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June 2017 Macau is bouyed by mega events
KDN PPS1888/02/2017(025626)
Emerging markets, new tech to
drive business travel
Tips on engaging attendees
during event’s downtime
Asia-Pacific’s intelligent business events resource
THE
TECHNOLOGY
EXPERIENCE
From immersive videos to Virtual
Reality product experiences,
there’s plenty today’s technology
can do to enhance the delegate
experience at business events
Let’s get on
EDITORIAL
Karen Yue
Group Editor (karen.yue@ttgasia.com)
Xinyi Liang-Pholsena
with technology
Editor, TTG Asia
(liang.xinyi@ttgasia.com)
S Puvaneswary
Editor, Malaysia/Brunei
(puvanes@ttgasia.com)
Mimi Hudoyo
Editor, Indonesia (idmfasia@cbn.net.id) The opening performance at this year’s Singapore Tourism
Pamela Chow Awards gala event was a dreamy dance between man and
Reporter (pamela.chow@ttgasia.com)
Rachel AJ Lee, Yixin Ng
robot – specifically drones moving to the music and with
Sub Editors their human partners. It was something I’ve never seen
(rachel.lee@ttgasia.com, ng.yixin@ttgasia.com)
Rebecca Elliott, Adelaine Ng Australia
before and thought would seem right at home at a party
(rebeccaelliott@hotmail.com, onboard a Starship Enterprise spacecraft.
adelaineng.abc@gmail.com)
Marissa Carruthers Cambodia And it struck me as a good example of how technology
(maris.carruthers@gmail.com) could be used to enhance an event experience.
Caroline Boey China & Special Projects
(caroline.boey@ttgasia.com) Of course, the sort of technology available in the market-
Prudence Lui Hong Kong/Greater China place today can do far more than put up an unusual dance;
(prului@yahoo.com)
Rohit Kaul India
Karen Yue they promise to benefit both event organisers who need to
(rohitkaul23@gmail.com) Group Editor achieve ROI on their event spend and event attendees who
Julian Ryall Japan
(jryall2@hotmail.com) hope to meet their business goals while being entertained.
Rosa Ocampo The Philippines Solutions powered by near-field communication, for
(rosa.ocampo@gmail.com)
Feizal Samath Sri Lanka/Maldives
instance, allow exhibitors at tradeshows and companies at
(feizalsam@gmail.com) product launches to distribute far more corporate informa-
Paige Lee Pei Qi
Assistant Editor, Special Projects
tion to targeted individuals and recipients no longer have
(lee.peiqi@ttgasia.com) to lug tons of materials back to their office at the end of the
Redmond Sia, Goh Meng Yong
Creative Designers event.
Lina Tan Editorial Assistant With our community comprising events specialists, one
SALES & MARKETING should expect MICE trade events to be at the forefront of
Michael Chow Group Publisher
(michael.chow@ttgasia.com)
technology applications in delegate engagement. How else
Ar-Iene Lee Senior Business Manager do you communicate with and impress these expert buyers
(arlene.lee@ttgasia.com)
Pierre Quek Publisher, Online Section
who, on a daily basis, guide their clients towards the best
(pierre.quek@ttgasia.com) ways to do events to meet corporate objectives?
Ingrid Chung Business Manager
(ingrid.chung@ttgasia.com)
Oddly, there are still MICE trade events that utilise man-
Cheryl Tan Corporate Marketing Manager power-heavy attendee registration procedures when online
(cheryl.tan@ttgasia.com) registration and QR code driven on-site badge collection are
Kwek Wan Ling Marketing Executive
(kwek.wan.ling@ttgasia.com) already commonplace. And for some organisers who have
Cheryl Lim Advertisement Administration
Manager (cheryl.lim@ttgasia.com)
adopted QR code badge collection, even the process is raw
Carol Cheng Asst Manager Administration and often human intervention is needed.
& Marketing (Hong Kong, carol.cheng@ttgasia.
com)
Then when you head onto the show floor, you find some
exhibitors still relying on brochures or slideshows and vid-
PUBLISHING SERVICES
Tony Yeo Division Manager eos on tablets to show off their latest products and ideas.
Kun Swee Qi Publishing Services Executive Using immersive videos or Virtual Reality to take buyers
Lynn Lim Web Executive
Katherine Leong Circulation Executive
on a walk through a new hotel or recently revamped event
venue, or give them a taste of a helicopter ride over lush
OFFICES
Singapore vineyards would make a far bigger and more lasting impact,
TTG Asia Media Pte Ltd, 1 Science Park Road,
#04-07 The Capricorn, Singapore Science
don’t you think? If a picture is worth a thousand words,
Park II, Singapore 117528 then immersive technology is worth a million.
Tel: +65 6395 7575, fax: +65 6536 0896,
email: traveltradesales@ttgasia.com As my team and I researched on this issue’s cover feature
Hong Kong on event technology in delegate engagement (The technol-
TTG Asia Media Pte Ltd, 8/F, E168,
166-168 Des Voeux Road Central,
ogy experience, page 11-16), we uncovered more interest-
Sheung Wan, Hong Kong ing ideas and not all are so cutting-edge that they are far
Tel: +852 2237 7288, fax: +852 2237 7227
beyond reach.
TTG ASIA MEDIA PTE LTD
Darren Ng Managing Director
If you’ve got your own ideas on how current technology
Raini Hamdi Senior Editor could be applied at events to deliver a memorable experi-
(raini.hamdi@ttgasia.com) ence, I’d love to hear from you!
TTGmice, endorsed by the Asian
Association of Convention and Visitors
Bureaus, is published by TTG Asia
Media Pte Ltd, and is mailed free-of-charge on written
request to readers Asia-wide who meet a set of
predetermined terms and conditions. Annual airmail
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(elsewhere). All rights reserved. No part of this publi-
cation may be reproduced in whole or in part without
Find us at www.facebook.com/TTGmice Follow us at @TTGmice
written permission of the publisher.
