The Missing Link to Your Successful Massage Practice - MASSAGE Magazine
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Your Resource for Business & Session Room Success ADVERTISEMENT The Missing Link to Your Successful Massage Practice FREE introductory video course in Applied Kinesiology Reveals How To Quickly Eliminate Pain By Getting To The Root Of The Problem • Identify and correct your clients’ sources of pain and stress • Claim your FREE course at AKforMassageTherapists.com Certification Programs for Applied Kinesiology • Structural • Energy • Biochemical • Psychological Past students have doubled their income after using skills learned in these programs. Continuing Education Courses now available at KinesiologyInstitute.com
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Your Resource for Business & Session Room Success
Pg 34-35
ISSUE 299 • APRIL 2021 massagemag.com
Where We Work
10 Types of Massage Jobs
Earn Money from Online Ad Sales
Is Your Business
Based on Core Values?
“I Don’t Want to Wear a Mask”
(How to Deal with Challenging
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The Self-Employed MT’s Guide
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Contents
On the Cover
24 Massage Jobs: One of These 10 Types of Workplaces
Could Provide the Change You’re Looking For
If you are ready to look at a new “where” for your work, follow this guide to the top 10
places therapists can secure a massage job. From medical clinics to independent practice
and many venues in between, the massage field offers myriad workplace choices—and
2021 could be the best time to take a look at where you are, where you want to be in your
24 career, and make the changes necessary to get there.
By Kelly Bowers, LMBT
20 Core Values are Crucial to Your Business’s Success
Your fundamental beliefs are crucial to any business’s success, in your personal life,
massage practice and larger organization.
By Terrance Bonner
30 “My Massage Business Policies Have Changed.”
Communicate Changes in a Way that Builds Good Will
You need a new strategy for communicating your new policies, whether related to
cancellations or COVID-19.
20 By Melinda Hastings, LMT, BCMT
Read “Massage Business Success Means Learning to Love the Financial Side of Your Practice”
at massagemag.com.
38 The Self-Employed MT’s Guide to Getting Health Insurance
As a self-employed individual you can’t access an employer-sponsored plan—but you
need health insurance, even if you’re young and healthy.
By Allison M. Payne
50 How is Manual Lymphatic Drainage Different from Swedish Massage?
Lymphatic drainage follows different pathways than a typical Swedish
massage therapy session.
38 By Selena Belisle
Read about 5 common types of lymphatic drainage treatments in an expanded
version of “How is Manual Lymphatic Drainage Different from Swedish Massage?”
on massagemag.com.
50
4 MASSAGE Magazine |April 2021 | massagemag.com
| April 2021 Issue 299
Regular Features
36 THE MASSAGE MAGAZINE LIST
Top 3 Ways to Earn Money from Online Ad Sales
By Gael Wood
Read “How Can I Generate Non-Massage Supplemental Income?”
featuring 100 ways to make money online, by Gael Wood, at massagemag.com.
30 PRACTICE BUILDING
36 “My Massage Business Policies Have Changed.” Communicate Changes in a Way
that Builds Good Will
By Melinda Hastings, LMT, BCMT
38 MASSAGE LIFE
The Self-Employed MT’s Guide to Getting Health Insurance
By Allison M. Payne
46 TECHNIQUE SPOTLIGHT
Taping & Massage
By Adam Wolf, PT, LMT
Read “Why You Need to be Taping Movement, Not Muscles,” by Adam Wolf,
at massagemag.com.
50 YOU ASKED
46 How is Manual Lymphatic Drainage Different from Swedish Massage?
By Selena Belisle
Read about 5 common types of lymphatic drainage treatments in an expanded version
of “How is Manual Lymphatic Drainage Different from Swedish Massage?”
on massagemag.com.
52 SELF-CARE
Sync Up Your Circadian Rhythm
By Karen Menehan
56 RESEARCH MATTERS
This is How Massage Research Validates Your Work
By Andrea Winzer, M.Sc., LMT, BCTMB
Read “To Grow as a Therapist, Build an Evidence-Based Practice,” on massagemag.com.
