BUSINESS BUILDING A STRONG - A look at Africa's leadership crisis - KIM Repository
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December 2017- January 2018 A look at Africa’s leadership crisis PAGE 50 BUILDING A STRONG BUSINESS Andrew Heycott, CEO Mabati Rolling Mills, talks about the 56-year-old roofing company, leadership attributes and the future of the company
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CONTENTS December 2017 - January 2018 News analysis The way forward for Kenya post 2017 poll - Page 10 Advertising FEATURES A look at the companies that emerged tops in the COYA/SMOYA 2017. They include Gogni-Rajope Construction Company Ltd, Betahealthcare,Twiga Chemicals and ICEA Lion Page 22 - 31 36 iNSpirAtioN How a job rotation helped Duncan Juma realise that his back office customer care job was a mismatch with his passions. Page 28 34 38 SMART Leadership Reverse mentoring- Understanding the real benefits of learning from millennials Page 32 Country report What African agriculture can learn from Brazil page 46 December 2017 - January 2018 Management Magazine 1
CONTENTS 54 December 2017 - January 2018 Money matters Plan for your money wisely to achieve short, medium and long term goals Page 48 Smart solutions Your digital footprint could kill your career Page 52 60 62 Tactics 5 Tips for scaling your influence as a millennial entrepreneur: How to turn your name into a legacy in your industry page 56 Healthy Living Is your child playing enough? Dr Justine odionyi explains why play has a crucial role in brain development among children. Page 58 December 2017 - January 2018 Management Magazine 2
BUILDING FOR GOOD Stone Crusher Road Equipment Plant Construction hire KISUMU NAIROBI P O. Box 353 – 40100 P. O. Box 8978 – 00300 Kisumu , KENYA Nairobi, KENYA T: +254-708-740-729 T:+254-734-609-595 E: info@gogni-rajope.com E: info@gogni-rajope.com December 2017 - January 2018 w w w.g o g n i - ra j o p e.co m Management Magazine 3
FIRST THOUGHTS December 2017- January 2018 A look at What you need to know about Africa’s leadership crisis PAGE 50 BUILDING A STRONG BUSINESS money disorders W Andrew Heycott, CEO Mabati Rolling Mills, talks about the 56-year-old roofing company, leadership attributes and the future of the company By SAMMI NDERITU 1. Money Avoidance Disorders. This includes hat is underspending, excessive risk HEAD OF COMMUNICATIONS AND CORPORATE AFFAIRS: your aversion and financial denial, Miriam M. Chege (mchege@kim.ac.ke) rela- “when, rather than face financial tion- reality, we try to minimise EDITOR: ship money problems by refusing to Tabitha Areba (tareba@kim.ac.ke) with think about them all together SUB EDITORS: mon- (e.g. avoiding looking at a bank Murugi Ndwiga (ndwigam@kim.ac.ke) ey? statement or paying a credit Brenda Muse [bmuse@kim.ac.ke] What goes on in your mind when card bill).” Those with financial STAFF WRITER AND PHOTOGRAPHER: your bank account has money or rejection experience guilt Sammi Nderitu (snderitu@kim.ac.ke) when it is empty? Does having whenever money is accrued. DESIGN & PRODUCTION: money make you happy or anxious? 2. Money-Worshipping Vincent Mwai (vmwai@kim.ac.ke) According to Dr. Brad Klontz Disorders. These include a financial psychologist, just pathological gambling, CONTRIBUTORS: about everyone has a complicated workaholism and overspending Vincent Kimosop, Robert Waruiru, Grace Maingi, Duncan relationship with money. or compulsive buying. Juma, Mercy Kamana, Nidhi Sina, Robert Kanyua, Mercy Dr. Klontz adds that financial 3. Relational Money Muendo, Mojisola Ojebode, Alfred Mathu, Benson strain has been found to reduce Disorders. These include financial Mugambi, Loyd Kibaara, Justine Odionyi, Boaz Kisero relationship satisfaction, worsen dependence, financial incest and COVER PHOTO: Allan Gichigi depression, and lead to emotional financial infidelity, like “telling PHOTOS: Sammi Nderitu & Shutterstock photos problems, health difficulties and “little green lies” about one’s poor work performance. spending or finances to one’s HEAD OF SALES: In the book Mind Over Money: partner, making purchases outside Anthony Githendu (agithendu@kim.ac.ke) Overcoming the Money Disorders an agreed-upon budget or lying ADVERTISING SALES (KENYA): That Threaten Our Financial Health, about the cost of a big-ticket item. Elizabeth Mbinya, Boaz Kisero, Charles Chege. Drs. Brand and Ted Klontz say The psychologists say that money disorders are persistent when we identify our financial ADVERTISING & SUBSCRIPTION (UGANDA) patterns of self-destructive and flashpoint experiences, challenge Boaz Amutuheire (boaz@luckyfamily.biz) self-limiting financial behaviours. our distorted money beliefs, ADVERTISING & SUBSCRIPTION (RWANDA) They result from distorted beliefs and practice healthy financial Patrick Ojil (ojillp@gmail.com) about money we develop from our behaviours (e.g. maintaining financial flashpoint experiences. reasonable and low debt, having CIRCULATION ENQUIRIES These are painful, distressing, and/ an active savings plan, as well management@kim.ac.ke or dramatic life events associated as following a spending plan), PRINTED BY: SMART PRINTERS LTD. with money that are so emotionally we don’t just become materially powerful, they leave an imprint that richer-we become emotionally PUBLISHER lasts into adulthood. wealthier as well.” THE KENYA INSTITUTE OF MANAGEMENT, Below are three categories of Sammi Nderitu is a writer, Luther Plaza, 2nd and 3rd Floor, money disorders identified in their photographer and digital media Nyerere Road/University Way Roundabout book: expert at KIM. P.O. Box 43706 - 00100 Nairobi, Kenya. December 2017 - January 2018 Email: snderitu@kim.ac.ke Tel: 020 2535277 Management Magazine 4
We are a real estate company formed 11 years ago. We offer cost – effective customer centric and innovative real estate solutions to our clients. Our lines of business include: • sale of vacant and serviced plots • development and sale of houses • contractor business • a high end specialized finishes hardware To our staff, clients, business partners and stakeholders, we say thank you for making us become the Overall SME of the Year, besides scooping Leadership & Management and Innovation, ICT & Knowledge Management Awards during the 2017 COYA/SMOYA Awards. Keen on investing in real estate? Call or pay us a visit today. Itrade Company Ltd. Pazuri Place, Kasarani Area. | P.O Box 1646 00100 | Tel.December 0720299572/ 0706987530 2017 - January 2018 Email: info@itrade.co.ke | www.itrade.co.ke Management Magazine 5