MCI (P) 165/08/2013, KDN
PPS1888/02/2017(025626), ISSN 0218-849X
Get your weekly news update at www.ttgmice.com Follow us at @ttgmice
Printed by Times Printers Pte Ltd
16 Tuas Avenue 5, Singapore 639340
4 20
11 25
www.ttgmice.com
COVER STORY
11 The technology experience
From immersive videos to Virtual Reality product experiences, there’s
plenty today’s technology can do to enhance the delegate experience
at business events. Yet, adoption is not as extensive as events
specialists would like. Karen Yue finds out why
COUNTRY REPORTS
17 Taiwan // Wider view of the future
Hungry for more business events, Taiwan now has a structured plan DEPARTMENTS
to court more markets in Asia-Pacific, reports Prudence Lui 1 To our readers
3 Connect
20 Macau // Buoyed by mega events
With growing capacity to stage large-scale groups and diverse 4 Marketplace
attractions that appeal to the Chinese, the outlook is good. By
8 Talk of the trade
Prudence Lui
27 How to
25 Singapore // Singapore invests in stronger presence
28 Case studies
Cautious outlook for 2017 as Chinese clients gain more options
elsewhere, writes Paige Lee Pei Qi 32 People
Connect TTGmice June 2017 • 3
Snapshots What’s
@ttgmice happening
June 5-8
ILTM Asia, Shanghai, China
Reto Klauser, vice president and general man- The 5th Indonesia Business Event Forum today
ager of Shangri-La Hotel, Singapore, shows in Jakarta discusses what Indonesia’s business
off the revamped Tower Wing to TTGmice and events community can learn from its neigh-
explains why level four’s function rooms are bours and what local exhibition players need to
giving the hotel new power in event delivery. do to succeed.
22 May 19 May
June 13-15
The Meetings Show, London, the UK
Marvel’s superheros joined Hong Kong Dis- Ariva Hospitality’s executive chairman Cam-
neyland Resort in recognising the achieve- eron Ong tells TTGmice’s Karen Yue that he
ments of some 300 travel trade partners loves new challenges. Now a part of Singa-
at its Celebration of Sales Excellence 2016 pore-listed Rowsley, Ariva has set a target of
event. having 20,000 keys by 2020.
18 May 10 May
June 7-11
Bali & Beyond Travel Fair 2017,
Bali, Indonesia
Facebook.com/TTGmice Twitter.com/TTGmice Instagram.com/ttgmice
Q&A Perspectives Review
Janet McNab, managing Victor Wee, professor with the School of
director of Sheraton Grand Hospitality, Tourism and Culinary Arts at
Macao Hotel Cotai Central Taylor’s University, shares his
and The St Regis Macao views on the important
Cotai Central, tells Raini role business events
Hamdi how she fills 4,400 play in Malaysia’s
rooms daily and 15,500m2 tourism industry
of meeting space, and
manage hundreds of
staff to deliver two
different brand
experiences
Karen Yue checks out Mercure Singapore
Bugis and discovers a surprisingly large collec-
tion of meetings spaces inside the new-build
cubic hotel
Visit TTGmice.com for more exciting reads
Marketplace
We
love
Heritage and culinary flavours collide
The dining scene in Central Jakarta has More than just being aethestically pleasing, uct launches to themed dinners
become a lot more exciting with the recent Plataran Menteng does well to satiate hungry The first floor takes in two dining rooms
opening of Plataran Menteng in an area known bellies and discerning palates. and two private rooms, and can seat up to
for its elite residential living spaces since the Its specialisation in fusion Indonesian 120 guests in all.
Dutch Colonial period. cuisines inspired by Indonesian and Asian The second floor houses two dining areas
Plataran Menteng sprawls across 1,500m2 traditional recipes is apparent in dishes like and five private rooms, three of which can be
of land and retains the façade of an 80-year- Salad Putri Dewi and Sapo Terong Ikan Asin. combined to form a larger space. The private
old European-style building as well as an The former is a local spin on the popular rooms have a varied capacity of six to 100.
old mango tree that is kept standing in the Thai papaya salad, but uses finely sliced On the third floor is a cigar lounge and a
centre of the restaurant. From what was guava, pomelo and baby tomato instead; the 60-seat dining area with a bar and access to
once a single-storey building, the restaurant latter is a Chinese-style claypot of eggplant the rooftop. This area is suitable for more ex-
is now three storeys high and its glory days and salted fish. clusive private events or pre-dinner cocktails.
are rediscovered through an elegant, homely Plataran Menteng’s exquisite settings make Minimum spend applies to exclusive use of
atmosphere. it suitable for corporate functions, from prod- various venues.
AccorHotels brings new meeting option to Bangkok
Novotel Bangkok Sukhumvit 20 has opened dishes and authentic Asian delights. come together to promise a relaxing evening,
in the heart of Sukhumvit, bringing with it the Other dining gems are Gourmet Bar where The Pool Bar and Sky on 20 on the 26th floor
brand’s signature Meeting at Novotel concept wines and Thai, Western and fusion dishes where the evenin sunset can be caught.
as well as tantalising dining experiences.
A dedicated meeting floor houses the Ben-
jasiri Grand Ballroom for up to 1,000 guests
for a cocktail reception and 450 for a round
table set-up, and six meeting rooms for 10 to
60 people.
Two additional meeting rooms are available
at Food Exchange and one meeting room at
Executive Sky Lounge.
According to Benjamin Krieg, general
manager of Novotel Bangkok Sukhumvit 20,
the hotel has one of the largest MICE facility
in the city.
A host of culinary options can be found at
the Food Exchange, a venue designed to trans-
port diners to Bangkok’s Chinatown. Based
on the concept of live cooking stations with a
modern interpretation of traditional food mar-
kets around the world, diners can interact with
the chefs and dive into a selection of western
TTGmice June 2017 • 5
In the pipeline
Mövenpick Hotels & Resorts will
manage the 310-key Mövenpick
Hotel & Apartments Lahore, sched-
uled for opening in 2021 as part
of the Finance and Trade Centre in
Johar Town, a mixed-used develop-
ment earmarked as the city’s new
commercial hub.
Hong Kong unveils its first urban resort
The closely-watched Kerry Hotel, Hong Kong Andre Fu, famed for his innovative approach
has opened. to hospitality projects, the hotel provides
Touted as the city’s first urban resort, the plenty of natural daylight and contains
new-build 16-storey property sits along the extensive outdoor landscaped gardens. In Bangkok Dusit International has
shoreline of Hung Hom Bay on Victoria Har- addition, a curated collection of over 1,000 signed a management agreement with
bour and offers 546 rooms. art pieces are showcased throughout the Dhanasansombut Development Co. to
Built with both business and leisure guests property – many of which were specially operate the first hotel in the heart of
in mind, the five-star hotel dangles facilities commissioned from leading Asian con- Bangkok’s famous Chatuchak Market.
such as the 1,756m2 Grand Ballroom and temporary artists to complement the fluid Yet to be named, the hotel will form
the 1,125m2 Hung Hom Ballroom, five F&B design of the property. part of the mixed-use Mixt Chatuchak
concepts, a fitness centre, an outdoor infinity Kerry Hotel is conveniently located, being complex and offer approximately 250
swimming pool, Jacuzzi, steam bath, sauna only a brief walk from Tsim Sha Tsui East, guestrooms.
and spa. Hung Hom Ferry Pier, Whampoa MTR Sta-
Conceived by architect and interior designer tion and Hung Hom Train Station.
