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Germany Investment
MAGAZINE
Germany’s 21st Century Energy Road Map
VOL 1 | April 2011
Germany: More Attractive than before the Crisis
Europe’s Stronghold for Plastics
Financing the Business Dream
Promoted by
in accordance with a German Parliament resolution
Contents
Editorial Top Science and Research Location
Dr. Jürgen Friedrich, Chief Executive .................................... 3 Global Leader Germany has Eyes on Nanotech Prize . ....... 24
Highly Effective Personalized Drugs Thanks Biotech . ....... 25
Cover Story What’s the Big Idea? Germany Invests in R&D
Germany’s 21st Century Energy Road Map ............................. 4 to Beat the Crisis . ................................................................. 26
Silicon Saxony: Pioneering in Nano Research . ................... 28
Foreign Direct Investment
Indian Investments Flourish in the East ............................... 10 Innovative Germany
Innovation News .................................................................... 29
Germany and Its Competitors High Value Products Directly from CO2................................ 30
Germany: More Attractive than before the Crisis ................ 12
About Us
Industry Report Check in to Eastern Germany for Business Success ........... 32
None But the Brave Deserve the Fair ................................... 13 Our Publications . .................................................................. 33
Organic Electronics Get the Green Light .............................. 14 The Germany Way – Best Practice Example: Slovenia ....... 34
Franchising Gathers Pace in Germany ................................. 16 What is Smart? ...................................................................... 35
Europe’s Stronghold for Plastics .......................................... 17
High-Tech Germany Attracts Call Centers ........................... 18
IT Competence from Central Germany ................................. 19
German Business
On the cover
Germany’s 2010 Entrepreneurs of the Year . ........................ 20
© RWE; 2008 MT-Energie GmbH & Co.KG; danielschoenen.Fotolia.com
Small Firm Sector a Winner in Eastern Germany ................ 21 Montage: comcontor, Horst Hinder
Financing the Business Dream ............................................. 22
Publisher: Chief Executives: Notes:
Germany Trade and Invest Dr. Jürgen Friedrich, Michael Pfeiffer © Germany Trade & Invest, April 2011
Gesellschaft für Außenwirtschaft Managing Director Marketing & All information provided by Germany Trade
und Standortmarketing mbH Communications: Peter Alltschekow & Invest has been put together with the
Friedrichstraße 60 Director Publications: Andrea König utmost care. We assume, however, no
10117 Berlin Editor: Eva Forinyak liability for the accuracy of the informa-
T. +49 30 200 099-0 Copy Editor: William MacDougall tion provided. Articles published under
F. +49 30 200 099-111 Layout: comcontor, Horst Hinder specific names do not necessarily reflect
office@gtai.com Print: Chudeck Druck Service, Bornheim the opinion of the publisher. No reprints
www.gtai.com may be made without the prior consent of
Circulation: 18,000 the publisher.
Distribution: Order Number: 15816
Germany Investment Magazine is jointly
distributed in North America and Asia by
the Financial Times Group with its “FDI
Magazine” and solely distributed by the
publisher in the rest of the world.
2 Magazine
Editorial
Germany has a long tradition of environmental protection. The government’s
ambitious energy concept continues to cultivate the country’s pioneering role
in this area. Greenhouse gas emissions are expected to decrease by 40 percent
by the end of the decade and at least 80 percent by 2050. At the same time,
renewable energies should account for 18 percent of gross final energy
consumption in Germany by 2020, increasing to 60 percent by 2050.
These goals confirm the magnitude of Germany’s ongoing energy revolution.
The government’s energy road map will significantly influence the German
economy in the coming decades, which is why we are dedicating our cover
story to this crucial topic. We are happy to bring to you the highlights of the
federal government’s “Energy Concept for an Environmentally Sound, Reliable
and Affordable Energy Supply” as well as the latest news from the main
renewable energy segments in Germany.
Our agency works diligently to assist international companies looking to
expand their business activities to Germany and enter our thriving renewable
energy market. In recent years we have supported several international
renewable energy companies in establishing a presence in Germany. The
numerous new projects we have in the pipeline show that enthusiasm for
Germany’s renewable industry remains strong.
Germany’s solar and wind energy sectors are not the only magnets for
investors. As the fluctuating renewable energy supply continues to increase
in Germany and elsewhere, there is a growing need for storage capabilities to
compensate for off-peak energy generation gaps. As a result, the fuel cell and
energy storage segment is set to take off in Germany, including the market for
automotive batteries and fuel cell technology. Both are backed by dedicated
initiatives and generous funding.
This issue shines a spotlight on the innovative character of the Germany
economy with several stories about research and development in industries
such as biotechnology and nanotechnology. We are also bringing you exciting
industry features on organic electronics, plastics and IT. I wish you
informative and entertaining reading.
Yours,
Dr. Jürgen Friedrich
Chief Executive
Photo: Anno Dittmer
Germany Trade & Invest www.gtai.com 3
Cover Story
Germany’s 21 Century st
Energy Road Map
The German Federal Government’s “Energy Concept for
an Environmentally Sound, Reliable and Affordable Energy
Supply” promises to transform Germany’s energy supply –
and provides a road map to a truly genuine “renewable age.”