Perspective Staff training yields productivity Zappos - an online shoe and Employee retention clothing shop based in Las Vegas, Retention of productive Nevada - is recognised as a legend employees is a major concern for in the customer service world. HR professionals and business The company has an employee executives. HR data analytics culture with a singularity of mind show that it is more efficient focused on customer service. to retain a quality employee Everyone that is hired - accountant, than to recruit, train and orient Whatever form the lawyer, software developer - goes a replacement employee of the crisis may take, through the same training as the same quality. Employee training business leaders call center reps. It is a four-week is one of the few exercises most should develop training programme and then they companies/businesses conduct to are actually on the phone for two improve employee and business a swift response weeks taking calls from customers. performance. Training employees approach.” At the end of that first week of empowers them to perform training, Zappos makes an offer to diligently even in tasks they the entire class of payment for the doubted they could when joining W time already spent training plus a the company. A good case study is By MURIITHI NDEGWA bonus of USD2,000 to quit and leave Quicken Loans Inc., Michigan. The hile the company immediately after the online mortgage lender’s offers its it’s training. According to Tony Hsieh, full-time employees an average of easy the CEO of Zappos, paying new 350 hours of training every year and to hires to leave may seem counter- has a low 13 per cent full-time staff view intuitive, but it makes simple sense; turnover rate. in- the goal of is to weed out the people vest- who are just there for a pay cheque. Bottom line ment Training has always been a great in employee development as a Increased productivity option for organisations to build cost centre, statistics show that the There is an interesting empirical a diversified employee base, with benefits a company can accrue from study by the American Society for team members learning the ropes a skilled manager are wide-reaching Training and Development (ASTD) and company mores. But many when considered wisely. There is on 540 corporations that used two organisations throw the training indeed evidence that organisations samples whereby one invested programme to the curb after they investing in effective staff training about USD900 for each employee feel new employees have become and development tend to achieve per annum while the other invested well-acclimated. But this notion both short and long term benefits. approximately USD275. The results could not be further from the truth. revealed that the group with high Companies need to develop a Productivity and customer investment outperformed the other consistent training programmr to satisfaction with 57 per cent more sales and 37 allow employee growth. Training increases overall customer per cent higher gross profit. Besides satisfaction because of professional that, the study noted that increasing Muriithi Ndegwa OGW, HSC, service delivery by the staff, which training expenditure by USD680 MKIM - KIM Executive can only be achieved through improved shareholders value by an Director /CEO targeted customer service training. average of about six per cent. Email: mndegwa@kim.ac.ke Twitter: @MuriithiNdegwa December 2017 - January 2018 Management Magazine 6
News Africa Western Union reports Kenya, SA drop in Africa business named luxury hotels hotspots Kenya and South Africa have been tipped as the next continental hotspots in luxury hotel investment, according to a new report released at the World Travel Market 2017 held in November. “South Africa and Kenya are expected to register strong growth in luxury hotels as Sub-Saharan Africa continues to be popular with luxury travellers,” says Euromonitor International’s Top 100 Cities Destination Ranking 2017 report. Kenya has witnessed a string of heavy investments by leading luxury hotels in Kenya last year, among them Accor Hotels, Hilton, Carlson Rezidor and Acacia Premier. Nineteen hotels are expected to come to Kenya shortly, M with a total of 3,453 new rooms in the pipeline, according to a oney partnership with Western Union report by Lagos-based consultancy trans- has dropped by 31.5 per cent W-Hospitality Group. fer in the past two years to KSh3.9 A hotel must offer luxurious service billion ($390 million) from accommodation and public areas pro- KSh5.7 billion ($570 million). including a spacious reception hall, vider New entrant Wave has been 24-hour reception and room service West- the key beneficiary in the to be termed as luxurious. Five-star ern competition for diaspora hotels must have a restaurant with Union has reported a decrease remittances. Wave was used to a high-quality menu and at least in transactions in Africa as com- pay 29 per cent, (Ksh4.3 billion) one permanent luxury suite. petition for diaspora remittances of the total amount remitted increased following increased com- through Equity Bank in its first petition from new players. year of operation. The platform Western Union’s third quarter does not charge transfer fees to financials show an 11 per send money from the US, UK cent decline in the number of and Canada to Ghana and East transactions conducted in its Africa. Middle East, African and South Paypal, a favourite with youths Asian markets. doing in online jobs, has also Equity Bank has said the volume become a key player taking up of cash remitted through its some of the business in Equity Bank. December 2017 - January 2018 Management Magazine 8
Oxford Business Group is a global “Simply the most accurate economic research house and and comprehensive consultancy producing annual reports on emerging investment and economic reports markets available.” in more than 35 markets. – The World Bank THE INSIDE EDGE www.oxfordbusinessgroup.com kenya@oxfordbusinessgroup.com @OBGinsights December 2017 - January 2018 Management Magazine 9
News Analysis The way forward for Kenya post 2017 polls Kenya’s is neither a legal nor a constitutional problem, but a political problem that will require a political approach to solve. I By VINCENT KIMOSOP n 2017, Kenya has gone through the phases of its most protracted electioneer- ing period since Indepen- dence. The intrigues wit- nessed during this election include an unprecedented scale of mass protests against the elections management body, nu- merous electoral-related litigations, the first annulment of a presidential poll, the withdrawal of a major candidate and the resignation of among them being economic neither a legal nor a constitutional a top election management body boycott targeting products of major problem; it is purely a political one officer culminating in a controversial companies. that will require a political approach. repeat election characterised by a A look at Kenya’s growth This is why even with the repeat significant voter boycott, cancelation prospects reveals a worrying election and the apex court having of elections in 25 constituencies, the trend in the medium term GDP pronounced itself on the same (it lowest voter turnout and the highest growth rates for Kenya. For eight helped give the elections a legal and victory thresholds for the eventual consecutive months, Kenya’s GDP constitutional closure) the nation is winner. growth forecast has been reducing not yet out of the woods. It will take The net effect of this one-of-a-kind and this is traced back to April 2017 political capital to get the country electioneering period has been an when the World Bank downgraded out of the current situation. intensification of the economic woes the projected 6.0 per cent GDP Proper diagnosis of the issue is facing the country mainly arising growth rate by 0.5 per cent. As at important so as to ensure that we from a fall in domestic and external September 2017, the rate stood at 4.8 have the proper prescription to the market demand. This is mainly per cent. problem and use this opportunity to