Hot deals
Jai Mahal Palace choose from include: Island
Suite upgrade; one Island Chill
Jaipur, India room per group night; one
The sprawling property, part breakout room (Island Suite)
of Taj Hotels, has rolled out a for up to 10 pax; two hours of
Conference Special Package tele match activities; 60-min-
to planners. Included in the ute spa treatment and 30-min-
package are rooms on twin ute refreshment and relaxation
sharing basis, airport transfer for a maximum of two guests;
by coach, use of a meeting and a CSR activity.
room from 09.00 to 18.00, buf- E-mail sales-bintan@ban-
fet breakfast, conference lunch, yantree.com.
tea breaks, buffet dinner, and
evening entertainment.
The offer applies until
Dorsett Choice
August 31, 2017 for a minimum The company’s new Dorsett
block of 20 rooms for two Choice is allowing corporate
nights. bookers to earn points from
E-mail shakti.kavia@tajho- their bookings made with
Penang’s bigger, better tels.com. participating hotels in Malaysia
such as Dorsett Grand Subang,
Dorsett Kuala Lumpur, Silka
Angsana Bintan,
destination planner Indonesia
For group stays between April
Maytower Kuala Lumpur.
The reward programme ac-
cepts bookings on guestrooms
Penang Convention & Exhibition Bureau (PCEB) has launched the 1 and December 15, 2017, and venues for meetings,
second edition of its Penang Meeting Planners Guide, this time with Angsana Bintan will offer a seminars and conferences,
more than 130 listings of venues, accommodations, restaurants and package with retreat, meeting and points are based on
event suppliers. and CSR inclusions. qualified rates per discretion of
The first edition last year contained only 50 listings of convention Angsana Bintan Retreats participating hotels. Points can
centres, hotels and unique venues. package includes three com- be redeemed for hotel stay at
Ashwin Gunasekeran, CEO of PCEB, remarked that it is with the plimentary privileges for those Malaysia properties and dining
support of the industry that the second edition was able to expand its booking a minimum of 15 and shopping vouchers.
contents. materialised rooms, and four Website www.dorsetthotels.
“Besides convention centres, hotels and unique venues, we have the for those booking 20 rooms. com/choice
participation of boutique accommodations, restaurants and suppliers Perks that planners can
such as DMCs, PCOs, event planners, exhibition suppliers, incentive
organisers and many more,” he said.
Marketplace TTGmice June 2017 • 6
Prime Plaza opens activity-packed tented retreat in Bali
Prime Plaza Hotels & Resorts has brought luxury tented ac-
commodation to North West Bali with the debut of Menjangan
Dynasty Resort.
Spread across 16 hectares of land, Menjangan Dynasty
Resort features safari-style tented rooms and villas, commu-
nal spaces crafted in bamboo and ‘alang-alang’ thatch and a
variety of recreational facilities including a spa and a cliff-edge
infinity swimming pool.
Guests enjoy views of West Bali National Park, the uninhab-
ited Menjangan Island, craggy folds of Bali Barat’s north facing
ridges and the towering Mt Raung in East Java.
Said to be the first of its kind in Bali, accommodation at the
tented resort are air-conditioned, furnished a queen-size bed,
a desk, a rattan-panelled wardrobe, a TV with international
channels and DVD player, and styled with natural materials and
muted colours.
Catering to outdoor adventure enthusiasts with an appetite
for indulgence, Menjangan Dynasty Resort also offers a five-star
PADI dive centre and water sports centre and plentiful outdoor
activities include trekking, cycling and mountain biking, bird-
watching, horseriding, and daytrips to nearby places of interest.
Four Points now in Japan’s north Round and round the Hilton Garden
Part of the New Hongqiao CBD, the new Hilton Garden Inn Shanghai
Hongqiao offers 226 modern guestrooms complete with 43-inch HDTVs,
complimentary Wi-Fi and ergonomic chairs and facilities including two
restaurants, a 24-hour snack pantry, gym and a self-service laundromat.
For event planners, there is 500m2 of meeting and banquet space,
good for gatherings of up to 200 guests.
The hotel puts guests within easy access of the Shanghai Hongqiao
International Airport and Hongqiao Train Station, as well as the National
Conference and Exhibition Centre (Shanghai) and the Shanghai Qingpu
Industrial Zone.
It is the first Hilton Garden Inn property in Shanghai.
Emirates’ renewed retreat
Emirates has reopened its first and business class lounge at Singapore’s
Changi Airport, after a five-month-long refurbishment.
The first Four Points hotel has than 1,200m2 of versatile The lounge is located in the departure area above Boarding Gate C1,
arrived in Japan with the open- function facilities, includ- and is part of a network of 41 dedicated airport lounges – represent-
ing of Four Points by Sheraton ing a grand banquet hall ing an investment of over USD$360 million – located in major airports
Hakodate on May 2. which can take in up to 600 worldwide.
Located within walking guests. All Emirates first and business class travellers, as well as Skywards
distance of Hakodate JR Station Other facilities include Platinum and Gold members travelling in Economy Class, will have
and 20 minutes by car from an all-day dining restaurant complimentary access to the lounge, which now has the capacity to ac-
Hakodate Airport, the hotel is which serves authentic commodate 222 people, up from 179 people.
a convenient accommodation Japanese cuisine alongside Decked out with leather armchairs and Italian marble floors, the new
option for both business and international favourites, a lounge features facilities such as LED TVs, shower facilities, a business
leisure travellers. bar on the top floor where centre, as well as a prayer room. There will also be a hot and cold food
For business event plan- diners can enjoy night views served buffet-style, and beverage services which includes champagne,
ners, the hotel offers more of Hakodate, and a spa. wines and spirits.
A green element in KL
The new-built, 252-key Element Kuala Lumpur is boasting green
credentials, having been certified by the Green Building Index for its
sustainable and energy-saving features such as daylight glare control,
car park carbon dioxide monitoring , rainwater harvesting, non-
chemical water treatment and charging stations for electric/hybrid
vehicles.