Photo: Greenvalue
4 Magazine
Cover Story
Officially launched in fall 2010, Germa- Germany: A Renewable Energy In order to increase energy efficiency in
ny’s “Energy Concept” is a long-term en- Pioneer buildings, energy standards were set at
ergy strategy for the period up to 2050. Germany has been blazing a renewable 50 kWh/m2/a in 2009. It is planned to
The aims of the plan are ambitious in energy expansion trail for decades now, tighten these efficiency standards by a
their sweep but simple in their intent: firmly establishing the country as both a further 30 percent in accordance with
the securing of a reliable, economically European and international pioneer in the Energy Saving Ordinance (EnEV) by
viable and environmentally sound ener- energy, climate, and innovation policy 2012. Complementary to these acts and
gy supply to make Germany one of the matters. The creation of landmark ordinances, several incentive programs
most energy-efficient and green econo- framework conditions like the Renew- promote efficient and renewable heating
mies in the world. To do so, ambitious able Energy Sources Act (EEG) has laid and cooling technologies.
renewable energy targets of 30, 45, and the security of investment groundwork
60 percent of gross energy consumption for the current levels of growth in all re- Energy efficiency is also crucial to ques-
have been set for the years, 2030, 2040 newable energy sectors. As such, the way tions of global market competitiveness
and 2050 respectively. According to Fed- has been paved for renewable energies and industry innovation levels. Reports
eral Minister of Economics and Technol- to enjoy a growing role as an increasing- show that German industry could save
ogy Rainer Brüderle, the central message ly important pillar of energy supply and up to EUR 10 billion a year through en-
of the country’s visionary Energy Con- a driver of innovation in a changing en- ergy efficiency measures. This in mind,
cept is simple, “we can make the age of ergy infrastructure (e.g., flexible power the German government is supporting a
renewable energy a reality.” plants, smart grids, energy storage, and number of industry-led initiatives (e.g.
other new technologies). Climate Protection and Energy Efficiency
The pressing challenge of sustainable en- Partnership of the Association of Ger-
ergy provision is one born of long-term The defining activity areas of the for- man Chambers of Industry and Com-
global trends and harsh energy realities. ward-looking Energy Concept road map merce) in order to promote increased ef-
Transforming this energy vision into a are as follows: The extablishment of re- ficiency.
renewable energy age reality is one of newable energies as a cornerstone of fu-
the greatest challenges of the 21st cen- ture energy supply and energy efficien- Energy Storage
tury, with global demand for energy ex- cy. The creation of an efficient grid Dwindling natural resources, environ-
pected to lead to a dramatic increase in infrastructure for electricity and integra- mental issues and the thorny problem of
energy prices in the medium to long tion of renewable energy sources. Ener- guaranteed and affordable energy sup-
term. As a result, dependence on energy gy upgrades for buildings and energy ef- ply form the triptych of problems that
imports will also increase significantly. ficient new buildings, and the country’s bedevil notions of sustainable energy de-
This in turn leads to increased green- mobility challenge (one million electric livery. The fundamental shift to creating
house gas emissions – the current ener- vehicles on the road by 2020 and six mil- a truly sustainable world can only be
gy mix accounting for 80 percent of all lion by 2030). As Federal Chancellor achieved by developing new ways of
emissions at present. Merkel has put it: “Through the list of combating these difficulties – energy
measures of this energy concept we sub- storage technologies have emerged as a
For these reasons, renewable energy stantiate the age of renewable energies.” potential solution to questions of sus-
sources form the bedrock of the future tainable energy delivery. Renewable en-
energy mix, with renewable sources in- Energy Efficiency ergies are all well and good, but they are
crementally superseding conventional The foreseen increase in renewable ener- subject to fluctuations – energy storage
energy sources. Intrinsic to the Energy gies will be allied to comprehensive en- technologies allow these to be harnessed
Concept is the need to ensure that the ergy efficiency measures, the expansion for the effective stabilization of the en-
appropriate energy security and effective of power grids, and the construction of ergy grid.
environmental and climate protection new energy storage facilities. Newly con-
checks and balances are in place. Accord- structed buildings which incorporate en- The German government will renew the
ingly, the Energy Concept foresees the ergy efficiency measures are one area Energy Act and exempt new storage
need to radically transform the present with enormous potential. plants – particularly pumped storage
energy supply structures in Germany. hydroelectricity and other forms of elec-
The use of renewable energy-based heat- tricity storage – from grid access charg-
ing (including heat pumps) in new build- es and open up the market regulatory
ings is a requirement laid out in the Re- powers for energy storage technologies.
Windmill near Neustadt-Aisch newable Energies Heat Act (EEWärmeG). Adequate provision will be made to
Germany Trade & Invest www.gtai.com 5
Cover Story
ensure that sufficient incentives for bio- aged, the domestic and European power alone. In many cases planning has not
gas installations to temporarily store or grids (i.e. a German overlay grid or “elec- only been completed, but the projects
feed biogas into the gas network in high tricity highway” integrated into an inter- have already been approved by the
wind periods – thereby shifting genera- connected European grid) will require responsible authorities. In November
tion to low wind periods. This will be expansion on a similar scale. 2009, the first offshore wind park – al-
complemented by government support pha ventus with twelve turbines – was
for existing biogas facilities which will In order to support the future power completed in the German North Sea,
allow installations to be equipped with grids, energy storage technologies will 45 kilometers north of the island of Bor-
additional generator as well as gas and be established and smart metering sup- kum.
thermal storage capacity. ported. Moreover, the strategy also
makes provision for a transparent and The German government is stepping up
Grid Infrastructure modern energy certification system and its support of offshore wind farm con-
The forecast scenarios show that wind extensive energy saving regulations. “Se- struction. Although offshore operations
energy will play a major role in electric- curing the grid infrastructure is the most incur more installation, maintenance
ity generation in 2050, creating the need important strategic task for the develop- and energy transportation costs than
for massive expansion of onshore and ment of renewable energies” says Nor- their onshore counterparts, the energy
offshore wind power capacity. If the re- bert Röttgen, Federal Minister for the yield is significantly higher thanks to
newable energy mix envisioned for 2050 Environment, Nature Conservation and more full-load hours. Further offshore
is to be effectively integrated and man- Nuclear Safety. incentive is provided in the form of at-
tractive EEG-regulated tariff payments.
