E guide Your and online - JUNE 2021 - Green Umbrella Marketing

JUNE 2021

                 e
         e g uid
   r fre     est
You the lat ents
  to opm
      el       edia
  dev cial m e
      o
  in s d onlin g
      an ketin
       mar

There are many changes that happen in the
online world each month, and the GU Crew
are here to help keep you on top of the latest
developments with our monthly bulletin.

           #socialsnippet
To find out more about us and meet the team, visit: green-umbrella.biz/about

TWITTER
WITH CHRISTINA
TWITTER ADDS SCHEDULING FOR SPACES,
AND REMINDERS TO ATTENDEES
Twitter continues to advance its social audio Spaces tool
with the addition of Spaces scheduling, enabling broadcasters
to plan out and build hype around their upcoming events. Hosts can now
schedule a Space for later and will receive two notifications: a 30 min
reminder and a second one at the start time.

TICKETED SPACES ARE COMING TO TWITTER, PROVIDING
ANOTHER WAY FOR CREATORS TO MONETISE
Twitter continues to ramp up its creator monetisation focus with the addition
of a new option that will enable users to create ticketed Spaces events,
providing another means to generate revenue from your on-platform efforts.
 The new process will be available via an application process, which will
include signing up to Twitter’s rules around paid events.

TWITTER IS LAUNCHING ITS LONG-AWAITED NEW
VERIFICATION PROGRAM
Last year, Twitter was planning to relaunch its verification program in January
2021, which didn’t happen. Now, the social network has been reportedly
planning to finally make available its new self-served Verification Request form
next week.

TWITTER ROLLS OUT BIGGER IMAGES AND CROPPING
CONTROL IN MOBILE APP
Twitter has made a change to the way it displays images that has visual artists
on the social network celebrating.In March, Twitter rolled out a limited test
of uncropped, larger images in users’ feeds. Now, it’s declared those tests a
success and improved the image sharing experience for everybody.

Currently, the change can only be seen in the app, and it is unknown whether
it will also roll out on desktop

     @ChristinaMc80

INSTAGRAM
INSTAGRAM ADDS NEW CAPTIONS OPTION FOR VIDEO
STORIES, AND SOON, REELS
Instagram is making its video Stories and Reels more accessible with the
launch of a new “captions sticker” that will allow users to watch without
having the sound on.

The addition will not only make it easier for users who are hard of hearing
or deaf to engage with video content, it also offers a way for users to watch
videos when they’re somewhere they don’t want to have their sound on — and
either don’t want to wear or don’t have access to headphones or earbuds.

        PINTEREST
PINTEREST INTRODUCES IDEA PINS -
A VIDEO-FIRST FEATURE AIMED AT CREATORS
Pinterest is expanding further into the creator community with today’s launch
of a video-first feature called “Idea Pins,” aimed at creators who want to tell
their stories using video, music, creative editing tools and more.

The feature feels a lot like Pinterest’s own take on TikTok, mixed with Stories,
as the new Pins allow creators to record and edit creative videos with up to
20 pages of content, using tools like voiceover recording, background music,
transitions and other interactive elements.

        CLUBHOUSE
After launching its Android app a week ago, social audio platform Clubhouse
said on Sunday it will roll out to more countries in the coming week.

The Android app will be available in Brazil, Japan, and Russia on Tuesday, India
and Nigeria by Friday, and the “rest of the world” throughout the week.

FACEBOOK
FACEBOOK ADDS NEW MESSAGING FEATURES, INCLUDING
CHAT THEMES AND READ RECEIPTS ON INSTAGRAM

Facebook has unveiled a raft of new messaging features across
Messenger, Instagram Direct and Messenger Kids, with new, themed stickers
and backgrounds, visual replies and read receipts on IG, improved audio
recording tools and an updated archive feature.

None of these new tools are ground-breaking, necessarily, but they do all add
something extra, which could be helpful in your interactive process.

.        TIK TOK
TIKTOK ADDS NEW BULK COMMENT DELETION AND
REPORTING TOOLS TO HELP IMPROVE THE USER
EXPERIENCE
TikTok has added a new option that will enable users to bulk delete comments
on their clips, providing another means to control the user experience in the
app, and avoid unwanted attention.

The feature is the latest in TikTok’s ongoing effort to provide more tools to
protect users and improve the user experience, by giving people more ways to
manage their in-app interactions.

TIKTOK ADDS ANOTHER WAY TO REMIX VIDEOS
WITH GREEN SCREEN DUETS
TikTok has launched a new feature that combines the existing duet and green
screen formats, letting people use other TikToks as the background for their
own. “Green Screen Duet” now appears as an option in the duet layout menu.

Like all duets, the creator of the original video is tagged in the caption of the
new one.

EMILY’S
BR INBOX
EMILY’S TOP TIP THIS MONTH...

ARE YOU PAYING ATTENTION TO
YOUR INSTAGRAM HIGHLIGHTS?

I’ve spoken here about Instagram Highlights before, mainly how to use them
and add to them. But are you thinking about how they look at the top of your
account?

