MEDIA GUIDE 2023 American School - Board Journal
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2023 American School
Board Journal
MEDIA GUIDE
Print / Online / Email Advertising
ASBJ connects you with decision-makers and education
leaders at 13,600 school districts nationwide!
2023 American School
Board Journal
MEDIA GUIDE
Reach school board members, superintendents, and top-level
administrators through NSBA’s flagship multi-media
offerings print, online, and email.
Page 1 About ASBJ
Page 2 Editorial Calendar
Page 3 Technical Specifications and Rates
Page 4 Ad Preparation Guide, Digital Edition, Events,
Sponsored Articles, and Webinars
Page 5 ASBJ Brief: Email Newsletter Calendar
Page 6 ASBJ Brief: Ad Space and Rates
Page 7 ASBJ Print and ASBJ Brief Email Advertising
Page 8 Contact Information
Page 9 About NSBA
Contact Thomas Evans at advertising@nsba.org
American School Board Journal
THE SOURCE FOR SCHOOL LEADERS
For more than 100 years, ASBJ readers have turned to the magazine to obtain
information they need to make decisions for their districts. Our subscribers
represent key decision-makers, such as school board members, superintendents,
and business officials, in public schools across the United States.
According to a
survey:
Age:
25 to 34 years 2.89%
35 to 44 years 8.30%
45 to 54 years 25.27%
55 to 64 years 29.24%
65 and over 34.30%
21,164 Format Preferred:
Print 31.96%
Subscribers Digital
Both
25.77%
42.27%
(includes bonus distribution
to every superintendent in Titles:
the country) Board Members 74.71%
Board Clerks 9.55%
District Staff 7.87%
Superintendents 3.93%
Business Officials 2.30%
State Executives 1.64%
ASBJ readers consider the magazine a “must read” that
provides balanced and accurate news on education issues.
1
AMERICAN SCHOOL BOARD JOURNAL
EDITORIAL CALENDAR 2023
AD CLOSING/
ISSUE FOCUS MAIL DATE
MATERIALS DUE
February Governance 12.05.2022 01.17.2023
April Equity/Best Practices 02.08.2023 03.14.2023
NSBA Conference Issue
June Technology/Digital Equity 04.05.2023 05.09.2023
August Facilities 06.07.2023 07.11.2023
Back to School
October Transformation/ 08.08.2023 09.12.2023
Innovation
December Safety and Security 10.04.2023 11.07.2023
February Governance 12.05.2023 01.16.2024
JUNE 2022 OCTOBER 2022
VOLUME 209 VOLUME 209
NO. 3 NO. 5
APRIL 2022
VOLUME 209
INSIDE INSIDE
NO. 2 Broadband
Board Advice funding tips
Missing Stud
ents
Homework gap
INSIDE
s insights Attract & retai
Staffing Woe n
teachers
Asian American
inclusion Fix inequities
in PE
Innovative
The
scheduling in
WY
Great
OUR
CELEBRATE
WINNERSlp grams he
Innovative pro succeed
students
VITAL
CONNECTIONS
Reset
Districts are
us
pandemic les ing
so
to redesign an ns
Lack of internet access hits rural reinvent how d
schools and communities
Magna
schools opera
te
2022 AWARDS
ISSUE
2 Contact Thomas Evans at advertising@nsba.org
ASBJ TECHNICAL SPECIFICATIONS
Full Page Full Page Spread
1/3 Horizontal
1/2 Horizontal
1/3
Vert.
1/2 Horizontal Spread
1/4 Horizontal
PRINT ADVERTISING RATES
Size 1x 3x 6x
Full Page Spread $13,335 $12,670 $12,036
Full Page $7,845 $7,600 $7,230
Half Page Spread $9,044 $8,590 $8,160
½ Page Horiz. $4,760 $4,565 $4,365
1/3 Page $3,240 $3,125 $2,940
¼ Page $1,960 $1,900 $1,810
Please contact us regarding cover pricing.
3
AD PREPARATION GUIDE
FILE FORMATS: PLEASE NAME FILE:
All files should be submitted as high resolution 300 companyname_issuemonth.pdf
dpi, CMYK, X1-A PDF files.
