THIS MONTH JULY 2021 Your free guide - Green Umbrella Marketing
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JULY 2021
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Your e latest
to th ments
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marke
ting THIS MONTH
INCLUDES A FREE
3 MONTH
MARKETING
PLANNER
There are many changes that happen in the
online world each month, and the GU Crew
are here to help keep you on top of the latest
developments with our monthly bulletin.
#socialsnippet
To find out more about us and meet the team, visit: green-umbrella.biz/about
FACEBOOK FACEBOOK ADDS NEW CHAT THEMES, A QUICK REPLY BAR, AND QR CODE PAYMENTS TO MESSENGER Facebook has added new chat themes to help personalise and enhance your conversations and a quick reply bar that makes it easier to respond to content shared by your friends and family. The platform has also now added QR codes and links to send and receive payments from any other user, even if you are not Facebook friends. FACEBOOK NOW ENABLES YOU TO EMBED FACEBOOK VIDEOS AT A CHOSEN TIME IN THE PLAYBACK. Facebook has added a new checkbox into its video embed process which enables you to choose a specific time within the video playback at which you want your embed to play from. The new feature enables you to enter a start time for your playback, so you can choose a specific section that you want the clip to play from, helping to guide people to the most relevant segment, as opposed to simply enabling full playback. FACEBOOK ADDS NEW ‘OPTIMIZE TEXT PER PERSON’ OPTION FOR AUTOMATED AD CUSTOMISATION Facebook is now rolling out a new option in the ad set-up process called ‘Optimise Text Per Person’, which, when activated, will choose whether to highlight the primary caption, the headline or the description text to each user, based on what Facebook’s system determines that viewer will best respond to. FACEBOOK ADDS SHOPS TO WHATSAPP, AMONG OTHER ECOMMERCE UPDATES Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently on the apps’ bottom navigation tabs. But now, you can shop on WhatsApp too, along with other updates.
INSTAGRAM
INSTAGRAM ADDS NEW ELEMENTS TO ITS BRANDED
CONTENT TOOLS, INCLUDING MULTI-BRAND LISTINGS IN
POSTS.
Instagram has announced some new updates to its Branded Content tools,
which are designed to further increase transparency, while also making it
easier for brands and creators to manage Branded Content requests and
approvals.
PINTEREST
PINTEREST ADDS NEW PRONOUNS FIELD ON PROFILES, AND
LAUNCHES NEW SUPPORT INITIATIVES FOR PRIDE MONTH.
With Pride Month now underway, Pinterest has launched a new campaign to
showcase the inclusivity benefits and features of the platform, while it’s also
adding a new pronouns option on both personal and business accounts to
help users better express their identity.
QUARTERLY
STRATEGY PLANNER
JULY-SEPT 2021
What are you trying to
OBJECTIVES FOR THIS QUARTER achieve through your
online activity?
1.
Is your focus on
2. growing your audience?
Seeking out new
3. opportunities? Being
seen as a thought
leader? Your objectives
July may remain the same all
year - or they may shift
each quarter.
What activities
should be reflected
in your plans each
month to support
you in achieving your
objectives?
August ACTIVITY PLANNING
INDUSTRY
NEWS &
EVENTS
BUSINESS
EVENTS
SPECIF
IC
EMAIL
COMM
S
&
September OFFERS
S
PROMO
PAID
ADV
ERTS
AIGN
CAMP HES
C
LAUN
DIRE
C
MAIL T
ER
QUARTERLY STRATEGY PLANNER
BLOG PLANNER
TO-DO LIST
July August September
FACEBOOK
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4. LINKEDIN
Adding fresh content to your website should be considered a key part of
your online strategy. Whether you blog once a month or once a week,
use this grid to plan your topics and titles.
Use the Brainstorm box below to help you take your blog titles and
topics a little further. Consider what your audience wants to talk about
over the next three months.
BRAINSTORM
OTHER
HITLIST (WHO ARE YOU A TARGETING?) THESE COULD BE INDIVIDUALS OR BUSIN
1__________ 2__________ 3__________ 4__________ 5__________
JUL-SEP 2021
REMINDERS DATES NOT TO MISS
You should have JULY YOUR DATES
reflected on the
last three months - 4TH INDEPENDENCE DAY (USA)
thinking about what 10TH DON’T STEP ON A BEE DAY
worked should 15TH WORLD YOUTH SKILLS DAY
have created a few 17TH WORLD EMOJI DAY
actions for you to 30TH INTERNATIONAL DAY OF
focus on for each FRIENDSHIP
of your active social
media platforms.