52
Departments
12 To Our Readers
Your Resource for Business & Session Room Success
Pg 34-35
14 Letters ISSUE 299 • APRIL 2021 massagemag.com
16 News
42 New on the Scene
60 Conventions and Events Where We Work
61 Display Ad Directory 10 Types of Massage Jobs
April 2021
62 Educational Resources
Earn Money from Online Ad Sales
Is Your Business
cover image
Based on Core Values?
and Development
“I Don’t Want to Wear a Mask”
56
(How to Deal with Challenging
by stock.adobe.com/ Client Behavior)
64 Marketplace
The Self-Employed MT’s Guide
to Getting Health Insurance
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| April 2021 Issue 299
Online Resources
massagemag.com
Visit massagemag.com for unique articles, special offers, videos, e-books and
more. Our site is updated throughout each week to bring you the latest news and
advice related to running a massage practice, self-care, business and hands-on
techniques.
COVID-19 Resources
Get information on coronavirus (COVID-19), with articles on sanitation
processes, PPE, self-care, news, safety advice and marketing insights, updated
consistently.
massagemag.com/coronavirus
Massage Study Buddy
With more than 1,400 practice test questions, Massage Study Buddy is the only
tool you need to pass the MBLEx. This tool is free and allows you to study how,
when and where you want. Massage Study Buddy is guaranteed to help you pass
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FREE E-Books
Download free e-books on topics including self-care, technique and business—
The Top 8 including MASSAGE Magazine’s guide to building a successful massage practice.
massagemag.com/massage-ebooks
Massage
Massage Insurance Plus Liability Insurance
Techniques Insurance protects your practice, whether you are a new practitioner or one
for 2021 with an established career. Even the most skilled professional can encounter an
• Massage Cupping • Reflexology
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8 MASSAGE Magazine |April 2021 | massagemag.com| April 2021 Issue 299 FAQs
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10 MASSAGE Magazine |April 2021 | massagemag.comMarketing stressing you out?
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Odds are, if you ask a few of your therapist buddies they’ll tell you they’re already using (and loving)
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Struggle with marketing? These days you’re in good company. After all, you probably didn’t become
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right?
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Find these & more at www.MassageBook.com /marketing / blog It’s time your practice realized its potential
www.MassageBook.com ( 843 ) 352 - 2026To Our Readers
IT IS ALWAYS the right time For example, the massage field offers myriad types
to consider your career. Such of workplaces; as well as independent practice versus
questions as “What brings employment—and practically unlimited specialties and target
me the most professional clientele. You can build long-term resilience by choosing the
satisfaction right now?”; workplace and focus that are best for you. As Kelly Bowers writes
“How can I best communicate in “Massage Jobs: One of These 10 Types of Workplaces Could
with my clients?”; and “What Provide the Change You’re Looking For” (page 24), there is no
is the ethical bedrock on one-size-fits-all massage job.
which my practice rests?” are Therapists who have chosen independent practice can build
PHOTO BY STUDIO R
all vital to success—and these resilience by standing firmly behind their policies—like rules
and other considerations about masks, COVID-19 symptoms and cancellations. Our
are addressed in this special guide to policies, “‘My Massage Business Policies Have Changed.’
Career Issue edition of Communicate Changes in a Way that Builds Good Will” (page
MASSAGE Magazine, 30), by Melinda Hastings, gives you the tools you need.
I feel the word that best describes the massage field and its And in “Core Values are Crucial to Your Business’s Success”
members is resilient. Despite the challenges and even losses (page 20), Terrance Bonner helps you build resiliency by looking
experienced in the last year, the massage field remains resilient. at how you run your practice, and how you can boost it up with
Strong. Tough. Expansive. Rebounding. faith, determination, dedication and compassion.
For some therapists, business is better than ever. Others have We are one-third into 2021, and with vaccinations underway,
pivoted to offer online courses and treatments. Some have taken new realizations about the powerful need for human touch, and
a pause to retool their focus and learn new skills. There is no innovative business concepts being born each day, we can be
right or wrong way of being during this new normal, and each of confident that the massage field will not just survive, but will
has to do what we feel is best. thrive and continue to evolve in exciting ways.
