2021 Media Kit REAL ESTATE NEWS - The Real Deal
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REAL ESTATE NEWS 2021 Media Kit
We Are the
#1 News Resource for
the Real Estate Industry
The Real Deal is the premier real estate
news outlet in the US, reaching millions
of professionals daily through digital,
print, social media and events.
Readers turn to us for breaking news,
market intelligence, custom research,
proprietary rankings, deal analysis,
profiles, trends and more.
(Source: Quantcast 2019). Competitive set includes Inman News, Crain’s, Bisnow and Commercial Observer.
2
The Publication of Record for the Industry
“Everyone’s always “The Real Deal is exactly
sending me articles “One of the first things that, the real deal.
from The Real Deal. I do every day is check We make it a mandatory
All my buddies, the news on TRD. I can read for our brokers.
everything they keep up-to-date on my It’s our Wall Street
announce.” industry without having Journal.”
to jump to multiple sites.”
ALEX RODRIGUEZ PAM LIEBMAN
FORMER YANKEES PLAYER, CELEBRITY DAVID LICHTENSTEIN CEO & PRESIDENT,
INVESTOR &FOUNDER, A-ROD CORP FOUNDER & CEO, LIGHTSTONE GROUP CORCORAN GROUP
“For every person who “The Real Deal is the “Anything that happens
is in the real estate first thing I read in the in The Real Deal, every
industry, The Real Deal morning. It is truly the broker, every developer
is a must-read. only source of everything and every lender sees it.
If not, they are at a happening in the real For people in the
disadvantage.” estate business.” business, it’s
must-see reading.”
DON PEEBLES HOWARD LORBER
FOUNDER, CHAIRMAN & CEO, EXECUTIVE CHAIRMAN, RYAN SERHANT
PEEBLES CORPORATION DOUGLAS ELLIMAN FOUNDER, THE SERHANT TEAM
“I look forward to my
daily email from
The Real Deal where I
am able to stay up to “The Real Deal “The Real Deal is the
date with all the latest is the authority broker’s bible on the
real estate happenings... when it comes state of the market.”
No one does a better job.” to real estate.”
NIKKI FIELD
MAYI DE LA VEGA SENIOR GLOBAL
FOUNDER & CEO, ONE SOTHEBY’S STEPHEN SIEGEL REAL ESTATE ADVISOR,
INTERNATIONAL REALTY GLOBAL CHAIRMAN, CBRE SOTHEBY’S INTERNATIONAL REALTY
3
The Wealthiest Audience 60%
% 40%
%
On The Internet MALE FEMALE
TheRealDeal.com has the
wealthiest audience of all
media websites in the U.S.,
with more discretionary
buying and decision-making
70%
%
power than our competition Ages 25-54
30%
%
HHI $150K+
(Data Source: Google Analytics and Quantcast)
4
The Real Audience
2% RE Tech ce
2% Ins
We reach real estate professionals
4%rchitecture
A
across the industry in different
4%Law
uran
sectors and at every level. 5%
Oth
er
COMPANIES THAT SUBSCRIBE TO US INCLUDE:
8%
Construction & Development 49%
Residential RE
E
12% me r ci al R
Com
s
nking rvice
& Ba cial Se
14%
Finan
5
Reaching Millions of Real Estate
Professionals Across Every Platform
DIGITAL SOCIAL NEWSLETTERS PRINT EVENTS
5M
Monthly
3M
Monthly
400K+Followers
1.7M 300K
Opens Subscribers
150K
Readers
40K+
Attendees
page views active users per issue
(Source: Google Analytics) (Source: Hootsuite) (Source: Sailthru) (Source: Mitchell’s) (Source: Bizzabo)
50+ EARNED JOURNALISM AWARDS FROM TOP ORGANIZATIONS SUCH AS NAREE (NATIONAL ASSOCIATION OF REAL ESTATE EDITORS),
NEWSWOMAN’S CLUB OF NY, NYSSCPA (THE NEW YORK STATE SOCIETY OF CPAS) AND DEADLINE CLUB
6
Cross-Platform
Marketing Opportunities
PRINT DIGITAL MEDIA EMAILS VIDEO
RANKINGS CONTENT SOCIAL EVENTS
7
DIGITAL
TheRealDeal.com
MONTHLY SITE STATS:
5M+ Monthly page views
3M+ Monthly active users
60% Mobile visits
MONTHLY DEMOGRAPHICS:
60% Male
40% Female
70% Ages 25-54
30% Earn over $150K per year
8
DIGITAL
Display & High-Impact Media
Display units are offered both direct and BILLBOARD Reach a highly engaged audience and drive SUPER BILLBOARD
programmatic on desktop and mobile 970 x 250 PX awareness through targeted and high-impact units. 1920 x 400 PX
MEDIUM RECTANGLE Geotargeting and contextual targeting also available.
300 x 250 PX
Half-page portrait
also available
300 x 600 PX
MOBILE INTERMISSION
1242 x 2124 PX
9
DIGITAL
Programmatic Media
The Real Deal’s programmatic offering gives
partners access to our audience at scale,
with guaranteed rates and premium placements.
Inventory available via the top platforms such as
GAM, AppNexus, Index Exchange,
Rubicon and OpenX.
Desktop Mobile:
Standard display units
available on desktop and
300 x 250 300 x 250
mobile on homepage 970 x 250 320 x 100
and all article pages: 300 x 600 320 x 50
10DIGITAL
Content Solutions
Sponsored content on our site gets your brand story and message in front of
millions of real estate professionals. TRD’s content solutions offers your brand
a powerful platform to distribute your branded or co-created custom content,
reaching the internet’s most affluent audience, natively.
