Retail Revolution A Closer Look At The Changing World of Retail - PLUS: Moving Up: UK Interest Rates 60-Second Pitch Inspiring Youth ...
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September-October 2014 Retail Revolution A Closer Look At The Changing World of Retail Issue 97 PP 11826/07/2013 (032918) PLUS: ■ Moving Up: UK Interest Rates ■ 60-Second Pitch September-October 2014 ■ Inspiring Youth
First Lines D uring the last week of August, the news that Simon Featherstone, British High Commis- sioner and our co-Patron, had passed away sent shock waves around the community. While some of us knew he was battling illness, none of us imagined that he would leave us so soon. We pay tribute to this kind and humble man who made a big impact in business circles and touched the lives of many [Page 8]. BMCC in its own way helped touch the lives of people in need recently when the proceeds of the 10th Annual Charity Rugby Dinner were presented to four local charities. Each organisation confirmed that the funds are very timely and will be put to good use [Page 38]. As well as caring for others, BMCC also highlighted the importance of caring for ourselves at our recent INSPIRE event. The target audience on this occasion was young people and focused on getting fit, staying healthy and being financially independent. Our Guest of Honour YB Khairy Jamaluddin, Minister of Youth & Sports, did an excellent job of inspiring the audience with his talk on Fit Malaysia while our panel of speakers also raised some interesting issues. It was particularly encouraging to see the young athletes from TIMEdotcom Triathlon team and the volunteers from iM4U as well as the team running the One Two Juice bar [Page 12-13]. Inspiration comes from many sources and it is important to seek out new experiences that will help provide deeper, richer insights into business and life in general. BMCC’s membership is expanding and as you can see from the details inside, several organisa- tions have joined us recently - and a warm welcome goes out to all [Page 30]. The popular Speed Networking event held recently provided a very effective platform for these companies to meet new contacts quickly and easily. Our feature section this time delves into the retail sector and examines how trends are changing with the move to digital. As such Malaysia’s multiple and in many cases mammoth malls are as- suming the role of lifestyle centres rather than places to simply shop [Page 15]. As we move into the fourth quarter, we are already gearing up for next year and putting in place plans to make sure BMCC continues on its path of expansion, both at home and overseas. Ahead of that we have a number of events coming up including the Delegation Tour to Sarawak to learn more about the many opportunities there [Page 7]. And of course our signature Corporate Christmas Luncheon is in the works so mark your diaires for Friday 4th December! BMCC – it’s the place for business. BMCC 2014 Annual Sponsors & Partners BMCC PLATINUM SPONSORS: Executive Office: 4th Floor, East Block, Wisma Selangor Dredging, 142B Jalan Ampang, GOLD SPONSORS: 50450 Kuala Lumpur. Tel: +60 3 2163 1784/2163 1786 Fax: +60 3 2163 1781 Email: membership@bmcc.org.my Web: www.bmcc.org.my Follow us on: AIRLINE BMCCMALAYSIA PARTNER: September-October 2014
The Chamber The British Malaysian Chamber of Commerce is the leading business networking organisation in Malaysia with over 350 top member companies with an outreach of over 75,000 employees. Since 1963, the BMCC has been a catalyst in providing businesses in Malaysia with support, networking, knowledge exchange and bilateral trading assistance. We serve as a dynamic hub for enterprise to thrive and businesses to connect with each other, helping to promote and foster trade and investment between Britain and Malaysia. BMCC is proud to be part of British Chambers in South East Asia or BiSEA, enabling our members to enjoy similar Chamber beneÀts in seven other countries including Vietnam, Thailand, Brunei, Laos, Cambodia, Indonesia, and Singapore. BMCC Board of Directors: Patrons: YBhg Tun Musa Hitam Chairman: Dato’ Larry Gan, Rev Asia Bhd Deputy Chairman: Andrew Sill, The Royal Bank of Scotland Bhd Directors: Soo Kim Wai, Amcorp Properties Bhd Bob Olivier, Aspac Executive Search Sdn Bhd Andrew Diamond, Bubblegum Sdn Bhd Mark Burgess, Honeywell Aerospace Avionics Sdn Bhd David Ng, International SOS Sdn Bhd Datuk Seri Michael Yam, InvestKL Amanda Powell, KL Kudos Design Sdn Bhd Michael McIver, Plus Three Consultants Sdn Bhd Osman Morad, Standard Chartered Bank Malaysia Bhd Bill Addington, TechSol Sdn Bhd Datuk Peter Wentworth, OBE, Weir Minerals Malaysia Ex-OfÀcio: Gavin Anderson, British Council Tony Collingridge, OBE, UK Trade & Investment Dr Zainal Abidin Majid, Advisor To The Board BMCC Executive Office Nik Tasha Nik Kamaruddin: Executive Director Stephanie Ho: Events Manager Danielle Horsnell: Business Development Executive Andre Nasution: Operations Executive Agnes Elizabeth: Executive PA/Events AÀq Sahidi: OfÀce Executive BMCC Magazine: Editor: Amanda Powell Editorial Committee: • George Aveling • Marcus Osborne • Nik Tasha Nik Kamaruddin • Bill Addington Production: KL Kudos Design Sdn Bhd Printing: Tinggi Press Sdn Bhd Lot 6, Jalan Kuang Bulan, Taman Kepong, 52100 Kuala Lumpur. Berita BMCC is published bi-monthly for distribution to BMCC members and other organisations in the business community. The views expressed or implied herein are those of the authors or contributors and do not necessarily reÁect those of the Chamber. 4 September-October 2014
In This Issue There’s A Revolution Going On: Shop Till You Drop? In Malaysia that is certainly possible what with the Cover Story proliferation of retail malls around the captial and beyond. Yet things are changing. Malls are becoming lifestyle venues where people head for leisure and entertainment while retail is increasingly moving online. Our feature section has more. Turn to Page 15. ■ First Lines ................................................. 3 ■ Hot Happenings ........................................ 6 ■ In Memoriam ............................................. 8 Simon Featherstone, CMG September-October 2014 ■ Market Insight ............................................ 9 Where Are UK Interest Rates Heading? By Simon Peck, UK Rates Research At RBS ■ Report Back............................................. 10 > Inspiring Young People: An Afternoon with YB Khairy Jamaluddin, Minister of Youth & Sports > High-Speed Networking With DHL ■ Cover Story ............................................. 15 ■ Meet Our New Members ....................... 30 RETAIL: There’s a Revolution Going On ■ News From Our Members ..................... 32 ■ In The Spotlight ........................................ 34 > Centred On Excellence - Gleneagles KL > Getting On Board - Alice Smith School > On The Move With Allied Pickfords ■ Giving Back .............................................. 38 Local Charities Receive Boost From 10th Annual Charity Rugby Dinner INNOVATION: It’s everywhere we look. In business. In communities. In our personal lives. But what voice do innovators have? Do their BMCC Magazine: innovations reach the right audience? How can we use innovation in a November-December smarter way to achieve more? Does your company have a good story to tell? Get in touch! We want to hear from you! Innovation Is Key Sponsorship and advertisement opportunities available! Deadline Imminent: Contact: 03 2163 1784 or editor@bmcc.org.my September-October 2014 5
