Arts Sponsorship Guidelines 2021/2022 - City of Perth
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Arts Sponsorship Guidelines 2021/2022
Strut Dance performance of Hofesh in the Yard. Credit: Anthony Tran
Contents
Introduction 3
Strategic Community Plan 3
The Local Context 4
Eligibility Criteria 5
How to Apply 6
Assessment Process 6
Decisions and Notifications 6
Funding Agreements 7
Sponsorship Term 7
Acquittal Process 7
Arts Sponsorship 8
Frequently Asked Questions 10
Disability Access and Inclusion 10
Lobbying of Elected Members 10
Contact Us 10
Cover image: AWESOME Festival 2020. Credit: Richard Watson
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 2
Introduction
Through Arts Sponsorship, Arts Sponsorships typically drive • contribute to the vibrancy and;
the City supports projects that significant cultural, economic, • enhance the reputation the City of
and social outcomes. This Perth as a premier capital city and
represent a broad range of program supports projects seeking arts industry leader.
high-quality arts activity and sponsorship of $20,000 and over for
creative cultural practice. Arts activities that; Sponsorship benefits provided in
sponsorship is accessible to a recognition of the City’s support
• attract a broad audience; can include commercial leverage,
wide range of organisations • encourage increased visitation; promotion, activation or exposure.
that identify the arts as their • deliver increased economic;
primary purpose and can
• benefits to the City’s stakeholders;
demonstrate that their project
or program strongly aligns with
the assessment criteria.
Strategic Community Plan
1 People 2 Place 3 Planet
A safe, activated and welcoming city A well-planned and functional built A city that respects, protects and fosters
that celebrates its diversity and sense form environment, promoting world its natural environment, embraces
of community, providing unique class architecture, appreciation of the principles of sustainability and
educational, cultural, sporting and heritage, diversity of land use and a acknowledges the impacts of our
lifestyle offerings. sustainable, affordable and accessible changing climate.
integrated transport system.
4 Prosperity 5 Performance 6 Partnership
A city with a diverse and resilient A city led by a Council and supported A City that has earned the respect and
economy capitalising upon its unique by an administration that is committed support of the local industry through
competitive advantages and creative to sound strategy and governance, strong partnerships with state bodies,
reputation, attracting sustainable excellence in customer service and industry and community groups and
investment in education, tourism, effective and sincere engagement with other key stakeholders.
entertainment, commerce, technology all stakeholders.
and trade.
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 3
NORTHBRIDGE
WEST PERTH
CLAISEBROOK
CENTRAL PERTH
EAST PERTH
KINGS PARK &
BOTANICAL SWAN RIVER
GARDENS
NEDLANDS/CRAWLEY
MATILDA BAY
The
+3 Local+4 +5 +6 +7 +8
Context
The City of Perth is progressing
a city neighbourhood planning
and engagement approach,
in which six distinct city
neighbourhoods are defined.
The city’s neighbourhoods are
Central Perth, Northbridge, West
Perth, East Perth, Claisebrook
and Crawley-Nedlands. Each
of these neighbourhoods have
distinct identities, opportunities
and challenges, which this
neighbourhood approach will
work towards addressing.
Black Swan State Theatre Company
- Julia Hales performance in You
Know We Belong Together at
Heath Ledger Theatre.
Credit: Toni Wilkinson
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 4
WASO Christmas Symphony 2020. Credit: Rebecca Mansell
Eligibility Criteria
All applications for Grants and The City will not consider The City of Perth will not consider
applications from: applications for the following projects
Sponsorships with the City of
or project expenses:
Perth must meet the following • the Commonwealth or State
eligibility criteria. Additional Government Departments; • projects where the primary purpose is
• a political party; political;
criteria may apply for individual
• an applicant that supports, promotes • projects that denigrate or exclude
programs and these are listed
or facilitates violence, intolerance or parts of the community or have an
under the relevant section. adverse effect on public health, safety,
discrimination;
the environment or heritage; and
• an employee or elected members of
To be eligible to receive sponsorship the City of Perth, or their immediate • projects that request reimbursement
or grants funding from the City, the family; of funds already spent;
applicant must: • an applicant that has outstanding • projects that are for debt reduction or
debts to the City of Perth; operational deficits; and
• have submitted the application prior to
the project commencement date with • an applicant who is in legal conflict • project legal expenses.
