IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...

 
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IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
APRIL /MAY 2021

IYBA Annual
Award Winners
Pg. 32

Splashdown!
Hot New Water
Toys for 2021
Pg. 10
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
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IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
CONTENTS                                                  A publication for the Members of the
April/May 2021                                            International Yacht Brokers Association

                                                                                                    On the Cover:
    5       From the Helm: What's Going On?                                                         Sunset in Boothbay Harbor, Maine.
                                                                                                    Photo by Charles Clark &
            By Paul Flannery, IYBA Executive Director
                                                                                                    Samantha Robinson
                                                                                                    YachtPics.com                       10
            THE MARKET
     7      Preview: 2021 Virtual Yacht Engineering Week

     8      General Aviation Industry Set to Rebound

    10      New Must-Have Water Toys for Superyachts

    12      IYBA Partners with AIM to Launch BoatQuest.com

    13      Tips for Developing a Successful SEO Strategy

                                                                                                    20                                  24
            THE AFTERMARKET
    14      MIASF Update: Change Is in the Wind

    16      Maintaining the Past, Securing the Future at Feadship

    17      Early 2021 Brokerage Data Show Widespread
            Sales Increases

    18      Boat Builders Gain a Reprieve in Enforcement of Tier III

    19      Meet Yachting Industry Nemesis Cyber McNasty

                                                                                                     32                                 42
            THE WORLD
    20      Redeveloped Hurricane Hole Marina to Open Q4                                                           April 12-16
                                                                                                                   2021 Virtual Yacht Engineering Week
    22      Summer Charter Season Forecast
                                                                                                     E V E N T S

                                                                                                                   April 15
    24      Nature’s Playground: Cruising Amid Whales and
                                                                                                                   IYBA Brokers Open House
                                                                                                                   Bahia Mar Yachting Center
            Glaciers in Alaska                                                                                     Fort Lauderdale, Fla.
                                                                                                                   April 20
            THE LAW                                                                                                Virtual Monaco Summit
                                                                                                                   May 5
    26      Double-Check Wire Instructions Before Clicking Send                                                    2021 Cinco de Mayo IYBA Golf Scramble

    28
                                                                                                                   Jacaranda Golf Club
            Will President Biden Bring Back Obama-Era Cuba Policy?                                                 Plantation, Fla.

    30      The State of America’s Yacht Insurance Market: Part One                                                May 12
                                                                                                                   IYBA Charter Open House
                                                                                                                   Bahia Mar Yachting Center
            THE MEMBERS                                                                                            May 20
                                                                                                                   IYBA Brokers Open House
    32      IYBA Award Winners Honored at Annual Meeting                                                           Bahia Mar Yachting Center

    34      IYBA Board Member Q&A with James Corts, MarineMax
                                                                                                                   For more information and to register for upcoming
                                                                                                                   IYBA events, please visit www.IYBA.org/events.

    35      From the Boardroom: 2021 Annual Planning Session
                                                                                                    EDITORIAL TEAM
    36      Member News: New Hires, Sales, Listings & More                                          Paul Flannery, IYBA Executive Director
            Plus: New IYBA Members
                                                                                                    Casey Noble, IYBA Sales and Marketing Coordinator
    40      New Eyesea App Helps the Industry Map Ocean Pollution                                   Emma Ross, IYBA Events Coordinator
                                                                                                    Raut Massre, IYBA Communications Specialist
    44      Gallery: January IYBA Brokers Open House                                                Denise Huntze, Print Dynamics, Designer
    46      Gallery: February IYBA Brokers Open House                                               Randy Thomas, Print Dynamics, Publishing
                                                                                                    Gary Beckett & Louisa Beckett,
    48      A Short History of an Iconic Brand: Evinrude                                            Turnkey Communications & PR, Inc., Writers/Editors
NOTE: The articles and information contained in COMPASS represent the opinions of the authors and editors and should not be construed to be those of the
International Yacht Brokers Association. Nothing contained herein is to be considered as the rendering of legal advice for specific cases, and readers are responsible
for obtaining such advice from their own legal counsel. The articles and information herein are intended for education and informational purposes only.

2   APRIL/MAY 2021 | www.IYBA.org
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
IYBA BOARD OF DIRECTORS

                    President              Ethics
                   Bob Saxon               Jon Burkard | Chair
        Bob Saxon Consultancy
                                           Grant Henderson, Jeff Stanley,
                Vice President             Bob Saxon, Gary Smith,
        Gary Smith, SYS Yachts             Rob Newton, James Corts,

                                                                               FOLLOW US
                Vice President             David Benson
             Grant Henderson
           Northrop & Johnson              European Chapter Committee
                     Treasurer             Paul Flannery | Chair

                                                                                 ONLINE
   Jeff Stanley, Gilman Yachts             Bob Saxon, Chuck Cashman,
                        Secretary          Vincent Heuns de Brouer, Nicolas
                   Trevor Carroll,         Valin, Espen Oino, Hein Velema,
                    Fraser Yachts          James Jaffa, Sophia Tutino
                    Directors
   Jon Burkard, Allied Marine              Forms
                Chuck Cashman,             Paul Flannery | Chair
                     MarineMax             Robb Maass, Jon Burkard,
                  Bob Denison              Jeff Stanley, Chris Anderson,
            Denison Yacht Sales            Bob Allen
                     Andy Miles
              Miles Yacht Group            Licensing & Public Affairs
                  Michael Scalisi,         Paul Flannery | Co-Chair
                     HMY Yachts            Andy Miles | Co-Chair
      James Corts, MarineMax               Mike Scalisi, Bob Denison,
                                           Trevor Carroll, Gary Smith,
               COMMITTEES*                 Grant Henderson, Jon Burkard
                   Boat Show
     Grant Henderson | Chair               Membership
 Andrew Doole, Bob Denison,                James Corts | Chair
        Rob Newton, George                 Bob Denison, Bob Saxon,
     Jousma, Bob Saxon, Tim                Chuck Cashman, Jeff Stanley,
      Derico, Steve Gale, Paul             Andy Miles, Mike Scalisi
 Flannery, Gary Smith, Chuck
      Cashman, Jon Burkard,                MLS
                Trevor Carroll             Bob Denison | Co-Chair
                                           Gary Smith | Co-Chair
             By-Laws Review
         Trevor Carroll | Chair
                                           Carmine Galati, Jon Burkard,
                                           Chuck Cashman, David Benson,
                                                                              TAG US FOR A CHANCE
    Bob Denison, Gary Smith,
    Bob Saxon, Paul Flannery,
                                           Paul Flannery
                                                                                TO BE FEATURED
     Jon Burkard, Jeff Stanley             Seminar & Events
                                           Paul Flannery | Chair
        Charter Professionals              Bob Denison, Trevor Carroll,         #iybasocial
   Bob Saxon | Board Liason                Jeff Stanley, Carmine Galati,
   Daphne d’Offay | Co-Chair               Kristen Klein, Jenny Wicker          #megayachtmonday
       Jeff Shaffer | Co-Chair             Yacht Engineering Week: Jeff
     Heather Hatcher, Lara-Jo              Stanley, Brian Fowler, Kristine      #tuesdaycruiseday
 Houghting, Holly Huffstetler,             Battles, East & West Coast
   Kaisa Pace, Marian Walker,              Sales Summit: Bob Denison,           #fridayafloat
        Nicole Caulfield, Nina              Trevor Carroll, Chuck Cashman,
Martinsen, Terry Hines, Shawn              Gary Smith, Carmine Galati
      Laird, Kellie Shoemaker              Yacht Sales & The Law: Rob
                                           Maass, Nancy Poppe, Mike
               Charter Retail              Karcher Monaco Summit:
   Bob Saxon | Board Liason                Nicolas Valin, Hein Velema,           @iyba_yachts
  Amy Wachmann | Co-Chair                  Espin Oino
   Agnes Howard | Co-Chair                                                       @InternationalYachtBrokersAssociation
 Melanie Burke, Trish Cronan,              Sponsorship
 Diana Meza, Heather Krebs,                Paul Flannery | Chair
      June Montagne, Janet                 Mike Scalisi, Trevor Carroll,         @InternationalYachtBrokersAssociation
                  Bloomfield                Andy Miles, Tom Gresh