Wind energy
Wind power is an important component Nevertheless, the electricity still has to
of the energy mix in Germany. The Ger- be transported from the wind parks to
man Federal Government intends to the mainland and beyond. Current bot-
massively expand wind power potential tlenecks will be ironed out with the cre-
by the year 2030. It is forecast that off- ation of high-performance electricity
shore wind park developments will gen- transmission grids commensurate with
erate power output of 25,000 MW by wind energy generation expansion
that time. Together with land-based plans. Around 3,600 kilometers of new
wind energy farms, it will be possible to transmission lines are required – equiv-
cover 25 percent of Germany’s energy alent to four times the distance between
consumption needs according to the Ger- the city of Kiel in the north and Munich
man Wind Energy Association (BWE). in the south. Another pressing task is the
networking of household customers and
With over 21,600 wind energy farms, a large industrial sites, cities, and rural re-
cumulated output of 27.2 GW and more gions with differing power generation
than 46 GWh of potential energy yield in capacities.
2009, Germany is the largest consumer
of wind energy in Europe. According to Bioenergy
German Wind Energy Institute (DEWI) Central to the Energy Concept is the no-
statistics, wind energy represents a share tion of sustainable and efficient use of
of almost 7.6 percent of gross electricity bioenergy. As bioenergy offers a broad
consumption – making wind energy spectrum of uses and good storability, it
the largest of the renewable energy will play an important role in future en-
Photo: Windpark Wallroth/Stork
sources in this field. ergy supply. The use of bioenergy as an
important renewable energy source will
Massive investments are being made in be further expanded in all three areas of
offshore wind energy. Ninety wind park heating, electricity and fuel. The German
projects are planned in the North Sea government plans to press ahead with its
and the Baltic Sea in the next 20 years policy of promoting sustainable biomass
use for an environmentally friendly and
Inside of a windmill in Wallroth/Stork secure energy supply.
6 Magazine
Cover Story
The Silent Giant cluding photovoltaics, solar thermal and between 2007 and 2009. In this context
geothermal energy – totaled 0.7 percent biodiesel sales fell but bioethanol sales
In Germany, biomass currently contrib- according to the Federal Ministry for the increased, partly due to the introduc-
utes more to the supply of energy than Environment. tion of E10 fuel on January 1, 2011.
other renewable energies. This is set to In terms of primary energy production, According to the youngest regulations,
remain the case for the foreseeable fu- the bioenergy sector was able to increase a 6.25 percent share of (second genera-
ture, as biomass offers many advantag- its 2009 share to 6.2 percent – almost tion) biofuels is to be used from 2010
es in terms of availability and possible one percentage point higher than the onwards. Within this policy frame-
uses. 2008 total of 5.3 percent. At the same work, Germany is constructing the first
Biomass has an important position in time, the production of electricity from commercial-scale BtL (Biomass-to-Liq-
terms of the supply of energy, as it not biogas particularly increased – reaching uid) plant in the world. This will pro-
only provides electricity and heat but approximately 12 billion kWh in 2009. duce biofuels from renewable raw ma-
also provides a basis for fuels. More- The supply of biogas electricity is remu- terials (i.e. materials which are not used
over, it is also possible to provide ener- nerated with attractive tariffs set accord- as food products or as animal feed).
gy around the clock without the need ing to the renewable energies law. This is Biomass doesn’t only have relevance as
for intermediate storage. leading to strong expansion in the num- a fuel in the area of direct driving op-
According to the National Biomass Ac- ber of biogas systems. According to infor- erations. It also plays an important role
tion Plan, renewable energies should mation from the German Biogas Indus- in the mobile future. In this context,
account for at least 18 percent of all fi- try Association, around 5,000 systems with electric vehicles, the traction cur-
nal energy consumption in 2020. Bio- were installed by the end of 2009 with rent is set to be covered with additional
energy produced from biomass should approximately 6,000 forecast for the end renewable energies as part of the na-
account for roughly 11 percent of this of 2010. tional development plan for electrical
amount. The German Bio-energy Indus- In terms of heat production, biomass – mobility. This also applies to supplies
try Association (BBE - Bundesverband Bio- with a 92 percent share in 2009 – is with hydrogen, which can be produced
Energie) and the Agency for Renewable clearly far ahead of the other renewable with highly efficient electrolysis sys-
Energies (Agentur für Erneuerbare Ener- energies. According to data from the Fed- tems – powered by renewable energy
gien) each forecast a 13 percent share. eral Ministry for the Environment, Na- – which is the current goal of the Fed-
Based on this projection, the BBE ex- ture Conservation and Nuclear Safety, eral Association of Biogenic and Renew-
pects annual turnover on a scale of EUR biomass combustion and biogas repre- able Fuels.