Hot Happenings October Thurs 2nd BMCC Members Networking Golf In The City @ Mandarin Oriental KL 6.00pm-8.00pm Informal evening for members and guests to try ou the Àrst class indoor golf New Dates facilities in the heart of the city. Only RM50 per person inclusive refreshment. Thurs 9th 4-Chamber VIP Luncheon NEW For Your Diary Joint event with MGCC, MFCCI & MDBC 12.00pm-2.30pm - Renaissance Hotel KL Economic Outlook of Malaysia Guest Speaker: YB Senator Dato’ Sri Abdul Wahid Bin Omar Minister in Prime Minister’s Department See opposite for details Sat 18th Great British Ball Shangri-la Hotel Kuala Lumpur See opposite for details Tues 21st Leo Sayer - LIVE IN KL! 8.00pm - KL Convention Centre Tickets: www.klccconventoncentre.com TBC BMCC Power Lunch Series: Inspring SMEs With Standard Chartered Bank 11.30am-2.30pm - Shook@Starhill Gallery Panel of inspiring Business Leaders including: Antoine Bakhache of TrueÀtt & Hill, Pat Liew of British India and Soo Shea Pin of Anya Hindmarch. Call BMCC for more details November Sun 2nd BMCC Annual Golf Scramble 12 noon onwards - Venue TBC Join us for a competitive but fun outing at this signature BMCC event and see if anyone can score a hole in one! Texas Scramble format followed by BBQ Supper. Call the BMCC OfÀce to book! Weds 5th- BMCC Delegation Tour To Sarawak NEW Sat 8th The second in the BMCC Trade Delegation Series after the very successful tour to Iskandar. Places limited. Table Book BMCC Coffee See opposite for details Fri 14th- Licence To Thrill - A Bond Concert Sun 16th Panggung Sari, Istana Budaya See opposite for details A unique compilation, spanning 120 pages, of bilateral stories, historical images, interesting anecdotes and quirky customs. A celebration of December the achievements that have come about as a Fri 4th BMCC Annual Corporate Christmas Lunch result of the long relationship between Britain The hallmark BMCC event to close out the and Malaysia. Published in conjunction with our year. Follow us on Facebook or Twiter for 50th Anniversary celebrations. more details. Price: RM180 (w/o slipcase) RM210 (with Limited Edition slipcase) Discounts available for bulk purchases. Contact Andre at BMCC to order your copies. Tel: +603 2163 1784 Email: andre@bmcc.org.my 6 September-October 2014
Hot Happenings BMCC Delegation Tour to Sarawak 5th-8th November 2014 UNIQUE OPPORTUNITY TO NETWORK WITH LEADING INDUSTRIALISTS OF SARAWAK Jointly organised with 4-Chamber HIGHLIGHTS: Bintulu Development VIP Luncheon • Close-up of the emerging Authority (BDA), Dayak Chamber of Commerce Sarawak Corridor of Re- Economic Outlook newable Energy (SCORE) and Industry (DCCI), and Of Malaysia Sarawak Chamber of Project by BDA Commerce and Industry Thursday 9th October 2014 • Networking with DCCI (SCCI). 12.00pm–2.30pm Renaissance Hotel Kuala Lumpur • Dinner with Sarawak Chief Contact BMCC OfÀce Minister Tan Sri Datuk now to book. Places Keynote Address: Amar Haji Adenan Bin limited YB Senator Dato’ Sri Abdul Wahid Bin Omar Haji Satem at the SCCI Minister in the Prime Minister’s Department 63rd Anniversary Gala. Organised by: Malaysian-German Chamber of Commerce & Industry (MGCC), Malaysian-French Cham- Licence ber of Commerce & Industry (MFCCI) and LimeLight Entertainment presents Malaysian Dutch Business Council (MDBC) in conjunction with BMCC. Contact andre@bmcc.org.my for bookings To Thrill ABondConcert FeaturingDavid Phantom / Simon / Jaclyn Salamiah Nikki Victor/ Hassan / Palikat of We Will Rock You The Opera Phantom of ShannonMiss Les Misérables Saigon Bailey The Opera Les Misérables 14–16 November 2014 Ticket starts from RM78 via airasiaredtix.com / Istana Budaya, Kuala Lumpur / 3pm Sat & Sun / 8.30pm Fri & Sat Ticketing Hotline +603 8775 4666 / Partnerships & Corporate Packages +603 6207 9566 CELEBRATING THE MUSIC OF THE WORLD’S MOST LOVED SECRET AGENT Official Broadcaster Official Venue British Malaysian Chamber of Commerce members enjoy 10% off stall tickets. Please use BONDASSOC promo code for online booking. September-October 2014 7
In Memoriam A GREAT Ambassador He was also an important player in BMCC’s A latecomer to the world of Twitter, he pitch to be appointed as one of the key used this platform to give his followers a markets in the UK Government’s Overseas unique window onto the world of interna- Business Network Initiative, supporting and tional diplomacy along with sharp insights guiding us through the maze of procedures on football. involved. The Initiative has since taken BMCC onto the international stage. Just before he left Malaysia to return home to spend time with family and friends, he One of the many milestones he helped said, “For Gail and I, our departure this make happen was the visit to Malaysia by week after three and a half years in Malay- their Royal Highnesses William and Kate – sia will leave us many happy memories. We Simon Featherstone, CMG and one of his own personal highlights. This have had a wonderful time both personally British High Commissioner more than anything helped raise the proÀle and professionally and will miss many things to Malaysia & Patron of BMCC of Britain here and of Malaysia back in the about this stunning country – not least the UK, out in the community. fantastic people that we have met.” 2010-2014 At our Gala Dinner in March, he delivered Our deepest condolences go out to his wife the keynote message from Prime Minister Gail, his family and all his many friends. Cameron, a message which Simon him- A t the end of August, the business self had helped obtain. Who would have Simon. A good man. A GREAT ambassador. community in Malaysia was left reel- thought that was the last time many of us Gone too soon. May he rest in peace. ing in shock at the very sad news that would see him? Simon Featherstone, our High Commission- er and co-Patron had passed away. An Oxford man, Simon joined the Foreign & Commonwealth The literally hundreds of messages that OfÀce in 1980. During the were left on the special condolence book second half of the 90’s, he set up in his memory are a poignant remind- served as Consul General er of the number of lives he touched and in Shanghai (1994-96) and Politi- so many different circles. From top politi- cal and Economic Counsellor cians, to business leaders to football fans. Beijing during the Hong Kong And not just in Malaysia – across the world. handover (1996-98). From 2004–08, he was British am- When Simon Àrst took up his post here some bassador to Switzerland