Sponsorship pack - Giraffe About Town
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Presenting Partner
sponsorship pack
What do you get if you cross a camel This imaginative art trail is sure to be
with a leopard? That’s right, our new a fantastic sight on the streets of the
hilltop residents at Edinburgh Zoo – a Capital. It will offer family-friendly
bachelor herd of giraffes. Or as I should fun (and exercise!) and can help us
say, Giraffa camelopardalis! Early all reconnect with the city, while
scientists described these unusual promoting climate conversations and
creatures as camel-shaped with supporting the arts – a sector which
leopard colouring and we’ve known has been hugely impacted by the
them as giraffes ever since... pandemic.
We now want to share these majestic This is an excellent way to get involved
giants with the people of Edinburgh and with a city-wide project that will support
visitors from around the UK and across the zoo, the vital conservation work of
the world through a stunning city-wide the Royal Zoological Society of Scotland
sculpture trail. and, in turn, protect endangered species
around the world.
In partnership with Wild in Art, our
Giraffe About Town trail will connect As we look to the future, I’m sure the
people with giraffes, nature and colourful giraffes will bring some fun and
threatened species around the world, creativity to our streets and they will be
all while getting the public to fall back a great incentive for Edinburgh citizens
in love with their city post-lockdown. to discover and rediscover what’s on our
With your support, we can bring the doorsteps right across our city. As part of
trail to life! Wander through Edinburgh our ForeverEdinburgh – The Story Never
and spot eight-foot giraffe sculptures Ends campaign, in partnership with
standing tall in iconic locations ETAG and VisitScotland, we’re looking
throughout the capital. bring the capital’s dynamic stories to life.
We’re sharing the unique experiences
Covid-19 forced the closure of Edinburgh that can be had around every corner in
Zoo and Highland Wildlife Park, costing the city, while helping to support our
our charity significant income. local economy by encouraging everyone
to seek out old favourites and discover
Raising funds to continue our new ones – creating memories that will
conservation work is incredibly last a lifetime.
important and we have been touched
by the support we have received. I’m already looking forward to next year
Giraffe About Town is one way we when we can all join in by getting out
can say ‘thank you’ and bring a feel- and about and finding as many giraffes
good factor back to Edinburgh with around the city as we can, creating a
something truly special. new chapter in our own Edinburgh story
and supporting our much-loved zoo.
David Field
Chief Executive, Royal Zoological Society Frank Ross
of Scotland (RZSS) Lord Provost, City of Edinburgh Council
1
Get ready to look up! Edinburgh Zoo is working
with creative producers Wild in Art to present
Giraffe About Town – a large-scale public art
event in Edinburgh in the summer of 2022.
The event will feature more than 40 sculptures
that will form a free trail of discovery for local
people and visitors of all ages to explore
Each sculpture will be sponsored by
and enjoy. local businesses, community groups
and education organisations. They will
also be decorated by local artists and
communities – all designed to celebrate
Edinburgh’s extraordinary heritage and
cultural diversity.
The sculptures will be displayed in
locations across Edinburgh – creating
a trail highlighting hidden gems and
engaging with communities from
Edinburgh Airport to Leith.
Following a fabulous farewell weekend
at Edinburgh Zoo where they will be
shown together, the giraffe sculptures
will be auctioned at a special event
to raise funds that will support our
conservation projects in Scotland and
across the world. Our sculptures will find
new homes across the city, ensuring
Welcome
a fitting legacy for the people and
communities of Edinburgh.
Be part of this fun flagship event that will
support the recovery of our city and our
wildlife conservation charity after the
immense challenges we have all faced
over the last year.
2
the
work
of
The Royal Zoological Society of The wild experts based in our zoos
Scotland (RZSS) has protected support an incredible range of projects
threatened species in Scotland and and direct conservation action, from the
around the world for over 100 years. Highlands of Scotland to the wetlands
As a leading conservation charity, of Brazil and rainforests of Uganda.
we connect people to nature and
safeguard wildlife across the globe. As our natural environment faces
rzss
a biodiversity crisis, at RZSS we are
At Edinburgh Zoo and Highland Wildlife inspiring and empowering communities
Park, our diverse and dedicated teams to help save animals from extinction.
care for almost 3,000 amazing animals
and carry out cutting-edge science and Together we can restore the Scottish
research. wildcat, ensure giraffes stay standing
tall and so much more.
how the Trailing
about town
3
trail works Your giraffe will be
displayed in one of more
than 40 locations around
Giraffe About Town offers a unique the city from 1 July – 29
opportunity for to get involved with August 2022, standing
tall at peak Fringe Festival
a city-wide initiative that will in turn footfall times with your
protect threatened species around company logo appearing
proudly beneath your
the world. Make new connections, chosen design.
reward staff and engage with
the local community, all while
supporting RZSS and our charity’s
global conservation work.