20 billion by 2020. sent the most important sources. As Ger- Indeed, vehicles can also be powered
many specifies the compulsory use of with biogas. However, this remains
Growing Bioenergy Market renewable heating in cogeneration in very much a niche sector. The feeding
In 2009, renewable energies accounted the new buildings sector, both biomass in biogas into the natural gas grid offers
for 10.3 percent of final energy con- combustion and biogas are set to become a high level of potential growth –once
sumption in Germany, primarily as a increasingly important in the German the raw biogas has been prepared to the
result of the contribution made by bio- heating market. required quality level. At present, only
energy. This accounted for 7.2 percent a few of these systems have been in-
alone. Wind energy provided 1.6 per- World’s First Commercial Scale stalled. However, the interest from lo-
cent, and water power 0.8 percent of Biomass-to-Liquid Plant cal public utilities is considerable. The
the final energy consumption. The re- A falling share was recorded for the pro- government is planning to extend sup-
maining renewable energy share – in- duction and sale of biofuels. The share of ply with bio natural gas to over 1,000
biofuels in terms of total fuel consump- systems in the year 2020.
Photo: Green GECCO GmbH & Co.KG
Biogas facility in Güterglück tion fell from 7.2 percent to 5.5 percent
Germany Trade & Invest www.gtai.com 7
Cover Story
Norwegian Solar Producer Discovers Laying the foundation stone of the new Innotech production site in Halle
Eastern Germany
This minimizes the energy and raw ma- quality products, a well established in-
One of the highlights of last year’s in- terials used for the production of high- dustrial infrastructure, large equip-
vestment decisions in the field of re- quality solar cells. Innotech Solar is the ment supplier base, and qualified
newable energies was that of the Nor- only company world-wide specializing workforce.
wegian company Innotech Solar to set in this type of process. The company So once again, supporting the develop-
up its second European production site works with well-known producers such ment of estates in areas with good in-
in Halle (Saale), Saxony-Anhalt. The so- as Q-Cells or Bosch. frastructure while creating an ideal
lar company will invest around EUR 20 environment for research and develop-
million into the first expansion step, Competitive advantage ment through the establishment of the
providing 80 new jobs. A further 50 “Germany provides us with the ideal Fraunhofer Center for Silicon-Photovol-
jobs are expected to be created as a re- conditions to strengthen our business taics in Halle and Schkopau has paid
sult of future expansion steps. The pro- activities”, said Innotech Solar CEO Thor off.
duction site is going to have a total Christian Tuv at the groundbreaking “Our decision was based on the infra-
floor space of 7,000 square meters. ceremony in October 2010. “A thriving structure, such as the direct connec-
Innotech Solar, headquartered in Nar- photovoltaic industry cluster and out- tion to the highway, state and munici-
vik, Norway, purchases solar cells and standing infrastructure here are essen- pal funding, availability of trained
uses industrial production techniques tial for us. We are sure the Halle site personnel and the efficient solar com-
to increase the power output and guar- gives us a unique competitive advantage petence network in the region” – em-
antee the quality of the cells. The new that will allow us to continue our com- phasized the Innotech Solar CEO.
BASF Ziegler
factory is going to process up to 20.000 pany’s extraordinary growth”. The deci- Innotech Solar was assisted in the in-
solar cells per hour from various man- sion to invest in Germany is a testament vestment process by Germany Trade &
Photo: Thomas
ufacturers. In this process, contamina- to the country’s well-developed PV in- Invest and the Investment and Market-
tions of the cells are isolated and re- dustry. Manufacturers benefit from the ing Corporation (IMG) Saxony-Anhalt.
moved, restoring their full efficiency. “Made in Germany” reputation for high
8 Magazine
Cover Story
World’s Leading Solar Energy ects in Germany in 2010. All of these
Producer new investments will be made at sites in
Germany is the world’s leading producer Eastern Germany, a major manufactur-
of solar energy. With around 7 GWp of ing hub for the country’s globally re-
new photovoltaic (PV) installations in nowned photovoltaic industry.
2010, demand for PV systems has nearly
doubled compared to 2009. This is no Sustainable Mobility
mean feat, considering the fact that Ger- Germany’s electric mobility strategy will
many was already home to nearly half of be consistently pursued in line with the
the solar modules in operation world- joint statement issued by industry and
wide at the end of 2010. the German government on May 3, 2010.
The aim is to have a million electric ve-
According to the latest figures, total ac- hicles on the road by 2020 and six mil-
cumulated PV capacity in Germany is ap- lion by 2030. As part of the National De-
proximately 17 GWp. There are over 70 velopment Plan for Electric Mobility, the Charging an electric car
manufacturers of silicon, wafers, cells, government will consistently push for
and modules active in Germany. In addi- the expansion of electric mobility and automotive batteries in Germany is ex-
tion, there are over 200 PV material and create the conditions for rapid market pected to boom in the coming years.
equipment suppliers, more than 100 penetration. Electric mobility in Germany is backed
balance-of-system component manufac- by over EUR 500 million in federal fund-
turers, and hundreds of project develop- Electric vehicles reduce oil dependence. ing through the National Development
ment, system integration and installa- However, electric vehicles only become Plan for Electric Mobility. At the same
tion companies. These currently employ virtually zero-emission vehicles when time, industry players are also playing
around 133,000 people in the German coupled with renewable energies. The their part. All German manufacturers
PV industry. PV manufacturers generat- image associated with a zero-emission will have an alternative drive vehicle on
ed turnover of EUR 10 billion last year. vehicle (renewable electricity) is an im- the market this year and a fully electric
portant purchasing incentive for both vehicle by 2013.
