AUDIENCE 5 DAYS TO DOUBLE YOUR PINTEREST - Meagan Williamson
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5 DAYS TO
DOUBLE YOUR
PINTEREST
AUDIENCE
pintr est growth ch
ll enge
5 DAYS TO DOUBLE YOUR
Welcome! PINTEREST AUDIENCE
Wel, helo thr e!
We’re super pumped to have you here with us during our 5 Days To Double Your Pinterest
Audience Challenge. Below you’ll find important information to help make this challenge
have an incredible impact on your marketing.
This workbook will be your notes, your planner, and your roadmap to creating your own
Pinterest success!
IMPORTANT NOTES:
□ Follow along with us LIVE each day to complete your workbook.
□ Don’t forget to look for and fill in your Pin Tip from your daily challenge email which you
will receive in your inbox! We will also be sharing your homework via the daily emails
□ Join us for the training live in our Facebook community daily at 12pm EST from May 18th
to May 22nd.
□ Fill out your workbook for your chance to win 6 month membership in Pin Potential
□ Everyday you will get an email with important information about how to get the most
out of the Challenge
□ Mark our email as safe! info@meaganwilliamson.com + team@pinpotential.com
□ Each training will be available for replay throughout the week so do not worry if you
cannot attend live
To be eligible to win the 6 month FREE MEMBERSHIP TO PIN POTENTIAL, you must:
□ □ Fill out your workbook and submit proof by 9PM EST SATURDAY MAY 22nd (sent
toteam@pinpotential.com)
JOIN THE
FACEBOOK GROUP
Make The Time SESSION 1: Tuesday, May 18th at 12pm EST Building The Formula for Pinterest Success SESSION 2: Wednesday, May 19th at 12pm EST How to Create Content That Will Grow Your Audience (+ Go Viral) SESSION 3: Thursday, May 20th at 12pm EST How to Create Scroll Stopping Pins SESSION 4: Friday, May 21st at 12pm EST Capture and Convert your Audience SESSION 5: Saturday, May 22nd at 12pm EST In depth Q+A SHARE THE CHALLENGE LOVE! □ Tag us on IG @meaganawilliamson during the Challenge and be eligible for special giveaways □ Invite a friend - did you know you are 60% more likely to achieve your goal when you have an accountability partner?
SESSION 1: 5 DAYS TO DOUBLE YOUR
Building The Formula for Pinterest Success PINTEREST AUDIENCE
Join us live!
Tuesday, May 18th at 12pm EST
Begin this challenge by committing to _________________________ your previous training and
knowledge at the door.
When building your own formula, remember the three C’s:
_________________________ , _________________________ , and _________________________ .
The most difficult C of them all _________________________ .
There are many vehicles for “content” to use on Pinterest:
□ Blog posts
□ Landing pages
□ Webinar registrations
□ Lead magnet opt in pages
□ Podcast episodes
□ IG posts
□ YouTube videos
□ Pages: Services page, About page, FAQ page, Blog tag pages (categories), Tutorials
page, Products page
PIN TIP:
Your Pinterest marketing should focus on your _________________________________________________ .
Pinterest is the ANTI-you platform - it isn’t about YOU, it is about your audience and what
they want and need. Focus on meeting customers where they are at (beginner level/entry
level/basic information). Pinterest marketing is a top of funnel marketing platform - mobile
first app that engages users when they are in _________________________________________________ .
SESSION 1: Building The Formula for Pinterest Success CONSIDER: □ How can you insert yourself into your customer’s journey at the very beginning? □ Pinterest offers an opportunity for explosive brand visibility and awareness since users are in discovery mode, receptive to new products/services/people □ YOU ARE the expert. You have the knowledge that users are seeking. KEY TAKEAWAY: You are the expert with knowledge to share. Use this knowledge with Pinterest to focus on best serving your ideal customer. ACTION ITEMS: Let’s talk about your business! On your own take the time and space to answer these questions... What is your niche expertise? What do you LOVE teaching others about and feels like second nature? What content do you already have that could be shared? □ Blog posts □ Youtube □ Landing pages □ Product listings □ Podcast episodes □ Product collections □ Video content □ Lead magnet opt in pages
SESSION 1: 5 DAYS TO DOUBLE YOUR Building The Formula for Pinterest Success PINTEREST AUDIENCE Who are your ideal customers? What are their main interests? What is your ideal customer doing at the beginning of their journey (step 1) before buying from you? What are their pain points? What content is MISSING from your niche on Pinterest? Any gaps? SET THE INTENTION! Set one short-term, medium-term, and long-term goal. Get specific about your goal. Envision your goal but speak about it as if it is now. Have a picture in your mind of what your Pinterest marketing success looks like for YOUR business. EXAMPLE: It is August 1, 2021 and I have consistently shared 5 new Pins a week growing my audience from 140K to 500K. I am now getting 100 referrals a day, 5 email subscribers a day and 2 sales a week from Pinterest. I am sitting at my desk reviewing my statistics, I am drinking my morning coffee feeling relaxed knowing my audience is being served. I hear an email notification of a sale. I am proud of myself for being consistent and focusing on my content and things in my business that will help me grow.