No matter your focus right now, this could be the exact right Please send me your ideas for articles and news, or simply
time to take a look at your massage career and determine how check in, at edit@massagemag.com.
you want to shape your work life.
Contributors Meet some of the contributors who helped
create this month’s MASSAGE Magazine
Kelly Bowers wrote “Massage Andrea Winzer wrote “This Terrance Bonner wrote “Core Selena Belisle answers this Melinda Hastings wrote “‘My
Jobs: One of These 10 Types is How Massage Research Values are Crucial to Your month’s You Asked question, Massage Business Policies
of Workplaces Could Provide Can Support Your Success” Business’s Success” for this “How is Manual Lymphatic have Changed.’ Communicate
the Change You’re Looking for this issue. Andrea, who issue. Terrance is a massage Drainage Different from Changes in a Way that
For” for this issue. Kelly writes, helps people heal their pain therapy instructor and CE Swedish Massage?” for this Builds Good Will” for this
teaches and speaks about the and suffering on emotional, provider. He is also the author issue. Selena is the founder issue. Melinda has practiced
business of massage. She is mental, physical and spiritual of “Determination + Core of CE Institute LLC, where massage therapy since 1996.
the owner of the Healing Arts levels, wrote this article Values = Success: A Business- she teaches evidence-based, She is a Nationally Approved
Business Academy. on behalf of the Massage Building Guidebook for New NCBTMB-approved lymphatic Continuing Education Provider
Therapy Foundation. Wellness Entrepreneurs.” drainage CE courses, as well through the NCBTMB.
as other topics.
12 MASSAGE Magazine | April 2021 | massagemag.comAnatomy Trains and Laboratories of Anatomical Enlightenment
invite you to a unique, over-the-shoulder view:
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A Regional and Layered Journey Through the Human Body
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This has by far been the most
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of both Todd and Tom. Thank you
for an unforgettable experience!
Vlada Yaneva, LMT
Visit: anatomytrains.com for details or email: info@anatomytrains.com
Live chat with us on anatomytrains.comIn Our Mailbox
BE HEARD! MASSAGE Magazine invites Letters to the Editor on topics in the magazine and within the massage profession. Letters should be
no more than 300 words in length and may be sent to: edit@massagemag.com.
TIME TO READ: 4 MIN
Polarity—Science or Not? by Harold Saxton Burr; they include the groundbreaking copper
I remember the first time I received a Polarity [Therapy] session wall studies at Menninger Foundation, as well as the correlation
decades ago. I had no idea what it was, and about 5 to 10 minutes between biofield changes and physiology demonstrated by Nobel
into it, I remember saying to myself, “I’m paying for this!” (“What Laureate Mae Wan Ho; and they are advancing rapidly in modern
is Polarity Therapy—and How Can it be Used in Massage?”, university studies.
massagemag.com). It is important to understand that this
I was only used to massage where I was kind of science is the base that forms the
being manipulated and touched deeply. foundation for more specific research.
The next thing I knew the session was The original article did not claim Polarity
over. I went into one of the deepest places Therapy is a form of spiritual healing.
of relaxation. Wonderful, wonderful Rather, it is specifically grounded in the
therapy. Love it. emerging science of energy medicine.
Karen Ball Roger Gilchrist, RPE, RCST
St. Augustine, Florida
How We’ve Changed
It is obvious from reading this article I was really impressed with how the
that this is a religious or spiritual practice magazine has been at the forefront of
and not evidence-based. The author change and improvement over the last
clearly has no understanding of scientific 35 years (“A Timeline of Massage Events
research and cannot explain the evidence that Shaped the Field, 1985–2020,”
that supports this therapy. What makes massagemag.com). Thanks for sharing.
the scientific community important is the Ben Perales
fact that it is collaborative, it works on a Aiea, Hawaii
scaffold of existing evidence in order to
build new insights in clinical practice. Memberships, Yes & No
If we want massage therapy to be I love memberships and I’m confused as
a viable health care service and not a to why so many LMTs are against them.
spiritual/faith healing practice or pseudo- Business-wise, it’s brilliant and a win-
science we need to reflect the ethical standards of the scientific win for everyone. My practice was membership-based; we called
community. it our membership wellness program—and it was there for my
Christine Grimes, LMT ideal client, people who are serious about massage and their
Via email wellness goals.