In order to meet strong future growth, fleet operators and first-time private buy-
the German PV industry made net in- ers. The development of the National Hy- There are currently eight model regions
vestments of around EUR 1.8 billion in drogen and Fuel Cell Technology Innova- testing the application of battery-driven
production capacities in 2009. A further tion Programme will continue. Thanks mobility within Germany. Thirteen ad-
investment of EUR 1 billion in R&D is to their expanded range, fuel cell vehi- ditional locations are focusing on the
planned for the period through 2013 – cles can make an important contribution smart grid infrastructure as well as infor-
twice as much as the sum invested in the to environmentally friendly and sustain- mation and communications technology
last four years. able mobility in the long term – as long for electric mobility. Partners range from
as the hydrogen used is produced from carmakers (like Daimler and Volkswa-
The country is home to some of the renewable sources. gen) to utilities, national and federal
world’s biggest solar names including state ministries, and renowned research
First Solar, Solarworld, Q-cells, Bosch So- Paradigm Shift institutes. Pilot projects currently have
lar, Centrotherm, and Roth & Rau. First Germany’s automotive industry stands several fleets of electric vehicles and are
Solar and Avancis – as well as German on the verge of a paradigm shift away already building a charging infrastruc-
PV companies SolarWorld and Juwi – from the internal combustion engine to- ture and testing applications including
announced large-scale expansion proj- ward electric mobility. The market for mail and cargo delivery. German re-
searchers are addressing a wide range of
electric mobility topics, covering such ar-
eas as battery capacity and light materi-
Photos: RWE; Greenvalue
als for auto bodies.
renewables@gtai.com
Solar panels
Germany Trade & Invest www.gtai.com 9
Foreign Direct Investment
Indian Investments Flourish
in the East
Indian investors are learning that Eastern Germany is a place where
business can thrive.
A number of Indian projects in Germa- A Kenersys spokesman added that in the Opening ceremony of the Kenersys plant in
ny’s new federal states highlight Eastern mid-term, the company expected to em- Wismar
Germany’s strength in combining the ploy as many as 100 people at the plant
benefits of western and eastern Europe which should eventually produce some tronics, machinery and equipment, and
in a unique way. The recent opening of a 180 turbines annually. The new complex the automotive sector. The best-per-
wind turbine production plant in the features two assembly bays that are 18 forming industries in Eastern Germany
state of Mecklenburg-Vorpommern pro- meters in height and equipped with at present are renewable energies, mi-
vides an excellent example. Last Novem- crane bridges that can heft up to 100 croelectronics, machinery and equip-
ber, Kalyani Group subsidiary Kenersys tons. According to Weick, the plant built ment, and the automotive sector. East-
inaugurated its first European plant in nine turbines destined for Sweden and ern German growth areas match well
the port city of Wismar. Germany at the end of 2010, and 30 with Indian expansion plans.
more were expected to be finished this
At the time, Kenersys spokesman Jochen year. Rajnish Tiwari confirms this assess-
Weick told reporters that the decision to ment. At the Hamburg University of
invest at least EUR 7 million to build in Speaking in an interview with Manager Technology, the researcher has been
the 800-year-old harbor town was all Magazin, the head of the Kalyani Group’s studying the investment behavior of In-
about “location, location, location.” flagship company Bharat Forge, Baba dian companies in Germany for years.
Weick said that the port facilities meant Kalyani, explained the motivation for In a 2010 study of Indo-German invest-
wind power generators could easily be India’s investment in Germany succinct- ment and cooperation, he noted that In-
shipped from Wismar to other Europe- ly: “We want to grow with high technol- dian firms prefer to invest in developed
an countries or the rest of the world. ogy, and to do that, we need Germany.” western countries. The report says that
Moreover, Mecklenburg-Vorpommern The company’s activities reflect this. “the largest economy in Europe provides
provided plenty of space for the testing Bharat Forge has manufacturing opera- not only attractive market opportunities
and demonstration of wind turbines tions in 11 locations in five countries: – but with its established technological
and ready access to a highly qualified la- four in India, three in Germany, and the prowess, high-quality infrastructure
bor pool. Studies indicate that com- rest in the UK, the USA, Sweden, and and reliable institutional set up, Germa-
pared to Western Germany, labor costs China. ny is considered an excellent investment
Photo: Kenersys GmbH
are some 30 percent lower, though the target by many Indian firms in their
training and educational level of the Perfect timing pursuit of the newest technologies and
workforce is high. There also exist a Some of the attraction has to do with commercially viable cutting-edge inno-
number of incentive programs for in- timing. India’s growing economy is ex- vations.”
vesting in new and existing businesses panding abroad, particularly in the ar-
in the east. eas of renewable energies, microelec-
10 MagazineForeign Direct Investment
The story of Bharat Forge Aluminum Indian Projects in Germany Indian Projects in Germany
Technik GmbH (BFAT) reflects not only by Business Activity (2003-2009) by Sector (2003-2009)
India’s need for German high-tech and
Logistics, Research & Customer Transportation, Electronics & Hotel, Tourism,
engineering; it also illustrates the in-
Distribution & Development Contact Center Storage & Semiconductors Entertainment
creasing tendency among Indian inves- Transportation 3% 2% Logistics 2% 2%
tors to expand into firms that can cover 5% Technical 3%
Renewable
Support
specialized niches in areas where the Chemicals, Energy
Design, Center
Plastics, Paper
parent firm wants to grow. Many Indian Development 2%
2%
5%
investors have done this by acquiring & Testing
7% Business & ICT &
struggling and obsolete German plants. Financial Software
BFAT is located in Brand-Erbisdorf, near Manufacturing Services 41%
10% 8%
Dresden. The company says its acquisi-
Sales,
tion of CDP Aluminiumtechnik in 2004 Headquarters Marketing
Energy,
Minerals,
marked the entry of Bharat Forge into 11% & Support
Metals
Automotive,
43% Healthcare, Pharma, Industrial Machinery
the aluminum auto component busi- Business Services 10%
Biotechnology
18% & Equipment
ness. The plant now supplies parts for 11% 16%
car manufacturers such as BMW, Audi,
Note: FDI projects refer to greenfield and expansion investment projects. Source: fDi Markets,
Volkswagen, and Ford. BFAT describes
M&A projects are not included. November 2010
itself as a significant player in Europe in
the area of high-end aluminum forged
components used in passenger cars and than six centuries, it was taken over by Indian FDI Stocks in Germany
other automotive applications. Sanmar Metals Corporation, a Chennai- (2003-2008)
based group, just over four years ago.