Add those
actions and any
housekeeping
tasks here.
TWITTER AUGUST YOUR DATES
6TH CYCLE TO WORK DAY
23RD HASHTAG DAY
30TH SUMMER BANK HOLIDAY
INSTAGRAM SEPTEMBER YOUR DATES
10TH WORLD SUICIDE PREVENTION DAY
19TH TALK LIKE A PIRATE DAY
21ST INTERNATIONAL DAY OF PEACE
22ND AUTUMNAL EQUINOX
NESSES. WHO DO YOU NEED TO NOTICE YOU ONLINE?
6__________ 7__________ 8__________ 9__________ 10__________
QUARTERLY STRATEGY PLANNER
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#PREVIOUS
WEB TRAFFIC QUARTER
#THIS QUARTER DIFFERENCE +/-
Sessions
Users
Bounce
#PREVIOUS
SOCIAL QUARTER
#THIS QUARTER DIFFERENCE +/-
Facebook
Twitter
LinkedIn
Instagram
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RKE
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TWITTER
UPDATES WITH CHRISTINA
TWITTER LAUNCHES ‘TWITTER
BLUE’, ITS NEW, PAID SUBSCRIPTION
OFFERING FOR ADD-ON TWEET
FEATURES
Twitter has officially launched its new ‘Twitter Blue’
subscription service, which enables users to pay a monthly fee to gain access
to a range of additional tweet features and tools.
TWITTER BLUE EXPLAINED: FOR A FEE YOU CAN UNDO
TWEET, BOOKMARK, AND MORE
Twitter’s newest offering, Twitter Blue, is a paid subscription service that gives
users access to a slew of new features including an ‘Undo Tweet’ feature and
new bookmarking tools. The update joins a line-up of recent updates to the
platform, including Clubhouse competitor Spaces and Snapchat ‘Stories’-like
feature Fleets, as well as a number of safety tools designed to mitigate terms
violations and the spread of misinformation.
TWITTER CONTINUES WORK ON ITS NEW SPACES TAB AND
ADDS EDITING OPTIONS FOR SCHEDULED SPACES.
As Clubhouse downloads continue to slow, Twitter continues to add new
elements to boost the use of its own audio Spaces option, which will soon
include a new, dedicated Spaces tab in the middle of the bottom function bar
to improve Spaces discovery.
TWITTER IS ADDING A NEW ‘SUBSCRIBE’ BUTTON TO
NEWSLETTER CREATOR PROFILES
As its suite of creator monetisation tools continues to expand, Twitter is now
adding another element to help newsletter creators, with a new, prominent
‘Subscribe’ button on their profiles, linked back to its recently acquired Revue
platform.
@ChristinaMc80Inspired by a recent Green Umbrella Live Lunch
where we discussed podcasts, I decided to explore the
stats surrounding them.
Our consumption of podcasts has increased year on year, helped in many
ways by the pandemic, and it seems this audio trend for marketing content
is here to stay.
In 2020, there were over 15 million podcast listeners in the UK. The
audience is growing steadily with forecasts predicting close to 20 million
listeners by 2024
Podcasts are still most popular amongst younger – mid aged audiences,
with close to 40% of listeners in the age 26 to 35 bracket claiming to listen
to podcasts on a weekly basis
The majority of listeners say they tune into podcasts while travelling or
driving
Sports, comedy and music are the top podcast categories in the UK
Despite this, around ¾ of listeners say the top reason they tune into a
podcast is to learn something new
55% of the US population have listened to a podcast, with 37% claiming to
have listened to one in the last month. Both stats are up from 2019.
There are in excess of 850,000 podcasts to choose from globally, with
more than 30 million podcast episodes
More than 80% of podcast listeners spend around 7 hours per week
listening to podcasts, that’s over an hour per day!
Why are podcasts so popular? It’s because they are generally free to
listeners, accessible and easy to consume in small chunks.
The top podcast platforms are iTunes/ Apple podcasts, Spotify, Google
Podcasts and Stitcher
Sources: Statista, Oberlo, Podcast insights,
@AmandaJDavies01 EMarketerThat’s a small snippet of the top
changes in the online world.
If you have any questions or need any
guidance, then please remember that
we have a free online chat facility on
our website.
Simply visit www.green-umbrella.biz
to speak to one of the crew.
greenumbr3lla greenumbr3lla
greenumbrellabiz GreenUmbrellaMarketingLtd
green umbrella
Call us now on 01604 726758
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