sufficient time to enable consideration with the City of Perth;
The City of Perth will not support
by the City and Council; • an applicant that has failed to provide recurrent operational funding, including,
• offer a project or initiative within the satisfactory acquittal reporting for any but not limited to wages, salaries, or
City of Perth local government area; previous City of Perth funding; administrative overheads. Further details
or if not within the City of Perth local • an applicant that has already received on eligibility and requirements can be
government area, the project or City of Perth funding (including in- found in the City’s Sponsorship Policy
initiative demonstrates a direct impact kind) for the same project within the at perth.wa.gov.au/en/council/reports-
on the City of Perth meeting its goals same financial year; or and-important-documents/policies
under the Strategic Community Plan;
• an applicant that has already applied
and
for City of Perth funding (including in-
• demonstrate financial viability without kind) for the same project within the
the City’s funding (an individual or same financial year and been refused;
project may not be viable without and
the City’s support, however the
• an applicant that conducts themselves
organisation must be).
in a way considered to be injurious or
prejudicial to the character or interests
of the City of Perth.
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 5
How to Apply
All applications must be submitted through the City’s
approved online management portal, SmartyGrants
(perth.smartygrants.com.au). More information about
grants and sponsorship opportunities offered by the
City of Perth is available at www.perth.wa.gov.au/en/
live-and-work/grants-and-sponsorship
You are required to discuss your application with a
City Sponsorship Officer prior to submission to ensure
you are applying in the most suitable program.
HOW TO APPLY?
First Step
Contact a City of Perth Sponsorship
Officer to discuss your application
P: 08 9461 3333
E: sponsorship@cityofperth.wa.gov.au
More information:
www.perth.wa.gov.au/live-and-work/
grants-and-sponsorship
Co3 Youth Artist Development. Credit: Stefan Gosatti
Assessment Process
Applications will be assessed against the applications received in the relevant the general public. An assessment of
assessment criteria outlined under the program. The City of Perth regularly your application will form part of the
relevant program. receives more funding applications Council Report which is made publicly
than the available budget can available on the City of Perth website
Applications are assessed by a minimum accommodate. Therefore, successful and subject to potential Freedom of
two-person assessment panel, which applications are those that best satisfy Information (FOI) requests. Please make
may recommend full, part or no funding the assessment criteria. it known to the Sponsorship Officer if
to the decision-making authority information provided in your application
(generally City of Perth Council). The The City of Perth reserves the right
is commercially sensitive so as to protect
recommendation is carefully considered to request further information in
trade secrets, information that has
with the view of maintaining the integrity considering any application, as well as
commercial value, or information about
of the proposal. the right to reject any application that
the business, professional, commercial
does not meet the eligibility criteria.
Where applicable applications will be or financial affairs of a person, so
The City of Perth must comply with
assessed in a competitive environment this information can be treated as
the Local Government Act in regard
(funding round) against other Commercial-in-Confidence.
to making information available to
Decisions and Notifications
Applications may be accepted or Allow for 8 weeks to be notified of a
rejected and the decision is final and decision for Quick Response Grants
not subject to any further appeal within and up to 4 months to be notified of
the City. a decision under all other grants and
sponsorship programs.
Applications requesting less than
$20,000 will be approved by the City,
with applications requesting more than
$20,000 approved by Council.