attributed to a deferred focus on the The World Bank estimates Kenya’s address the matter comprehensively economy and prolonged political economy to be USD70 billion and unlike the short-term approaches activities resulting in uncertainty. a one percentage drop in growth that have been used in the past. During such times, investors tend implies real impact on the lives of This is why calls for dialogue are to adopt ‘a wait and see’ approach the populace. Things have not been fast gaining currency with a greater even as they look forward to a made any easy particularly that emphasis being on a broad-based, predictable conclusion of the contest. this is happening in the wake of all-inclusive multi sectoral approach. The opposition NASA coalition the passage of the interest capping This is because of the lessons of the has now mutated into a resistance legislation that has led to limited 2007/2008 post election violence movement and has devised different access to credit by SMEs. that was ended with the formation strategies to prosecute their agenda It is vital to appreciate that ours is of a grand coalition government. December 2017 - January 2018 Management Magazine 10
News Analysis A key starting point should be in to clinch the presidency is intense. Interestingly, even after a political enhancing systems and processes of The Bomas Draft is a good reference deal - the famous Kibaki-Raila elections management to ensure that point on the options that Kenyans Handshake - the agenda four items the conduct of future presidential made during the development of the were not given the due attention. contests meets the minimum Constitution. these included: Undertaking thresholds of legitimacy and legality. There’s need to redefine constitutional, legal and institutional In order to satisfactorily realise this, the structure of the role of the reforms; Tackling poverty and legislative reform efforts should be Opposition. The current framework inequality and combating regional conducted in a bipartisan manner where we have a Leader of Minority development imbalances; Tackling and within a time that does not has not been effective in facilitating unemployment especially among coincide with electioneering periods the Opposition to engage in the the youth; and Consolidating in order to eliminate conflict of policy processes. We need to make national cohesion and unity . interest and elevate objectivity in the provision for a dignified national design of the legal and regulatory Opposition with facilitation and To a better future frameworks governing elections. funding to be able to play its role of As Kenya navigates this necessary Experience from the performance checking government in Parliament democratic imperative of holding of the Cabinet indicates that and outside and promoting national elections every five years, there is communities in Kenya want to be integration and development and need for a moment of introspection represented in Government mainly this can be replicated even at the on its negative effect on the socio- by politicians and not professionals. county level. economic fabric of our society. Focus should therefore not only To foster this aspiration, there might be need to address the Vincent Kimosop is a Policy and be on the prospects of building 2010 Constitution structure of the Governance Expert with Sovereign cohesion, peace and stability but it Executive. We currently have a Insights. should also give emphasis on how spoilt system (“winner takes all” Email: vkimosop@ to cushion the economy from the presidential system and “loser loses sovereigninsight.com disruptive effects of elections in Kenya. everything”) and thus competition December 2017 - January 2018 Management Magazine 11
Top Events COYA/SMOYA GALA NIGHT Venue: Safari Park Hotel Date: 17th Nov 2017 Nairobi Bottlers Ltd was named 1st Runners Up, 2017 Company of the Year. Photos: Courtesy The OPI Business Excellence Model exists to help organisations improve their performance and succeed in the competitive global marketplace. The Kenya Institute of Management is dedicated to improving African orga- nizations regardless of sector, size or structure. The OPI was developed in response to feedback from organiza- tion participating in Company of the Year Award (COYA) and SME of the Year Award (SMOYA), who called on the Kenya Institute of Management (KIM) to refine the assessment meth- odology in order to emphasize the relationship between instilling smart business processes and generating strong business results. The team from I Trade Company Ltd, which won Overall SME of the Year,, receives their trophy. They also took Whilst there are numerous man- home the Leadership and Management category under SMOYA and the Innovation, ICT & agement tools and techniques Knowledge Management award. commonly used, the OPI Excellence Model is a practical, non-prescriptive framework which provides a holistic view of the organisation and it can be used to determine how these different methods fit together and complement each other. The Model can therefore be used in conjunction with any number of these tools, based on the needs and function of the organisation, as an overarching framework for developing sustain- able excellence. Kenyatta National Hospital took home the Judges Award. December 2017 - January 2018 Management Magazine 12
Top Events Blowplast Ltd took home the Innovation, ICT & Knowledge Management under COYA. Gogni Rajope Construction Com- pany Ltd was recognised under SMOYA for Corporate Citizenship and Environmental Focus and Productivity & Quality. Shoppers Sacco was awarded for Human Resource Focus under SMOYA as well as Customer Orientation & Marketing. December 2017 - January 2018 Management Magazine 13
Great Quotes Ten Strategies for Conflict Resolution 1. When angry, separate yourself from the situation and take time to cool out. 2. Attack the problem, not the person. Start with a compliment. 3. Communicate your feelings assertively, NOT aggressively. Express them without blaming. Focus on the issue, NOT your position about the issue. 4. Accept and respect that individual opinions may differ, don’t try to force compliance, work to develop common agreement. 5. Do not review the situation as a competition, where one has to win and one has to lose. Work toward a solution where both parties can have some of their needs met. 6. Focus on areas of common interest and agreement, instead of areas of disagreement and opposition. 7. NEVER jump to conclusions or make assumptions about what another is feeling or thinking. 8. Listen without interrupting; ask for feedback if needed to assure a clear understanding of the issue. 9. Remember, when only one person’s needs are satisfied in a conflict, it is not resolved and will continue. 10. Forget the past and stay in the present. Build ‘power with’ NOT ‘power over’ others. Thank the person for listening. December 2017 - January 2018 Management Magazine 14
December 2017 - January 2018 Management Magazine 15
Cover Story Andrew Heycott, Chief Executive Officer, Mabati Rolling Mills December 2017 - January 2018 Management Magazine 16