and four years ago, he very quickly and willingly non-resident ambassador to agreed to become our co-Patron. Over the Liechtenstein and the Prime next three and a half years, he was closely Minister's International Rep- involved with the BMCC across many of our resentative on Energy Issues activities and events. He was hugely instru- in 2008. mental in putting Britain on the map here and doing the same for Malaysia overseas. In 2009, he became UK direc- tor for the 2010 Shanghai Expo where the He was single-minded in his mission to im- UK pavilion won the award for best pavil- prove the relationship between the UK and ion design. Malaysia and helped pull off the major coup of getting a British Prime Minister – David He was appointed Companion of the Or- Cameron - to visit here after a near 20-year der of St Michael & St George (CMG) in dearth of such visits. That was the start- the New Year Honours of 2011. ing point for a concerted campaign to help boost trade between our two countries. Simon was a unique individual whose sharp intellect and keen interest in The acquisition of the iconic Battersea Pow- all around him were matched in equal er Station site and large-scale investments measure by his quiet humility on one in Malaysia by British companies like Weir end of the scale and a burning passion Group, Smiths Group, BT and Dyson have for his beloved football team on the been clear evidence of this drive. other. 8 September-October 2014
Market Insight On The Move? UK Interest Rates By Simon Peck, UK Rates Research At RBS The biggest question facing sterling rates markets is no longer Fast Facts ‘if’ or ‘when’ the Bank of England will hike interest rates, but Rates should level off at how high they will go over the next two or three years. around 2.5 per cent in 2 or 3 years F ollowing the hawkish tone of Governor At this juncture, I think 2.50 per cent is a Mark Carney’s Mansion House speech very reasonable estimate as to where the in June, the market has more or less neutral level of bank rate actually is and I The sooner the Àrst hike the made up its mind on the Bank’s Àrst move: certainly expect the Bank to continue push- the base rate will increase from 0.5 per ing its message of “limited and gradual” greater the chance of a lower cent later this year. increases in rates. neutral rate The short-term money markets are cur- Britain’s households are still mired in debt – rently pricing in an 80 per cent chance of running at 139 per cent of income as of the BoE will keep pushing ‘limited a 25 basis point hike in November. That ex- last quarter of 2013, according to the OfÀce pectation is already having a tangible price for National Statistics. and gradual’ message while impact. Sterling has risen to a 6-year high They remain especially vulnerable to households mired in debt against the US dollar in the belief the Bank will be the Àrst major central bank to raise changes in Áoating rates. Figures from the policy rates. Council of Mortgage Lenders show 65 per Market scepticism after earlier cent of mortgages are variable, rather than That means the timing of the Àrst rise is Àxed. experience of guidance is a not the focus it once was. It is the Mon- danger for BoE etary Policy Committee’s thinking on where Combined with prospects for subdued rates should eventually settle – the point at growth in wages, households are likely to which they neither stimulate nor restrain struggle far more after each rate hike in As Martin Weale, a fellow MPC member,said economic growth – that will have a far this cycle than during equivalent periods of in June, “the policy of raising bank rate greater impact on markets, businesses and past tightening. gradually does imply that the Àrst rise households in the next few years. needs to come sooner than would otherwise Our economists estimate interest rates be the case”. would only have to rise by 150 or 200 basis “The danger for the Bank will points before debt-servicing costs return to In my view, the market is entirely justiÀed come if the market fails to buy pre-crisis levels. in expecting an earlier move. Economists have increasingly questioned the appro- into the ‘gradual and limited’ That means that where in the past, rate priateness of emergency monetary policy rises averaged around 34 basis points per narrative.” quarter, this time the market is expect- given the extraordinary performance of the labour market and sustained momentum ing only one 25 basis point rate hike every Since the Bank’s foundation 320 years ago, behind the economic recovery. three months. interest rates have averaged 4.8 per cent. The danger for the Bank will come if the However as Carney has conceded, there are The timing of the Àrst rate hike still has market fails to buy into the ‘gradual several reasons to believe the new normal relevance, however. MPC member Ian Mc- and limited’ narrative. Memories of the will be “materially lower”. Cafferty has said that once the Bank starts Àrst phase of guidance – when the Bank to normalise policy, it will be “critically That is particularly the case given the econ- “achieved” its unemployment threshold important that rises in bank rate are deliv- omy’s vulnerability to higher rates after more than two years ahead of its own fore- ered, as far as we are able, at only a mod- years of cheap borrowing. cast - are fresh in the mind. est, gradual pace”. The sooner the Bank be- In a recent RBS survey, almost 80 per cent gins the rate hiking process the more likely Debate about a lower neutral rate is rightly of investors said they expected policy rates it is to deliver on a lower neutral rate level moving to the forefront of policy discus- to plateau between 2 and 3.99 per cent. Al- and reinforce market conÀdence that it can sion. Now the Bank must hope markets ac- most half thought rates would remain under do so. cept its rhetoric at face value and are not 3 per cent. once bitten, twice shy. September-October 2014 9
Report Back Networking At SPEED! C ould you sell your business in 60 seconds? Well that was all the time al- lowed for participants at the latest BMCC Speed Networking event to make their pitch! Organised in conjunction with Annual Gold Sponsor DHL DH and event partner Expatriate Lifestyle, the well-attended event, held at the th InterContinental Hotel, saw some 60 members and guests arrive to pitch their th business. A mixed crowd from different industries included representa- tives ti from Etihad Airways, Archer Bahari, Invest KL, Axis REIT, McCann Erik- son, s Milestone Production and many more. Arriving Ar early, some guests tucked into a nutritious breakfast while others began be the networking process straight away. aw Then the event proper got un- derway de with Andrew Diamond, BMCC Board B Director, once again assuming the t role of Chief Controller, armed with w stopwatch and whistle to make sure s that everyone kept to time. This highly popu- lar event format enabled ena guests to make ma contact with a large number of business bu people in quick-À q re time. Keep K a look out for f the next BMCC Speed Network- ing and get your pitch ready! 10 September-October 2014