[At my practice] there were lots of perks to committing and
Author Roger Gilchrist Responds it really did give the client the best bang for their buck. It helped
As the author of the article on Polarity Therapy, it is important to so much with budgeting to know roughly how much guaranteed
me to note the letter of concern. This kind of informed discussion cash flow I had to work with every month. There’s a reason why
is part of the scientific method, and in the long run it improves big chain massage establishments use this model: It works.
everyone’s understanding. Since some points in the letter of Michelle Mitchell
concern erred from themes I intended to address in the article, I Via facebook.com/groups/massagemagazine
will take this opportunity to clarify those.
I do, in fact, have an understanding of scientific research. I was Absolutely not. What distinguishes small businesses from
trained at a major research university that is home to one of the the chains is the personalized, individualized care and clients
top 10 medical schools in the U.S. I cited the primary research knowing the true value of that service. Memberships lend an air
study to date that focused on Polarity Therapy. That was funded of obligation and perfunctory attendance and lessen the value of
by the National Institutes of Health. the service in the mind of the client.
Biofield studies are an aspect of the established discipline Mary Fitzgerald
of biophysics. These date from the 1930s research at Harvard Via facebook.com/groups/massagemagazine M
14 MASSAGE Magazine | April 2021 | massagemag.comARE YOU
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taught in cities across america, in Costa rica, and on even on a luxury cruise ship!
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3 Your largest competitors (franchises and day spas) generally do not participate in
Medical Massage.
4 Medical Massage Practitioners™ are not limited to working in a Doctor's office or
hospital, but can practice in their own office or even a home based outcall practice.
5 Helping their clients get well with physician prescribed massage therapy is a source
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application without proof COSTA RICA APRIL 24-MAY 1* Philadelphia, PA May 8/9
of my certification." Baltimore, MD May 1/2 Dallas, TX May 15/16
—Robin Valentino, LMT, MMP Atlanta, GA June 5/6 Seattle, WA May 15/16
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Schedule and info: medicalmassage.com 800.201.2247TIME TO READ: 8 MIN
News & Current Events
MTF President Robin Anderson
Begins Her Term
Robin B. Anderson, MEd, LMT, BCTMB, as we are a nonprofit RA: Our research agenda, which recently
CEAS, is the Massage Therapy Foundation’s organization. So the came out, is something that’s going to be
(MTF) new president, taking over from funds we take in, shared for people to understand the future
Douglas Nelson, LMT, BCTMB, CNMT--. Her we put back into the directions of where our profession could
term at MTF, an organization that promotes profession. My goal be going and where more research could
COURTESY OF MTF
massage research and community service, is also to find those be developed. The next systematic review
begins April 1, 2021, and runs for two years. researchers who could be developed from that research
want to do research agenda. We’re also working on a practice-
MASSAGE Magazine: Can you give us a Robin B. Anderson that could potentially based research network.
snapshot of what is entailed in being the propel the profession. We also have some cool
president of the MTF? My job is also to look for some volunteers, fundraising avenues. Doug recently
because the MTF is only as good as the started the Spare Change Program
Robin Anderson: The president oversees people who fuel the fires, fuel the projects (massagetherapyfoundaton.org/spare-
the board and the operations—not the that we do. change), because little change makes a big
day-to-day, that’s really what the executive The president is the face of all of those difference. We’re trying to do some other
director does—but I work in conjunction things and the champion of all of those creative things too, some fun fundraisers—so
with the executive director. I’ll do speaking things, with a lot of support, of course, from stay tuned for that.
engagements, talk to the people who are the board and the staff. This is not a one-
interested in doing research, the grantees, woman show by any means! —Karen Menehan
oversee the projects that we tackle, and
then, of course, fundraising. MM: Are there any new MTF projects in the Read the full Q&A with Robin Anderson at
All of what we do involves what we raise, works that you’d like to share with us? massagemag.com.