Now Share it in our Facebook Group!
ACTION STEPS:
1. Post your goals to our private Facebook group and let’s support each other!
It is and I have grown my Pinterest audience from
to . I am now getting and
I am sitting at my desk . . . . . . . . . . . . . . . . . . , I am drinking my morning coffee
feeling relaxed knowing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
I hear an email notification of a sale. I am proud of myself for being consistent
and focusing on my content and things in my business that will help me grow.
JOIN THE
FACEBOOK GROUP
SESSION 1: 5 DAYS TO DOUBLE YOUR Notes PINTEREST AUDIENCE
SESSION 2:
Create Content That Will Grow Your
Audience (+ Go Viral)
Join us live!
Wednesday, May 19th at 12pm EST
Today is all about THE HOW - the easy method to creating content that your audience and
Pinterest will love!
KEY RECAPS FROM CHALLENGE DAY 1:
My ideal customers main pain points are:
What content vehicles do I have to share on Pinterest?
Dive into pain points - PERCEIVE those pain points to create content that will grow your
visibility.
What are 5 basic concepts you could create content about that solve pain points?
For each concept, share 2 different copy concepts (ie two different ways of saying the same
thing) - Buzzfeed style titles
SESSION 2:
5 DAYS TO DOUBLE YOUR
Create Content That Will Grow Your
PINTEREST AUDIENCE
Audience (+ Go Viral)
What are 10 keyword phrases associated with your business?
Share three ways that your content or product can transform their life. What impact
will your content have on their life?
Where can you gather pain points of your ideal customer/research? Circle the ones
that apply to you and your business.
□ Facebook Groups
□ Linkedin
□ Emails
□ Dm’s
□ Comments During Lives
□ Surveys
□ Instagram Comments
□ Marketing Calls
□ In person Networking EventsSESSION 2: Create Content That Will Grow Your Audience (+ Go Viral) Who are you helping? Your content should focus on being basic, entry level - most content is too advanced. It’s important to: □ Not over complicate it - you can break complex topics down into a series of blog posts. □ Always focus on providing value and positioning yourself as an authority. Make it mean- ingful and motivating. □ Consider your goal - traffic, saves or both? □ 35-40% of people are visual - strong visualizers - visual language □ Make it clear, simple and helpful YOUR content must be processed within 1.8 seconds. Pinterest is a visual highway - people will make decisions very quickly - subconscious mind deletes anything that it doesn’t understand (thus removing it). PIN TIP and KEY TAKEAWAY: ___________________ is best!
5 DAYS TO DOUBLE YOUR
Now Share it in our Facebook Group! PINTEREST AUDIENCE
ACTION STEPS:
1. Consider what your content goal is (traffic/saves/both).
2. Share it to our private Facebook group and let’s support each other!
JOIN THE
FACEBOOK GROUPSESSION 2: Notes
SESSION 3: 5 DAYS TO DOUBLE YOUR
How to Create Scroll Stopping Pins PINTEREST AUDIENCE
Join us live!
Thursday, May 20th at 12pm EST
THE VISUALS - Today is all about my best tips and tricks for designing scroll stopping Pins
that stand out from the rest!
KEY RECAPS FROM CHALLENGE DAY 2:
SIMPLE is best! Know what you want your content to do for you and keep it simple!
LET’S DIVE IN!
PIN TIP: It is crucial to ______________________________________________________________!
