SEPTEMBER 2021 e guide Your and online - Green Umbrella Marketing

SEPTEMBER 2021

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There are many changes that happen in the
online world each month, and the GU Crew
are here to help keep you on top of the latest
developments with our monthly bulletin.

           #socialsnippet
To find out more about us and meet the team, visit: green-umbrella.biz/about

FACEBOOK
FACEBOOK INTRODUCES NEW CAMPAIGN IDEAS
GENERATOR TOOL
Facebook’s new Campaign Ideas Generator will help small businesses develop
creative ad campaigns, organic content for campaigns, and more.

Facebook has announced a new dynamic tool that will help small businesses
develop content for their new campaigns. The Campaign Ideas Generator
provides campaign ideas, pre-made assets, and resources that are specific to
each small business’s needs.

FACEBOOK LAUNCHES REDESIGNED SETTINGS LAYOUT TO
MAKE IT EASIER TO FIND EACH ELEMENT
Facebook is launching a redesigned settings page in the app, in order to
make it easier to find the various tools and options available to customize and
improve your individual on-platform experience.

FACEBOOK LAUNCHES NEW INTERVIEW SERIES LOOKING AT
EVOLVING SHIFTS IN ADVERTISING APPROACHES
Facebook has launched a new series of expert interviews to help provide more
guidance for advertisers on how to respond to key industry shifts and outline
what’s working right now in building effective Facebook ad campaigns.

As explained by Facebook:

“Across several chapters, we will explore how the marriage of data and
creativity is helping drive best in class advertising and powering better
return on investment for brands.”

.        TIK TOK
TIKTOK ADDS NEW LIVE-STREAM MODERATION TOOLS AS IT
EYES THE NEXT STAGE OF LIVE-STREAM SHOPPING
As it eyes the next stage of expansion, TikTok is looking to refine its
live-stream offering, with a set of new additions to provide more control
for live broadcasters, as well as new discovery tools to better highlight in-
progress live-stream content.

TIKTOK LAUNCHES ‘CREATIVE SOLUTIONS’ GUIDE TO
BUILDING EFFECTIVE TIKTOK CAMPAIGNS
As TikTok continues its meteoric rise, many more marketers are now looking
the app’s way, and considering how they can tap into the platform to boost
their brand reach and discovery.

VIMEO PARTNERS WITH TIKTOK TO HELP SMALL BUSINESSES
CREATE MORE CONTENT
Vimeo’s powerful video editing tools are coming to TikTok to help marketers
easily create more content on the video-sharing platform.

To help small businesses recover from a very challenging year, TikTok is
partnering with Vimeo to bring powerful video-editing tools to help small
and medium-sized businesses “easily and affordably create professional-
quality content at scale.”

        LINKEDIN
LINKEDIN HAS ANNOUNCED THE LAUNCH OF A NEW RANGE
OF ACCREDITED COURSES TO HELP MARKETERS SHOWCASE
THEIR EXPERTISE.

LinkedIn recently announced a new certification program within its Marketing
Labs. Individuals who pass the exams are awarded credentials that can be
shared on their LinkedIn profiles.

YOUTUBE
YOUTUBE ADDS IN LIVE-STREAM TRAILERS AND LIVE POLLS
AS IT BUILDS ITS NEW STREAMING COMMERCE OPTIONS
As TikTok continues to refine its live-streaming options, YouTube is also giving
its live-stream tools more focus, with two new additions to help maximize
engagement and awareness of live broadcasts within the app.

        WHATSAPP
WHATSAPP PROVIDES NEW ARCHIVE OPTIONS TO
PERMANENTLY HIDE NOISY GROUP CHATS
WhatsApp has added a new option to manage your group chat threads, with
archived chats now remaining archived and hidden, even when new messages
are sent into the group.

To be clear, users have always been able to archive their WhatsApp chats, but
now, you won’t get notifications about new messages to those chats that
you’ve archived, essentially enabling you to hide them from view. You can
check them out in your archive and re-activate them whenever you wish.

        INSTAGRAM
INSTAGRAM ADDS NEW FEATURES TO HELP PROTECT USERS
FROM BULLYING AND ABUSE

Following another spate of abuse aimed at UK soccer players in the wake of
the recent Euro 2020 championship final, Instagram has announced a new
set of options to help people - specifically high profile users - manage their
interactions within the app, and avoid offensive comments and messages
directed their way.