Americans are (Still, Very) Stressed
$
404.66 A poll conducted by the American Psychological Association and released to the public on
billion
Feb. 2 showed that in early 2021 U.S. adults had reported the highest stress level since the
early days of the COVID-19 pandemic. The Stress in America: January 2021 Stress Snapshot
was conducted by The Harris Poll on behalf of the American Psychological Association.
Eighty-four percent of Americans reported feeling at least one emotion associated with
prolonged stress in the prior two weeks. The most common were feelings of anxiety (47%),
Projected size of the sadness (44%) and anger (39%).
global complementary Additionally, two in three adults (67%) said the number of issues America is facing is
overwhelming to them. Those issues that respondents pegged as significant include the
medicine market by coronavirus (COVID-19) pandemic (80%) and U.S. political unrest (74%).
“Nearly a year into the pandemic, prolonged stress persists at elevated levels for many
2028, according to Americans. As we work to address stressors as a nation, from unemployment to education,
Grand View Research, we can’t ignore the mental health consequences of this global shared experience,” said
Arthur C. Evans Jr., PhD, APA’s chief executive officer. “Without addressing stress as part of a
growing from $100.04 national recovery plan, we will be dealing with the mental health fallout from this pandemic
for years to come.”
billion in 2021. The APA recommends as stress-relievers taking a break from the news and social media,
reflecting on positive aspects of one’s life, exercise, humor and staying connected to friends
and family. (This publication will add: Get massage.)
16 MASSAGE Magazine | April 2021 | massagemag.comMassage Practice Awarded for Resilience
MINDBODY software company recently When the business originally closed, the
announced the recipients of its 2020 wellness studio offered distance reiki energy
Visionary Awards. Bodywise Massage healings. Then, when only outdoor massages
Inc. was awarded in the category of were allowed, the business renovated
Consciously Evolving, an award category its courtyard to create a private treatment
that acknowledges businesses that balanced oasis.”
safety and business acumen during the year. The Visionary Awards celebrate those
The massage practice is located in businesses that use Mindbody’s (mindbody.
San Rafael, California. According to com) product and have demonstrated
a statement released by MINDBODY, adaptability, strength, determination
“Every time a new challenge presented and community in the face of the global
itself, Bodywise Massage found a solution. coronavirus (COVID-19) pandemic.
New Multicultural Group One-Third of Patients
Seeks Founding Members Put on Ventilator Report
A new group that intends to provide tools and education to health-and-
beauty therapies, with an emphasis on diversity and multiculturalism,
PTSD Symptoms
has launched. Toshiana Baker founded the Network of Multicultural Post-traumatic stress disorder (PTSD) is triggered by a terrifying
Spa and Wellness Professionals (NMSWP) in early 2021 to support event, according to the Mayo Clinic, and involves such
multiethnic and multicultural health care symptoms as flashbacks, nightmares and severe anxiety, as well
professionals. She said the NMSWP is needed as uncontrollable thoughts about the event. Massage therapy
because she found in her spa and wellness has been found effective through anecdotal and scientific
COURTESY OF TOSHIANA BAKER
career that “true diversity and inclusion” evidence to relieve symptoms of PTSD and is employed
were lacking. Baker has worked in spas as an frequently in work with U.S. military veterans and survivors of
esthetician and educator for 15-plus years and domestic violence and other trauma.
also founded SpaWorx, a spa-and-wellness A new study out of the UK, “Post-traumatic stress disorder
business consulting firm. symptoms in COVID-19 survivors: online population survey”
Toshiana Baker Baker said in an NMSWP press release that (cambridge.org), confirmed the hypothesis that PTSD
the increased collective awareness of racial symptoms were disproportionately elevated in those requiring
inequities, disparities and lack of representation of people of color inpatient admission. The authors noted, “especially those
within the mainstream last year was the final nudge she needed to requiring ventilation support, compared with those who had
launch the NMSWP. mild COVID-19 symptoms that had been managed at home
However, she added that the spectrum of representation in today’s … [and] these group-level differences controlled for relevant
global marketplace goes beyond race, and pointed to the global demographic characteristics, medical and psychiatric history,
population becoming predominantly multiethnic and multicultural. as well as background levels of anxiety and depression.”