Report Back September-October 2014
Report Back Inspiring YOUNG People T he crowd that arrived at Publika for maintain a good work-life balance, and en- the recent BMCC INSPIRE: You Are suring Ànancial independence. After some The Future celebration were met introductory insights from BMCC Chairman with a carnival-like atmosphere and lots Dato’ Larry Gan around the themes of the of people dressed in very bright pink. The afternoon, Guest of Honour YB Khairy Ja- occasion was the latest in the series of IN- maluddin took to the stage to address the SPIRE events organised by BMCC to reach audience. out to different segments of the business community - in this case, young people. Fresh from the launch of Fit Malaysia a few Designed to address the current opportuni- days earlier, the Minister acknowledged, “Malaysians love sport, but we are not a absolutely have to take action. Aside from ties and issues faced by young profession- sporting nation. We all love to sit and watch the physical effect on our young people, als, the event highlighted the importance the matches on TV – whether it’s foot- if these conditions are allowed to esca- of getting Àt and staying healthy, how to ball, badminton or late further, the cost of squash - chipping in healthcare will far out- our comments but weigh the cost of get- for many it stops ting the nation moving. there. The aim of Fit Malaysia is to get more Malaysians Obesity, diabetes walking, jogging, run- and heart disease ning, biking – whatever are rampant in our it takes to encourage a society. It will re- more active lifestyle.” quire signiÀcant investment to The Minister later took achieve what we time to visit the various need to do but we booths around the event. 12 September-October 2014
Cover Story EXHIBITORS British High Commission: GREAT Retail, Chevening Scholarships and UK Malaysia Alumni Team TIMEdotcom Triathlon My Sports: online sports retail hub iM4U Azlan Rudy Malik COO of Dr Nik Halmey Nik Zainal Nikki Palikat Award-winning Gleneagles KL: offering IM4U, drummer and former Cardiologist Gleneagles KL songstress due to appear posture check and IBM employee, spoke about who spoke about how we in the upcoming Licence ambulance preview the key issues facing young are neglecting our health To Thrill, the James Bond people today such as obtain- and emphasised the impor- Musical, sang a couple of One Two Juice: a social ing the right guidance and tance of a good work-life numbers from this eagerly enterprise project by career advice, bridging the balance, nutritious diet and awaited musical treat, Sky- Selangor Dredging Berhad generation gap and achiev- regular exercise to help fall and Die Another Day. ing work-life balance. maintain a healthy heart. Limelight: promoting Licence To Thrill Steve Lumley Triathlete, Wan Muhammad Syazwan Ironman, personal trainer ZulkiÁi Senior Associate, and superÀt guy in pink. Transaction Advisory Ser- Set up Team TIMEdotcom vices EY Malaysia and repre- Triathlon team in Malaysia. senting Association Of Char- Trained Jodie Stimpson, tered CertiÀed Accountants who recently won Gold for [ACCA], who busted a few Triathlon at the Common- myths about accountants wealth Games in Glasgow. and accountancy. September-October 2014 13
September-October 2014
Cover Story To the untrained eye, shopping would appear to be the national pastime in Malaysia, second only to food. The proliferation of retail malls across the capital and beyond, each one claiming to be bigger, bolder, better than the last, represents a developer’s dream. And to some operators it means new ways to reach more people. But is this untrammelled expansion sustainable? How eco-friendly are these huge edifices with what must be a massive carbon footprint? And is retail finally moving online? We look at the evolution of a more integrated lifestyle experience and how retailers are embracing the power of digital to reach their target markets. Turn the page to read more. R e t ai l l u ti o n Revo September-October September-October2014 2014 15
Cover Story Shopping is GREAT F ollowing its enormous success last year, The grand prize of a London Shopping Trip the GREAT Retail Campaign returns with shopping vouchers worth more than “The 2013 Campaign once again to Malaysia’s malls. Last £1,000 was a big draw card with many of included a six-week year over 100 stores across Malaysia were the participating stores reporting double involved with 28 UK retail brands participat- digit sales growth as a result. Over 17,000 shopping contest which ing. The 2013 Campaign included a six-week shoppers took part, with many making mul- shopping contest which attracted 35,000 tiple purchases in order to submit multiple attracted 35,000 entries, entries. And with each entry requiring the entries to the contest. shopper to spend RM250 in a UK-brand store, generating over RM7.5 generated over RM7.5 million in sales. Extended 2014 Campaign The 2014 GREAT Retail Contest runs for million in sales.” eight weeks from 18th September to 15th November, ending on the Ànal day of KL GREAT Fashion Weekend. Some 39 UK retail brands The concept of the show is about taking BriƟsh Brands in more than 200 stores are participating this year including some new UK brands 12 contestants from across Asia and trans- forming them from ‘ordinary’ to ‘extraordi- that have recently entered the Malaysian nary’, by building their Àtness, their fash- Accessorize - Ben Sherman market [see panel]. ion sense and their conÀdence. Each week the contestants have to complete a Àtness - BHS - Boxfresh - Burtons Alison Collingridge, Prosperity Promotion and a fashion challenge with the weakest Manager at UKTI, says, “In addition to all Menswear - Cath Kidston the fantastic support we have received being eliminated. - Clarks - Debenhams - from the participating stores, once again As a result of GREAT’s sponsorship, as well we are very grateful that the BMCC and the as Fitness First, over 20 UK brands will be Dorothy Perkins - FitFlop - British Council have come on board as part- showcased on the show including Clarks, ners, to provide their expertise, contacts Debenhams, Reebok, STORM London, Boots French Sole - Hamleys - and networks to further ensure the Cam- No. 7 makeup, Soltan, TONI&GUY, MINI and Harrods - Jo Malone London paign’s success.” British Airways. - Joseph & Joseph - Going Regional ‘Fit For Fashion’ goes live on Fox Star World Due to the success of last year’s campaign on 16th October at 9.40pm and in Malaysia Kitchen CraŌ - Laura Ashley - in Malaysia, this year the GREAT Retail cam- the TV Show will also air on NTV7. paign is going regional with GREAT Shopping Lyle & ScoƩ - M&S - MINI - Contests also being held in Singapore, Thai- For more on Fit For Fashion: land, Indonesia, Philippines, Vietnam, India http://Àtforfashion.tv/ Miss Selfridge - Modalu www.facebook.com/FitForFashionTV and Japan. And for the