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 6
Opera in the Park 2021. Credit: Rebecca Mansell
Funding Sponsorship Acquittal
Agreements Term Process
Successful applicants for grants and Grants and sponsorships will have a Successful applicants will be
sponsorships must enter into a written one-year term unless approved by required to submit an acquittal
funding agreement with the City Council where they can then have report through SmartyGrants
before any funding is provided to the a maximum two-year term, at the within three months of project
successful applicant. discretion of the City and dependent completion. All grants and
on the quality of the application, sponsorships must be acquitted
satisfaction of assessment criteria prior to a decision being made
and the strategic outcomes likely to on a subsequent application for
be achieved. funding. Acquittal reports will
be considered as part of future
funding applications.
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 7
WAMFest 2019. Credit: Annie Harvey
Arts Sponsorship
Eligibility Types of Expenditure Not Supported: Key Dates
To be eligible to receive an Arts Capital expenditure such as The City provides one opportunity
Sponsorship, applicants must meet • the purchase or lease of real estate, to apply for Arts Sponsorship each
all of the Eligibility Criteria outlined on • building, renovation, repair or Financial Year. Applications must
page 5 of these guidelines. maintenance of private buildings or; provide a public outcome within the
• purchase of major equipment specified timeframe.
In addition to the eligibility criteria on
page 5, the applicant must: or material goods such as office
ANNUAL FUNDING ROUND
• be a legally constituted entity furniture, computers or infrastructure
For activities between
or individual with an Australian that could be relocated; and
21 October 2021 - 31 December 2022
Business Number (ABN) or be under • Interstate and overseas travel
the auspice of an Australian legal expenses. Applications 23 March 2021
entity; and open
• formally identify arts as their
Funding Levels Available Application 27 April 2021,
primary purpose; Sponsorship over $20,000 (excluding GST) deadline 4pm AWST
• have appropriate insurances and is available in this program. Applicants
Notification 1 September 2021
licences where required, as outlined requesting funding less than $20,000 are
of decision
under the City’s Activity Approvals encouraged to apply in the Arts & Culture
or other relevant policies and Quick Response Grants program, due to
procedures. open in the coming months.
Funding requests may include cash or
Types of Projects Not Supported:
in-kind support or a combination thereof.
• Fundraising initiatives. In-kind support is for the use of the City’s
facilities and services. In-kind support will
be considered within the totality of funds
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 8WA Ballet performance of Snugglepot and Cuddlepie at the 2020 Awesome Festival. Credit: Bradbury Photography
Assessment Criteria
Essential Criteria • How does the project support Project Delivery
• How does the project demonstrate the development of the local • Does the applicant have a
artistic excellence? arts and cultural sector through demonstrated capacity to manage
the provision of professional all aspects of the project?
• How does the project deliver arts development opportunities such
activity that represents Perth’s unique as skills development, networking, • Does the project demonstrate
cultural identity? connection and/or collaborations? financial viability through evidence
• How does the project encourage of support from other government
• To what extent does the project agencies, business or community
the participation of the broader celebrate the diversity of Perth and
community and identify strategies to organisations?
demonstrate an inclusive approach?
widen audience engagement? • What is the level and value of
• To what extent are environmental sponsorship benefits
• How does the project help encourage and sustainable practices integrated
a sense of community, provide provided to the City?
into the project?
opportunities for the community to
connect, participate in cultural life • To what extent does the project
celebrate Aboriginal culture?
and increase vibrancy within the city MAXIMUM
and its neighbourhoods?
COVID-19 Risk Mitigation CONTRIBUTION
• How does the project stimulate
• What measures are in place to The maximum contribution of
the local economy and provide
ensure the health and safety of sponsorship provided by the
opportunities for engagement with
attendees and staff at the project? City of Perth cannot exceed
local businesses?
• What is your contingency plan 30% of the total project budget.
• To what extent does the project Funding requests may include
enhance the city’s reputation, raise should restrictions on large
gatherings be enforced at the time a combination of both cash
the profile of Perth and position it as and in-kind support for City of
a Capital City that is internationally of your project?
