ST ALBANS CITY FOOTBALL CLUB - SPONSORSHIP OPPOURTUNITIES 2021/22
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ST ALBANS CITY
FOOTBALL
CLUB
SPONSORSHIP OPPOURTUNITIES 2021/22
SPONSOR. ADVERTISE. REACH. ENJOY The Saints compete in the National League South at Clarence Park with a capacity of close to 5,000 and an annual footfall of around 25,000. The club provides extensive digital branding opportunities with regular monthly digital impressions in excess of 500k. We have a significant reach both locally and internationally with over 13k Twitter followers, 3k Facebook likes, 5k Instagram followers & 600 YouTube Subscribers. Our followers are also very engaged with our brand - for example, on Facebook our posts reach in excess of 6k users every month and on Instagram, our visuals regularly gain more than 23k impressions in a week. Every month we achieve on average 22k views across Google search and Google maps as well as 15k+ unique monthly visits to the club website. The nature of football also means that we will often see a video of great play on the field go viral. One great passing move and goal at Clarence Park recently resulted in more than 2 million impressions on Instagram. A run in the FA Cup will attract the attention of the BBC, Sky Sports and other Broadcast Media. The Vanarama National League also regularly shares our content across their social media platforms, and the league’s partners, BT Sport, will often showcase a game at Clarence Park during the season. The club prides itself on building long-lasting relationships with the business community, and last season, during the global pandemic, St Albans City F.C achieved the fastest growing digital presence in their division, so there truly has never been a better time to get your brand involved.
CORPORATE SPONSOR FRONT OF SHIRT SPONSOR
CLUB KIT SPONSORSHIP
£3,500 SOLD 2021/22 £25,000
Includes all benefits of our Corporate Sponsors as well as
Why become a St Albans City F.C Partner? It’s all
Your Company Logo on the front of our Home & Away Shirts.
about relationship-building. We are your local Football Logo size 250cm2
Club, who pride ourselves on a strong link to the
community and local businesses alike.
Sponsors are an essential part of your Football Club
and we truly appreciate every single patronage. We do
BACK OF SHIRT SPONSOR
of course always need more support from the thriving £10,000
businesses in St Albans,. This is an opportunity for your
company to do just that, whilst also becoming an Includes all the benefits of our Corporate Sponsors as well as
integral part of this historic club, and signing up as a Your Company Logo on the back of our Home & Away Shirts.
corporate sponsor of St Albans City FC. Logo size 100cm2
In return St Albans City FC will announce all our
Partnership arrangements via Social Media, where your
Matchday Sponsorship will be prominantley displayed. SHIRT ARM SPONSOR
On top of this, on our website and Youtube channel,
you will receive continuing promotion all season long. £5,000
St Albans City FC want to help you achieve success
though your involvement wherever possible and Includes all the benefits of our Corporate Sponsors as well as
contribute to raising your company profile. Your Company Logo on the arm of our Home & Away Shirts.
Logo size 100cm2
As well as using your name and logo on all relevant
communication material, we can work with you to
plan special collaborations featuring your products or
services. SHORTS SPONSOR
Includes Matchday Sponsorship with a boardroom £2,500
meal & drinks package for 8 Guests.
Includes all the benefits of our Corporate Sponsors as well as
Your Company Logo on the shorts of our Home & Away Kits.
A Half Page Advert in the Matchday Programme.
Logo size 100cm2
Extensive coverage on all Club Social Media
channels.
A Double Length Advertising Board pitchside. TRAINING WEAR SPONSOR
Company Logo banner on SACFC Homepage.
£5,000
2 x Home Season Tickets
Includes all the benefits of our Corporate Sponsors as well as
Your Company Logo on the 1st Team Training/Travel Wear.
Size & positioning negotiable.
MATCH DAY SPONSOR PREMIUM PITCHSIDE
£900 ADVERTISING BOARD
ADVERTISING SPACES
Boardroom Package including a Two Course Meal & Drinks
for 8 Guests.
Front cover advert on the Matchday Programme *
Double Board 6m X 1m : £1,500
Matchday Coverage across all club social media updates and
company name/logo on Official YouTube Channel for all time.
Single Board 3m X 1m : £1,000
* Digital Programme will include live clickthroughs to website/social pages of you choice
MATCH BALL SPONSOR TV FACING PITCHSIDE
£500 ADVERTISING BOARD
Boardroom Package including a Two Course Meal & Drinks
for 4 Guests.
Inside cover advert in the Matchday Programme *
Double Board 6m X 1m : £1,200
Matchday Coverage across all club social media updates and
company name/logo on Official YouTube Channel for all time.