Opened on May 1, the hotel has been targeting eco-conscious
clients and there are plans to bundle Zumba or yoga with green
meeting packages for its four meeting spaces.
Located within the mixed-use Ilham Tower, from levels 39 to 53,
the hotel is the highest in the city.
Talk of the trade
Emerging markets, new JTB sets out to grow
Philippine volume
tech to drive business JTB Global DMC Network has set its
sights on the Philippine outbound travel
travel in next decade market, in particular business travel and
events, and is hoping to raise the profile
of its members as well as grow bookings
Emerging markets and technology uptake alerts and handy information about dis- through an upcoming roadshow on July
will drive global business travel sector ruptions, flight updates and upgrades. 10 in Manila.
growth by 3.7 per cent annually over In addition, the report reveals that Abrar Uppal, senior manager global
the next decade from its current US$1.2 the industry needs to focus on serving inbound business with JTB Corp’s Global
trillion, as revealed in a Travelport and digitally-connected millennials in order to Business Unit Headquarters, pointed out
WTTC report released at the WTTC engage customers more effectively. that a recent MasterCard survey on the
Global Summit. CEO of Travelport, Gordon Wilson, future of outbound travel in Asia-Pacific
The business travel market in Asia- commented: “Every day we see business found that travel from the Philippines
Pacific will overtake the Americas with a travel growing at a significant rate in between 2016 and 2021 would surpass
growth rate of 6.2 per cent each year to many emerging markets with technology those from other developed countries in
2027. China is expected to lead the way playing an increasingly important role in the region by 1.5 times.
with 9.5 per cent annual growth, followed easing the way for those on trips for their While JTB Corp. has branch offices in
by Myanmar (8.7 per cent), Hong Kong work. As an industry we need to continue Manila and Cebu, the company hopes to
(eight per cent), Cambodia (7.4 per cent) to invest in the best technologies and encourage travel agencies in the country
and India (7.2 per cent). infrastructure while to also work directly with its extensive
Currently, the largest business travel governments need to collection of DMC partners worldwide.
markets are the US, China, the UK, Ger- be more business- As such, the July roadshow will feature
many and Japan. friendly by remov- participation by Travel Plaza Interna-
According to the report, business travel ing burdensome tional (representing the US), Tumlare
is often the driving force in the overall visa requirements.” Destination Management and Europa-
growth in contribution of travel and mundo Vacaciones (Europe), JTB Global
tourism to national GDP as companies Marketing & Travel Inc. (Japan), Tour
continue to find ways to develop new Wilson: investing East (Asia-Pacific) and Lotte JTB Korea
markets and maximise their revenues. in business travel (South Korea).
The report also incorporates White technology “This will be our very first roadshow
Paper proposals underlining the need for in the Philippines and our main target
investment in technology and infrastruc- is to work closely with the B2B markets
ture, the removal of visa burdens, tackling (and) to focus on increasing MICE busi-
cyber security and personalising services ness,” he said.
for travellers. The company’s regional headquarters
As well, technology is expected to play has set a gross sales target of US$4.5
an important role in shaping future busi- million for the Philippines this year and
ness travel, with the report noting that aims to grow that figure to US$8 million
business travellers want mobile phone by 2019. – Karen Yue
Ancient city Gyeongju makes progress on business events
South Korea’s Gyeongju city is considering the city’s the Pohang Univer- and Europe, 20 per cent from
on track to achieving its target rich history and pos- sity of Science and South-east Asia and China,
50 conferences this year, session of more than Technology in Ulsan and the remaining 30 per cent
having already welcomed 25 300 Korean National to organise teams, came from South Korea.
conferences at press time in Treasures and three make bid propos- The largest conference
May. UNESCO sites, its di- als and promote the Gyeongju played host to was
A notable win is the 14th rector, Eric Young-ho destination. the 66th UN DPI/NGO confer-
World Congress of the Or- Seo, said: “(Yes, but) The CVB has been ence last year, where there
ganization of World Heritage we are also trying to Seo: keen on growing successful so far, were 4,000 participants.
Cities, from October 31 to reach out to other South-east Asia with 32 international Seo added: “Europe and the
November 3, 2017, which will fields such as medi- conferences held in US are very far from South Ko-
draw 1,500 participants from cal, engineering, humanities Gyeongju in 2016, a decent rea, so our immediate target
across the world. and government institutions.” effort for a bureau which is South-east Asia, as well as
When asked if culture, To attract more internation- was only set up in 2013, Seo Japan and China. However,
heritage and conservation- al conferences, Seo said the pointed out. Chinese participants have
related conferences were CVB is working closely with Of all the conference partic- dipped because of the missile
Gyeongju Convention & the Korea Tourism Organiza- ipants Gyeongju welcomed in issue. I hope it will recover
Visitors Bureau’s (CVB) focus, tion, and institutions such as 2016, half hailed from the US soon.” – Rachel AJ LeeTTGmice June 2017 • 9
Indonesia improves air access, more China,
India, Australia flights on the horizon
By Mimi Hudoyo the country, new pipeline routes have to Manado). These are the major sources
Following Indonesia Ministry of Tourism’s emerged from the offices of Sriwijaya Air, of tourists from China.”
announcement in April of a sharpened AirAsia, Garuda Indonesia and Angkasa Meanwhile, AirAsia plans to open new
focus on boosting seat numbers into Pura II in Cengkareng. services between Indonesia and China
Toto Nursatyo, commercial director of and India via Kuala Lumpur this year, tar-
Sriwijaya Air, said: “This year, we will geted to commence in October and May
receive 12 new aircraft so we will be able respectively, according to Dendy Kurni-
to bring in more tourists here... China awan, group CEO of AirAsia Indonesia.
now (makes up) 80 per cent of our inter- Joining in, Garuda’s president and CEO
national network, and we will expand our Pahala Nugraha Mansury told the media
network to Australia and India.” that the airline is now reviewing plans to
He shared that the airline has the rights launch several new services, on top of ad-
to fly to 48 cities in China, but will focus ditional seasonal services to Australia.
on connecting eight cities in China with “We are having internal reviews on
more destinations in Indonesia, such as (operations), including plans to open
Medan and Makassar, on charter basis. services (from Jakarta) to Moscow and
“Currently, we have flights from the US as well as from Bali to Chengdu.