 * For full IYBA Committee listings and updates,
   please visit www.IYBA.org/Committees.
                                                                                           iyba.org
    4    APRIL/MAY 2021 | www.IYBA.org
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
FROM THE HELM
                                                                               by Paul Flannery, IYBA Executive Director

                                                                 WHAT'S GOING ON?

                                  Every time                                the only truly recreational marine industry-owned MLS, formerly
                                                                            known as IYBA.Pro. We rebranded it to encourage any member of
                                  I sit down                                any professional yachting association to enter boats into the searchable
                                  to write this                             database of the most curated and accurate inventory of currently
                                  piece, I hear                             available boats for sale. Virtually everyone who has engaged with
                                                                            YachtBroker.org recognizes the increased ease with which you can
                                  Marvin Gaye’s                             market your boats in a truly elegant manner, gain SEO for your
voice singing “What’s Going On?”. Fortunately                               company through the built-in structure of the platform, and deliver
                                                                            information at lightning-fast speeds for a fraction of the price you
for you, you only have to suffer through reading                            would pay elsewhere. You will find more details about YachtBroker.org
my words. If I sang the song out loud, small                                and its features on page 12 of this issue.
animals would scurry for shelter.
                                                                            IYAC is official
     The answer to Marvin’s question is that according to reports from          I am delighted to announce that the International Yacht Arbitration
across the industry, there is a lot going on. I think we all realize how    Council (IYAC) is officially a legal entity and the first round of
fortunate we are for the opportunities we have. Trying to meet the          arbitrators will be certified as you are reading this issue of Compass. If
demand is the biggest challenge, as inventory levels are continually low.   you have a dispute, go to www.IYAC.org and you will learn all you need
One of our IYBA Board members even commented in a meeting that              to know about how to engage industry professionals to assist you in
if you want to buy a boat from one of the manufacturers his company         finding a binding resolution.
represents, he will have to ship it in from another area because they           The second news item for you to be aware of is that the Congress
don’t have a single piece of inventory available on the east coast of       of the State of Florida has introduced legislation that would deregulate
Florida!                                                                    the yacht brokerage industry. Your IYBA Board has authorized the
     I think we all have realized that with the increase in business we     funding to hire advisors and work with the state Senate and House
have seen, we have had to realign how we do business. It is a pleasure      of Representatives to seek a path that provides enhanced consumer
to see how many companies                                                                                                 protection without imposing
have firmly grasped the                                                                                                    onerous regulation on
concept of an enhanced          The MLS system YachtBroker.org is the                                                     the industry, or creating a
                                                                                                                          free-for-all that would be
consumer experience. It
bears repeating that along
                                second generation of the only truly                                                       dangerous for the boat-
with gaining traction with      recreational marine industry-owned                                                        buying public. We will work
                                                                                                                          diligently to address this issue
a whole new group of
boaters comes the need to       MLS, formerly known as IYBA.Pro.                                                          and keep you informed as the
provide a similar customer                                                                                                situation develops.
experience to what they have grown accustomed to in other industries.                                                         In addition, the new IYBA
That is difficult because we don’t enjoy the same economies of               Board has embraced 2021 with an aggressive agenda of developing
scale as cars, TVs or toaster ovens! Many of those industries benefit        more and better services for our membership. When you see your
from a simplified production process with built-in reliabilities. In         Board members on the dock or speak to them on the phone, please
the recreational marine industry, we are providing an increasingly          remember to thank them for their volunteer efforts to elevate our
sophisticated and complex product to an expanding customer base that        profession and help remove barriers to commerce.
is less and less familiar with its use and maintenance.                         Well, that’s all the news that’s fit to print, so get out there and sell
                                                                            something, will ya….
Your new tool: YachtBroker.org
    Not only have the dynamics of the audience changed, but we also         Cheers,
have been forced to change from in-person events to virtual delivery
of our message. However, we have done so with great success. As just        Paul
one example, at the association level, we have enhanced your ability to     Paul Flannery
connect with your client base with the release of www.YachtBroker.org.
    The MLS system YachtBroker.org is the second generation of

                                                                                                 We use recycled paper and environmentally friendly inks
                                                                                                 in printing Compass magazine.

                                                                                                                www.IYBA.org | april/MAY 2021           5
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
2 0 2 1            I Y B A   S P O N S O R S

              THANK YOU TO
              OUR SPONSORS
                                        $25,000+

                                                                               ®

$10,000+

$5,000+                                            $1,000+

$2,500+

                                                     To join these sponsors,
                                                           call IYBA at
                                                          954-522-9270

6   APRIL/MAY 2021 | www.IYBA.org
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
T H E

                              IYBA EVENTS

                   T
       M
           AR
              K E

           IYBA’S 2021 VIRTUAL YACHT
        ENGINEERING WEEK WILL COVER A
      HOST OF CURRENT TOPICS AND TRENDS
Mark your calendars for the week of April
12-16. Those are the dates for IYBA’s all-                                  2021 YACHT ENGINEERING WEEK
virtual 2021 Yacht Engineering Week, which
will feature presentations covering the latest
engineering-related and other technical topics
and trends, presented by experts from some of
our industry’s leading companies.

Attendance is easy. Pre-register
at IYBA.org, then just turn on your
computer or handheld device
and log in.
   “Our virtual Yacht Engineering Week program is designed to educate
and inform you on a host of important topics,” said Paul Flannery, IYBA
executive director. “Attendance is easy. Pre-register at IYBA.org, then
during Yacht Engineering Week, you can just turn on your computer or
handheld device and log in. You won’t want to miss it!”