Cover Story Building a STRONG business, brick by brick Mabati Rolling Mills (MRM) has been in business since 1961, ensuring they are at the forefront of growth through innovation, technology and sustainability. ANDREW HEYCOTT, Chief Executive Officer, talks to SAMMI NDERITU about their success journey. 1 . How has the recent elec- decision to expand our colour Kenyan standards and on this front tioneering period in Kenya coating capacity. This was to provide we work closely with the authorities affected your business? both greater diversity in product to achieve this. Ultimately this is Have you had to re-organise solutions and also to encompass the beneficial to the consumer who ends your operations to cushion yourself latest technology with a state of the up with a longer life roof. from the current economic slow- art colour coating line from Korea, We are commited to keep our down? who are recognised world leaders products at world class standards in the field. With our new facility even when we see an increased Like most manufacturers in we will continue to lead the way proliferation of substandard material Kenya, we have experienced a through new products and solutions in the market. challenging environment during for many years to come. We oficially The other key challenge is 2017 both due to the electioneering commissioned the line in December ensuring we can manufacture in a but also other macro econominc 2016 and it is currently being cost competitive environment and factors. We anticipated some ramped up to capacity. we encourage the government to of these challenges during our continue its drive to improve power 3 planning processes and have had to . What are the major chal- availability and lower costs as well manage the business accordingly. lenges that MRM is facing as continuing to drive infrastructure We are extremely fortunate that our and how are you dealing development to improve and reduce partners and Kenyan consumers with them? logistics costs. have remained positive about the If you look globally, the rate of 4 future and in fact we have launched change is unprecedented. Be it . You have over 25 years new products this year, opened markets, technology, urbanisation, in senior leadership roles new service centres and ramped regulatory environments, product across Asia and Africa. up our new colour coating line at solutions or competition. Coupled Where did you start in your Mariakani. with this the consumer, through career journey and how did your 2 digitisation, is now demanding an previous jobs prepare you for this . What informed the deci- experience as opposed to simply role as CEO? sion in 2015 to embark on a product purchase. It is critical I’ve been in the steel industry all the USD25 million (Sh2.5 that big businesses stay nimble, of my career, with Kenya now being billion) colour-coating com- fast paced, flexible and capable of the ninth country. I started out in plex at Mariakani and where has adapting quickly. Australia where the industry is quite the project reached so far? Of course, business would not technologically advanced and I must As the Kenyan and East African be exciting without challenges and say the standards in Kenya (and building and construction markets our industry is no exception locally. especially at MRM) are comparable develop and mature we have For MRM, it is paramount that we to the best in the world. Since then, continued to see the consumer operate on a ‘level playing field’ I worked across Asia for 20 years demanding greater product across the region when it comes to in senior roles prior to moving to diversity and quality. This is competing products. This means Kenya with my family almost five especially true of colour steel relevant authorities need to ensure years ago. The biggest challenge roofing solutions and hence the imported products comply with for large and complex businesses December 2017 - January 2018 Management Magazine 17
Cover Story these days is to stay nimble, flexible and consistently improve value propositions to meet future market expectations. I believe having a broad breadth of experience across many countries and cultures gives one a bettter understanding of this need and the development needs of our people. 5 . When you were appointed into this position, what was your first order of business? What were the quick wins you need- ed to realise within a short time? I firmly believe the best time to transform a company is before it gets into trouble. Joining a market leading company like MRM gave me the opportunity to take a great business and make it better. My first order of business was understanding the leadership capability within the organisation and having the right leaders, with the right skills in the right positions. Once you have the right team with an absolute focus on the customer then a business becomes unstoppable. In terms of quick wins, I spent a lot of time focusing on improving our customer experience through better quality, a broader product basket, a wider geographic presence and a better service experience. Having people operate in a safe way and safe environment is also key and a lot of work was done to help people realise they need to go home every day in the same shape they came to work. A lot of focus has also been placed on improving our cost base, technology, internal operating efficiencies and ultimately making the business more ‘bullet proof’ and therefore sustainable in the long term. 6 . How would you describe your leadership and man- agement style? How do you December 2017 - January 2018 Management Magazine 18
Cover Story encourage creative thinking within vision and their teams they may course is that people assume you your organisation? become unstuck. I live by the mantra will always know the answer but we I think my team would say I ‘never give up’ and young leaders are all human - no one can always am tough but fair. I hold myself need to realise that it takes hard know the answer. accountable every day for the work and resilience to be successful 12 successes and failures and try and in the current complex business . Outside your CEO role, ensure through a robust vision environment. what are you passionate that my lead team and in fact the about? 9 entire workforce are empowered . What advice would you give I care about animal welfare, to deliver that vision. We operate someone going into a lead- education, environment, health, in a relatively strong collaborative ership position for the first human rights and poverty leadership environment time? alleviation. Having worked across internally and I like to see people Listen. Remain focused, remain many countries where basic societal continually challenged to reach passionate, have a dream, be needs are not always met I feel their own potential but also to prepared to fail and of course compelled to try and improve stretch themselves for their own never give up. Recogniye your own the lives of the less fortunate in development. weaknesses so you can ensure you whatever small way I can. To If you consider that successful can have the right people around this end, both personally and via businesses will need to reinvent you to ‘bridge the gaps’. the Safal Group – MRM, we are themselves every 3-5 years, then passionate about giving back to the 10 innovation and creativity are key . What are you doing communities in which we live and traits to develop in the organisation. to ensure you continue operate. We operate four CSR pillars growing and developing around health, education, shelter as a leader? and the environment across Kenya. 