Guangzhou, Wuhan, Changsha, Nanjing, We will announce the results (soon),” he
Zhangjiajie and Fushan (to Bali and some said.
Sarawak takes new MICE campaign to global markets
Sarawak has begun introducing its latest Sarawak intends to solidify all business Amelia said the Tribal Warrior Chal-
campaign, Redefining Global Tribes, events communities under one global lenge could be used as a platform for
which champions the impact of business tribe to give business events a stronger corporate gatherings and events in
events on the global economy, to the identity in the economy.” Sarawak.
trade at various key events worldwide. To kickstart the new campaign, the
The campaign made its global debut bureau and Borneo Tru Events have
at the Associations World Congress in come together to organise the Tribal
Vienna, Austria on May 2 before heading Warrior Challenge in Kuching on August
to the Australasian Society of Association 19. The challenge comprises a special
Executives Conference and Exhibition in obstacle course that can be tackled
Sydney, Australia on May 11 and IMEX by business events professionals and
Frankfurt on May 16. members of the public. More than 4,000
Amelia Roziman, COO of Sarawak participants are expected to join.
Convention Bureau, said: “Redefining Terence Lim, general manager of
Global Tribes is deeply rooted in key Borneo Tru Events, explained that the
Sarawakian tribal values: Unity, Com- challenge will offer three categories and
munity and Identity. By applying the the trail will be set “within the beautiful
same principles to our latest campaign, landscapes of Borneo”.
Lexis makes Port Dickson a surprising draw for M&I
Despite its location in a leisure ranging from 40 to 450 people. villas and satisfies event require-
destination relatively unknown to He believes that the upscale property’s ments with two sea-facing pillarless
international markets, Lexis advantage lies in its accessibility, ballrooms and 10 function rooms with
Hibiscus Port Dickson has located about 90 minutes by car natural lighting.
acquired enough meetings and from Kuala Lumpur International While there are enough nature-
incentives in its first year of Airport and klia2. and water-based attractions in the
operations for the segment to Furthermore, with its location destination to “easily” keep incentive
make up 15 per cent of total along the route commonly taken groups staying at Lexis Hibiscus Port
business. to popular southern Malaysian Dickson occupied for two or three
In an interview with TTG- cities such as Malacca, Woon nights, Arokia Das, senior manager
mice, Steve Woon, Lexis Hotel believes that Lexis Hibiscus Port at Luxury Tours Malaysia, urged local
Woon: drawing
Group, senior vice president, business events
Dickson makes an ideal stopover tourism authorities to “leverage on
sales & marketing, said the destination and easy add-on to the property to promote the destina-
hotel has been attracting local, regional any itinerary. tion in the international scene and
and Middle Eastern groups for meet- The property features 639 keys, made attract repeat visitors to Malaysia”. – S
ings and incentives, with attendance up of 117 tower rooms and 522 seawater PuvaneswaryTalk of the trade TTGmice June 2017 • 10
Indian MICE players unnerved by new alcohol ban
By Rohit Kaul “A huge investment has been made on “We expect hotels (in those areas) to
The Indian Supreme Court’s move to ban this facility but with the liquor ban how lose 60 to 70 per cent of their business
sale of liquor at establishments within will it attract domestic (business events), events. Different taxation in different
500m of state and national highways in a let alone international ones?” remarked states was already making it hard to host
bid to curb drunk driving, is expected to Shervani. a (business event) in India, and now with
dent business events in the country where And with affordable hotels being lo- the liquor ban the situation is even more
land scarcity in the city centre has driven cated near highways too, Indian hoteliers challenging,” lamented Garish Oberoi,
larger, newer venues to be developed are just as concerned about the future of vice president, Federation of Hotel & Res-
close to highways. their banquet business. taurant Association of India.
S M Shervani, managing director of The Sudesh Poddar, director of Nataraj “A lot of international business events
Shervani Group, said the impact would be Group of Hotels, told TTGmice: “(Busi- will now be lost to destinations like Thai-
felt down the road when large convention ness event) clients prefer hotels that are land and Dubai,” Oberon added.
centres built for the future are opened. near highways as they are reasonably
“For India to compete with other inter- priced as compared to city hotels.”
national cities we need convention halls Poddar predicted that event planners,
for about 10,000 people, but such venues turned off by the liquor ban at affordable
cannot be placed in city centres due to hotels in the restricted zone and pricey
the lack of land. They can only come up city centre alternatives, would take their
in areas near highways,” Shervani said. business out of India.
Citing an example, Shervani pointed Since the ban was announced and
to an international convention centre set in motion on April 1, the number of
being built in Kerala by Dubai-based Lulu enquiries for new events at hotels in the
Group, slated to be opened in September restricted zone has started to dip, accord-
2017. ing to sources.
In brief
US, Paris take top spots in ICCA’s 2016 rankings
The US has retained its crown managed to stay put in sixth meetings in 2016. The French AOG reels in WFC2020
in ICCA’s 2016 top 10 country and seventh spot, however capital was first in 2014. Adelaide-based All Occa-
rankings while Paris has the latter now shares its seat 2015’s champion Berlin sions Group (AOG) has been
succeeding in taking over Ber- with China, which has im- has fallen from first to fourth named the event manager for
place, while Vienna has the World Fisheries Congress
lin’s spot as the most popular proved by one place.
2020 (WFC2020). As the
city for international associa- The Netherlands drops climbed two places to second.
conference organiser, AOG’s
tion meetings. from shared eighth to ninth. Barcelona and London remain responsibilities include budg-
The US hosted 934 meet- In the 10th position, new- third and fifth respectively. et management, exhibition
ings in 2016, holding nine comer Portugal (12th in 2015) Newcomer Amsterdam (12th management, sponsorships,
more meetings than in 2015. shares the spot with Canada, in 2015) shares seventh spot and travel requirements for
Germany and the UK remain whose position is unchanged. with Madrid, and Lisbon has delegates.
in second and third positions January 2018. held on to her ninth position.