in EUR million
The operation employs some 100 people
in the town, has an annual turnover of The operation employs more than 250 350
310
EUR 30 million, and is considered one of highly skilled workers. Among its cus- 300
the most important employers in the tomers are Borg Warner, IHI, Audi, 242
250
area. It produces 1.7 million aluminum BMW, Honeywell, MAN, and Liebherr.
parts annually. Almost all of the people The plant’s annual capacity is 21,000 200
who work at the plant are local. tons of castings. 150
131
100
Long-term aims Dietmar Hahn is the senior managing 79 79
BFAT plant manager Peter Hopp believes director of Eisenwerk Erla. Speaking to 50
it was a major stroke of luck that Baba the engineering publication VDI Nach- 0 0
Kalyani bought the company six years richten two years ago, he talked about 2003 2004 2005 2006 2007 2008
ago, after its predecessor CDP Alumini- Sanmar’s investment in the plant. He
Source: Bundesbank, 2010
umtechnik went into insolvency. In an explained that Sanmar was not working
interview with the Frankfurter Allgemeine on a specific time frame, and explained
Zeitung, Hopp explained, “He [Kalyani] the division of labor between the San- Since then, Sanmar’s Ferrotech Ltd.
didn’t come as a profiteer, he came with mar’s foundries in Chennai and the Plant has been built in Chennai. It
long-term aims. He wants us to earn our plant in Germany. The investment may serves both the German automotive in-
money here and reinvest it.” Hopp added come from India, but the benefits of the dustry and India’s emerging market.
that “Baba” can produce better parts at a cooperation go both ways.
lower cost in Brand-Erbisdorf than he asha-maria.sharma@gtai.com
can in India, and that is why he chose to “Here in Saxony we planned a new
locate and keep the operation running foundry in India. It will carry out some
in the region. of the finishing that would previously
have been done at Erla, leaving the east-
Another specialized automotive suppli- ern German operation to focus more
er and Indian subsidiary in the east is strongly on strategic, high-value prod-
Eisenwerk Erla, of Schwarzenberg. A ucts, for which the know-how is local,”
German foundry with a history of more said Hahn.
Germany Trade & Invest www.gtai.com 11Germany and Its Competitors
Germany: More Attractive
than before the Crisis
International studies praise effective government strategies during the crisis
Germany chalked up excellent “crisis Core area of investment in Europe in the next years
management” scores in a number of in- Quota of maximum points in percent
ternational business studies at the end 80
80
of 2010. The government’s swift han-
dling of the global economic crisis also 60
had a positive effect on the country’s
38
40
overall image. 32 32
28
20
11 10
According to the AmCham Business Ba- 8 7 5
0
rometer 2010, the annual publication of Germany Eastern Eastern GB F I E Benelux Scandi- CH
the US Chamber of Commerce in Ger- Europe Europe navia
(Non-EU)
many, the country’s attractiveness as a Ranking with points; grades 1-5 could be assigned only once Source: AmCham Business Barometer 2010
place to make investments has im-
proved. In the same survey, Germany most attractive investment location in A further positive factor in Germany’s
secured first place as the location for fu- Europe. According to Ernst & Young, favor is a healthy domestic market and
ture main areas of investment in Eu- managers questioned consider Germany its central location in Europe. The Am-
rope. The country extended its lead as to be the global leader in environmental Cham names stable domestic demand as
the most important European destina- technology, the center of research and an “essential seal of quality for the loca-
tion for US overseas investment, with 80 development and the internationally tion Germany.” As well as this, “the size
percent of the companies surveyed nam- leading center of education in the next and the maturity of the German mar-
ing Germany as their first choice. “Be- 10 years. “The knowledge pool of excel- ket” plays a significant role.
sides the high process and product qual- lently trained employees is one of the
ity, US companies value the high quality important bases for future success of Proximity to domestic customers is seen
of employees in Germany,” explains Dr. Germany.” as an important source of innovation.
Christian Veith, Head of BCG Germany. For example, direct contact to automo-
“During the crisis, the German domestic AmCham Germany emphasizes the im- tive manufacturers carries significant
consumption, which is less vulnerable portance of German productivity to weight for foreign automotive suppliers
than other international counterparts, these findings. “German virtues such as who choose to locate in Germany.
also had a positive effect on the propen- hard work, dedication and diligence”
sity to invest.” Fred B. Irwin, President of are also responsible for the country’s Effective government policies
AmCham Germany, adds: “Our survey strong showing, which also benefited While these are all reasons cited for ex-
shows that US companies plan a long- from a high level of security and quality cellent German performance in normal
term commitment in Germany.” ratings. Productivity is consolidated by circumstances, a special factor has made
Germany’s performance in the “best in- itself felt during the global economic
Europe’s top location frastructure of a less densely populated crisis: government policy. Both the Am-
Ernst & Young’s annual European At- country with enormous distances” cate- Cham and Ernst & Young emphasize
tractiveness Survey arrives at a similar gory. In a global ranking, only the city that the measures implemented by the
conclusion. As was the case in the previ- state of Hong Kong is above Germany. German government since the begin-
ous year, Germany came out top as the ning of the crisis have been positive and
effective in stimulating the economy.