7 . What characteristics do you We live in an age where In Mariakani we operate a fully believe every leader should information is at our finger tips integrated medical centre treating possess? so I spend a lot of time following, 40,000 patients per annum and a The famous actress Lupita reading and learning from great technical training institute educating Nyong’o said that “all dreams are global leaders. It is important that more than 600 students each year. I valid” to which I agree, but a vision senior leaders have strong networks am involved closely with both and without a plan and the right people and forums to share, learn and am extremely proud of what they to execute it is simply a dream. bounce ideas. Feedback from my achieve in improving the lives of Have ‘the dream’, have the right peers and young MRM leaders also young Kenyans. people empowered and plans in keeps me on my toes. 13 place to deliver the dream and most . How do you want to 11 importantly communicate. Leaders . Tell us a few things be remembered when all these days need to be tenacious, you like and dislike is said and done? passionate, 1000 per cent focused, about your current We believe a business is built thick skinned and most importantly position. ‘brick by brick’. I hope that the flexible with an intuitive sense to Seeing young leaders develop bricks I lay will provide a strong understand risk and reward. into confident senior seadership and resilient MRM with a talented roles always excites me. We have a and dedicated leadership team to 8 . What behaviours or traits do fantastic talent pool here in Kenya thrive for many years to come. you see derailing professionals and I really enjoy watching my in their careers? management teams run the business Knowing is the easy part but and address the challenges each Sammi Nderitu is a writer, doing is the hard part. Many day. One of the challenges of senior photographer and digital media young leaders are full of passion, leadership roles is making tough expert at KIM. good ideas and confidence but if decisions and sometimes making they don’t have the tenacity and those decisions can be emotionally Email: snderitu@kim.ac.ke communication skills to drive their draining. The other challenge of December 2017 - January 2018 Management Magazine 19
The Big Idea Thin line between tax avoidance and tax evasion Think about the principal purpose of your commercial transactions to avoid being in the taxman’s crosshairs T By robert waruiru he difference evasion and avoidance, which are the seemingly ever expanding between tax the cause of a major shortfall in tax grey area of “tax mitigation, tax planning and revenues.” neutral schemes and aggressive tax tax avoid- Tax evasion is criminal. You planning”. As early as 1985, India ance is the have an obligation to pay your fair had experienced tax planning. In thickness share of tax from profits. There are the McDowell and Co Ltd case, the of a prison enough examples of tax evasion but Indian High Court frowned upon wall. That is a one which fascinates me to date is aggressive tax planning saying “tax quote attribut- that of Italy where taxpayers who planning should not degenerate into ed to Denis own limited edition Ferraris and tax avoidance through subterfuges”. Healey, a former Chancellor of Maseratis claim unemployment The EU appears to have a the Exchequer speaking sometime benefits. shared view, often characterising when aggressive tax avoidance was tax avoidance as pushing the still fashionable. Tax revenues are Tax avoidance boundaries of aggressive tax central to any government and it Tax avoidance on the other hand planning, which explains the EU is easy to see why tax evasion has is legal. At least I used to think it support for the latest base erosion taken centre stage today. Sample was the legal reduction of one’s and profit shifting initiatives. Yet, this: the Rwanda Revenue Author- tax liability. A good example of despite all the hue and cry about tax ity exceeded its 2016/17 revenue this is taking out an insurance planning, there is no doubt about a collection target while the Tanzania policy and claiming the insurance taxpayer’s right to tax plan. Revenue Authority marginally relief available under the Income The right to tax plan was asserted missed its target. Tax Act. But Section 2 of the Tax by the US Court of Appeal in The Kenya Revenue Authority Procedures Act, 2015, which defines Gregory vs Helvering (1928) in missed its target by an eye lash tax avoidance as “a transaction or a which the court held that “Anyone wide margin. Such sterling scheme designed to avoid liability may so arrange his affairs that his performances viewed against ever to pay tax under any tax law” has taxes shall be as low as possible; he increasing tax revenue targets challenged my earlier beliefs about is not bound to choose that pattern bring to the fore the debate on tax avoidance. which will best pay the Treasury; tax avoidance, a pet topic of the The difference between tax there is not even a patriotic duty to European Union (EU) as it turns up avoidance and tax evasion is simple, increase one’s taxes.” the heat on the “fight against tax right? Possibly. But that was before December 2017 - January 2018 Management Magazine 20
The Big Idea The difference between tax planning and tax avoidance is the thickness of a prison wall.” Denis Healey Gregory vs Helvering case and commercial rationale, the form looks at the real reason behind a of the transaction is likely to be The Ramsay Principle particular action or transaction. If it disregarded. So how are countries responding to can be proven that the transaction Tax planning is a fluid and the challenge of tax planning? Two is legal but only serves to lower ever-evolving concept. While it is such responses are the enactment one’s tax liability, the court will difficult to define what tax planning of General Anti Avoidance Rules disregard that action or transaction, is, avoiding being in the taxman’s (GAAR) and enforcement of the however legal it may be. This is also crosshairs is a business imperative; Principal Purpose Test (PPT). commonly referred to as the Ramsay being in the focus of the taxman Despite the words “tax Principle, after the celebrated 1982 isn’t the cosiest of places to be. avoidance” appearing eight times in case of Ramsay vs Inland Revenue Thinking about the principal the Kenyan Tax Procedures Act, it Commissioner in which the highest purpose of your commercial is not clear how the Commissioner court in the UK ruled that where transactions should be a good will rule that a transaction is a a transaction is so arranged as starting point to avoid being in the tax avoidance scheme. Given this to serve no other purpose other taxman’s sights. lacuna, the PPT, should in my view, than to reduce the tax liability, the be a critical consideration in any arrangement should be disregarded. Robert Waruiru is an Associate transaction as this will likely be the One must always consider the Tax Director at KPMG Advisory basis for a tax avoidance ruling by substance of the transaction and Services Ltd. the Commissioner. this substance must tie back to Email: rwaruiru@kpmg.co.ke The PPT, was first used in the commercial rationale. Without the December 2017 - January 2018 Management Magazine 21