Education
programme
Schools can get involved
Sponsorship with our little giraffe Farewell event
Businesses, community calves. Standing at just Say farewell in style, as
groups and education four feet tall, the smaller the whole herd of more
organisations can sponsor sculptures will be part than 40 giraffe sculptures
a giraffe sculpture and of a once-in-a-lifetime will be brought together
automatically become discovery and learning in one location for a
a corporate partner of programme. Get in touch final extravaganza in
RZSS! We have a range of for more details on how September 2022!
sponsorship opportunities to get involved with the
available including our education side of the trail.
tall, taller and tallest Calling Auction
packages.
all artists After two months in the
limelight, the sculptures
Artists are invited to will raise vital funds for
submit their unique RZSS and endangered
designs for the giraffes. species around the world
We will then whittle it at an auction to find their
down to the designs forever homes.
which stand head and
shoulders above the rest!
As a sponsor, we will help
you choose which design
is the best fit for your
individual sculpture
from our shortlist.
4
milestones
June 2021
Project launch
Sponsorship
campaign
launch February
2022 1 July –
29 August
Sponsor 2022
July 2021 workshop
and design Trail live
Location
selection Special
selection
events
September 2021
Artist
invitations
Schools and July 2022
community March – VIP and press
launch May 2022 preview
November Artists
2021 painting
Deadline
for artist
submission
September
2022
Farewell
weekend
Auction
5
Sponsorship is a fantastic We have a range of bespoke partnerships
that can be tailored to your needs and all
way to support RZSS Giraffe About Town sponsors will receive
the following:
and Edinburgh Zoo
• Logo and description on your sponsored
whilst boosting your sculpture, trail website
brand awareness and and app
reputation amongst • Chance to choose from a selection
of shortlisted designs
customers, stakeholders
join
• Logo and company information
and supporters. on our Giraffe About Town website
• Social media coverage on Edinburgh
After the immense challenges we have Zoo channels
all faced over the last year, Giraffe About
Town will support the recovery of our city • Impact reports and engaging content
and our wildlife conservation charity by to share
encouraging local people and returning • Logo on the trail map and on our trail
tourists to explore and fall in love with
us
information point at the Edinburgh
Edinburgh all over again. Zoo giraffe house
The pandemic forced the closures of • Rights to use event title, branding and
Edinburgh Zoo and Highland Wildlife logo for PR and advertising use (with
Park for five months, costing RZSS approval)
over £1.5 million. We know many other • Logo in auction catalogue and
businesses and individuals have also invitation to various trail events
been struggling, so we want to do
something really special for the city • Sculpture adoption certificate and
while also raising vital funds to help photo
protect wildlife around the world.
• Exclusive opportunities to network
(VIP events with other local businesses,
organisations and supporters, when
restrictions allow)
• Dedicated sponsorship support and
online digital toolkit
Official Supporters can also
support the trail in a variety
of different ways and can
contribute budget relieving,
value-in-kind support.
sponsorship
6
levels
As well as being involved in one of
Edinburgh’s most exciting events in 2022,
Giraffe About Town sponsors will also be
able to reward colleagues and partners
right away with visits to the zoo, all while
Tallest £12k +VAT
Tallest
making it possible for RZSS to continue Guide price: £12k +VAT
protecting animals from extinction in
Scotland and around the world. 1 x sculpture
After the immense challenges we have all 1 x platinum corporate partnership
faced over the last year, bringing this trail which includes:
to life will support the recovery of our city
and our wildlife conservation charity by • 200 admission tickets to Edinburgh Zoo
encouraging local people and returning
tourists to explore and fall in love with
• 30% discount on Edinburgh Zoo
Edinburgh all over again.