Yacht Engineering Week Seminar Topics and Presenting Firms
 • Engine Cooling Systems with a Focus on Plate-Style Heat
   Exchangers, with Pantropic
 • Hull Survey, Materials & Methods/What’s a Teak Survey, with FNS
 • Hybrid Propulsion: A Look Ahead, with Northern Lights
 • Finding the Right Shipyard Business Model for Your Needs, with
   Lauderdale Marine Center
 • HVAC System Types & How to Get Them Through Survey, with
   Elite Marine                                                             • Satellite Communications: Debunking the Myths, with Isotropic
 • SpotZero: What Is it & Why?, with SpotZero                               • Bubba’s Maintenance Tips, with Bubba Calhoun.
 • Shipyard Tour with Michael Rybovich: Construction Techniques,
   with M. Rybovich & Son                                                      We couldn’t stage this event without the help of our 2021 Yacht
 • Pre-Survey Vibration: What Can You Do to Be Prepared?, with            Engineering Week sponsors. At press time for this issue of Compass, the
   AME Solutions                                                          list included:
 • Antenna Types and Placement for Optimum Results, with Concord             • AME Solutions.com
   Marine                                                                    • Quantum Marine Stabilizers
 • Paint: Top-Coats & How They Differ, with Azko-Nobel                       • Robert Allen Law
 • Hydraulic Swim Platforms: How They’re Made & How They                     • Pantropic Power
   Work, with GHS                                                            • DeAngelo Marine Exhaust Inc.
 • Bonding and Ground Systems: How They Differ, with Ward’s                  • Concord Marine Electronics
   Marine Electric                                                           • Isotropic
 • Teak Furniture & Accessory Manufacturing, with Bluewater Chairs           • Florida Nautical Surveyors
 • Stabilization: Types & Applications/Quantum Factory Tour, with            • Marine Data Solutions.
   Quantum Marine Stabilizers
 • Exhaust Systems & the New DPF Requirements, with DeAngelo                 For more information and to register for the virtual 2021 Yacht
   Marine                                                                 Engineering Week, please visit www.iyba.org/events.

                                                                                                              www.IYBA.org | april/MAY 2021     7
IYBA Annual Award Winners - Splashdown! Hot New Water Toys for 2021 Pg. 10 Pg. 32 - International Yacht Brokers ...
THE MARKET

AVIATION
                                                                                by Gary Beckett, Turnkey Communications & PR, Inc.

           GENERAL AVIATION INDUSTRY SET TO
             REBOUND AFTER 2020 DECLINES
Despite a sizable downturn in business activity                                 providers and others supporting the [aircraft] manufacturing industry,”
                                                                                Hennig said.
last year, the market for new general aviation                                      Private flying, much like recreational boating, did win some new
(GA) aircraft is expected to rebound in 2021                                    customers during the pandemic; especially wealthier travelers who see it
along with much of the rest of the industry.                                    as a safer, more secure way to fly than commercial travel.
                                                                                    “The upside on the numbers for 2020, if you look at the operating
In late February, the General Aviation                                          hours which ended about 15 percent down [from 2019]…is that the
Manufacturers Association (GAMA) released                                       [GA] flying that did occur in 2020 was more private individuals moving
                                                                                between locations and less for business,” Hennig added. “We’ll have to
its annual GA aircraft billings and shipment                                    wait and see how traditional business flying returns, because companies
report as part of its State of the Industry press                               are doing the type of flying they were before the pandemic.”
conference. The report showed that the value                                        However, he and other business aviation observers predict business
                                                                                flying activity will increase this year and next – both commercially and
of aircraft deliveries in 2020 declined to $22.8                                privately. “I do expect companies to get their sales teams and others
billion from $27.9 billion in 2019.                                             back to flying around the country as they were before,” Hennig said.
                                                                                                                              Business aviation (BA) is
    Looking at industry                                                                                                   counting on that in 2021.
segments, piston airplane                                                                                                 BA flight activity declined by
deliveries at the smaller end of                                                                                          23.9 percent from 2019 while
the market declined by about.9                                                                                            total flight hours fell by 22.5
percent, while turboprop                                                                                                  percent, according to ARGUS
shipments fell by 15.6 percent.                                                                                           International Inc.’s ARGUS
Business jet deliveries fell by                                                                                           TRAQPak’s Annual Business
20.4 percent.                                                                                                             Aviation Review, which was
    The declines were directly                                                                                            released in early February.
attributable to the impact of                                                                                                 “Ultimately, we hit the worst
the COVID-19 pandemic,                                                                                                    month that I have ever seen
which reduced flying activity                                                                                              and any of us have ever seen in
across the board for much of                                                                                              April, where activity plummeted
the year.                                                                                                                 70 percent year over year,” said
    “Last year was a strange                                                                                              Travis Kuhn, vice president of
year,” said Jens C. Hennig, VP,                                                                                           market intelligence of ARGUS
                                         Private flying, much like recreational boating, did
operations of GAMA. “If you              win some new customers during the pandemic.                                      during a webinar review of the
look at the four quarters, the                                                                                            report in early February 2021.
first one and the shock value                                                                                                  However, business aviation
of everything that nobody expected happening, many companies simply             flight activity also rebounded significantly in the 2020 second half.
didn’t deliver aircraft in the first quarter.”                                   While flight activity declined 17.5 percent from the 2019 second half, it
    Employee furloughs and supply-chain issues cut into GA                      was a marked improvement over the 30 percent drop posted in the first
manufacturing in the second quarter. But GA experienced a slow but              half of 2020. “The way we finished our year was dramatically different
steady rebound in business in the second half of the year.                      than the way we started our year,” said Kuhn.
    “I think companies across the world had figured out how to do                    Looking at 2021, business aviation activity is expected to increase
business, engage with customers,                                                                                     by 25.4 percent through the end of
deliver aircraft and train pilots in a
very difficult environment,” Hennig
                                          Business aviation observers                                                June compared to the 2020 period.
                                                                                                                     That still amounts to a decline of 13.2
added. “But at least we started to        predict business flying activity                                            percent for the same period in 2019.
understand the rule book.”                                                                                           While January flight activity was
                                          will increase this year and next.                                          down by about 10.4 percent from the
Signs of recovery                                                                                                    month in 2020, it was the strongest
    Hennig reported that promising signs of economic recovery are               month business aviation has seen since the pandemic started, according
coming from a variety of sectors, including charter flying. “You don’t           to ARGUS TRAKPaq.
jump in and buy a new aircraft straight off the bat. But increased activity         Looking beyond June, ARGUS predicts that business aviation flight
in the charter space is really positive and ultimately provides for long-       activity should be positive to 2019 by the fall.
term demand through the branded charter companies, fractional service

8   APRIL/MAY 2021 | www.IYBA.org
ALL BROKERS WELCOME
                            TO INTRODUCE THEIR CLIENTS
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                                                        Van der Valk Shipyard has been constructing both steel and aluminium motor yachts since
                                                        1967. The family-owned shipyard employs more than 50 craftsmen and is located in Waalwijk,
                                                        the Netherlands. Its founder Mr. Wim van der Valk is still a driving force behind the company.
                                                        The yard has primarily earned its worldwide reputation from several award-winning semi-
                                                        custom yacht series. Van der Valk also has the capacity to build fully custom designs.

