SPONSORS PACK - Kilkenny Cat Walk 2021
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SPONSORS PACK
In 2021, Kilkenny Civic Trust will host the Kilkenny Catwalk 2021 art
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trail. It is a fantastic arts trail and it will be popular with residents and
visitors alike, it will bring businesses, arts and local communities
www.theartoftourism.org
together. This is an opportunity to partner with us to drive interest in
your business, as we work together to create an opportunity for local
residents and visitors to get outdoors, follow the trail and enjoy our
wonderful City whilst adhering to physical distancing requirements.
KILKENNY
CATWALK
THE EVENT OF 2021
The Kilkenny Catwalk 2021 is a fantastic arts trail of 21 wonderful
Kilkenny Cat sculptures which have been decorated by some of our
most talented artists, mainly local, for public display in and around
Kilkenny City in the second half of 2021.
This arts project is a partnership project between Kilkenny Civic
Trust and Kilkenny County Council which can be engaged with
outdoors, whilst adhering to physical distancing requirements,
regardless of restrictions. The Cat Walk art trail will be fun, bright and
engaging and will bring a smile to people’s faces and support the
Keep Well Campaign. People are invited to get outdoors, follow the
trail and enjoy it.
It has been designed to bring businesses, arts and local
communities together. It provides creative work for mainly local
artists, and gives local businesses the knock on benefits of visitors
being attracted, once permitted, to Kilkenny to view the new creative
and colourful trail. It will be also supported by a comprehensive
marketing programme designed to attract significant local, regional
and national coverage to the benefit of all parties involved.
Bringing Business, Arts
and Local Communities
in Kilkenny together to
support our local tourism
and hospitality sector,
and create an amazing
public arts trail, while
raising much needed funds
for the Kilkenny Civic Trust
and the St Marys Almshouse
refurbishment project.
1
KILKENNY
CIVIC TRUST
Kilkenny Civic Trust is a not-for-profit charity set up in 1989 to
acquire and protect Butler House & Garden a historic Georgian
property which dates back to 1786. The Trust also acquired the
adjacent Castle Yard, the original stable yard of Kilkenny Castle. The
Castle Yard with its crescent-shaped buildings, circular windows and
copper-domed tower is now home to several thriving craft and
design businesses where it is possible to still watch skilled
craftspeople at work. It is also home to the National Design
and Craft Council of Ireland and the National Design and Craft
Gallery. The Castle Yard and Butler House Garden provide a
beautiful backdrop to many of Kilkenny’s festivals including the
internationally recognised Kilkenny Arts Festival. In recent years,
the Christmas Gardens at Butler House have become a must see
attraction for all.
The Trust recently broadened its remit to deepen its strategic
involvement in tourism in the Trust’s own properties and also to help
develop Kilkenny as a world class tourism destination. In early 2017
the Trust became the licensed operators of an award-winning visitor
attraction; the ‘Medieval Mile Museum’. The Museum has already
become a flagship attraction on Ireland’s Medieval Mile within
Ireland’s Ancient East. The Museum, in the heart of Medieval
Kilkenny, was formerly the 13th century St Mary’s Church. It is the
finest example of a medieval church in Ireland. A key visitor attraction
upon Ireland’s Medieval Mile it brings to life Kilkenny’s rich history
as Ireland’s premier medieval city and tells “800 years of Kilkenny
History under one roof”.
If we all give a little,
the project will have
huge benefits for us all
2
THE KILKENNY
CATWALK 2021 ART
TRAIL WILL RAISE MONEY
WHICH WILL BE REINVESTED BY
THE KILKENNY CIVIC TRUST IN
VITAL CONSERVATION WORK.
THE ST MARY’S ALMSHOUSES
REFURBISHMENT PROJECT
Kilkenny City had many Almshouses to care for the poor - the oldest
dating back to 1582 is the Shee Almshouse a Tudor building on
Mary’s Lane.