PLEASE EMAIL AD MATERIALS TO:
PUBLICATION SPECIFICATIONS: creative@jsjdmedia.com
Trim size: 8.5” x 10.5”
QUESTIONS?
Bleeds: All bleeds should be set for .5” For production questions or information on submitting
Safety: All live matter should be 3/4” materials, please email
from the trim (live area is 7” x 9”). creative@jsjdmedia.com
SENDING MATERIALS:
Export PDF with bleeds – no crop
marks needed.
Trim Size: 8.5” x 10.5”
Full Page
Bleed: .5”
Safety: 7” x 9”
DIGITAL EDITION
Looking for a more dynamic advertising opportunity? Incorporate your video advertisements
for an interactive reader experience!
DIGITAL EDITION EMAIL
Exclusive opportunity to position your company on the email that delivers the Digital Edition
to subscribers with either a text or a graphical ad.
EVENTS, SPONSORED ARTICLES, AND WEBINARS
Be a thought leader with these opportunities to get your experts and contents in front of our audience of school
leaders. Packages available.
4 Contact Thomas Evans at advertising@nsba.org
ASBJ BRIEF: EMAIL NEWSLETTER 2023
Our monthly e-newsletter circulates to an expanded audience of school board members, administrators,
superintendents, business officials, and other school leaders. Circulation is 52,698.
AD CLOSE/
ISSUE EMAIL DEPLOYED
MATERIALS DUE
January 01.05.2023 01.21.2023
February 02.02.2023 02.18.2023
March 03.02.2023 03.18.2023
April 03.30.2023 04.15.2023
May 05.04.2023 05.20.2023
June 06.01.2023 06.17.2023
July 06.29.2023 07.15.2023
August 08.03.2023 08.19.2023
September 08.31.2023 09.16.2023
October 10.05.2023 10.21.2023
November 11.02.2023 11.18.2023
December 11.30.2023 12.16.2023
5
ASBJ
A FIRST LEADERBOARD:
Leaderboard: $3,500
Specs: 650 x 115 px
B FIRST CONTENT AD:
A First Leaderboard
Content Ad: $1,500
Specs: 200 x 200 px image
Title: 5 Words
Article Preview: 20 Words
C SECOND CONTENT AD: First Second
B C
Content Ad: $1,500 Content Ad Content Ad
Specs: 200 x 200 px image
Title: 5 Words
Article Preview: 20 Words
D SECOND LEADERBOARD:
Leaderboard: $3,000
Specs: 650 x 115 px
Publisher reserves the right to make editorial
changes to submitted content. Submit images in a
separate file in JPEG or PNG format.
D Second Leaderboard
Publisher does not guarantee click throughs.
6 Contact Thomas Evans at advertising@nsba.org
ASBJ PRINT AND ASBJ BRIEF EMAIL
ADVERTISING PACKAGES
Connect with school decision-makers who read ASBJ in print and the thousands who receive the monthly ASBJ
Brief email. Increase your brand recognition by targeting both in print and digitally, gaining direct access to
superintendents, business officials, and education leaders’ inboxes. Purchasing a print and email package not
only ensures engagement with your brand across platforms but also provides competitive pricing. Contact us for
these valuable advertising opportunities.
FEBRUARY 2022
VOLUME 209
NO. 1
Student
VOICEHow to listen to
and learn from your
students
INSIDE
Public Comment
pg. 26 Equity
Becoming a Better
pg. 30 Board Chair
pg. 34 A Sneak Peak at
NSBA’s Annual
Conference
Website available for print advertisers. Contact us for a quote.
7
LET’S START
THE CONVERSATION
THOMAS EVANS
Association Revenue Partners
advertising@nsba.org
855-790-0001
8ABOUT NSBA
The National School Boards Association (NSBA) is a federation of state associations and the U.S. territory of the
Virgin Islands that represent locally elected school board officials serving approximately 51 million public school
students regardless of their disability, ethnicity, socio-economic status or citizenship. Working with and through our
state association members, NSBA advocates for equity and excellence in public education through school board
leadership. We believe that public education is a civil right necessary to the dignity and freedom of the American
people and that each child deserves equitable access to an education that maximizes their individual potential. For
more information, visit nsba.org.
Contact Thomas Evans at advertising@nsba.org 91680 Duke Street, 2nd Floor, Alexandria, Virginia 22314-3493
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