“We need to be about the business of better preparing and The authors noted that their screening tool was not definitive
supporting the multicultural and multiethnic healers and practitioners in determining if the formal definition of trauma was met in
across all disciplines to better serve the multiethnic and multicultural relation to a person’s COVID-19 experiences, or if PTSD
client,” Baker said. “Anything less is incongruent and inauthentic.” symptoms had persisted for sufficient time to constitute PTSD
A paid membership is required to access the NMSWP’s (nmswp.com) rather than an adjustment reaction.
content and resources, which include monthly video trainings and, “Collectively, these findings highlight the importance of
interviews with experts and vendor resources. following up survivors of COVID-19 infection for PTSD,” they
noted. M
Read a feature article about the NMSWP at massagemag.com.
MASSAGE Magazine | April 2021 | massagemag.com 1720 MASSAGE Magazine | April 2021 | massagemag.com
Core Values are Crucial to
Your Business’s Success
By Terrance Bonner
TIME TO READ: 8 MIN
ALONG MY JOURNEY, I have come to vision of my space, I would come to realize heart and soul, and I would not stop.
learn how important core values helped something later on—much later, actually: Compassion also helped me pursue this
me achieve my goals. My core values I realized my core values dictated my profession. Sometimes we don’t identify
are faith, determination, dedication and behavior and outcome. our core values, but someone may help us
compassion. The journey I was on forced me to take along the way to navigate our course to
I realized my first core value of faith a leap of faith. I knew with the preparation help others. I have always had compassion
at a very young age. (Most people can’t I had done I would be ready. Faith is and in my opinion, it is crucial for my
remember things that happened to them my number-one core value, actually my business.
while they were young, but I distinctly driving force.
remember a moving train and my mother Every “no” I received pushed me Negative Core Values
pressing hard on the gas as I held on for harder to my destination. Determination Matter Too
dear life in the back seat.) Values that is another one of my core values. It is Another thing to remember is that
were instilled in me from a young age perhaps my second strongest core value, individuals do not necessarily choose their
have come to shape my very existence and and pushed me through everything and core values. Many people have these values
contribute to the success I have today. made me a better person. Without my instilled in them by their parents and the
In this article, you will see how your determination and faith, you would not be surrounding community and could be
fundamental beliefs are crucial to any reading this now. either positive or negative.
business’s success, whether it be in one’s Finding a purpose may be easy for You may already live by strong core
personal life or organization. some and for others it could take a values without realizing it. Here are some
They say that someone else’s success is lifetime. It’s also more than a job or a examples of the negative core values in
tied to whether or not you are obedient career. It’s much deeper. It’s that driving your life that you may identify with:
to yours. I faced a lot of trials and force that is unstoppable. It’s the knowing
tribulations in my years of climbing to the you are meant for something more, even • A belief that the world is
top. I had to learn things the hard way. I when you can’t put your finger on it. fundamentally a hard place and that
had to push through. No one held doors For me, this took time; it did not only the strong survive.
open for me. I had to unlock them. So if I show up or manifest quickly. I remember
can help just one person out, they can pay listening to recruiters in high school and • A belief that people are powerless to
it forward to do the same. when they mentioned massage therapy, change personal situations.
something resonated deep within me. My
Core Values Dictate family had no clue what massage meant, • A belief that you do not deserve good
Outcome and encouraged me to pursue working things or relationships in life.
As I entered my career as a massage with computers. I listened to them,
therapist and esthetician, my goal was to and went into animation and design. I • A belief that people are unloving or
become a boss by owning my business. I hated it. I quit. Doesn’t sound much like non-deserving.
honestly did not realize what it all entailed determination, does it?
or how to begin. As I wrote everything Dedication, however, kept me • A belief that life is meaningless.
down I needed, like equipment and the pursuing something I knew was in my
MASSAGE Magazine | April 2021 | massagemag.com 21Core Values are Crucial to Your Business's Success
Identify Positive Core an unwavering commitment and if they to your business, I promise you that the
Values are in it for the long run. These guiding possibilities are endless. M
After you start to diminish your negative principles help define how your company
core values, you can begin to work on your should behave in business. Core values
Highly recognized in the massage and
positive ones. List your four cornerstone are usually expressed in the corporation’s
esthetic industry, massage therapy
values. Ask yourself the following mission statement.