Advertising Feature OPI has helped us improve performance Gogni-Rajope Construction Company Ltd won two awards - the Corporate Citizenship & Environmental Focus Award and the Productivity and Quality Award – at the 2017 COYA/SMOYA annual awards and they attribute this to hardwork and sytems. D By Murugi Ndwiga uring Award. The awards are not by any has seen the company take up road the 2017 way a mean achievement - years of construction projects across the COYA/ hard work and putting the right sys- country and beyond the borders; SMOYA tems in place have gone into putting the company has ongoing projects annual the company at this position, asserts in the Republic of South Sudan awards, Eng. Hannington Juma, the chief and has successfully executed Gog- executive officer. projects funded by the World Food ni-Ra- Gogni Rajope Construction Programme, Unicef and the United jope Company was incorporated in Nations Office for Project Services Con- 1993 but Eng. Juma and Eng. (UNOPS). struction Company Ltd won two George Guya, also a director at the The company’s commendable awards - the Corporate Citizenship company, joined forces in 2004 to output has put it in good standing & Environmental Focus Award steer the company forward. with the Kenyan Ministry for and the Productivity and Quality The transformation enacted since Transport, Infrastructure and December 2017 - January 2018 Management Magazine 22
Advertising Feature They engaged a recruiting firm communities where their projects to hire professionals who would run. To ensure the quality of their manage the various functions within work, Juma says the development the company. The input of the of Standard Operating Procedures professionals would be fundamental (SOPs) for management of their in taking the company to the next projects and regular audits has level. improved productivity. Their interest in embracing the Organisational Performance What the future holds Index (OPI) process in 2016 would “The award is just to show us also leave a mark in their internal that we are improving but we want processes and improve their output. to continue by putting systems We started looking In 2013/2014, they had experienced into place which will help us into around on how we delay from the government in profitability and production,” Juma payment of certified works, which says. could improve on led them to suspending some of He reveals that they have gone a our management their projects. This made them look step further and had the company structures and deeper into their internal systems to register for ISO 9001, 2015 which that’s how we work a way out. he believes will catapult the firm “We started looking around to the next stage. There are still learnt of the OPI on how we could improve on gaps in their systems that need programme. We our management structures and more attention, like that of financial decided it could that’s how we learnt of the OPI management system, and to this be the right tool programme. We decided it could effect, implementation of Enterprise be the right tool to help us assess Resource Planning (ERP) is in the to help us assess ourselves and improve on our pipeline. ourselves and management,” says Juma. “We would want to gauge improve on our “Based on the exposure we ourselves in terms of turnover,” says management,” have gotten from this exercise, our Juma of the company’s future in Hannington Juma. production has improved a lot. the next two years. The company’s Despite the challenges of delayed turnover had reached Ksh 800 payment, we are still able to deliver million in 2012, but due to the projects within a good framework,” challenges in 2013/2014, it dropped Housing through the various says Juma. “We also take pride to KSh 300 million. Currently, road agencies, which has helped in that whereas most of the local turnover is approximately KSh 500 it to grow and leave a mark in the contractors had to re-assign their million. “In two years, we would construction industry. projects, we did not.” Handing over want to have gone to KSh 1 billion of projects to a competitor is based per year.” Better systems, better output on poor or non-performance mainly Juma confirms that the OPI Both Juma and Guya are civil caused by the funding structure. process has benefited Gogni Rajope engineers. They say when they The OPI process has seven and would readily recommend the joined the company in 2004, determinants and in all, Juma process to other local companies the management lacked proper believes the company has improved - especially to small and medium structures. tremendously. A significant sized companies. “The OPI process “We had to recruit qualified improvement is on their Corporate is quite vigorous and very useful.” personnel, get the right equipment Citizenship programmes, like the and come up with motivational education programme where they Murugi Ndwiga is the Sub Editor programmes for the personnel support bright needy students in Management Magazine. and chart out clear vision for the areas where they carry out projects. company,” says Juma. They have also dug boreholes for Email:ndwigam@kim.ac.ke December 2017 - January 2018 Management Magazine 23
Advertising Feature What it takes to be the best Twiga Chemical Industries emerged 2017 winner Company of the Year Awards as well as taking home other trophies in Leadership & Management and Productivity & Quality. Anantharaman Ramamurthy, the managing director, talks about what it takes to be a great company. W By KAGENI MUSE named Company of the Year 2017 in “We have five values which are hat the recent COYA/SMOYA Awards everywhere, even in our calendar. makes by the Kenya Institute of Manage- We put the customer in the middle. an ment. He says his organisation is a Around it we build people with organ- product of clear thinking from top tremendous professional abilities, isation to bottom, putting the customer in whether one is serving the customer great? the middle, collaboration, trust and or doing something in finance or the Smart positivity. technical department,” he says of the strat- “We have very clear thinking. values that have helped this company egy? Inspirational leadership? The And the thinking will be the same stay in existence for the last 68 years. people who work there? Great whether you talk to me or you talk The company, involved in the customer service?Appropriate sys- to somebody else. We are very sure distribution of crop protection, animal tems?Anantharaman Ramamurthy about what the role of each person health, consumer products and is the managing director of Twiga is,” says Ramamurthy. explosives won the Leadership and Chemical Industries, which was Management and Productivity and December 2017 - January 2018 Management Magazine 24