St Mary’s Almshouses were built in the early 19th century in Kilkenny
City for the relief of distressed widows. The buildings are shown on
an ordnance survey map circa 1839 and still retain much of their
characteristic features. By preserving and restoring the St Mary’s
Almshouses, Kilkenny County Council and Kilkenny Civic Trust seek
to maintain and nurture the environment and cultural heritage of the
City as part of its identity. Sensitive restoration will give a new lease of
life to these historic buildings, create a valuable economic and tourism
resource for Kilkenny City and a wonderful legacy for future generations
to enjoy. The aim of this project is to bring the building back into use,
to give it a new purpose whilst telling the story of Almshouses in
Kilkenny City.
A fun project
with a lasting
legacy
3
THE TRAIL
The Kilkenny Catwalk 2021 art trail featuring 21 magnificent cat sculptures
will follow a route similar to the one indicated below. Visitors will be invited
to follow the trail, located in our beautiful public spaces many of which are
attached to the heritage buildings around the city, and find out more about
the art and the artists, and make bids for a sculpture by downloading the
Kilkenny Catwalk 2021 App. The trail is designed to immerse people in
Kilkennys rich heritage.
For security the CatWalk trail will be closed at night
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Public arts projects generate an
Once the trail is live visitors will
incredible amount of headline
be able to find the 21 Kilkenny
grabbing publicity
Cat sculptures using the
• Previous partners have benefitted from
millions of social media impressions, Kilkenny CatWalk 2021
valued in significant equivalent official Trail App.
media spend
• The trail publicity will begin with the
official trail launch in Summer 2021,
running through to the Autumn 2021
and into January 2022 when the trail
will officially end and the Cats will go
to their new homes
4
PANGUR BÁN
THE SCULPTURE
The model will be a 5ft tall fibreglass resin sculpture based on
The Secret of Kells character, Pangur Bán, created by four-time
Academy Award®, Golden Globe®, BAFTA and Emmy nominated
Kilkenny-based animation studio, Cartoon Saloon.
Set in the 9th century, during the age of Viking Expansion in Ireland,
and based on the origins of Ireland’s most famous illustrated
manuscript, the Book of Kells, The Secret of Kells, is Cartoon
Saloon’s first feature film. Pangur Bán is one of the most iconic
characters from the movie, which the creators have kindly allowed
us to feature in the Kilkenny Catwalk 2021.
5
SPONSOR OR
HOST A SCULPTURE
(FOR THE DURATION OF THE TRAIL)
Choose your favourite Cat Sculpture.
OPTION 1: Sponsor an individual piece of artwork; put your name, mission and logo on its
plinth plaque for the entire duration of the project.
OPTION 2: Host an individual piece of artwork; become part of the trail by hosting a piece
of artwork on your premises making it freely available to be viewed by visitors and keeping
it secure for the duration of the trail. (only available to suitable businesses such as hotels or
other businesses which are centrally located, open during peak visitor hours and secure).
Then benefit from PR, marketing opportunities, increased footfall and general ‘feel
good’ factor for a very achievable amount. As a sponsor or host of an individual Catwalk
sculpture, you can benefit from the following:
• Name and logo featured in the Kilkenny • Benefit from the association with your own
Catwalk 2021 App. ‘feel-good’ stories in the media, internal
• Company logo featured on the Kilkenny communications and trade publications.
Catwalk website. • Enable funds to be raised for the Kilkenny
• Recognition and confirmation that you have Civic Trust through the online and live
sponsored the individual Cat sculpture in our auctions, where your chosen Cat sculpture
exclusive Souvenir Auction Catalogue. will feature at the end of the project.
• Participation in select social media channels. • Artworks will play an important part in
• The opportunity to use the official bringing colour, fun, smiles and enjoyment to
Kilkenny Catwalk logo on your website. Kilkenny City, a city with a history of high
• Raise brand awareness of your visitor footfall, in the and creating an
company/service unforgettable atmosphere during latter half of
• Associate yourself / company with a superb 2021 when we will welcome back our festivals
Cat sculpture design created by one of the and events.
region’s talented artists and at the same time • The trail supports our city centre, supports
support the creative sector with exposure and the tourism and hospitality sector and makes
awareness generating opportunities. Kilkenny stand out from the crowd as a
• Use this exciting opportunity to showcase “must-see” staycation destination in the latter
your own corporate social responsibility half of 2021.