instructor and CE provider Terrance Bonner
questions: Some examples of core values for a
(iamterrancebonner.com) has trained
company include:
all over the U.S. and internationally. His
• What brings me the most joy in life?
continued training and dedication to his
• A commitment to sustainability
craft, as well as his diverse approach to
• What provides meaning to my life? and to acting in an environmentally
massage and skin care, has led him to be
friendly way.
featured on CBS, FOX and NBC, and in
• What is my guiding principle to do
The New York Times. He is the author of
well in life? • A commitment to innovation and
“Determination + Core Values = Success:
excellence.
A Business-Building Guidebook for New
• What would I want to achieve?
Wellness Entrepreneurs,” available on
• A commitment to doing good for the
amazon.com and from which this article was
• What is the one thing that seems to whole.
adapted.
keep me going?
• A commitment to caring for others.
• Do I have firm beliefs?
Endless Possibilities
• What are the central beliefs that guide Who would have thought that a little
my actions? Black boy from Mississippi would one day
become the owner of a six-figure business
Company Core Values in an industry where people who look like
Core values guide companies to determine him are few and far between? If you take
if they are fulfilling their goals by creating these exercises seriously and apply them
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Ce_institute24 MASSAGE Magazine | April 2021 | massagemag.com
Massage Jobs
One of These 10 Types of Workplaces Could Provide
the Change You’re Looking For
By Kelly Bowers, LMBT
TIME TO READ: 7 MIN
A MASSAGE THERAPIST FRIEND and I has taken a long look at their massage job “where,” follow this guide to the top 10
joke about advanced tapotement—having and asked themselves, “stay or go?” places therapists might secure a massage
to bop someone on the head. The chaos of Some people decided to retire or move job. I have grouped these into two
2020 (which isn’t over, even a few months into a new profession. Some decided to categories: massage-primary and massage-
into 2021) has given massage therapists stay but want change in how they’ve been secondary: places where massage is the
a solid round of advanced tapotement. working, including where they work. primary business and places where massage
Virtually every massage therapist I know If you are ready to look at a new is a secondary part of their business.
Massage-Primary vs. Massage-Secondary Jobs practice with multiple locations and dozens
When a workplace is massage-primary, the things you need to deliver massage—space, of therapists. You’re often paid by a split
supplies, tools and time—will be given priority because massage is its primary income (a percentage of each massage) but there’s
stream. You may have leadership who are or have been massage therapists themselves. less responsibility for things like laundry
Management should understand the need for continuing education, license renewal and and marketing. If you’re an independent
time between appointments. contractor you still need to maintain a
When a workplace is massage-secondary, the things you need to deliver massage may separate practice (or at least try to) or you
not be given priority because massage is not the primary income stream. It’s secondary, risk being mis-classified. Note: I discuss
or a supplement to the primary source of income. You can’t expect leadership to be or franchises separately.
have been massage therapists or even understand the needs of massage therapists. You
may have to advocate harder to get what you need. You may have to educate leadership Wellness group. This is similar to a group
about massage. practice except there are non-massage
We’ll look at both massage-primary and massage-secondary settings. practitioners such as yoga teachers,
herbalists and acupuncturists. While it
isn’t technically massage-primary, you
Massage-Primary Jobs may not have the same challenges of a
massage-secondary setting. The needs of
Private practice. This is the ultimate private practice is having full control over all the types of practitioners are ideally
experience of self-employment. Whether your work. given equal or near-equal weight. The
in your home or in an office, there is only biggest advantage is the ability to refer
you. You get 100% of the control and Multi-therapist/group practice. Working across different specialties and have a
income. You’re also 100% responsible for someone else in a group of massage coordinated approach to client care. While
for the expenses and all the behind-the- therapists. You may be an employee or an very attractive, I see fewer wellness groups
scenes administrative work, especially independent contractor. The practice can than any other type of massage-primary
marketing. The biggest attraction to be as small as the two of you or as large as a workplaces.