Advertising Feature build trust with our customers, with and so much pride and joy. other stakeholders like the regulators Positivity and being solution- and with our employees and we oriented is also a key pillar that has expect them to do the same thing. We contributed to the success of this like them to be consistent too. You organisation. cannot be saying one thing one day “It’s very easy for all of us to lapse then after three days you are saying into negativity when we have some something else,” he says. setbacks; we all have set backs, His other tool of trade is individually and as a company. collaboration and consultation among We remind ourselves all the time staff and the leadership. through trainings to remain positive. “We have structures in place that We spend a lot of time, energy, ensure people work together. They money and effort on this. When we It’s very easy have to sit, talk, discuss, agree and encounter problems, we say don’t for all of us then give responses to problems. We worry, let’s sit together and see what to lapse into have a very collaborative form of is a good solution. Don’t get bogged negativity when leadership; it takes time. I don’t make down with the problem,” he says. decisions on my own. We will talk Ramamurthy says they took part we have some to each other and make sure all our in the OPI Excellence process as setbacks; we all senior management are in agreement. an internal motivation to prove to have setbacks, If top management is in sync, then themselves that they have what it individually and there is no way anything can fail,” he takes. “In the process the world has as a company. We says. seen it,” he says laughing. Ramamurthy adds he is not afraid remind ourselves of spending two weeks or even a Technology for better output all the time month convincing everybody that The future of the agrochemicals through trainings something is good and getting industry as a whole is undergoing to remain buy-in, but after this, the results are change with multinationals like durable. Bayer merging with seed company positive.” As part of the OPI Excellence Monsanto and a general move process that led to their win, towards biologically friendly Quality awards. Ramamurthy took Ramamurthy says Twiga Chemicals chemicals. Twiga Chemicals, home the first runner’s-up CEO’s has made a lot of improvement in Ramamurthy says, is aware of this trophy while his Crop Protection and leadership and strategic management. reality and is working towards Animal Health General Manager, They have set up three levels distributing seeds and bio-friendly James Mwangi, won first runner’s-up of management that includes a chemicals to remain a viable company award Manager of the Year. committee of directors, an executive into the future. committee and a management He however says that the Building a worthwhile brand council. government needs to come up with Ramamurthy says the company “We realised that we can learn policies that recognise the fact that works very hard to remain consistent a lot from this. We have changed the future of agriculture, farming and reliable and in that way build the way we organise ourselves. We and feeding is in technology, not in trust with customers. have a clear strategic plan, which traditional ways. “Brands are nothing but a is documented and enunciated and “We have to wake up to that repository of trust. If you buy a shared. Earlier it might have been reality.” product that we have had for 25 on the minds of people but not on a years, what you bought then is what piece of paper,” he says. Kageni Muse is the Sub Editor you buy now- it works the same.” The firm has also improved its HR Management Magazine. “We are not comfortable with processes, IT and marketing, resulting people whom we can’t trust. We in a lot of enthusiasm among the staff Email: bmuse@kim.ac.ke December 2017 - January 2018 Management Magazine 25
Advertising Feature Bringing new thinking to clients JOSEPH WARUINGI, Managing Director Advantech Consulting, talks about management consulting, the growth of the firm and the services they offer. M By KAGENI MUSE anage- eyes for an objective opinion on how and later with Advantech, a firm ment you are running your business? Get he started in 2003 after he saw the consul- a consultant. Need to make tough need for personalised management tants are decisions without antagonising consulting services. He says a becoming half your staff? Having too many consulting firm is able to provide a key part projects spread across the globe and clients with services where they of today’s need someone with the expertise lack the skills in-house to address a busi- to manage them for you for the du- business challenge or where the client ness culture and not without good ration they are running? Then you is pressed for time but needs results reason. Do you need a particular might consider hiring a consultant. fast. set of skills that are not available Joseph Waruingi has been in the “For all the organisations we offer in-house without incurring the cost business for more than 20 years, first Strategic ICT Consulting, we start of hiring a full time employee? Hire as an Associate Director at PwC in with business process mapping and a consultant. Need a fresh pair of charge of Strategic ICT Consulting optimisation. This assists us and December 2017 - January 2018 Management Magazine 26
Advertising Feature client to identify business processes despite the presence of the Big Many have complained about the that are redundant, duplicated and Four for a long time. The firm was cost of hiring management consulting those that require to be changed. successful within its first year to offer firms. How does Advantech price its This is a consultative process to services to blue chip companies in services without outpricing itself with ensure buy in by client staff. Business Kenya, government agencies and the SMES that are too in need of their optimisation ensures inefficient and governments of Ethiopia, Zambia services? Joseph notes that SMEs are redundant business processes are not Ghana and Eritrea. the bluechip companies of tomorrow automated and hence businesses can “We stay on top of our game by and while they will encourage them manage costs. We add value to our ensuring we offer cutting edge, to set aside an appropriate budget for clients by bringing new thinking in relevant and practical advice to our the kind of value they will receive, their sectors,” Joseph says. clients and maintaining constant Advantech is still keen on working Having worked with many touch with them to anticipate their with small firms so as to build different companies across Africa future needs and advise them. relationships and put a foot in the and in many sectors, and with its Having skilled staff is paramount and door. expansive network of experts across we put a lot of effort in up skilling “Pricing for consultancies is the continent, Advantech is able to our staff.” dependent on what the client provide a fresh perspective and quick Advantech started by offering perceives as value. We constantly solutions. management consulting services analyse competition and their pricing Investing in opportunities and as their list of clients grew, they models to ensure we are competitive. Joseph says Advantech’s success begun offering additional services We focus on small-scale corporates has proven that there is a space for like Monitoring and Evaluation for and entrepreneurs because we know mid-sized niche consultancies in development partner projects across they will become big in the future. management consulting in Kenya the social sectors of health, education We discount our service fee to them and agriculture. They are now so as to invest in future business operating in with an intent to grow