Àrst time the GREAT ENGLAND - Morphy Richards campaign will also be hitting the TV screen. https://twitter.com/FitForFashionTV - Neal’s Yard - Outback - Alison explains. “In December 2013, just af- KL Fashion Weekend ter our GREAT Retail campaign had ended, 14th-16th November Radley - Reebok - we were approached by UK company Fit- Nine of the episodes of the ‘Fit For Fashion’ ness First with a proposition to sponsor a have now been Àlmed in the beautifull set- Royal Albert - Royal Doulton ting of the YTL Tanjung Jara Resort on the new reality TV show ‘Fit For Fashion’ that - STORM London - Superdry - would be broadcast across Asia and the Mid- east coast of Peninsular Malaysia. dle East to an audience of over 450 million. The grand Ànale, when the three Ànalists TM Lewin - Ted Baker - Fitness First was sponsoring the ‘Fitness’ face their biggest challenge to determine TONI&GUY - TOPMAN element of the show as part of its inter- who will win the US$100,000 cash prize, national rebranding and wanted GREAT to will take part courtesy of Tourism Malaysia, - TOPSHOP - Wallis - sponsor the ‘Fashion’ element to showcase during KL Fashion Weekend at 1 Utama. The event will feature British fashion brands Warehouse - Wedgwood the best of British fashion as well as other exciting British brands.” alongside Malaysian fashion brands. 16 September-October 2014
Cover Story LONDON Has Landed N ewens Tea House Inc. worldwide own- ers of the ‘Newens Tea House‘ brand has signed up its Àrst international franchise territory licence with BMCC Mem- ber Autodome Sdn Bhd. The deal gives Au- todome the sole and exclusive licence to operate the Newens Tea House brand in Malaysia. Operations will begin with the opening of a Newens in Kuala Lumpur’s upscale Starhill Gallery enabling discerning clientele to en- Fabulous Prizes joy a quintessential English experience in between visiting British Crown Jewellers Grand Prize: Garrard’s, or having a haircut at Mayfair’s London Shopping Trip TrueÀtt & Hill. Sponsored by British Airways, Holiday Newens, the world’s only makers of English Villa, Standard Chartered and M&S teatime classic ‘Maids of Honour’ has been in the bakery business for the best part of Plus: two centuries from its traditional home in West London. • Debenhams RM2,5000 voucher Tasty treats include light and airy scones, • Modalu ENGLAND designer rich and traditional pies, quiches and sweet- handbag meats, exquisite Ànger sandwiches, dreamy fresh cream delights and classics cakes and • MINI Weekend Drive buns are all served with an array of delicate • Fitness First gym memberships teas, refreshing infusions, drinking choco- lates and coffees. • Reebok RM1,000 vouchers And for those looking to experience a taste • STORM London watches of what it was like to be King of England • Radley RM1,000 vouchers Àve hundred years ago, there’s always the very special ‘Maids of Honour’ [pictured], • Superdry RM1,000 voucher a personal favourite of the larger than life • TM Lewin gift sets monarch that was Henry VIII of England. Plus! Prizes for over 200 runners-up of Newens will be offering a number of unique and exclusive English themed lunches, sup- GREAT-branded MINI cufÁinks and pers and of course traditional English After- STORM London vouchers, with every noon Tea and morning coffee experiences participating store having a winner. all of which will be available seven days a Shop. Share. Win week in Newens’ beautiful Art Deco inspired premises providing a calm and tranquil en- Clozette has come on board once vironment. again as the digital partner for the GREAT Campaign providing Ma- laysian shoppers with the chance GREAT Brand Ambassador of winning vouchers and other priz- GREAT Brand Ambassador Dame Zandra Rhodes [above] is also ex- es in the ‘Shop Share Win’ contest. pected to return to KL to support the campaign. As well as being a Participants simply need to upload celebrity guest in the Ànal episode a photo on www.clozette.co/great of the ‘Fit For Fashion’ TV show, she will also be launching her new of the British products they have collection in collaboration with purchased along with the brand Karyaneka at KL Fashion Weekend. name and price plus the contest Her KL Alta Moda fashion show will take place at the National Visual hashtag #shopgbmy Arts Gallery. September-October 2014 13 11 23 17
Cover Story BAGS Of Style BIG On Anya Hindmarch, MBE, Founder of her eponymous brand of luxury handbags, is also UK Trade Ambassador. In this Design article, extracted from BMCC’s 50th Anniversary Coffee Table Book Jolly Good Lah, she talks about inspiration, hard work and promoting talent. T wenty years ago, two architects You were appointed as a British How easy or difÀcult is it to from the UK teamed up to set Trade Ambassador in 2011. What champion UK business overseas? about capturing some of the new were your initial thoughts on this? I think it is relatively easy given that peo- projects that were on the horizon in I was pleased that the British Government ple respect the UK for its innovation in Malaysia at the time. From small begin- was putting so much energy behind trade products and services. There’s also the nings in the early days, Martin Haeger and exports and using all the assets it has convenience of an easy time zone [mid- and James Lindsay have since built up avaialable to achieve this. way betwen the East and the West] and a business to form HL Architecture, a its safe legal infrastructure. successful multi-disciplinary Àrm which What have your visits to Malaysia is currently handling some of the land- revealed to date? In the tough world of luxury mark projects around the country and Malaysia is a market that has changed dra- fashion, how do you keep coming beyond. matically in the ten years I have known it. up with your inspiration for such South East Asia generally is a buzzword at creative and innovative ideas? The Àrst big project for the Áedgling the moment and you can feel the energy Ideas for me are the easier part. A thou- Àrm was the design of Ampang Point, in Malaysia. It is exciting to see the mar- sand things and people inspire me. I am the Àrst retail mall of its kind at the ket develop and the ties with the UK are obsessed with architecture, art and eve- time. Operating out of a small ofÀce particularly strong. rything around me. I can be inspired by nearby, the duo worked to establish a the smallest, unexpected detail! name for themselves, initially in inte- The Anya Hindmarch brand was rior design. Àrst introduced to Malaysia ten How do you ensure that quality is years ago. How has it been so far? maintained down to the last detail? In the late 90’s, they formed a joint venture with an Australian retail group Incredibly exciting. The work hasn’t Craftsmanship is integral to the Anya to expand capacity. Seven years ago, Ànished yet – we have a lot more up our Hindmarch brand and part of our DNA. a local architect came on board as sleeve! The leathers we use have been made es- the third member of the management