Contact our experience center +31 (0)416 651 562, Waalwijk, the Netherlands                            Find out more at www.vandervalkshipyard.com
THE MARKET

LUXURY

     MUST-HAVE YACHT WATER TOYS FOR 2021
Water toys not only increase the fun factor of            In order to showcase the newest, most thrilling and ingenious toys
                                                      each year, yacht accessory superstore Nautical Ventures partners with
cruising onboard a yacht, but they also help to       Informa US Boat Shows to present the AquaZone™ at the Palm Beach
connect the owner and guests with the water           International Boat Show (PBIBS).
around the vessel. Over the years, the list of toys       “I was looking for a way to bring the in-water experience that our
                                                      retail customers get from our stores to boat shows,” said Nautical
that most large yachts and superyachts carry has      Ventures CEO Roger Moore. “Originally, we had a traveling pool that
expanded from a couple of kayaks and maybe            we brought from show to show. But as water toys became faster, more
                                                      powerful, and required longer running lanes, we’ve moved it to the
a personal watercraft or two to a whole fleet of       IntraCoastal where it’s gained a new life and brings on a whole new
different watercraft and inflatables – enough          consumer experience.”
to keep the guests entertained for nearly every           The recent PBIBS in March marked the 6th year that the AquaZone
                                                      has delighted showgoers with breathtaking product demonstrations.
daylight hour! Today’s yacht toys enable riders       Here are some of the new yacht toys that were on display for 2021.
to dive beneath the waves and soar above them,
as well as to lounge in comfort on the surface.       • Aquabanas. New to the market, these ultra-high-quality inflatables
                                                      are quickly emerging as an indispensable form of entertainment for
For luxury charter yachts, the water toy offering     water enthusiasts. You can use them to create a floating bar or picnic
has become a means of helping the boat stand          area. How about your own private pool within the ocean? Connect a
out from its competition.                             variety of options together and you’ll instantly have your own party city.

                                                      • Fliteboard. The electric foil board has arrived, and Fliteboard has
 Aquabanas                                            captured the attention of this segment of the surfing market. Reaching
                                                      speeds in excess of 30 mph, Fliteboard creates the ultimate ride on the
                                                      world’s most advanced electric hydrofoil. Using intuitive Bluetooth
                                                      controls, Fliteboard delivers an agile, responsive, and exhilarating ride.

                                                      • Hobie. Since 1950, Hobie has been in the business of shaping
                                                      a unique lifestyle based around fun, water, and quality products. In
                                                      addition to the sailboats that first made its reputation, Hobie offers
                                                      stand up paddleboards and kayaks, including recreational and fishing
                                                      models, and is
                                                      the undisputed
                                                      leader in pedal-       Hobie Mirage
                                                                             Eclipse ACX
                                                      driven kayaks
                                                      and SUPs.

 Fliteboard

10   APRIL/MAY 2021 | www.IYBA.org
THE MARKET

                                                                                                                     LUXURY

                                                             • SEABOB. Over the years, these compact, E-Jet-powered dive sleds,
Today’s yacht toys enable riders                             which let you interact with the water like a fish, have become so popular
to dive beneath the waves and                                that they are nearly ubiquitous throughout the world’s superyacht fleet.
                                                             The SEABOB F5 SR is the premium model of the F5 series. With 745
soar above them, as well as to                               Newton of thrust, it has enormous acceleration and reaches the highest
                                                             top speed of all SEABOB models.
lounge in comfort on the surface.
                                                                                                                           SEABOB
  Manta 5

                                                             • Tiwal. Born in France, and now sold in over 45 counties worldwide,
  NautiBuoy
                                                             Tiwal is the only small inflatable sailboat that offers the ride and
                                                             performance of its solid-hull counterparts. Voted Most Innovative Boat
                                                             of the Year by Sailing Magazine, the Tiwal family of sailboats fits in the
                                                             most compact stowage space onboard, yet inflates in minutes to take you
                                                             on an ocean of adventures.

                                                                                                                               Tiwal

                                              Yujet Surfer
• Manta 5. Foiling is the new natural
high on the water. Manta 5 introduces
the world’s first hydrofoil eBike that
replicates the cycling experience on
water. Its sporty design is complemented
by truly responsive riding dynamics and
                                                                                • Yujet. Be the envy of all your friends with this
seamlessly integrated technology. No
                                                                                new fully electric, jet-powered surfboard. This board
roads, no traffic, no noise...just pure fun.
                                                                                will quite literally put a jet engine beneath your
                                                                                feet. The YuJet Surfer is made with full carbon-
• NautiBuoy. Designed by yachtsmen
                                                                                fiber construction throughout and has up to a
for yachtsmen, NautiBuoy offers
                                                                                40-minute ride time at a top speed of 24 mph with
unparallel luxury at water level. These
                                                                                its replaceable and rechargeable battery.
high-quality platforms enable you to add
a beach to your boat with a place for all
                                                                                    For more information about these and other water
your water toys to launch and land. They
                                                                                toys, please visit www.nauticalventures.com.
inflate in minutes and are easily stowed
in minimal space onboard the yacht when
not in use.

                                                                                             www.IYBA.org | april/MAY 2021             11
THE MARKET

TOOL CHEST
                                                                                           by Casey Noble, Sales and Marketing, IYBA

        IYBA PARTNERS WITH ACTIVE INTEREST
          MEDIA TO LAUNCH BOATQUEST.COM
YachtBroker.org, your                                                                                            to tie editorial content from AIM
                                                                                                                 publications into its system, so the
member-owned MLS                                                                                                 article related to the listing being
(formerly IYBA.Pro), has                                                                                         viewed is readily available to the
partnered with Active                                                                                            consumer.
                                                                                                                     Another element that separates
Interest Media (AIM),                                                                                            BoatQuest from its competitors
one of the world’s largest                                                                                       – and one that is highly appealing
                                                                                                                 to brokerage firms – is the ability
enthusiast media companies,                                                 to integrate your CRM with the BoatQuest intake form, allowing
to bring you BoatQuest.com – a new public-                                  incoming leads to fit seamlessly in your company’s exact workflow. Not
facing yacht-search platform that is changing                               only does this increase efficiency, but it also ensures that brokers can
                                                                            follow up with every lead and easily track your marketing ROI.
the way you can get your brokerage listings                                     BoatQuest also will be offering brokerages the option to have some
in front of potential buyers. Publisher of                                  of their listings featured on the website homepage and at the top of the
popular consumer marine magazines Angler’s                                  search results for a fee. Taking advantage of this option guarantees your
                                                                            chosen vessels will get maximum viewership and will help escalate the
Journal, Power & Motoryacht, Sail, Soundings,                               speed of the sale.
Passagemaker, Yachts International; boating                                     As BoatQuest continues to grow, it is destined to become a driving
                                                                            force for gaining you new leads and providing your clients with a
industry publication Soundings Trade Only, and
                                                                            smooth and transparent buying process. To begin utilizing BoatQuest
more, AIM’s Marine Group division reaches                                   and all of its features, all you have to do is get your listings on
millions of boating enthusiasts in over 80                                  YachtBroker.org!
countries worldwide.
    As we saw in 2020, our industry has no shortage of interested buyers,
as boating provides us with the opportunity to get out of the house and
enjoy the outdoors in a safe and socially distanced manner. According
                                                                                Tip 1: Highlight your listings with special placement on
to a January 2021 report from BoatHistoryReport.com, new boat titles                   the BoatQuest homepage.
increased 12% in 2020, with a large portion of buyers being brand new
                                                                                      • Step 1: Get your brokerage listings on YachtBroker.org
to boating. A major advantage that BoatQuest has over other listing
sites is being affiliated with, and marketed through, AIM’s popular                    • Step 2: Pick which listings you’d like featured on the BoatQuest
publications, making it almost inevitable that it will reach the eyes of                homepage
both current and new boaters.
                                                                                      • Step 3: Contact Jessica Schultz at 239-738-3132 or email
  BoatQuest offers an array of                                                          jschultz@aimmedia.com and provide her with your featured listings.