While it’s a personal choice as to whether
you’d like them branded with your logo,
font, or brand colours, it’s important that
they look neat and professional and add
to the overall look of your account rather
than hinder it. If you’re looking at your
Instagram Highlights after reading this
and want to change your cover photos,
this is how you do it. Simply click into the
Highlight itself, tap the bottom right-hand
corner and select “Edit Highlight” from the
menu that will appear. At the top, you can
then select “Edit Cover”, you can choose a
cover from the previous Stories within the
Highlight, or you can click the photo icon
to upload a cover that you have saved to
your mobile.

Remember to make sure your Instagram
Highlights work with your brand, be
creative and feel free to experiment!

     @EmilysBrainbox

AMANDA’S TOP STATS THIS MONTH...
The hawk-eyed amongst you might remember a Data Davies covering the
best times to post on social media. Well, as we come out of lockdown and
since I wrote that piece over 7 months ago (where is time going!), I thought it
worth revisiting.

Thanks to the team at Sprout Social, who shared their research on the best
times to post on social media for engagement. Keep in mind that it differs
from when most people are on the platform; it’s when users are most likely to
react, comment or share your post.

 Facebook – Tuesday, Wednesday and Friday, between 9 am and 1 pm, are the
  best times to post, with Monday between 9 am and 12 pm also good. According
  to Sprout Social, weekends are the worst times to post.
 Instagram – Weekdays from 11 am to 12 pm are best for engagement with the
  peak as Tuesday between 11 am and 2 pm. Like Facebook, the worst times
  to post are weekends.
 LinkedIn – Tuesday to Thursday between 9 am and 12 pm are the best times
  to post to LinkedIn. As you would expect on a business platform, weekends
  don’t perform as well. (A side note that LinkedIn reported the best day to send
  an InMail is Monday).
 Twitter – Wednesday between 9 am and 3 pm is the best time to tweet, while
  Tuesday to Thursday between 9 am and 11 am is also a high engagement time.
  Again weekends don’t look great for tweets.

As always, remember your business is unique. Weekends might work brilliantly
for you if you are a consumer-facing business. Plus, with fewer businesses
posting on weekends, there is less ‘noise’ to contend with. Experiment and use
your analytics to help guide your social strategy.

     @AmandaJDavies01                    Data Sources:
                                         HubSpot, Sprout Social, LinkedIn

CREATING SHAREWORTHY
SOCIAL MEDIA CONTENT
If you really want to create content that your followers will engage with – you
need to get in their heads! But you also need to do this without compromising
your brand – or losing sight of what you have set out to achieve through your
social media presence. If you’re outsourcing social media to an agency they’ll
be taking care of this for you – but if it’s all down to you, here are a few things
that might help!

WHAT DRIVES ENGAGEMENT?
Think about what drives you as an individual to engage with online media
content and you’ll probably find it’s for one of the following reasons.

   It’s entertaining
   It’s educational
   It endorses your viewpoint
   It stirs an emotion

With that in mind – we’ll assume you know your target market pretty well.
What would their drivers be for engaging with content online?

WHAT DO YOU WANT TO ACHIEVE?
What is it you actually want to achieve? Here is a list of typical reasons for
having an active online presence. There may be other reasons for your
business to be online – either way, we suggest selecting just two or three
from the list below:

   To generate traffic to the website
   Brand awareness
   Customer Retention
   Reputation Management
                                                “THINK ABOUT
   To appear as an expert in your field       WHAT DRIVES YOU
   To uncover new opportunities
   To gain early warning of problems
                                               AS AN INDIVIDUAL
   To get an insight into your customers      TO ENGAGE WITH
   To get data on behaviour
   Reassurance marketing
                                                ONLINE MEDIA
   To be everywhere                               CONTENT”

OK – SO I THOUGHT THIS WAS ABOUT CREATING CONTENT
THAT ENGAGES MY AUDIENCE?
It is! Consider your answers to the two questions above and then start to
brainstorm some content ideas. If you need a helping hand, take a look at our
75 ideas of things to post resource. Download it, print it out and make your
way through the list considering which of the 75 ideas are relevant to your
business and also how you can practically apply them to your online strategy.

                     DOWNLOAD NOW!
                     www.green-umbrella.biz/75ideas

GET YOUR HANDS
     ON SOME FREE
 SOCIAL MEDIA GOODIES!
www.green-umbrella.biz/goodies/

   FREE
    DOW
       NLOA
            DS!

FER
         SPECIAL OF

       SAVE 10%
ON ALL BUSINESS CARDS
  Use voucher code DABCJUNE when you
        check out for your discount
                                            Need help
                                           with design?
                                           No problem,
                                          contact us for a
                                            competitive
                                              quote

                                                         *The Small Print...
                                                     All prices exclude VAT
                                                         Online orders only
               Cannot be used in conjunction with any other voucher / offer
                                                Offer ends 30th June 2021

                                            Order online at:
                                   shop.green-umbrella.biz

                                                        @mmundin

That’s a small snippet of the top
changes in the online world.

If you have any questions or need any
guidance, then please remember that
we have an online chat facility on our
website.

Simply visit www.green-umbrella.biz
to speak to one of the crew.

     greenumbr3lla          greenumbr3lla
     greenumbrellabiz       GreenUmbrellaMarketingLtd
     green umbrella

Call us now on 01604 726758
www.green-umbrella.biz