pecially for us in the world’s best tanner- team, which opened up the scope for ies, while exotic skins are hand-dyed in HL to undertake architectural work. wonderful colours to Àt our collections. We have craftsmen on site in our New York Today, the Àrm employs some 80 people and London stores. in a downtown KL ofÀce with an em- ployee roll-call that reads like the Unit- How can design talent be better ed Nations. “There are 12 different na- promoted and exported? tionalities on board,” says Martin. “This There is such an incredible pool of talent gives us a very diverse outlook and ena- in the UK and the British Fashion Council bles us to bring different perspectives has and continues to do a fantastic job and skills sets to every project.” helping to mentor the next generation. These skills sets now encompass ar- What advice can you provide for chitecture, strategic planning, interior fellow entrepreneurs trying to design and identity. Over the years, grow successful businesses? the Àrm has worked with all the big de- You make mistakes every day! I still do. velopers in Malaysia including Low Yat, You need to turn them to your advantage YTL, Tan & Tan, IGB and more. The huge and learn from them. wave of urban and retail development 18 September-October 2014
Cover Story that has been happening in more recent times has seen the team win work on the majority of the current projects. These range from boutique neighbourhood de- velopments to satellite city malls right up to the enormous integrated complex- es that are being driven by some of the major developers. Empire Group for example is developing Empire City, a vast project that will com- prise some 3 million sq feet of space. Projects for IOI, WCT and CapitaLand are of a similar scale. “There is huge de- mand from most developers to maximise completely revamped Royal Selangor the plot ratios. Aside from that trends Visitors’ Centre. Individual brand out- are changing. These developments are lets such as Fitness First and Àve Louis becoming lifestyle venues where people Vuitton stores in KL and Singapore are go for more than just shopping so there further strings to its bow. are other features incorporated besides retail,” says Martin. For some clients, the trend is thank- fully moving towards incorporating a Projects such as OUG Mall, Tropicana full community experience with natural City, Paradigm, NuSentral and Gurney environments worked into the overall Paragon in Penang [below] are all part concepts. As such HL has worked on of the portfolio. Ativo and Eco Setia Mall [right], at op- posite ends of the scale in terms of size A substantial body of work on refurbish- but at least with green spaces. ment of existing buildings is also part of the track record. These include the Other assignments include the Gateway facelift of the 30-year old Nestle build- at KLIA2 where HL was asked to create ing in PJ and on a very different scale the retail experience at the new air the refurbishment of UE3 which includ- transport hub. At Subang Skypark, the ed the integration of the Vivatel hotel team were involved in the new look of property [above right]. Low Yat City, the the old terminal building. Weld and ECM Libra building are others which have received the refresh treat- In addition to its extensive client list in Aside from building up the practice with his ment courtesy of HL. Malaysia, HL has also cast its nets fur- business partners, since Àrst arriving in Ma- ther aÀeld, bringing work home to the laysia, Martin has invested time in obtaining The reworking of Starhill Gallery is also KL ofÀce for clients in Thailand, Philip- his private pilot’s licence. This enables him the work of this diverse team as is the pines, China and Fiji. to visit development sites by air and capture stunning bird’s eye views of the locations, much to the surprise of his clients! For someone who was originally intending to head for Australia but never made it, he’s turned an exploratory trip to Malaysia into a pretty successful outing! www.hlarchitecture.net “While many developers have a clear idea of what they want, as architects and designers, we are able to a certain extent inÁu- ence the style of a building or development and incorporate user-friendly features.” September-October 2014 19
Cover Story BRAND Essence I t is 20 years since BritishIndia Àrst made ways going to be an evolutionary process. its debut on the local retail scene, caus- We aim to enrich what we have already ac- ing a stir with its cheeky advertising and complished and will always think of ways to an even bigger impact with its clothing. make it better. Despite the name, BritishIndia is an en- Over time, we have reÀned cuts and tech- tirely homegrown brand, founded by Malay- nology has brought changes to production sian entrepreneur Pat Liew. Over the last methods. Some of our items have been two decades, the brand has lived through perfected over the course of 20 years. Our two economic downturns but has endured two-way stretch pants for example. Or our largely due to one thing. Quality, quality T-shirts for men which we have constantly and quality. sought to make more comfortable, cooling. Three years ago, Rhoda Yap – the founder’s What role does location play in the suc- niece - was appointed as CEO, accepting cess or otherwise of an outlet? How do “The brand is centred on the challenge to take the company to the you select which retail development to effortless elegance and next level. Her credentials are impressive. locate your stores? A lawyer, and an MBA graduate of Cornell comfort. Quality is at the Fashion branding is all about location, loca- University, she worked at JP Morgan Invest- tion, location. We look at the type of clien- core of all our clothing.” ment Bank and then at McKinsey & Co in the tele the landlord wishes to attract, at the US focusing on large scale transformational tenancy mix and the tenant neighbourhood, them born out of a desire to provide cloth- efforts for Fortune 100 clients, including then balance this against existing locations. ing for a particular lifestyle. We have six retailers and Ànancial institutions. seasons in a year so our design and produc- In Malaysia, we have stores in prime loca- We met up with her at the BritishIndia de- tion teams here in Malaysia are kept very, tions such as KLCC Suria, Pavilion, Bangsar, sign and distribution centre in Kota Daman- very busy! The Curve and Gurney Plaza. In Singapore sara to Ànd out more. we have stores located at Singapore’s Raf- How do you ensure that the quality of the BritishIndia was one of the Àrst quality Áes Hotel and Marina Bay Sands along with design comes through in the Ànished gar- clothing retailers to break onto the local other foreign names. Those locations speak ments? scene, one that has become much more volumes about our standard and quality of All premium brands struggle with this, es- crowded. What have been the key factors the merchandise. BritishIndia clientele is a pecially when production is manufactured