TWITTER
WITH CHRISTINA
TWITTER ADDS NEW CO-HOSTING OPTION FOR
AUDIO SPACES
It’s been working on it for a couple of months, and now, Twitter has launched
its new co-hosting option for Spaces, providing another option for managing
your audio chats.

TWITTER UPDATES ITS AGENCY PLAYBOOK FOR MARKETERS
As the landscape for digital advertising has changed drastically over the last
couple of years, Twitter has announced an update to its Agency Playbook – a
guide for marketers to navigate through changes and all things Twitter when it
comes to advertising for multiple clients on the social media platform.

TWITTER OFFICIALLY LAUNCHES INTEGRATION OF REVUE
NEWSLETTER SUBSCRIPTIONS DIRECT FROM USER PROFILES
Twitter is moving to the next stage in integrating newsletter platform Revue
into its systems with the addition of a new button on Revue creators’ Twitter
profiles that enables people to sign up for their newsletter direct from the app.

AMANDA’S TOP STATS THIS MONTH...
This month we’re going back to school when it comes to email marketing.
It’s a tool that is still incredibly effective and, when used effectively, gives the
biggest return against your marketing budget.

 Email marketing is still the most effective way to reach your customers and
  prospective customers and engage with them
 64% of small businesses use email marketing to reach their customers
 78% of marketers have seen an increase in email engagement over the last
  12 months
 4 out of 5 marketers said they would rather give up social media than email
  marketing (use both hand-in-hand to create the best results)
 For every $1 spent on email marketing, the average ROI is estimated at $42
 you can’t ignore this!
 21% is the average open rate for emails according to Mailchimp, this
  rockets to 82% for welcome emails
 Personalise your emails – those with a personalised subject line have 50%
  higher open rates
 Half the world’s population are estimated to use or have access to email by
  2023, that’s 4.3 billion users!

For more email marketing and content tips, make sure you’re subscribed to
the GU newsletter via our website.

Data Sources:
Hubspot, Oberlo, Mailchimp

      @AmandaJDavies01

HstAPPY
                           1 BIRTHDAY
                           TO ME!
Ok. Obviously, it’s not MY birthday! The Christina Talks
podcast launched on the 31st August 2020 – it’s just turned
one and I can not believe how quickly that year has gone!

In the last 12 months we have seen the term Social Audio appear with the likes
of Clubhouse and Green Room appearing (and the rest!). This has seen a swell
in the number of new audio experiences hitting the waves and something that
is set to be a trend in 2022.

If you are offering something niche, or serving a niche audience, then
podcasting is certainly something to consider including in your marketing
plans.

Don’t leave it too late though. Podcasting is a commitment, it requires some
work to get up and running and determination to keep it going!

Reasons for starting a podcast

 Thought leadership – Become the go to source of information
 Personal Brand – Become known for your specialism
 Perception – It’s uncanny, but Podcasting definitely raises your profile
 Gaining Access – Want to get past a gate keeper? Offering someone the
  opportunity to be your guest definitely helps!
 Giving Access – Podcasts are one of the best ways to reach the masses
  and allow people to get to know you better.

I’ve used Christina talks to achieve everything on that list. It’s helped me build
trust with my prospects. Give value while communicating my values on a
consistent basis. I’ve positioned myself as more than simply someone who
knows their stuff marketing wise, and most importantly, as we’ve all made
our way through what has been a crazy 2020/2021 I’ve been able to use the
podcast to nurture and retain an audience that has brought revenue in to the
business.

If you want to start a podcast, here’s your route to launch:

1. What’s the concept?
2. Who’s it for?
3. Figure out the format (solo episodes, interviews or panels?)
4. Get your list of 20 together. (For panels you need to do both of the
   following or figure out a show format.)
   a. Solo ideas = 20 episode topics
   b. Interviews = list of 20 dream guests and get them invited!
5. Get your first 6 episodes recorded for launch – and STAY 6 episodes ahead
   if you can!

As you work through 1 – 3 on the list, you’ll figure out names, branding, etc.
It’s exciting going through the process whether you’re creative or not! If you
think podcasting might be for you – let me know!

In the meantime, if you haven’t had a listen already you can find Christina
Talks here! bit.ly/christina-talks

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That’s a small snippet of the top
changes in the online world.

If you have any questions or need any
guidance, then please remember that
we have an online chat facility on our
website.

Simply visit www.green-umbrella.biz
to speak to one of the crew.

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     greenumbrellabiz       GreenUmbrellaMarketingLtd
     green umbrella

Call us now on 01604 726758
www.green-umbrella.biz