Client Supplied Content Custom Created Content with
Utilize the full power of TheRealDeal.com to seamlessly distribute Your brand and TRD collaborate to create and seamlessly
your brand’s supplied content throughout our native editorial distribute content throughout our native editorial environment
environment inclusive of email, social and homepage placements. inclusive of email, social, banners and homepage placements.
CO-BRANDED
BILLBOARD AD
SOCIAL MEDIA NEWSLETTER
POSTS INTEGRATION
SPONSORED
CONTENT CUSTOM
VIDEO
11VIDEO
Pre-Roll &
Editorial Sponsorships
TRD offers a variety of video-centric opportunities
that will place your brand directly in front of
millions of viewers.
OPPORTUNITIES INCLUDE:
• Sponsorships of editorial series such as
The REinterview, Quarantine Cribs,
TRD Talks LIVE and more
• Brand video distribution across TRD’s social
channels
• On-site pre-roll video directly on the home page
• Outstream video
12PRINT
The National Issue
MARKETS:
NEW YORK CITY • LOS ANGELES • SOUTH FLORIDA
CHICAGO • WESTCHESTER • LONG ISLAND
NEW JERSEY • THE HAMPTONS • CONNECTICUT
The monthly issue covering all the news
fit for print, from coast to coast
The Real Deal ’s National issue has all the 150K
Readers
same hard-hitting journalism and industry per issue
insights real estate professionals count on for
their local regions - with a national twist.
PAGES SPECS WITH BLEED TEXT SAFETY AREA
Two-page spread 21” x 14.5” 21.25” x 14.75” 20.75” x 14.25”
Full-page 10.5” x 14.5” 10.75” x 14.75” 10.25” x 14.25”
Half-page vertical 4.625” x 13.125” N/A N/A
Half-page horizontal 9.5” x 6.75” N/A N/A
Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.)
13PRINT
The National Issue
Editorial Calendar
JANUARY 2021 JULY 2021
2020’s milestones and top deals Top developers
ARTWORK DEADLINE: JANUARY 13TH ARTWORK DEADLINE: JULY 14TH
FEBRUARY 2021 AUGUST 2021
+ DATA BOOK Luxury toys, homes, hobbies and vacation
Biggest residential brokerages getaways of real estate titans
ARTWORK DEADLINE: FEBRUARY 12TH ARTWORK DEADLINE: AUGUST 13TH
MARCH 2021 SEPTEMBER 2021
Leading investment sales brokers/firms Top lenders (residential and commercial)
ARTWORK DEADLINE: MARCH 12TH ARTWORK DEADLINE: SEPTEMBER 13TH
APRIL 2021 OCTOBER 2021
Top residential brokers Top real estate law firms
ARTWORK DEADLINE: APRIL 13TH
Property management: state of the sector
ARTWORK DEADLINE: OCTOBER 12TH
MAY 2021
The most active general contractors NOVEMBER 2021
ARTWORK DEADLINE: MAY 12TH
Accounting firms: state of the sector
ARTWORK DEADLINE: NOVEMBER 12TH
JUNE 2021
Top office brokers/firms DECEMBER 2021
ARTWORK DEADLINE: JUNE 14TH
Top retail brokers
ARTWORK DEADLINE: DECEMBER 13TH
14PRINT
The National Data Book
Distributed with our February issue, TRD’s highly
anticipated annual round-up of the real estate industry’s
data and statistics for commercial, residential, and new
developments is expanding to cover key markets across
the country — a first for independent RE media.
Two-page spread Full-page
Half-page horizontal
PAGES TRIM SIZE WITH BLEED
Two-page spread 18” x 10.75” 18.25” x 11”
Full-page 9” x 10.75” 9.25” x 11”
Half-page horizontal 7.5” x 4.5” N/A
Spreads must be supplied as 2 separate PDFs, left- and right-hand pages. (See full-page specs for details.)
15EMAIL SIGN UP FOR OUR
NEWSLETTERS HERE
Newsletters & Dedicated
Our core audience of real estate professionals rely on
our newsletters for the most up-to-date information
on the market. Sponsorships give partners unique access 300K+
Subscribers
to directly share their message with this audience.
OUR NEWSLETTERS INCLUDE:
THE DAILY Round-up of topics and news for NYC,
South Florida, Los Angeles and Chicago
THE WEEKLY Curated stories for our national, Hamptons
and New York Tri-State areas
THE DAILY DIRT Subscriber-exclusive featuring a fresh story
FUTURE CITY Weekly lowdown on all things proptech
THE RESIDENTIAL Weekly digest of the need-to-know trends in
residential real estate
ROUND-UP
THE COMMERCIAL Weekly digest of the biggest closings and most
important insights in commercial real estate
CATCH-UP
16SOCIAL MEDIA
Integration Opportunities
Ever fluid and informational, TRD’s social channels offer
brands a wide array of integration opportunities directly
within their newsfeeds, leveraging an editorially driven
style of visual storytelling.
125K+ 136K+ 60K+
Facebook followers Instagram followers LinkedIn followers
82K+ 6K+ 400K+
Followers
Twitter followers YouTube followers
17EVENTS
Virtual & Hybrid MIAMI
The Real Deal’s hybrid and virtual events convene
40K+
Attendees
SHOWCASE
professionals across all areas of expertise, Annually October 21st, 2021
levels and geography to explore the Mara Wynwood,
ever-changing landscape of real estate. Miami
OPPORTUNITIES INCLUDE:
• Speaker and content integration
•
•
Lead generation
Panel sponsorships FUTURE NYC
• Exhibitor spaces CITY 2021 SHOWCASE
• White label events
• Experiential activations February 21st - 23rd May 5th, 2021
Baha Mar, Metropolitan
Bahamas Pavilion,
SEE OUR EVENTS New York
CALENDAR HERE
18Let’s Connect.
REAL ESTATE NEWS
advertising@therealdeal.com
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