Meanwhile, ICCA’s re- Asian winners Singapore AccorHotels backs ICESAP
respectively, while France and
The Incentive, Conference
Spain have swapped places to searchers have placed Paris in has jumped from seventh to
& Event Society Asia Pacific
fourth and fifth respectively. top spot in the 2016 city rank- sixth, while Seoul has im- (ICESAP) and AccorHotels
Italy and Japan have also ings, for hosting 196 qualified proved from 13th to 10th spot. have jointly launched the
ICESAP Agency Accreditation
Scheme and the Certification
MICE groups in Seoul leaning towards active, craft activities in Incentive, Conference and
Event Management. AccorHo-
Active and craft-based programmes are becoming increasingly popu- tels will work with ICESAP on
lar for teambuilding and incentive groups that head to Seoul. improving training standards,
Max Kim, manager, Teamax Adventure in South Korea, noted that supporting education and
Asian groups are increasingly preferring active programmes with cul- advancing best practices
throughout the sector.
tural exposures. To satiate that demand, Teamax launched a Running
Man teambuilding programme in Seoul, which requires participants CWT AnalytIQs in Mandarin
to complete tasks at 10 famous tourist attractions. Carlson Wagonlit Travel
Weebur, a company formed in 2014 that runs experiential pro- (CWT) has launched a
grammes featuring Korean artists, has also observed clients moving Mandarin version of its travel
towards craft and DIY – such as portrait painting on canvas – instead data reporting tool, CWT
of the cultural programmes. – Rachel AJ Lee AnalytIQs, for China’s busi-
Weebur’s profile painting activity ness travel market. With this,
the tool which offers real-time
Visit TTGmice.com for more news or subscribe to TTGmice e-News data is now available in seven
to get updates delivered right to your inbox twice a week languages.Cover story TTGmice June 2017 • 11
THE
TECHNOLOGY
EXPERIENCE
From immersive videos to Virtual Reality product
experiences, there’s plenty today’s technology can
do to enhance the delegate experience at business
events. Yet, adoption is not as extensive as events
specialists would like. Karen Yue finds out why
W
hile in conversation with els on-site to (produce personalised parting According to Qixin Liow, account man-
four event industry special- gifts) for guests.” ager with Pacific World Singapore, some
ists on the application of Oni Chukwu, president & CEO at of the bigger business events handled by
technology in engaging the etouches, a global company specialis- the company had utilised a 270-degree
audience, one constant refrain to emerge ing cloud event management software projection as an immersive experience for
was that these are now exciting times to and sourcing solutions, said: “Immersive delegates, Virtual Reality masks as enter-
be in for event players. technology is advancing well and its appli- tainment during themed dinners, and QR
Evie Loo, senior vice president and cations in business events are many. Aug- codes in delegate registration and attend-
managing director, China for Jack Morton mented Reality, Virtual Reality, immersive ance tracking.
Worldwide, told TTGmice: “Almost every videos (also known as 360-degree videos) “We are now exploring
event experience that we create and work and (transmitter devices like) iBeacon are possibilities of using
with clients on these days includes some all common these days. Xylobands – wrist-
form of technology.” “In fact, technology is woven deeper bands with LED
Offering an example, Loo said Jack into meeting and events, to a point now bulbs that light
Morton Worldwide helped to develop and that attendees and organisers both realise up according
create a Virtual Reality Google Tilt Brush that without using fairly immersive tech- to action
experience at the recent China Porsche nology, meetings are not as successful. In or music,”
Dealer Conference. Event participants got my opinion, this is an exciting time to be in added
to don Virtual Reality goggles and create the meetings and events industry.” Liow.
their own 3D image in a virtual world
surrounding the new Porsche Panamera
Turbo. The 3D image is also available “Clients get cold feet if it is technol-
for download to the participant’s mobile
phone as a GIF.
ogy they haven’t used before, but in
She said: “Different auto brands have order to engage new technology you
used a lot of Artificial Intelligence to have to take a leap of faith.”
enhance their events experiences – with
robots deployed to sign guests in at the Evie Loo
reception, and to brew and pour coffee in Senior vice president and
the lounge. managing director, China,
“We have worked with 3D printed mod- Jack Morton WorldwideCover story
Differing rate of adoption
However, the extent of technology being Technology is woven deeper into meet
meet-
used to engage event attendees is varied. ing and events, to a point now that at
at-
Pacific World Singapore’s Liow said:
“We are only skimming the surface of the tendees and organisers both realise that
possibilities for technology at events be- without using fairly immersive technol
technol-
cause a lot of companies are still wary and
hesitant to try out new (ideas).” ogy, meetings are not as successful.
The scene is different over in China, ac- Oni Chukwu
cording to Jack Morton Worldwide’s Loo. President and CEO, etouches
“Events here are adopting technology
much quicker than the rest of the world.
Everything here can be scanned and is to engage your delegates, and how many and look into enhanced interactivity and
interactive. Every event is looking to out-do delegates you want to engage.” more experience-personalisation, through
the one before with different technology,” Loo opined that the problem is “mainly the harvest of data and analytics to create
she said. a knowledge issue”. tailored event experiences for that top-of-
“However, you do find that people here She said: “Many people are unaware of mind recall,” she urged.
use technology (just to check off a box). what’s available and what’s new. Clients Examples of available technology that
Virtual Reality is used in most events, but get cold feet if it is technology they haven’t can help “create a better attendee experi-
unless the content is on point and relevant used before, but in order to engage new ence”, according to Liow, include an emo-
– and this takes a lot of time and budget technology you have to take a leap of faith. tion tracker that allows organisers to read
to perfect, it doesn’t convey the correct “We often get the brief to do something how attendees are feeling – perhaps too
corporate message,” she added. that is super creative and never done cold or bored with the content on stage –
Clients’ hesitancy around technology before, but in the end the client would and to implement solutions immediately.
usage in audience engagement stems from want an example of it from a previous
several reasons – costs, lack of knowledge event! Partly this is down to not having Age, IoT as catalysts
and insufficient time to clearly define trusted partners – many new ideas come Industry players agree that both an increas-
objectives. from small start-ups; big corporations are ingly younger workforce and a wider
Liow said new event technology “comes sometimes scared of investing in technol- application of Internet of Things in daily
with a much heftier price tag compared to ogy from a start-up agency they haven’t routine will drive corporations to utilise
your usual manual and old school ways”. worked with before. It’s a risk for them, more technology in their event delivery.
While Chukwu agrees that cost is which holds them back.” Chukwu said: “People don’t use use one
prohibitive for most, he is seeing changes. Pacific World Singapore’s senior account level of technology at home and a different
He explained: “It is true that there has not manager, Andrea Teo, also suggested that one at work; they expect the same level of
been much application of Augmented Real- time was another obstacle. technology and convenience in both envi-
ity at meetings and events because that is She elaborated: “There needs to be suf- ronments. Look at the way the Internet of
fairly expensive to work. But think about ficient time invested into a project to have Things has crept into our homes – we can
driverless cars. A year or two ago, people clear objectives, which is often the most control the functions of our refrigerators or
said it wasn’t possible to implement and challenging, and to decide on the right TVs remotely. So, this is familiar to people
was too costly. Yet it is happening now. technology solutions/products to deliver and they expect the same level of technol-
Today, the cost of Augmented Reality usage that experience. Time is also needed for ogy when they are at work and at events.”
is starting to come down. User Acceptance Tests to ensure that the Teo sees millennials as the driving force.