Perth fees and charges, at the
recognisable, unique, inviting and an discretion of the City of Perth.
arts industry leader?
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 9FAQ and other information
1. Can I assume my project will 4. I’d like to apply for in-kind 6. How will I know if my
be funded if it has been funded support. Is this possible? application is successful?
in previous years? Applicants can request in-kind support For Quick Response Grants a City
The City of Perth is committed to for City of Perth fees and charges Officer will contact you to advise you
ensuring the assessment process is fair associated with their project. This is of the outcome of your application
and equitable. Recurring annual funding to be included in the overall grant/ within 8 weeks. For applications in all
is not guaranteed. The City of Perth sponsorship requested amount for other grants and sponsorship programs
recommends you also seek additional consideration by and at the discretion a City Officer will contact you in
funding from other sources. Additional of the City of Perth. Please contact a writing approximately 4 months after
funding sources will strengthen your Sponsorship Officer to discuss available the closing date to advise you on the
application. in-kind support. outcome of your application.
2. How many times can I apply? 5. Are the details of my 7. How long does it take to
Applicants may apply for sponsorship application confidential? receive funding after my
for several projects however each No. The City of Perth must comply with project is approved?
project may only receive sponsorship the Local Government Act in regard The payment policy for the City of
once in each financial year. to making information available to the Perth is 30 days from the end of the
general public. An assessment of your month in which the invoice is received.
3. I want to use a City owned application will form part of the Council Payment of funding will be made on
venue. Is this included in my Report which is made publicly available achievement of milestones linked
on the City of Perth website and subject to project deliverables. Payments
sponsorship? to potential Freedom of Information will not be made until the relevant
Organisers are reminded that use (FOI) requests. Please make it known to financial year.
of the City’s banners, streets, malls, the Sponsorship Officer if information
buildings, laneways and reserves is provided in your application is
subject to separate application and commercially sensitive so as to protect
approval. Visit perth.wa.gov.au/live- trade secrets, information that has
and-work/hire-and-bookings for more commercial value, or information about
information. Organisers are responsible the business, professional, commercial
for securing all appropriate permits and or financial affairs of a person, so
bookings. Fees and charges for these this information can be treated as
services may be provided in-kind by Commercial-in-Confidence.
the City, subject to the outcome of a
sponsorship application (see FAQ #4).
DISABILIT Y ACCESS AND INCLUSION CONTACT US
Access and inclusion is about ensuring that all public services are available to all
community members, including those who have a disability, so that they have
the opportunity and choice to participate in all aspects of community life. To Sponsorship Officer
the extent that it is practicable, the applicant is required to provide universal sponsorship@cityofperth.wa.gov.au
access to sponsored project, as outlined in the City of Perth’s Disability Access
(08) 9461 3333
and Inclusion Plan. The applicant will need to be able to provide a copy of their
Disability Access and Inclusion Plan for the sponsored project if requested. You perth.wa.gov.au/en/live-and-work/
will be required to report on the accessibility of your project at the conclusion grants-and-sponsorship
of your project as part of the acquittal report. A copy of the Disability Services
Commission’s Guide to Disability Access and Inclusion Plans for Local
Government Contractors is available for download here.
LOBBYING
Applicants may not lobby, or seek to influence the decision-making of Elected
Members and administrative staff, in relation to their submitted funding
applications. If, during the period between submitting a funding application and
a determination by Council, an applicant seeks to lobby any Elected Member
of the City of Perth or administrative staff, or attempts to provide additional
information, either directly or indirectly, on any matter relating to the funding
application to an Elected Member, the person/organisation may be disqualified
and the sponsorship or grant excluded from being considered for approval.
CITY OF PERTH ARTS SPONSORSHIP GUIDELINES 2021/2022 PAGE 10Council House
27 St Georges Terrace GPO Box C120
Perth WA 6000 Perth WA 6839 (08) 9461 3333
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