MASSAGE Magazine | April 2021 | massagemag.com 25Massage Jobs | One of These 10 Types of Workplaces Could Provide the Change You're Looking For
Franchise. These are national or more physically strenuous ways to provide clients to you, you should also expect to
international chains that primarily provide massage. Even lightweight tables weigh 25 function as a stand-alone business and
massage, often through a membership to 30 pounds. You may be self-employed or market yourself to the fitness facility
model. Individual locations are owned as an independent contractor for an outcall membership. Being able to connect
franchises of the larger chain. The three chain, such as Zeel or Soothe. This can with personal trainers can make a big
most common examples are Massage Envy, be some of the highest-priced massage, difference in filling your schedule.
Hand & Stone and Elements Massage. potentially offering the highest per-massage
You will be an employee with some of the pay, and tips are common—but it can also Medical setting. A medical setting can
expected benefits of employment but also be the most physically difficult. mean a hospital, but it’s more likely to
with some of the lowest per-massage pay mean another medical practitioner’s
in the industry. Franchises work hard to Massage-Secondary office, such as a chiropractic clinic. It
fill your schedule and strongly encourage Jobs can be similar to working with a fitness
clients to tip generously to augment the facility in that many people will be coming
pay. The quality of an individual franchise Fitness facility. Gyms, health clubs to you for pain relief. Your work may
location is heavily dependent on who and training centers may have massage be independent, but you may also be
owns that location and who they hired as therapists to round out their fitness expected to work in conjunction with the
management. offerings. You can expect more clients treatment plans of the larger business. You
asking for help with muscle pain and are also more likely expected to have a
Outcall or mobile massage. You provide function, performance and soft-tissue detailed knowledge of the musculoskeletal
massage at the client’s location—usually a issues, though not exclusively. The wider system. Tips may be uncommon.
home or hotel room. You have to bring all the demographic of people who use the
your supplies, including table, linens, oils facility, the wider your potential client Spa or salon. Spas and salons offer
and music, which can make this one of the base. While the fitness facility may refer massage therapy as part of their menu of
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26 MASSAGE Magazine | April 2021 | massagemag.comMassage Jobs | One of These 10 Types of Workplaces Could Provide the Change You're Looking For
treatments. The pluses and minuses of will likely be shorter than usual. Sessions Be True to Yourself
fitness facilities and medical offices apply of 10 to 20 minutes are normal. On-site There are no “perfect-for-everyone” places
to salons and spas. Because salons and can also mean working at events, such to work. Your massage job will come down
spas often promote themselves as places as bridal showers, farmers’ markets and to whom you want to work with and what
for luxury, pleasure and esthetics, you are health fairs. you want to do with your skills. You may
more likely to have clients who are coming want to choose more than one to diversify
to you with the same mindset. Two Cruise ship. You will be working in the your income stream. Whatever you
common challenges are having a room on-board spa. The hours can be long choose, be true to yourself and your goals
large enough for your work; and noise and (eight to 12 hours per day), you are as a massage therapist. M
scents from other services provided. Tips expected to clean and re-stock in your
are very common. spare time, and you are strongly expected
Kelly Bowers, LMBT (NC 16669), has been
to push product sales. The on-board
writing, teaching and speaking about the
Corporate or seated. For this massage accommodations are basic and usually
business of massage since 2003. Owner
job, you take your work into someone small. According to multiple sources, pay
of the Healing Arts Business Academy
else’s workplace that is on-site or in a can range from $800 - $3,600 per month.
(bowershours.com), she is the co-author of
corporate setting. You may be there as a Tips are common. Massage therapists
“Between Doormat and Diva: How Massage
one-time event or it may be an ongoing don’t usually make this a career but a
Therapists Can Find the Sweet Spot
relationship; weekly, for example. While short-term option. The primary attraction
Between Service & Servitude” and “Can
you might work through a company is being able to travel while you work.
I Deduct That?” (both, amazon.com) and
that provides on-site services. you’re just (U.S. cruise lines are expected to remain
author of “The Accidental Business Owner”
as likely to be there as an independent off-line through most of 2021 due to the
(Handspring Publishing).
business. The most common way to coronavirus (COVID-19).)
work is with a massage chair. Sessions
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