Also important, is:
□ Creating images that are the suggested □ Templates are wonderful but always be
size by Pinterest. You can use other sizes open to changing what you are doing
but you should focus the bulk of your
efforts on creating Pinterest graphics. □ Data is CRUCIAL and will SHOW you
what’s working - don’t obsess over your
□ A confused mind, scrolls on by. Even if numbers BUT DO check them.
you hate the “look” of Pinterest graphics
know that they work and you are losing □ What you like isn’t necessarily what your
traffic if you don’t use them. audience likes
□ Test, test and test again - try a variety □ Modelling, replicating excellence and
of looks, images and copy your designs - Don’t reinvent the wheel,
just realign it (Anthony J. D’Angelo)
□ Different images hook different people
in your audience □ Create ________________________ looks for your
Pins to start
□ Crucial anatomy of a Pin - key
components of a Pinterest graphic □ Examples of Pin styles and designs
- Custom tweaks depending on your
niche/industry/goal □ Have a strategy for Standard Pins,
Video Pins and Story Pins
□ Copy - text overlay is keySESSION 3: How to Create Scroll Stopping Pins SAVE TIME BY: □ ___________________________________ □ ___________________________________ □ ___________________________________ Diversifying your media! Have you considered using Story and Video Pins? How can you leverage different formats to accelerate your growth? KEY TAKEAWAYS: Create optimized images designed for Pinterest. Test what works by watching the data and test out different styles and designs to see what works best.
5 DAYS TO DOUBLE YOUR
Now Share it in our Facebook Group! PINTEREST AUDIENCE
ACTION STEPS:
1. Create a secret board and Pin images that you love to it. Create a source of images to
refer back to.
2. Find inspiration - decide on 5 looks that are a good fit with your content. Create 1-2 Pins
and share in the Facebook group for feedback from the team!
JOIN THE
FACEBOOK GROUPSESSION 3: Notes
SESSION 4: 5 DAYS TO DOUBLE YOUR
Capture and Convert your Audience PINTEREST AUDIENCE
Join us live!
Friday May 21st at 12pm EST
ACTION DRIVEN - Learn simple ways to Pin with purpose and capture those leads - and
turn them into more conversions/sales!
KEY RECAPS FROM CHALLENGE DAY 3:
Optimized images designed for Pinterest work best!
Being a visual search engine, Pinterest has the power to send you lots of traffic and leads of
people who are HUNGRY for you information BUT what are you doing to CAPTURE their
attention?
PIN TIP: Turning your attention to ___________________________, ___________________________ and
___________________________ is crucial for your growth on Pinterest
Remember experimenting with what works with your own ideal audience is the best way to
find out what works for your unique business.
KEY TAKEAWAYS:
It’s great to Pin all the live long day BUT it’s best to Pin with purpose - create goals, align
your content and creative with your goals and scale up your conversions for sustainable
growth.Now Share it in our Facebook Group!
ACTION STEPS:
1. What Call To Actions make sense for your business? Jot down at least three.
2. Write down three THINGS you want people to do that lead directly into your funnel
(read more, sign up, register, learn more, etc).
3. Write down what action you want users to take ONCE they are on your website?
4. Save 3 Pins that captured your attention and got you to CLICK over to their website.
What do you notice about those Pins?
JOIN THE
FACEBOOK GROUPSESSION 4: 5 DAYS TO DOUBLE YOUR Notes PINTEREST AUDIENCE
SESSION 5: In depth Q+A
Join us live!
Saturday, May 22nd at 12pm EST
THE PLAN - The best way to learn is by ASKING questions. Let’s chat about your unique
questions about Pinterest and how to transform your website traffic.
PIN TIP: Test what works for YOU and your business. Ask questions, be curious and
get creative.
KEY RECAP FROM CHALLENGE DAY 4:
It’s great to Pin all the live long day BUT it’s best to Pin with purpose - create goals, align
your content and creative with your goals and scale up your conversions for sustainable
growth. Creating a plan for connecting, engaging and converting your audience is crucial
for becoming a Pinterest success story.
JOIN THE
FACEBOOK GROUPSESSION 5: 5 DAYS TO DOUBLE YOUR Notes PINTEREST AUDIENCE
Additional Tools & More □ Tailwind App - scheduler approved by Pinterest □ Tasty Pins - Optimizing your Pin copy □ Canva for Pin designs - free templates □ My Pinterest Marketing Toolkit □ Meagan’s Pinterest Marketing Membership Pin Potential □ My favorite Pinterest graphic templates: Basil & Bark, Creative Market, Coded Creative, Vanessa Ryan
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