“For now, immersive videos are much (user interface and experience) do not end She said: “Gen Y-ers were at the forefront
more within reach because they are afford- up marring the event.” of the technology boom and they have
able, and are being used at events today. Teo believes that the business events grown accustomed to having technology as
It can cost a few thousands of dollars to industry could see better and more sophis- an integral part of life. Now that they are
produce (marketing materials in the form ticated adoption of technology in audience stepping into the workforce, automation
of immersive videos), depending on how engagement. “It’s time to move beyond and technology is all the more (essential).”
elaborate the content is, how you want online registration (which is now a given) And brands hoping to connect with the
tech-savvy consumer of today must take
heed, opined Loo.
“(This is especially true) in China as
“Education is key. Train and expose everyone is stuck to their mobile phone
screen 24 hours a day, so creating interac-
more event professionals to tech
tech- tions via the phone is vital,” she said.
nology, make it a common topic of “However, it’s interesting to note that
luxury brands that are using technology for
conversation among the trade, and engagement through WeChat are moving
share the knowledge with clients. away from that at events. Instead, person-
alised items that are crafted, that partici-
The more commonplace it gets, pants can touch, feel and see are definitely
the more receptive people will be in vogue for luxury brands. That personal
(to technology).” human touch, craftsmen and professional
age-old experience is a growing trend in
Andrea Teo luxury events here, and it seems to be
Senior account manager, a backlash against the over-reliance on
Pacific World Singapore technology.”TTGmice June 2017 • 13
A look into high-tech applications
showcase, providing more interesting
Global Sources experiences like VR shopping and VR
Electronics 2017 fitness.
The organiser believes that the show-
Global Sources Electronics’ spring edition case has greatly contributed to the accept-
held two back-to-back exhibitions on ance of VR technology in the marketplace
April 11-13 and April 18-21 this year, with and a more creative application of VR in
the first featuring consumer electronics various business sectors. – Prudence Lui
products including gaming, and the sec-
ond focusing on mobile electronics.
With Virtual Reality (VR) fast becom-
INTERPOL World 2017
ing an important technology in electronic Delegates attending INTERPOL World
products as well as business solutions, 2017 Congress – a biennial exhibition
NEC’s NeoFace facial
Global Sources curated a VR Experience and congress that focuses on global
recognition technology
Zone at both events that showcased a security – this July at Suntec Singapore
variety of VR products and solutions, Convention & Exhibition Centre will ex-
with the opportunity for international perience NEC’s NeoFace facial recognition
buyers to try out for themselves. More technology, used with ZoomTech’s Zoom
than 10 experiences were featured under Gate to enhance security and improve cess to the delegates without slowing or
three main categories, namely scenery customer experience. stopping them at the entrance.
viewing, gaming, and retail and business Delegates’ identity will be checked The main objective of this registration
experience. against NeoFace’s Two-Factor Authenti- arrangement is to showcase the tech-
For the scenery viewing category, for cation, which consists of face verifica- nology available for access control and
example, buyers used 3Glasses Blubur S1 tion and badge validity to ensure only identity management to the international
VR headset to view 3D content in Micro- the rightful pass holder can enter the security community in attendance. It is
soft Edge and to experience Microsoft’s congress premises. For face verification, possibly the first time the two types of
Windows Holographic Shell which was delegates’ live captured facial image will technology are being used in tandem at a
launched in April. With the devices, buy- be matched against the pre-enrolled face tradeshow to work seamlessly to recog-
ers visited and experienced ancient Rome, image in the database for badge validity, nise a registered delegate and his badge.
both from a flying balloon and through a the barcode on the badge will be scanned Using the human face as a key to
walk inside the Rome Colosseum. at the gate to retrieve pass holder’s iden- security and identity management, event
When Global Sources Electronics de- tify information and badge validity will organiser MP International can now tap
buted the VR product theme for gaming be verified. into biometric face recognition technol-
in April 2016, it became the first electron- Zoom Gate’s capabilities will be ogy to secure entrance to the congress.
ics exhibition in Hong Kong to do so. demonstrated with its integration into This not only enhances security, it also
Between that and the 2017 edition, Global the facial recognition software to provide improves delegates’ experience, and
Sources Electronics has enriched the VR backend fast authentication, granting ac- increases efficiency and effectiveness of
both process flow and traffic manage-
ment. – Caroline Boey
Routes Asia 2017
With more than 20 high-level speakers
and upwards of 2,000 face-to-face meet-
ings scheduled during Routes Asia 2017 at
the Okinawa Convention Centre in March
2017, organiser UBM Japan had to man-
age time precisely. UBM Japan wanted to
provide attendees with a straightforward
way to maximise their involvement and
exposure, and not to waste time being
in the wrong place or missing a critical
meeting.
DoubleDutch was brought in to
produce an app that was deployed on
attendees’ mobile phones and tablet de-
vices at the event, and it provided a range
of information from basic event schedule
with locations, speakers and times, to
detailed venue maps, links to exhibitors’
Global Sources Eletronics’
VR Experience Zone web sites and details of key contacts.
Intuitive and easily customised, theCover story
app proved popular with delegates – in
part because it also had a fun compo-
heatmap data analysis.
MICEapps pre-event registration
18th Asia Oil and Gas
nent and permitted delegates to take
and share photos in picture galler-
was integrated with HIMSS Mem-
bership Application Programming
Conference
ies. It helped UBM Japan to do away Interface and was able to provide the At the 18th Asia Oil and Gas Conference,
with bulky event catalogues. Similarly, latest HIMSS single sign-on at HIMSS held in Malaysia from October 12 to 13,
exhibitors no longer needed to hand headquarters. 2015, organisers International Confer-
out brochures as links to their websites, During the event ADD planted ence and Exhibition Professionals (ICEP)
products and contact details were all iBeacon geofencing for nearby person- deployed a suite of services that was
available through the app. – Julian alised push notification, tracking and part of the EventsAIR event management
Ryall heatmap generation. With each iBeacon platform. The platform was used for
heatmap, MICEapps was able to check advanced conference registration, onsite
traffic by using colours to show the check-in with badge printing, secure
Healthcare Information “crowd” and the number of people who access control, speaker and AV services,
attendee mobile app and more.
and Management had received notification or informa-
tion in each iBeacon device area within The ICEP team also took advantage of
Systems Society the exhibition hall or the respective
exhibitor booth, allowing exhibitors to
the EventsAIR architecture to boost server
performance during the event and utilised
AsiaPac16 measure their ROI. – Caroline Boey the cutting-edge Continuity Server to
maintain an offline version of the tech-
When Healthcare Information and nology in case of an Internet outage.
