros and cons of the shoe.
things track including current events,
notable wins/record-breaking wins
and our thoughts on the next genera-
tion of elites via one-on-one inter-
MONTHLY FOCUS: Each month we’ll BEHIND THE SHOE: This column fea- views with college athletes.
have a focus that guides content tures interviews with product design-
coming in so that there is a direct ers and shoemakers discussing how COACH’S CORNER: In this column,
theme across the site. a shoe came to be—its first iterations, we’ll feature an elite coach and will
the history, inspiration, elite feedback discuss everything from training, to
and anything in between. Q&As with their own pros, trends they
see on the rise and current world
affairs in the sport of running.SPECS
Website ad sizes
Billboard 970x250 ACCEPTED FORMATS
jpg, .gif, 3rd party tags
Desktop | Tablet
100k max ANIMATION
15 animation or 3 loops
Leaderboard 728x90
SERVING/TRACKING OPTIONS
Desktop | Tablet Site served or third party
100k max served
Advertiser can send 1x1s
Half page 300x600 or UTM codes for tracking
Desktop | Tablet if site served
100k max
For complete PLACEMENT NOTES
Any creative not to spec will
Medium box 300x250
ad specs and Desktop | Tablet | Mobile
be rejected and may impact
start date
capabilities, 100k max Minimal animation performs
contact US. better than animation-heavy
Mobile leaderboard mobile creative
300x50 or 320x50
Mobile
60k max
E-mail ad sizes
Billboard ACCEPTED FORMATS
.jpg, or .gif ONLY
970x250
80k max ANIMATION
:15 or 3 loops MAX
gif files only
Leaderboard
728x90 SERVING/TRACKING OPTIONS
80k max Must be site served
Advertiser can send click
Medium box tracker or a UTM code with
their click-thru URL
300x250"
80k max PLACEMENT NOTES
Any creative not to spec will
be rejected and may impact
ability to go live
Creative will remain live in
email for 5-7 days"ALso
Available 2018 Audience STUDY
The Competitor Running 2018 Audience Study
offers advertisers and marketers a wealth of market research
on running enthusiasts and reveals surprising insights into the
training habits and spending of America’s committed runners.
The study draws from a large sample of 5,333 reader responses
to 75 detailed questions on spending habits, brand ownership,
intent to buy, reading habits, training practices, race and event
participation, travel, replacement value, running interests, and
technology and app use. To access the study, please contact us.
Advertising, Sponsorships, Editorial Inquiries
and Partnerships
Nicolle Monico
Shannon Standefer Senior Digital Editor
Sales Director nmonico@pocketoutdoormedia.com
sstandefer@pocketoutdoormedia.com
(303) 245-2111
Competitor Running
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301
running.competitor.com
facebook.com/competitor.running
@runcompetitor
@runcompetitor
vimeo.com/competitorrunning New for 2019You can also read