(CSR) and engage your staff, customers and KIlkenny Civic Trust is a charity and therefore
associates with your input and support.
sponsorship is tax deductable
CORPORATE SPONSORSHIP OF HOSTING A CAT WALK SCULPTURE
A CAT WALK SCULPTURE: €500 ON YOUR PREMISES: €500
6
ADOPT (BUY OUT) AN
INDIVIDUAL WORK
OF ART OR COMMISSION A BESPOKE
DESIGN FOR YOUR RECEPTION,
BOARDROOM OR HOME
We are now inviting businesses to support this project by chosing their
favourite artist or sculpture and adopt it now for a fixed fee. Adoption means
that you have pre-purchased the work of art, so that after the trail has closed
you don’t need to bid for your favourite Cat sculpture; it will be yours to take
away enjoy as a piece of art in your work premises or your home.
CAT SCULPTURES (NOT RESERVED FOR AUCTION)
CAN BE ADOPTED FOR €5,000.
ALTERNATIVELY, YOU CAN COMMISSION A BESPOKE DESIGN FOR
YOUR OFFICE OR HOME WITH YOUR OWN CORPORATE COLOURS /
LOGO OR OTHER DESIGN FOR €6,000.
Kilkenny City
Centre needs
your help to
recover in 2021
7
BECOME A
VALUED PARTNER
By providing in-kind support to the project with a contribution of your
time, expertise and/or services to the value of €2,000 to €5,000, you
will benefit from:
• Official Valued Partner Credit on promotional materials, publicity
and in social media communications for the duration of the project
• Name and logo featured in the Kilkenny Catwalk 2021 App
• Company logo featured on the Kilkenny Catwalk website
• Invitations to all key events over the course of the project
• An opportunity to showcase your Corporate Social Responsibility
values by helping with our vital conservation work in Kilkenny
• Playing an important part in bringing colour, fun, smiles and
enjoyment to Kilkenny City and creating an unforgettable
atmosphere during the Summer and Autumn of 2021
8
WE NOW INVITE YOU
TO BECOME INVOLVED
IN A CONSERVATION PROJECT IN THE
HEART OF OUR MEDIEVAL CITY
Organisations and businesses of all kinds, as well as individuals, are
invited to adopt, sponsor or host a superb Catwalk sculpture mounted
on its own presentation plinth.
Selected artists, both celebrated and emerging, will decorate each Cat
sculpture so that it becomes a unique work of art.
Cat scuptures will be placed at supporting businesses for the Summer
and Autumn of 2021 and ‘Cat Walkers’ from all over the country will
come to find them.
We all love our
City centre and At the end of the project, all 21 Cat sculptures will be gathered
its unique back together and exhibited as a collection, after which they will be
built heritage auctioned off with the proceeds going to conservation projects, unless
already adopted (bought outright).
NEXT STEPS
To find out more about being part of this new high profile public art
trail and align your business or brand to the region’s leading cultural
initiative for 2021, please contact:
Dave Southern - Project Manager
Tel: 087 672 7911
email: KilkennyCatwalk@gmail.com
www.KilkennyCatwalk.ie
9TIMELINE
JANUARY – MARCH 2021
Official website and social media go live
Selected Artists Confirmed
APRIL – JUNE 2021
Artists receive their Cat Walk sculptures and decorate them
Official Trail App created
JUNE – DECEMBER 2021
Trail goes live and is promoted to visitors nationwide in all
media and online
JANUARY 2022
Last chance to see the cats before they are auctioned to
raise funds for the Kilkenny Civic Trust St Mary’s Alms House
renovation project and delivered to their new owners around
the country and the world
*Timelines subject to change in line with government restrictions
10For further information contact:
Dave Southern - Project Manager
Tel: 087 672 7911
email: KilkennyCatwalk@gmail.com
www.KilkennyCatwalk.ie
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