Planned changes in value creation in Germany Measures made in the labor market were
singled out for special praise by the Am-
Reduction Extension
Cham, whose respondents were particu-
Sales 6 47
larly satisfied with the country’s “short-
Service/After Sales 8 35
time” labor policy which allowed the
Marketing 8 28
existing labor force to be maintained de-
Research and Development 3 29
spite the downturn. Forty-five percent of
Production 18 21
companies surveyed were able to main-
Administration 39 7
tain their labor base in this way, prepar-
Quota of mentions in percentage
ing them for the next economic upturn.
Quota of mentions of grade 1 and 2 (“Reduction”) and of grade 4 and 5 (“Extension”);
scale from grade 1- “substantial reduction” to grade 5- “substantial extension”
invest@gtai.com
Source: AmCham Business Barometer 2010
12 MagazineIndustry Report
None But the Brave Deserve the Fair
Germany is the recognized world leader in international conference events –
with two thirds of all internationally leading industry exhibition and trade fair shows
taking place on German soil.
This is in no small part thanks to the
attractiveness of Germany to interna-
tional exhibitors. According to the Insti-
tute of the German Trade Fair Industry
(AUMA), foreign exhibitors have ac-
counted for more than 50 percent of all
“national trade fair” events for a num-
ber of years now. In 2009, 135 national
trade fair events took place in Germany,
attended by more than 150,000 exhibi-
tors – of which 53 percent were over-
seas based. German trade fairs are wide-
ly considered to be an excellent platform
for developing international business
connections.
Strong EU Presence
International trade fairs in Germany are
dominated by European Union (EU)
companies: EU member state-based
companies enjoy a 54 percent “foreign
participation” share; their non-EU Euro- Messe Frankfurt
pean counterparts a modest nine per-
cent. Around one in four exhibiting World Trade Fair Leader said Detlef Braun, member of the Board
companies are southeast central Asian Germany’s position as an undisputed of Management of Messe Frankfurt,
in origin. leader in the international trade fair sec- summarizing the results of the world’s
tor remains secure. biggest trade fair for home and contract
Companies from the USA and Canada textiles. “Important for us, however, is
had a share of six percent, followed by The country performs well in the large not just the growth in participant num-
the regions of Latin America (two per- scale trade fair site (hall space of at least bers but also the increased quality of the
cent) and the Middle East and Africa 100,000 m 2) category, with a total hall fair, which both exhibitors and visitors
(two percent respectively). space of 2.21 million m 2 at ten locations. rated as being very good.”
In comparison, Asia has a total hall area
The German trade fair business was nat- of 1.03 million m 2, the majority (0.79 The significance of the German trade
urally affected by the economic crisis, million m 2) is in China at five locations, fair industry to the wider economy is
recording a 4.3 percent downturn in with the remaining space in Bangkok considerable. A study conducted on be-
2009, but the situation has since stabi- and Singapore. half of AUMA by the Munich-based Ifo
lized. Preliminary results for the first Institute provides an analysis for the pe-
half of 2010 point to an imminent end There are an impressive seven German riod 2005 to 2008. On average, 821 na-
to the downturn, although exhibitors trade fair companies in the group of the tional/international and regional trade
remain cautious. “There is an un- 24 leading international organizers (an- fairs and events – with more than
changed sensibility for the costs. Exhibi- nual turnover in excess of EUR 100 mil- 331,100 exhibitors and 26.6 million visi-
tors look very closely to the efficiency of lion). According to AUMA, the Messe tors – took place during this period.
the fairs. They want to continue control- Frankfurt was the strongest German
Photo: Messe Frankfurt GmbH
ling the costs very tightly further on, trade fair organizer in 2009, with a www.auma.de
even in times when turnovers are in- turnover of EUR 424 million. 2011 start-
creasing after the crisis” –says Hans- ed very promisingly too, with the Heim-
Joachim Boekstegers, Chairman of textil trade fair in Frankfurt. “The home-
AUMA. textile highlight at the beginning of the
year was a great success with five per-
cent more exhibitors and three percent
more trade visitors from 136 countries”,
Germany Trade & Invest www.gtai.com 13Industry Report
Organic Electronics Get the Green
Light
Organic technologies are on their way to becoming a breakthrough commercial
success in Germany.
Colored OLED-cube with three green and three orange OLED panels made by IAPP
We’ve already seen the lower case “e” The OLED technology not the case for conventional screens
and “i” prefixes appended to all kinds of But what exactly are these technologies? and monitors, whose liquid crystal tech-
Photo: Carsten Wolf, IAPP-Institut für Angewandte Photophysik, TU Dresden
21st century technological innovations, OLED (organic light-emitting diode) nology requires a permanent back light.