Management Systems Society (HIMSS) Mercedes-Benz By utilising a comprehensive solu-
held its 2016 HIMSS AsiaPac confer-
ence and exhibition on healthcare and Malaysia E-class tion, the organisers were able to deploy
multiple functions and services through-
technology in Bangkok from August 23
to 26, it brought with it the new MICE-
launch out the event, all drawing on one central
database – a key consideration for the
apps, developed by Singapore-based Mercedes-Benz Malaysia held a four- management of accurate details at every
PCO and PEO Ace:Daytons Direct day launch event for its new E-class step of the programme.
(ADD). collection at The St Regis Kuala Lumpur This integration of data avoided the
As the official event technology in June 2016. It utilised the grand challenges of exporting content to third-
partner for HIMSS AsiaPac since 2013, ballroom’s massive LED digital canvas, party app solution.
ADD has been providing the event with made up of 47 large LED screens on the EventsAIR covered the full event lifecy-
custom-made solutions. front wall and the two sides. cle of the conference, and the ICEP team
For HIMSS Asia Pac, MICEapps was The LED screens allowed Mercedes- had a fully integrated view of its event,
built on Amazon Web Services Cloud Benz Malaysia to produce a high which included speakers, sponsors, ex-
solutions to provide users access at any impact video presentation of a man hibitors, VIPs and over 2,000 attendees.
one time. It was successfully deployed to in work attire driving the new E-class Engagement of all participants was
provide seamless and digital data access model along a highway. The surround- significantly enhanced through the use
to event participants, speakers and ex- view presentation, aided by state-of- of many new technology features found
hibitors as well as the organiser during the-art light and audio systems, made in EventsAIR. Lines were minimal during
pre-event, onsite and post- event. guests feel part of the experience. They check-in, thanks to the performance of
HIMSS AsiaPac’s adoption of MICE- were also able to witness the launch the onsite check-in and badge printing
apps created a “full digital acquisition” from all the meeting rooms adjacent to portals. Access was controlled through
through-
from pre-event registration and cultiva- the Grand Ballroom through live feed. – out the event utilising a dedicated access
tion to event engagement and post-event S Puvaneswary control system. – Caroline Boey
Mercedes-Benz Malaysia E-class launchTTGmice June 2017 • 15
Poken Touchpoint
Poken Touchpoint, Super Touchpoint
and Real-time Touchpoint
Billed as a new way for delegates to experi- that the ‘opt-in’ approach provided by Konduko
ence events, Poken – with main offices in the – where show attendees get to choose the
Smart Café
US and Switzerland – has developed solutions information and materials they want to be sent
that allow visitors to network and interact to their email inbox – “dramatically improves
with individuals and information in a fun and the value of data collected across the entire orders will be trasmitted directly to Crown Cof-
sustainable way. event for organisers and leads captured for fee and these are then delivered to the booth
A Poken interactive USD device enables exhibitors”. by DHL, where payment can be settled on the
the user to collect digital business cards by spot or at the end of the day.
connecting it to another person’s device, and At IoT 2017, facial recognition was also
to collect digital material by tapping it on a offered to customers who registered at Crown
Smart Café Coffee’s Smart Café. Customer’s captured data
touchpoint. Downloaded information can be
saved to the user’s computer, while digital Singapore-based Crown Coffee developed its allowed for a personalised experience on each
content can be updated post- event. proprietary Smart Café service in collaboration visit and the system was able to also detect if
The Super Touchpoint and Real-time Touch- with IT companies Dimension Data, Experian, the customer was entitled to free coffee.
point services even do away with the need to Sigfox and Unabiz, and took it further with the Crown Coffee can also track customer de-
provide attendees with a poken, with visitors help of DHL during IoT Asia in Singapore this mographics and the customer’s mood, and the
simply touching event badges to a Super March. data analytics can be provided to the organiser.
Touchpoint to have information sent directly to Smart Café gives event organisers the abil-
their accounts. ity to serve large-scale events with quality cof-
As the name suggests, the top-of-the-range fee. Event organisers can also offer exhibitors Programmable external lighting
Real-time version allows information to be the option of coffee and café food delivered to
their booth at the touch of a button. LED lights have been around for a while and
gathered in real time and is ideal for events
First in the Smart Café process are Crown are popular because the bulbs last longer and
that need access to up-to-the-minute data.
Coffee’s super-automatic coffee machines use less energy than conventional lighting –
The Poken system is small and unobtru-
which can replicate the best barista coffee but they can also be choreographed to provide
sive, yet fun, easy to use and an excellent way
skills at four times the speed, producing 300 a dazzling visual display.
to break the ice at business events. It also
espressos per hour with just one operator. Seoul’s Floating Island Convention Centre,
does away with the need for wireless Internet
With a click of a Sigfox Unabell smart but- already a landmark in the city’s Han River, has
connection, mobile networks or complicated
ton installed at a subscriber exhibitor booth, graceful, curved exterior walls that can come
infrastructure to make digital content available,
alive as the sun goes down and an event gets
as touchpoints work with near-field communi-
cation (NFC) technology.
The system also permits exhibitors and or- Floating Island Convention Centre’s programmable LED exterior
ganisers to identify who collected information
and what information is most sought-after.
Konduko
A partnership between Swiss-based Konduko,
a provider of activity-based proximity technolo-
gies, and Info Salons, a leading registration
partner in the Greater Asian event industry,
has created what is said to be the “future of
digital show bags”.
The centrepiece of Konduko’s solution is
the Konduko Reader, a small, smart proximity
sensor that is installed across the event venue
and uploaded with valuable content provided
by event organisers, exhibitors and sponsors
for the visitors to collect with their Info Salons
smart badge.
Jo-Anne Kelleway, Info Salons’ CEO, believesYou can also read