Taller£9.5k +VAT
Taller events
Guide price: £9.5k +VAT • 10% off corporate hospitality
Edinburgh Zoo giraffe adoption
1 x sculpture
App integration and rewards
1 x gold corporate partnership, which opportunities
includes:
Brand visibility at Edinburgh Zoo
• 150 admission tickets to Edinburgh Zoo
Our Tall, Taller and Behind the scenes tour of Edinburgh Zoo
• 20% discount on Edinburgh Zoo
Tallest packages events Exclusive volunteering day at Edinburgh
Zoo
provide an overview of Tall • 10% off corporate hospitality Two patron memberships for senior staff
what we can offer but Guide price: £8k +VAT Edinburgh Zoo giraffe adoption
we are happy to discuss App integration and rewards
1 x sculpture opportunities
a bespoke combination
1 x silver corporate partnership, which Brand visibility at Edinburgh Zoo
of benefits to meet includes:
your budget! • 75 admission tickets to Edinburgh Zoo
• 10% discount on Edinburgh Zoo events
Edinburgh Zoo giraffe adoption
7 Wild in Art is the leading producer
of spectacular public art events that
entertain, enrich, inform and leave
a lasting legacy. It brings together
businesses and creative sectors with
schools and local communities through
the creation of uniquely painted
sculptures.
Since 2008 Wild in Art has animated
cities across the world including
Manchester, Sydney, Auckland, Cape
Town and São Paulo, and created trails
for the London 2012 Olympics, the 2014
Commonwealth Games in Glasgow,
Historic Royal Palaces and Penguin
Random House.
Most recently in 2019, Wild in Art
brought Oor Wullie’s Big Bucket Trail
to cities across Scotland.
Wild in Art events have:
£16m
about
Enabled over £16m to be
raised for charitable causes
£2.4m
Injected £2.4m into local
wild
creative communities
850,000
Engaged over 850,000 young
people in Learning Programmes
Millions
in art Helped millions of people of
all ages to experience art in
non-traditional settings
For more information visit
wildinart.co.uk / @wildinart
our Wullie’s
8
big bucket trail 542,169 66%
spent more time in the local
Summer 2019 visitors area because of the trail
Wild in Art’s first
multi-city trail
Aberdeen, Dundee,
Edinburgh, Glasgow 308 59% 43%
spent six days or more
and Inverness wee Oor Wullies visited more than one trail visiting a trail
80%
“Amazing Oor Wullie sculptures!
A great summer event getting
everyone out and about in the
fresh air and a fantastic reason
said the trail encouraged
94%
downloaded the app
£19.3m
total economic impact
them to get outdoors more
to exercise and walk round some
beautiful sights and cities that we
68%
have on our doorstep which we
£1,293,200
sometimes take for granted.
Also a great and wonderful
contribution to help the various said the trail helped them spend
raised at auction
charities raising money for such more time with their family
worthy causes.”
81%
said the trail encouraged them
19%
visitors stayed overnight
48%
visited a new attraction
to walk more than usual Their average expenditure was £98.26 because of the trail
48%
After this most recent trail,
97%
there’s clearly an appetite in
Edinburgh for a similar event
and Giraffe About Town is
visited a new attraction
poised for similar success. rated their trip as either good or excellent
because of the trail9
testimonials
“The Big Hoot became one of the most
memorable public art and charity
projects Birmingham had ever seen,
“It’s a great fit for our bringing thousands of additional visitors
brand... We are Brighton to the city centre to follow the owl trail
and we want to help as and enjoy our great shopping, dining
much as we can.” and cultural attractions.”
Steve Box Steve Hewlett
Executive Director, Retail BID Manager, Retail Birmingham
British Airways i360
“Bee in the City has been
one of the finest things I
have been involved with
over the years... such an
inclusive project that has
brought the city together
and created an amazing
piece of public art across
the city.”
Neil MacInnes OBE
Strategic Lead Libraries, Galleries
and Culture, Manchester City CouncilLiam Robertson Official supporter Official supporter
Sponsorship and Sales Manager
07563 024 122
llrobertson@rzss.org.uk
Print media partner Creative partner
GiraffeAboutTown.org.uk
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