relationships.” this to 34 countries, especially in Advantech boasts of being a Francophone Africa, by 2020. knowledge and learning organisation. The firm also offers Supply Chain “Clients require demonstrable Management services in projects in skills, knowledge and experience. the health sector for pharmaceuticals We invest in the training of our staff. and management of cold chains. We sponsor our staff to international “Advantech’s business model is conferences and to work with our to have our headquarters in Nairobi partner firms in Africa for learning. and grow our service portfolio in We believe this helps us keep our Africa through partnerships with skills and experience up to date and local firms and individuals. Through helps with staff retention.” international partnerships we are able Joseph says the firm is working to get business opportunities that on an employee share ownership are multi country and which require plan to entice workers to stay as multi skilled consultants and we well as creating a positive learning believe this model is sustainable for environment. Business optimisation the foreseeable future,” Joseph says. “I lead from the front on all projects ensures inefficient and “We are eyeing to build a pool of and coach our staff a lot. We have experts across Europe and Asia too.” lunch hour meetings once a month redundant business where staff share experiences they processes are not Facing the challenges have had and can learn from each automated and hence A major challenge remains in the other.” businesses can manage long cycles for getting new business Kageni Muse is the Sub Editor costs.” especially government tenders, which Management Magazine. has affected cash flows as has politics Email: bmuse@kim.ac.ke and related conflicts in the continent. December 2017 - January 2018 Management Magazine 27
Advertising Feature Promoting quality of life made us win Beta Healthcare won the Corporate Citizenship and Environmental Award during the 2017 COYA/SMOYA gala night. BOAZ KISERO talks to Dr. Sanjay Advani, Director and Chief Executive Officer, about the achievement. By boaz kisero 1. Beta Healthcare is respected for the production time using quality our product portfolio comprises of great product quality. Some of your but affordable packaging material over 100 products, which include brands like Action, Hedex and Mara and intense research to improve products manufactured at Beta Moja have achieved Super Brand existing products. Healthcare’s facility and those from status. What makes the company Our strong distribution and sales affiliate and partnering companies. lead in pain management? network ensures that our products 2. Give a brief about your journey to At Beta Healthcare, we combine reach the farthest kiosk and winning the Corporate Citizenship cutting edge technology, stringent consumer. Through this, we receive and Environmental award during quality control, state of the art customer feedback which is used the 2017 COYA/SMOYA gala night. infrastructure and innovative as a tool to assess our quality of research to create quality yet service and products as a continuous We are proud to say that Beta affordable products. improvement strategy. Healthcare has won this award As a company, we focus on reducing Besides pain management products, twice in a row and look forward to December 2017 - January 2018 Management Magazine 28
Advertising Feature retaining this title next year. and safety; conservation of the corporate citizenship as a business Our journey started long before we environment while the company model? How do you ensure that began participation in the COYA makes a financial saving too. you promote higher standards awards. In 2008, when Aspen Group, of living and quality of life for a global pharmaceutical company 3. How has the OPI model affected the communities that surround from South Africa, acquired your business processes, staff and you while still maintaining ownership of Beta Healthcare, one of clients? profitability? the major changes that occurred was Indeed, Beta Healthcare the focus on safety and environment. The OPI model has helped us International is dedicated to social We have a vibrant Department of evaluate our processes and responsibility in the communities Environment, Safety and Health procedures vis a vis global we live and work. We have Department with several policies standards, not only in Corporate adopted corporate citizenship and strategies that ensure we Citizenship and Environmental as an organisational practice do not cause adverse impact on areas but also in strategy execution, with emphasis on philanthropic the environment. Further, we efficiency, staff satisfaction, customer practice all round the year. Some proactively engage in projects satisfaction as well as resources of the initiatives taken are aimed that impact on reduction of our utilisation. at conservation of wildlife and carbon footprint, waste generation This model encourages continuous environment. This also applies and management, fuel, water and evaluation and improvement in to activities towards children/ electricity consumption as well as all our operations. We believe elderly homes and “Beyond Zero” setting up an effluent treatment that excellence is a journey, not campaigns. Other initiatives are plant for the treatment of processed a destination and so we keep done purely on humanitarian waste water before discharge. improving each time in our quest to grounds to assist those in need. These measures result in attain excellence. safeguarding the employees’ health 6. Where would you want to see 4. Beta Healthcare was competing Beta Healthcare in the next five against some of the most respected years? brands in this region. What made The business environment facing you stand out in the Corporate the pharmaceutical industry Citizenship and Environmental continues to evolve in Kenya and Focus determinant? around the world. In the midst of The answer lies on what the judges these changing conditions, we are noted during the gala dinner. The determined to contribute to the citation read; “This company has a enrichment of the quality of life, Corporate Citizenship Policy and through the creation of innovative Responsible Corporate Citizenship pharmaceuticals and through the Philosophy. It has established provision of pharmaceuticals that departments such as Human address diverse healthcare needs. Resources, Safety-Health and Beta Healthcare is rapidly Environment, Quality, Governance expanding in Africa. We want and Legal Departments so as to to expand our product basket to We have adopted realise the Corporate Citizenship cater for the communities we serve and Environmental objectives. The while maintaining our quality and corporate citizenship company celebrates the recognition affordability; for our products to as an organisational of the international days pertaining reach very market they are needed practice with emphasis to Corporate Citizenship and throughout Africa and beyond. on philanthropic Environmental matters.” practice all round the Boaz Kisero is a marketer and year. 5. Does the company actively writer at KIM practice corporate conscience or Email: bkisero@kim.ac.ke December 2017 - January 2018 Management Magazine 29
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