  features that are unique to
  the yachting industry.                                                        Tip 2: Integrate your company CRM with BoatQuest.
                                                                                      • Step 1: Log into your account on YachtBroker.org
Unique features
    Apart from the benefit of already having an engaged audience, this                 • Step 2: Click on the “Brokerage” tab on the left side of your Dashboard
new platform is different from your typical yacht-search site because it              • Step 3: Select “Custom Field Manager” from the dropdown menu
offers an array of features that are unique to the yachting industry. For
instance, BoatQuest will provide access to thousands of boat reviews                  • Step 4: Add your embed code for your form to the Custom Field box as
that are written by journalists who personally test new vessels being                   outlined in this video tutorial: https://youtu.be/RORKdvCLmWs.
introduced to the market. Within these reviews, buyers can find all the
information they need to help them determine which boat is best for
them, including propulsion system, speed, fuel burn, accommodations,
amenities, innovative features, and more. BoatQuest even is working

12   APRIL/MAY 2021 | www.IYBA.org
THE MARKET

                                                                                             COFFEE IS FOR CLOSERS

                            TIPS FOR DEVELOPING A
                           SUCCESSFUL SEO STRATEGY
                    a Q&A WITH PETER J. HERTEL, INVESEO
COMPASS: What is the first step you typically take in developing a           important facet for achieving high search engine rankings.
Search Engine Optimization (SEO) strategy for clients?
                                                                            COMPASS: What are the benefits of an SEO strategy that is focused
PH: The first step for any successful SEO campaign is to identify the        on providing education and creating conversation as opposed to
target audience and geo-targeted campaign regions. Having a thorough        keywords and metrics?
geo-targeted campaign in place will help expedite your growth process
for increased visibility.                                                   PH: Educational SEO strategies are a fantastic way to captivate
                                                                            audiences without having to nurture keywords for months and
COMPASS: Are there any unique aspects of developing SEO strategy            sometimes years. An example would be talking about popular vacation
for clients in the yachting industry?                                       destinations, vessel highlights, and latest market trends versus only
PH: Differentiation is a key component of all successful SEO                focusing on query results.
campaigns, especially in a saturated industry such as yachting. There are
                                                                            COMPASS: What advice would you give to someone who is looking to
well over 300,000 monthly searches on Google within the U.S. alone
                                                                            create an SEO strategy focusing conversion?
relating to the yachting industry.
COMPASS: When developing and implementing SEO strategy, it                  PH: My best advice is to really step inside the shoes of your target
possible to be too focused on keywords?                                     audience. Promote relevant content on marketing channels that your
                                                                            audience engages on a daily basis. Create unique content and promote
PH: When identifying your target key phrases, it is important to            through co-marketing efforts for increased exposure, engagement and
diversify your queries based upon their market penetration (Low,            brand awareness.
Medium, High). Of course, we would all like to rank for queries such as
“Yacht for Sale”, however there are low-hanging keywords that can yield        Peter J. Hertel is CEO & founder of INVESEO, a full-service digital
fantastic results with a more realistic timeline. Keyword density is an     marketing agency. For more information, please visit www.inveseo.com.

                                                                                                             www.IYBA.org | april/MAY 2021           13
T H E

      aft                      MIASF UPDATE

                     ET
                                                              by Patience Cohn, Marine Industries Association of South Florida

                     K
         e
             rMAR

                                 CHANGE IS IN THE WIND
The year 2021 started with a flurry of legislative
                                                                                                                               Florida State Capitol
activity including some that could have an
impact on marine businesses.
    As always, when there is a change in administration, it results in a
change in some policies. We were grateful the expanded international
travel ban still provides an exemption for yacht crew joining their boat
in the U.S.
    On the federal level, a bill called the Pro Act 2021 may be the most
problematic action happening. The bill was first introduced in 2020
and passed the House. It is expected to pass with ease again this year.
The Senate can utilize the filibuster to stop its movement, but it is very
possible portions of the bill could make their way into law and that
warrants being watched closely.
    Pro Act is sweeping labor reform; while many of the changes relate
to union rules, several items hit close to home. Florida is a right-to-
work state; however, the Pro Act would invalidate all states’ right-to
work laws. The act would codify California’s ABC test for employee vs
contract labor. Here are the basics of the ABC contract labor test:
   A. The worker is free from the control and direction of the hiring
       entity in connection with the performance of the work, both under
       the contract for the performance of the work and in fact;
   B. The worker performs work that is outside the usual course of the
       hiring entity’s business; and
   C. The worker is customarily engaged in an independently
       established trade, occupation, or business of the same nature as
       that involved in the work performed.
    Item B may be of the most concern when you think of how many
people in our industry prefer the freedom of freelancing and offering
their services on an as-needed basis. Many freelance writers, delivery
captains, surveyors, and maybe even a broker or two find the concept of      absence of a liability shield would reduce the Florida economy by as
not being an employee works best for them. The goal of this legislation     much as $27.6 billion and more than 356,000 jobs annually. Florida
is said to make as many people as possible employees and eligible for       will do well to follow the 16 states that have already passed similar
the benefits that fulltime employment should bring. Penalties for non-       legislation.
compliance to the employer are strong and impact not just the business,         Florida Fish and Wildlife has filed a sweeping regulatory bill (SB
but company owners as well.                                                                                          1086) this year which touches on

PPP loan forgiveness
                                    Businesses are struggling to survive                                             Operation and Safety of Vessels,
                                                                                                                     revising conditions under which
    On a more upbeat note, many     while continuing to safely provide                                               a person is operating under the
of Florida’s trade associations
                                    their goods and services.
have sent a joint letter to Florida’s
                                                                                                                     influence, implementing the
                                                                                                                     entire state of Florida as a no-
legislative leadership urging                                                                                        discharge zone, requiring anyone
them to come into conformity with federal tax guidance on forgiving         who operates a boat to have a safe boating license by 2023, permitting
Paycheck Protection Program loans to ensure that small businesses           municipalities to establish no-boating restricted areas, and identifying
would not face unnecessary, and unexpected, tax burdens on the money        language for human-powered vessels.
received through the program. There are several bills to watch as the           Additional bills address derelict vessels, anchoring restrictions,
Florida 2021 session rolls through its 60 days that began on March 2nd.     mandatory kill-switch for vessels under 26’ and not permitting bow
    Legislation providing businesses and other institutions protection      riding with your feet outside the boat. These are all working their way
from civil liability for COVID-19 is currently working its way through      through the process with the 3,500 other bills that were filed this year.
Tallahassee. The bill provides protection for those that show, “a good      Many will not be successful, and many arrive in a much different form
faith effort to substantially comply with authoritative or controlling      than the original filing. Only May will give us the outcome.
government-issued health standards or guidance.”
    Businesses are struggling to survive while continuing to safely             For more information about the Marine Industries Association of South
provide their goods and services. A recent TaxWatch report found the        Florida, please visit www.miasf.org.