Single Board 3m X 1m : £700
* Digital Programme will include live clickthroughs to website/social pages of you choice
PROGRAMME SPONSOR STANDARD PITCHSIDE
£300 ADVERTISING BOARD
Boardroom Package including a Two Course Meal & Drinks
for 2 Guests. Double Board 6m X 1m : £1,000
MATCH DAY EXPERIENCE
Matchday Programme & Social Media Mention.
Single Board 3m X 1m : £600
BOARDROOM HOSPITALITY BARSIDE BOARDS
£50 One Size 2m x 1m : £250
Admission to the Boardroom for Matchday
2 Course Meal & Half Bottle of Wine BOARD PRINTING COSTS
Unlimited Tea & Coffee
Access to the Boardroom Cash Bar throughout. Double Board : £240
Single Board : £150
CLUBHOUSE HOSPITALITY PROGRAMME ADVERTISING
£30
Admission to the Clubhouse for Matchday
Full Page : £750
1 Course Meal & a Pint (Available ore or post match)
Access to the Clubhouse Cash Bar throughout.
Half Page : £500
Quarter Page : £300MATCH HIGHLIGHTS SPONSOR STADIUM SPONSOR
OTHER SPONSORSHIPS
£5,000 £P.O.A
An elite opportunity to showcase your company to the whole
All The Saints match action condensed into an exciting highlights video,
community as they watch match action live from
broadcast on the club YouTube Channel, and shared across all our social
The YOUR COMPANY NAME Park with this exclusive naming rights
media platforms.
package for the home of football in St Albans City.
Package details negotiable.
STAND SPONSOR
MATCH INTERVIEW SPONSOR
£P.O.A
£3,500
The exclusive naming rights to the broadcast visible
Pre or Post match interviews with both The Saints players and coaching Main Stand at Clarence Park are available. Your Company or Brand
staff bought to you by Your Company, broadcast across our social media could be the name attached, giving you maximum exposure
platforms, and posted for all-time viewing on the club's growing on the club website, social media channels and any external sports
YouTube Channel. broadcasters that visit during the 2021/22 season.
SAINT OF THE MATCH GOAL OF THE MONTH
SPONSORSHIP £1,000
£2,000 All the goals scored by The Saints during the 21/22 campaign will be
shortlisted, and fans will have a chance to vote on social media for their
Each match we play, the 'Your Company Saint of the Match' will be
'Your Company Goal of the Month'. The winner will be posted for
awarded to a player and shared across the club's
all-time viewing on the club's YouTube Channel.
Social Media platforms.
MEDIA SPONSORSHIP
PRIMARY GOAL SPONSOR PLAYER SPONSORSHIP
£1,500 £200
Every goal that is scored by a Saints player, home or away, sees Sponsor a member of our playing, or coaching staff, and receive a
Your Company Logo displayed, and often shared by fans, as part of programme listing alongside them as well as their match worn shirt at
our live match coverage on the St Albans City F.C. Twitter page. the end of the 2021/22 season.
PRIMARY LINEUP SPONSOR BESPOKE SPONSORSHIP
£1,000 SOMETHING UNIQUE?
Have you seen a potential sponsorship opportunity, or collaboration,
Each Saints lineup that is announced, home & away, you think would be right for you, or your brand?
Your Company Logo will be prominently displayed across We are always enthusiastic about new ideas and open to discussion
our three most popular social media platforms, regarding mutually beneficial partnerships,
Twitter, Instagram & Facebook. so please feel free to get in touch.HAVE YOU THOUGHT ABOUT RAISING YOUR
COMPANY PROFILE?
Increase Local, National and even International familiarity with your company, products and services by partnering with our
community football club.
We have a variety of opportunities on offer, covering a range of price points, and are confident you will find beneficial options for
your brand.
With games played live at Clarence Park, and match highlights, interviews and bonus content broadcast online, there is plenty of
exposure available to you.
Last season, during the global pandemic, St Albans City F.C achieved the fastest growing digital presence in their division, so there
truly has never been a better time to get your brand involved.
Your company will benefit from not only the club's own platforms, but though your partnership, in the local press coverage of The
Saints and with any national media that visit over the course of our season.
St Albans City FC deeply values the ongoing support they receive from individuals, groups, local businesses, national and
international corporate companies.
We invite you to be right there alongside us for the
2021/22 Season.
ST ALBANS CITY F C | CLARENCE PARK | ST ALBANS | AL1 4PL
STALBANSCITYFC .COM
stalbanscityfc @stalbanscityfc @stalbanscity_fcYou can also read