for sustaining the business since then? mixed bag of tourists and locals. overseas. We have developed long-term BritishIndia was conceived as a premium The number of lines in the collection has working relationships with our vendors and tropical lifestyle brand offering quality ap- steadily expanded. Where does the inspi- over time have trained and monitored them parel designed for the tropics. In reality ration come from? into ensuring BritishIndia standards are there are only a handful of premium tropi- maintained. Our designers – around 60 to 70 in total - cal brands. Our goal is to create effortless draw their inspiration from various sources Every season our QC team visits to ensure and elegant clothing. around the world and from listening to our production is up to par. We also spend a We match the best base fabric that we customers. When we Àrst started out we large amount of time researching the lat- can possibly Ànd for example Italian and had two lines – Traveller and Classic. Then est fabrication methods and techniques to Irish linens, Supima cotton, with enduring the Yoga line was added, followed by the ensure our products are continuously up- values and superior workmanship. It is al- Adventurer and Equestrian lines – all of dated. 20 September-October 2014
Cover Story What was behind the decision to move into Home Ac- cessories/Furnishing? Our stores were originally crafted to resemble homes as a setting for our clothing. Customers loved the look we created and wanted to buy the items. That’s how the Home line started. Our creative team does the buying and sources mostly from India. You currently have a presence in Malaysia, Singapore, Thailand and Philippines. What are the plans for fu- ture expansion? In terms of geographical expansion we are targeting ma- jor cities with a strong retail identity across the tropical zone. We are actively seeking partners to achieve this growth. In terms of multi-channel expansion, we have just suc- cessfully migrated to a new SAP infrastructure. Now we have all the systems in place, we will be looking at add- ing e-commerce. You have been on board since 2011. What challenges have you encountered? One of the challenges is adapting Àrst world manage- ment theory and tools to new economies. Also in con- sulting, 80 percent of the time is spent thinking of the solution and only 20 percent on execution. It’s com- pletely the reverse in our business, in fact the gap is even bigger – more like 90 percent on execution. Please tell us more about White Elephant. White Elephant is a joint CSR project with our landlord at Publika. They provide the space and we provide the merchandise – mostly from our sample batches - all at fantastic prices. The proceeds will go to charity. It is our way of formalising our giving back efforts. As retail trends in Asia continue to evolve, one thing looks certain. BritishIndia is on course to attract even stronger brand following and additional market share. www.britishindia.com September-October 2014 21
Cover Story Migrating ONLINE In tandem with the proliferation of new shopping malls around Malaysia, another trend is slowly gaining momentum. The migration to online retail. Qusai Sarraf, CEO of international multichannel experts Ivis Group, provides some insights on what’s happening in this space. According to Euromonitor research Since setting up in Malaysia seven Marketplaces have always been attrac- conducted in 2011, less than two years ago, what are the main devel- tive as they offer a shorter time to market percent of retail in Malaysia will be opments you have witnessed? but there are deÀnitely drawbacks from a conducted online by 2016. What is branding perspective so we would advocate Online has grown slowly in Malaysia. To your comment on this? using both - there is deÀnitely a place for prove it could work as a business model, we both, as Tesco illustrates. There is hardly With all that has happened in Malaysia in even went as far as launching our own site any retailer that wouldn not derive beneÀt the past 12-18 months together with an- in 2009 selling hampers and gifts online but from going online. In the UK, the market is ticipated growth over the next two years, it was too early for the market. more mature so even Co-Operative funeral this would appear to be a rather modest Recent developments include Rocket Inter- services are online! estimate now. This forecast probably stems net, one of the world's largest e-commerce from the rather outdated view that Malay- What hurdles do most organisations focused venture capital Àrms, investing in sia is not ready for online retail. face when migrating to online? Malaysia with its Zalora fashion market- AirAsia is a prime example which disproves place. Whereas AirAsia had a strong offer- Online retail needs to be considered as an this theory. They are a hugely successful ing and waited for consumers to Ànd them, integral part of a business and not a bit of and purely online business which shows that Zalora is trying to create a market and is e-commerce added on the side. Companies if you have a successful business model peo- spending a lot of money on attracting con- need to move beyond their comfort zone ple will Áock to the site. sumers to its site. Rakuten has been a more and have the conÀdence and self-belief to conservative investment by comparison but think bigger and see how both online retail “Online retail needs to be it is already gaining traction. and the physical store can be transformed and integrated within their business. considered as an integral Another development has been the number of attempts by various Malaysian govern- Retail expertise in Malaysia is hard to Ànd part of a business and not ment agencies to kickstart online retail. and there has generally been a low level of They’ve run into trouble mainly because it investment in skills. Online, this is not an just a bit of e-commerce issue and the gap can be overcome through was perceived as a purely technical issue or added on the side.” seen from an SME perspective and the over- joint ventures with international retailers all, holistic view has been ignored. which retailers need to consider. Malaysian consumers are waiting for retail- There’s a lot of fear and uncertainty among With yet more retail malls launching ers to take online seriously and develop val- retailers about e-commerce, so it’s great in Malaysia, how does this impact on ue propositions of interest. Many retailers to work with our customer Mydin. They are the potential for online retail? and brands are still cautious for a number of reasons: credit card fraud; they think their visionary in terms of where they want to go Retail is changing in Malaysia as in the products aren’t suitable because people with online retail in Malaysia. UK. Malls will be less about shopping for prefer to touch, feel and try on; they con- Tesco.com entering Malaysia also has to be goods and more about a lifestyle experi- sider shopping to be a social activity in air- a