14   APRIL/MAY 2021 | www.IYBA.org
IYBA.PRO IS NOW

                   Now mobile
                    optimized!

              JOIN FREE TODAY
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THE AFTERMARKET

ON THE HARD
                                                                                                            by Francis Vermeer, Feadship

                MAINTAINING THE PAST, SECURING
                         THE FUTURE
You’d expect a                                                                                                   “After buying W in
                                                                                                           2019, I set out to refit her
high-end brand                                                                                             to my specific requirements
like Feadship to                                                                                           and renew every aspect
provide quality                                                                                            while ensuring she remained
                                                                                                           100 percent a Feadship. I’m
refit options to its                                                                                        convinced the only way to
global fleet. But the                                                                                       retain full Feadship pedigree
                                                                                                           is to access the formidable
major investments                                                                                          talents and capabilities of
involved in                                                                                                the entire organization. No
making good the                                                                                            one knows a Feadship like
                                                                                                           the people who actually
promise to “keep                                                                                           built her and that shows in
your Feadship a                                                                                            the exceptional results of
Feadship” are a                                                                                            this refit.”

statement of intent.    Feadship completed a major refit on the
                        57.6M W (ex. Larissa) last year.                                                   Specific experience
Four yards in the                                                                                                According to Pier
Netherlands and a                                                                                          Posthuma     de Boer, director
                                                               of Feadship Refit & Services, knowledge is at the heart of everything
network of partners elsewhere are backed up by                 his organization offers Feadship owners. “It’s not just the generic
a dedicated Refits & Services division aimed at                 experience of yacht building gained over decades but also the specific
                                                               experience of refitting Feadships. From complete rebuilds to extensions,
enhancing quality and resale value.                            new engine rooms to comprehensive technical upgrades, the full gamut
                                                                            of expertise is in-house.
    The Feadship story of how the leading lights of Dutch yacht
                                                                                “Employing over 2,000 specialists, from designers to carpenters,
building and design came together in 1949 to set their stall out to the
                                                                            engineers to painters, we have control over the entire process. As
world is well documented. Over 500 Feadships have been launched
                                                                            turnover is extremely low, with staff staying for an average of 20 years
in the intervening decades as the brand established itself among the
                                                                            and working on at least 40 Feadships, many of the original craftsmen get
premium purveyors of genuinely custom superyachts. This year’s
                                                                            to work on the same yacht’s refit.”
industry awards may have been held online rather than at the usual glam
locations, but Feadship still swept the board with recent launches such
                                                                            Resale value
as “Motoryacht of the Year” Pi, Lady S and Najiba.
                                                                                As a dedicated division of the group, Feadship Refit & Services
                                                                            focuses on adding quality to a very specific part of the superyacht
Classic and contemporary
                                                                            sector while securing the high resale value of the Feadship fleet. A
    Another Feadship making headlines recently dates back to 1954.
                                                                            supplementary builder’s certificate is provided after a refit or major
The rebuild of the 42-meter Istros married her reconstructed classic
                                                                            maintenance activities at one of the four Feadship yards in the
steel hull with a brand-new aluminum superstructure and the very
                                                                            Netherlands: Aalsmeer, Amsterdam, Kaag and Makkum.
latest tech and engineering. The project also encapsulated what can be
                                                                                It also applies to refit or major maintenance activities if carried out
achieved in sustainability
                                                                                                                            under Feadship’s supervision
terms, a key strategic area
for Feadship and many of its   No one knows a Feadship like the people                                                      at the four yards in
                                                                                                                            the Feadship Services
clients today for refits and
new builds alike.              who actually built her and that shows in                                                     Network: Amico & Co,
                                                                                                                            Monaco Marine, MB92
    At the other end of the
age spectrum, the 2013
                               the exceptional results of this refit.                                                        and Rybovich. A Feadship
                                                                                                                            Certificate of Authenticity
Feadship W (ex. Larissa) also
                                                                            can be issued as an additional recognition of Feadship quality standards.
completed a major refit last year that included a striking metallic silver
                                                                            And an industry-leading extended warranty & services package can
hull, two extra suites, a new jacuzzi and dialing all technical systems
                                                                            provide cover for up to five years after delivery, including a wide range
back to zero. The owner’s words at the time of the relaunch illustrate
                                                                            of support options in terms of spare-parts supply, crew training and
a key reason why people have their yacht sailed to the Netherlands for
                                                                            remote monitoring for each Feadship.
such projects.

16   APRIL/MAY 2021 | www.IYBA.org
The 57.3 Feadship Amara (ex. Cacique) recently
    returned to the Makkum yard for a refit.
                                                                                                                                      THE AFTERMARKET

                                                                                                                                 ON THE HARD

                                                                                         arena, Feadship makes a clear pledge. “We work in a fair and
                                                                                         transparent way, based on the principle that Feadship and the
                                                                                         owner’s team have a joint responsibility to make the owner
                                                                                         happy,” confirms de Boer. “Our goal is long-term customer
                                                                                         satisfaction rather than short-term profit. This means daily
                                                                                         update meetings, fixed prices, set delivery dates and no
                                                                                         unexpected extra bills at the end…. The agreement you
                                                                                         make at the outset of your refit is the agreement that will be
                                                                                         respected until your yacht is relaunched.”
                                                                                             Returning to the increasingly important issue of the
Larger refits                                                                             environment, Feadship Refit & Services develops standard
    “Feadship is traditionally focused on larger refits that impact the       offers for sustainable refits. “We see it as our duty to assist and
structural integrity and true identity of the yacht,” says de Boer. “Now,    encourage our fleet to become more eco-friendly,” de Boer said.
with the opening of our new shipyard in Amsterdam that is accessible         “Feadship is uniquely placed to perform refits that contribute to this,
directly from the North Sea, yachts are also increasingly returning to       such as changing diesel generators for (micro) turbines that have fewer
Feadship for periodic technical maintenance works. The real benefit in        emissions or switching to diesel-electric propulsion. All the technical
coming to Feadship lies in the works that affect the Feadship experience     knowledge of our new-build organization is available to implement such
for both the owner and the crew.                                             solutions in refits too.
    “Most key subcontractors that supplied the original equipment                 “At the end of the day, bringing your Feadship back to Feadship
are located close to the yards in the Netherlands and our long-lasting       is like taking your exotic supercar to the original brand dealer. The
relations ensure smooth cooperation and economy of scale benefits.            car repair shop around the corner may be able to do the job quicker
What’s more, travel times are short and COVID restrictions have not          and cheaper, but definitely not with the same experience, quality level
slowed us down significantly.”                                                or value retention. Refitting at Feadship ensures the pedigree and
                                                                             maintains our heritage. It’s a win-win situation for everyone involved.”
Integrity matters
   Recognizing that trust and integrity are big issues in the refit              For more information, please visit www.feadship.nl/refit-and-services.

                                                                                                                by Jenny Burkett, Boats Group
                                                                     ®

 EARLY 2021 BROKERAGE REPORT                                                 capabilities. The refreshed reporting suite delivers full-picture analytics
                                                                             with at-a-glance convenience and has all the tools to help drive more
SHOWS WIDESPREAD INCREASES IN                                                ROI.
  SALES, VALUE SOLD AND PRICE
                                                                             DATA REFLECTS PERIOD
                                                                             FROM JANUARY 1 - FEBRUARY 28, 2021
    Brokerage boat sales in the U.S. and internationally increased YoY
in early 2021, according to reports from Boats Group’s soldboats.com and       U.S.                                  2020              2021         YoY % Change
YachtCloser data sources. The data show transactions in January and            Boats Sold                            4,568             5,720          +25.2%
February climbed 25.2 percent year-over-year (YoY) in the U.S. and
13.5 percent YoY internationally. Alongside strong unit sales, the total       Value of Boats Sold - USD          $676,603,528     $1,076,156,459      +59%
value of boats sold in the U.S. rose by 59 percent YoY, and the average        Avg Boats Value - USD                $148,118          $188,139         +27%
price per boat sold increased 27 percent.
    A similar YoY trend could be seen in Florida, where unit sales             International                         2020              2021         YoY % Change
increased by 30.6 percent; total value sold was up 51 percent, and the
                                                                               Boats Sold                            1,295             1,470           +13.5%
average price per boat sold rose by 15 percent.
    Internationally, with the total value of sales increasing 24.5 percent     Value of Boats Sold - USD          $455,132,288     $565,824,428       +24.3%
YoY and average price per boat sold rising by 9.4 percent, winter sales        Avg Boats Value - USD                $351,917         $384,915          +9.4%
results for the time frame were hot all around the globe.
    With a COVID-influenced headwind around the bend, charting                  Florida                               2020              2021         YoY % Change
marketing campaigns and boat sales at every turn is all the more
important, and being data-driven is imperative for making the best             Boats Sold                            1,291             1,686          +30.6%
business decisions.                                                            Value of Boats Sold - USD          $366,525,455     $553,439,017        +51%
    Boats Group is committed to providing the industry with leading
                                                                               Avg Boats Value - USD                $283,908         $328,256          +15%
marketplace insight and results. It recently launched new upgrades
to the BoatWizard reports dashboard where members can find more                           YachtWorld’s data is derived from Boats Group's soldboats.com
granular views of listing performance and enhanced data-exporting                                        and YachtCloser data sources.

                                                                                                                   www.IYBA.org | april/MAY 2021               17
THE AFTERMARKET

COMPLIANCE
                                                                            by Louisa Beckett, Turnkey Communications & PR, Inc.

                 BOAT BUILDERS GAIN A REPRIEVE
                 IN ENFORCEMENT OF IMO TIER III
                     EMISSIONS STANDARDS
Last year, it looked like IMO Tier III                                            whichever is earlier. This Policy Letter only applies to this Annex
                                                                                  VI requirement and does not waive or otherwise affect the need to
compliance would be inevitable starting this                                      satisfy all applicable requirements of the U.S. Clean Air Act.
January. Now, according to reports in Soundings                                b. “Large recreational vessels constructed during the period of
Trade Only and other maritime publications, the                                   applicability of this Policy Letter, January 1, 2021 through
                                                                                  December 31, 2023, will be permitted to operate engines within
IMO has granted another three-year extension                                      the U.S. portion of the ECAs without future USCG enforcement
through December 31, 2023.                                                        action even though the engines are not “MARPOL-compliant
                                                                                  engines,” – that is, they do not meet the MARPOL Annex VI
    As we reported in the August/September 2020 issue of Compass,                 Regulation 13 Tier III NOx emission standard.5
prior to this new extension, all new U.S.-flagged recreational vessels          c. “To identify as a qualifying large recreational vessel, any engine
24 meters (78’ 9”) and larger with diesel engines that voyage in an               installed on a new or existing U.S.-flagged or foreign-flagged large
ECA (Emission Control Area) such as the North American and U.S.                   recreational vessel constructed before the necessary MARPOL-
Caribbean Sea ECAs, were required to be compliant with to IMO                     compliant engine is available or this Policy Letter expires must be:
Tier III NOx emissions standards, as defined by MARPOL Annex VI,                     i. “Properly certified to Clean Air Act Tier 3 emission standards
beginning January 1, 2021.                                                               (satisfied by having an EPA-issued Clean Air Act Tier 3
    Complying with the stricter emissions standards would require boat                   emission label affixed to each affected engine).
manufacturers building hulls in this size range destined for the U.S.               ii. “Each affected engine must also be certified to MARPOL Tier
market to install additional exhaust-cleaning equipment for the engines                  II NOx standards. This requirement may be satisfied through
and gensets. Not only would this be expensive, but for boats with                        proper documentation, including Technical Files and a Record
smaller engine rooms, such as sportfishing yachts, it also could pose                     Book of Engine Parameters, on board the vessel.
a spatial challenge. As a result, a few manufacturers laid keels for new            iii. “When installed on the large recreational vessel for which
builds in 2020 even if they didn’t have deposits for those boats in hand,                they are qualified, these qualifying engines will retain that
in order to make them exempt from the January 2021 deadline.                             status indefinitely; that is, they will be considered qualifying
    Meanwhile, several boating industry groups, including the National                   engines after MARPOL-compliant engines become available
Marine Manufacturers Association (NMMA), the European Boating                            and continuing for the operating life of the engine.
Industry, and the International Council of Marine Industry Associations        d. “Additionally, the following applies:
(ICOMIA), successfully petitioned the IMO’s Marine Environment                      i. “Diesel engines installed on U.S.-flagged large recreational
Protection Committee for this extension.                                                 vessels are not excused from meeting Clean Air Act standards
                                                                                         for marine diesel engines under 40 CFR part 1042.
The USCG will defer enforcement                                                     ii. “Diesel engines installed on foreign-flagged large recreational
                                                                                         vessels must be certified by EPA to the Clean Air Act Tier
on the operation of engines on                                                           3 standards as a condition of qualifying for the USCG’s
large recreational vessels subject                                                       enforcement discretion with respect to the MARPOL Tier III
                                                                                         NOx standards.
to the prohibition.                                                                 iii. “Qualified engines are only within the scope of this policy
                                                                                         letter while installed on the large recreational vessel associated
USCG Policy Letter                                                                       with the IAPP or other vessel documentation demonstrating
   On January 25, 2021, the Commandant of the United States Coast                        their qualified engine status.
Guard (USCG), Command Master Chief Edward Lewis, issued a Policy                    iv. “The affected engine must be accompanied by appropriate
Letter stating that it also would extend its deadline for enforcing IMO                  records explaining how the determination of non-availability
Tier III compliance. The letter outlines the following Policy:                           of suitable engines was made at the time the vessel was
 a. “The USCG will defer enforcement on the operation of engines on                      constructed.”
    large recreational vessels subject to the prohibition…. The deferral         The USCG Policy Letter goes on to state that it should be
    will be available after the temporary waiver for large recreational      interpreted as guidance, not a binding regulation.
    vessels set out in Regulation 13.5.2.3 expires on January 1,                 Many boat builders around the world must be breathing a sigh of
    2021, until a suitable engine is available or December 31, 2023,         relief about now!