good thing in terms of raising standards ence. They will be places to socialise, have conditioned malls; or they fear that online and demonstrating how a successful online a meal, enjoy spa treatments and provide retail will cannibalise their business. business can be run in this market. play activities for kids as well as a place to connect with the brands you like. The Experience shows that these concerns are In your view, which sectors could physical store will need to be part of the outdated and somewhat disrespectful to be doing more to reap the beneÀts brand experience rather than the brand ex- the increasing sophistication of consumers. from online retail? perience in its entirety. More transactions Retailers can no longer hide their heads Some companies opt for B2C and some go will be done online. That won’t kill off the in the sand – online retail isn’t just about the marketplace route. In our view, compa- physical stores - just change them. transactions. nies should use both channels and up to Àve In truth, the online retail journey in Malay- Consumers will research and share about more (B2B2C, white label, afÀliates, Áash- sia has only just begun and there is massive products online so retailers need to em- sale and international) but the choice of potential in the market. brace and seize the opportunities that on- channels used should always be in line with line retail plays in the customer journey. their target market, segment and brand. www.ivisgroup.com 22 September-October 2014
Cover Story Retail Experience On The MOVE The retail experience is more than just browsing in a shopping mall. It extends to all forms of purchasing, and increasingly with transactions being made online or via mobile. We spoke to Adam Grabarczyk, Head of Digital Banking, Standard Chartered Bank Malaysia about current trends and options available. What level of penetration has been comfortable and quick banking on the go. Android and iOS. It allows users to login reached in online retail banking in It is available on both Android and iOS plat- with a “dummy” www.À user ID to experience the tnessÀrst.com.my Malaysia so far? forms. look and feel of our application. According to the latest Bank Negara Ma- Internet banking was also given a boost We are continuously upgrading the applica- laysia report related to Internet Banking when Bank Negara lowered the Interbank tion user interface to the newest mobile and Mobile Banking Subscribers (end-June Giro (IBG) fee to RM0.10 per transaction operating systems for both Android and iOS. 2014), there are already 16.6 million inter- in May 2013. Standard Chartered went one This month we will also add a new service net banking subscribers. This represents 55 step further by offering IBG transfers with for online and mobile banking which allows percent penetration of population. When no charges. our customers to make instant transfers to it comes to mobile banking there are 5.09 other banks. million subscribers representing 16.9 per- Other factors contributing to the switch cent of population and 11.8 percent of mo- to digital include higher broadband and How much further will technology bile subscribers. mobile data penetration, and enhanced impact the retail banking space? security measures leading to heightened What other trends do you foresee? At Standard Chartered, registered inter- consumer conÀdence. We foresee the growth of mobile wallets in net banking users represent 74 percent of How do you tailor your digital tandem with growth of mobile data usage all our retail bank customers. Customers solutions across your customer base? and penetration of smartphones. Mobile regularly using internet and mobile bank- Are there different solutions aimed wallets are largely driven by telcos, which ing banking services represent 32.2 percent at different sectors of the market? use their extensive geographic reach and and 7.4 percent respectively. existing networks to Àll a gap in the market Besides the traditional method of walking What level of acceptance is there that banks can’t reach. into branches, there are several alternative for switching to digital transactions? channels. These include iBanking (internet Mobile service providers and banks can Is it really what the majority of your banking), phone banking, SMS banking and partner to reap the beneÀts from each customers want? mobile banking via Breeze. All these chan- other’s complementary capabilities to bring There is already a high level of acceptance nels are available to all customers; natural- new services to consumers. for online banking for example bill pay- ly customers will choose the channel that’s ments and fund transfers. It is worth noting best suited to their lifestyles. With mobile wallets, clients of internation- that 98 percent of all bill payment transac- al banks should be able to pay an unbanked tions are performed through online banking We are always looking to innovate and im- mobile wallet consumer anywhere in the and only 2 percent at branches. prove our digital platforms to keep up with world by typing in a phone number instead technological advancements and changing of a bank account. Customers value the convenience, speed consumer expectations and lifestyles. and simplicity that our digital platforms This technology would, for example, be provide. They expect the same innovation Since Breeze was introduced, what useful for: insurance companies to collect and user-friendly interface that they expe- takeup have you seen? Have any premiums or pay out claims; food compa- rience in other areas of their lives. additional features been added? nies to pay farm workers; development or- ganisations for a more efÀcient distribution Breeze was launched in Malaysia at the In fact, Standard Chartered was recently of aid; and logistics companies for smarter end of September 2010. The take-up has named ‘Best Consumer Internet Bank’ by ways to collect courier fees. been highly encouraging, with over 114,000 Global Finance magazine in 19 markets in- downloads since then. We have launched mobile wallet services cluding Malaysia. One of the criteria for this award is the growth in customers adopting for corporate clients in three markets so Breeze has a simple and friendly interface digital banking. far: Kenya, Nigeria and the Philippines. that enables users to see, move and man- Thailand joined the list recently and we age their money, seamlessly linking with Mobile banking in particular has grown in have plans to deploy the services in 14 iBanking. popularity, where we saw acceptance dou- more markets including Malaysia – making bling in 2013. Customers value our mobile For those who are not our customers yet, it 18 markets in total - by the end of 2015. banking application Breeze, which was we implemented a Demo option last year designed to provide them simple, secure, www.sc.com www.rugbyworldcup.com integrated with our Breeze application for September-October 2014 23
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