18   APRIL/MAY 2021 | www.IYBA.org
THE AFTERMARKET

                                                                                                                                              TECH
by Charlotte Riley, CSS Platinum

                  MEET CYBER MCNASTY, A SMART,
                  SOPHISTICATED ADVERSARY FOR
                     THE YACHTING INDUSTRY
Introducing Cyber                                                                                                       your IT team is taking care
                                                                                                                        of it?
McNasty, Captain                                                                                                            The facts of the matter are
Bubba Calhoun’s arch                                                                                                    that cybersecurity goes far past
nemesis. You met him                                                                                                    the remit of an outsourced IT
                                                                                                                        company’s limited contractual
in the December/
                                                                                                                        obligations. It’s important to
January edition of                                                                                                      remember, if you don’t pay them
Compass without                                                                                                         for it, they don’t throw in security
even knowing it.                                                                                                        solutions for free.
                                                                                                                            I love that part!
    Hi, again, IYBA members.                                                                                                So how do I target you? I
I’d like to tell you a little about                                                                                     watch you (exactly like that,
myself (obviously without                                                                                               in a creepy way); I build
revealing my identity). I’m not                                                                                         intelligence on the individuals
a teenager with too much time                                                                                           in your company or the crew
on my hands playing around                                                                                              on the yacht using social
with hacking skills. I run a                                                                                            media and information I can
sophisticated enterprise that                                                                                           buy on the Dark Web. Like a
makes me an admirable profit. I meticulously stake out my marks in the        vampire, I only need one person to invite me in.
same way that bank robbers of old made their elaborate plans; I just do
it with the luxury of distance and anonymity.
                                                                             Targeting Capt. Bubba
    I’ll give you an example of the kind of damage that I can do and
                                                                                 I like to have some fun when I’m working and the yacht industry is
since I like you guys, I’ll even throw you a couple of hints on what to do
                                                                             ripe with exciting targets. Today, I found myself a juicy one. Captain
about it. On March 2, 2021, Microsoft announced that its mail platform
Microsoft Exchange, a core solution for many major corporations,             Bubba Calhoun – a busy man who won’t see this coming. I already have
contained vulnerabilities that had been exploited by Chinese hackers.        my spider’s web of information on him. I know where his yacht is, who
Varying estimates have been published as to how many victims were            pays the bills, which management company runs operations, and who
targeted, with the Wall Street Journal                                                                      the owner is. I have passwords; I have email
referencing 250,000 or more. The major                                                                      addresses; I know the IP addresses of the
thing to note here is that the victims didn’t
                                              Like a vampire, I only need                                   yacht networks. In fact, little does Captain
know about it.                                one person to invite me in.                                   Bubba know, but I’m about to send a
    If your organization has Exchange                                                                       message to the yacht managers to ask them
servers, make sure they have been patched for this vulnerability, but also   to pay a fuel bill (obviously with my bank details).
have them analyzed for indicators of compromise. Unfortunately, if my            This is a common activity for me – I send an authentic email with
friends the Chinese hackers have already found their way in, Microsoft       a request to change bank details and just like that, I have intercepted a
says the patch won’t fix the problem.                                         sizeable transaction.
                                                                                 What’s my next move? Should I try to hijack the VPN connection
You are being watched
                                                                             from the yacht to the owner’s corporate networks? Should I sell some
    The various organizations that make up your yachting industry,
                                                                             information to some pirates I know of on the Dark Web? They would
including brokerage firms, management companies, CSPs, insurance
                                                                             love to know exactly where this yacht is headed….
providers, legal firms, shipyards, designers, etc., are all susceptible to
cybercrime, just as the yachts themselves are. The Microsoft hack I              To see Cyber McNasty and Capt. Bubba Calhoun in the midst of a cyber
referenced above is an example of yet another high-profile cyber-attack,      attack, watch the recent webinar, “Under the Radar”, hosted by CSS Platinum
which brings us back to the question, Why aren’t you doing more to protect   and ACREW, at https://acrew.com/acrew-yachting-insights/.
yourself ?
    Maybe it is a lack of clear information on what to do? Maybe you             Charlotte Riley is co-founder and Chief Technology Officer for CSS
don’t understand the perspective of what a cyber-attack really looks like    Platinum. For more information, please visit https://cssplatinum.com and/or
from a cyber criminal’s point of view? Or, possibly, you just assume that    email support@cssplatinum.com.

                                                                                                                www.IYBA.org | april/MAY 2021           19
T H E              THE WORLD

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                                                                                                                            by Diana Hanford

                 REDEVELOPED HURRICANE HOLE
                SUPERYACHT MARINA AT PARADISE
                     LANDING TO OPEN Q4

Hurricane Hole Marina on Paradise Island                                   the rich history of Paradise Island and The Bahamas, we are committed
                                                                           to redeveloping this famous marina into a premier yachting destination
has always been a prestigious destination for                              and a place for the community to enjoy.”
yachts cruising The Bahamas, but following
a world-class redesign and expansion, the                                  Master-planned yachting village
                                                                               Envisioned by an international team of development experts,
marina soon will become the most exclusive                                 architects and designers, the renowned yachting destination has been
berth in the Caribbean. Developed by Sterling                              fully reimagined. This includes luxury dockside residences, world-class
                                                                           retail, fine dining and extensive amenities designed for owners, guests
Global Financial, the transformation of the                                and yacht crew. They also will find waterfront bars, a gourmet grocery
iconic marina is well underway, with the highly                            store, executive office suites offering daily/monthly office rentals and an
anticipated debut of Hurricane Hole Superyacht                             exceptional array of goods and services on Paradise Island.
                                                                               “We’re extremely proud that this project is making a significant
Marina at Paradise Landing slated for Q4 2021.                             contribution to job creation and economic opportunities for Bahamian
                                                                           businesses. We appreciate the support from the Bahamas government
Five-star marina
                                                                           to make it happen,” said Khaalis Rolle, president of Sterling Advisory
    The totally rebuilt Hurricane Hole Superyacht Marina at Paradise
                                                                           Services and former Bahamas Minister of State for Investments. “This
Landing will feature docks up to 420 feet and 6,100 linear feet of deep-
                                                                           project is extremely good for Bahamian Tourism and will employ a
water floating and fixed concrete docks, protected by sea walls designed
                                                                           tremendous number of workers while creating long-term value for the
to reduce wake and wave action in all conditions. The five-star marina
                                                                           Bahamian tourism brand.”
will provide 24-hour security, on-site Customs & Immigration services,
400-amp, 480-volt power, fuel and pump-out service, laundry, shower,
                                                                           Convenient services & amenities
and dressing room facilities.
                                                                               Planned Paradise Landing amenities include a gourmet grocery
    “This will be a new dimension in yachting in The Bahamas and
                                                                           store, yacht provisioning, wine and liquor superstore with dockside
luxury living on Paradise Island,” said David Kosoy, executive chairman
                                                                           delivery, a luxury day spa and nail salon, full-service gym, a dry cleaner,
& founder of Sterling Global Financial, the project’s developer,
                                                                           bank, executive office space, medical clinic and pharmacy. At just 120
manager, and owner. “With great respect for Hurricane Hole’s place in
                                                                           steps from the world-renowned Atlantis Resort, owners at Hurricane

20   APRIL/MAY 2021 | www.IYBA.org
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