such as in the area of online services (e- technology is helping revolutionize the
mail, e- government etc.) and consumer world of display lighting. OLEDs are al- These are still early days, but OLED
electronics goods (as in Apple’s ubiqui- ready being used in MP3 players, mobile lights developed in Germany will illu-
tous “i” product palette). Now another phones and for signage. But these appli- minate our houses and be implemented
letter is aiming for individual fame, as it cations are just the tip of a large iceberg, into our vehicles in the near future. Ac-
seeks to establish itself as a worthy com- as the work being conducted by chemi- cording to some forecasts, approximate-
petitor to its fellow vowels: the “o”. And cal company Merck in Darmstadt high- ly one third of all light sources will be
it’s not just any “o.” It’s the big “O,” lights. Since 2010, the company’s re- LED-based by 2025. A number of compa-
meaning “organic.” After a (significant) search facility houses the world’s biggest nies are working hard to develop proce-
R&D phase, organic technologies are OLED display (produced as part of the dures for OLED light mass production,
well on their way to becoming a break- Mitsubishi OLED Diamond Vision Series with prototypes already exhibited at last
through commercial success thanks to and fitted with Merck technology), mea- year’s “Light+Building” trade fair in
innovative developments taking place suring in at an impressive 3.8 x 2.3 me- Frankfurt. In a radical break with con-
in Germany. They might mean nothing ters (12 ft 5 in x 7 ft 6 in). OLEDs’ suit- ventional lighting production, OLED
to you now, but the “OLED” and “OPVC” ability for large displays promises better lamps can be manufactured using mass
abbreviations will, in time, enjoy the picture contrast, increased pixel count printing processes. These are incredibly
sort of widespread cultural cachet cur- and lower production costs. Moreover, flexible and more energy efficient than
rently afforded to the O’s better known they also promise energy efficiency ben- current energy-saving bulbs – an im-
siblings “e” and “i”. efits: self-emitting OLED materials only portant selling point for the significant
use energy when illuminated. This is R&D investments being made. Steven
14 MagazineIndustry Report
Parker, President of SLV Lighting in But it’s not just OLEDs that are trying to
North America, has participated in and claim the “O” limelight. OPVCs (organic
exhibited at the trade fair in Frankfurt photovoltaic cells) represent a fine ex-
several times over the last years. The ample of a technology’s journey from
main benefits for Parker, a member of the research lab to the commercial mar-
the American Lighting Association’s En- ket. Dresden-based photovoltaic compa-
gineering Committee, are the insights ny Heliatek, in cooperation with the In-
the show offers on the comparatively ad- stitute of Applied Photophysics of the
vanced technologies available on the Eu- Technical University Dresden, has re-
ropean market. Parker’s lingering con- ceived international acclaim for its
cerns about LED light sources were high-performance cells. The photovolta-
diminished once he witnessed the prog- ic calibration laboratory at the Fraun-
ress that had been made, especially in hofer ISE has independently corroborat-
regards to light levels defined by the ed an efficiency level of 8.3 percent on
color rendering index (CRI). Parker told an active surface of 1.1 cm 2 – a result
US magazine Residential Lighting: “We that is the first of its kind worldwide.
definitely see [solid-state lighting] as the The cells represent an international
future [and this] as a pretty exciting milestone in efficient low-cost solar
time to be in the industry. Before, there modules. Potential future areas of appli-
were just compact fluorescent, halogen cation include use in mobile electronic
and incandescent [light sources], noth- devices and in the field of membranes
ing really new and exciting. Now we can for extremely flat and lightweight roofs.
really think outside the ‘bulb’ with sol- The first products are expected on the
id-state lighting and take advantage of market by 2012.
the uniqueness of the technology and
[the possible] shapes to come up with The European Union (EU) is also hitch-
some very different light fixtures.” ing its wagon to the growing “O” cara-
van. Research funds to the tune of EUR
New design possibilites 12.5 million have been set aside for the
Even light designers are discovering the OLED100.eu project to speed up the de-
story of “O”. OLEDs allow completely velopment of OLED technology. Accord-
new design possibilities for surface ing to the project’s participants, the ef-
lighting, because they can be used as ficiency of OLEDs – believed to be five
transparent wafer-thin layers on all sur- times greater than that of incandescent
faces. Munich-based light manufacturer lamps – could greatly contribute to re-
OSRAM, a subsidiary of Siemens, has de- ducing greenhouse gases. Some 15 re-
veloped a marketable solution in its “Pi- search and industry institutions from
rOLED” product. This hybrid light com- across Europe have joined forces under
bines a directed LED-share with a softer the OLED100.eu umbrella – nine of
OLED light. The company presented the which are based in Germany. The net-
pioneering concept in Berlin (Bauhaus- work is coordinated from Aachen in
Archiv Museum of Design) and Milan Germany by the research laboratories of
(SuperPui Design Trade Fair) in 2010 and the Philips Technologie Corporation and
is currently building a first product line is the largest of three EU OLED research
for OLEDs in Regensburg. “We hold a programs.
leading position in the young and prom-
ising OLED market,” says Martin Goet- evelyn.moeck@gtai.com
Photo: OSRAM GmbH
zeler, CEO at OSRAM. “We want to use
the pilot production line to extend our
lead, quickly [move] ahead with develop-
ment of the technology and prepare for
mass production [as soon as possible].” OSRAM’s first OLED lamp
Germany Trade & Invest www.gtai.com 15Industry Report
Franchising Gathers
Pace in Germany
Franchising in Germany is taking off – thanks in no small part to international brands
Rapid company expansion with low cap- of EUR 48 billion. Curiously enough, the the German market, particularly in ar-
ital expenditure and shared risk levels global downturn of 2009 has spurned eas like nursing services. Plans are afoot
– that is the basic philosophy of fran- many – uncertain about their long- to establish franchise concepts also for
chising. The franchisor carries out the term job prospects – on to the path of other services in the health care system
developmental work for products, tech- self-employment as a franchisee (paral- such as doctors, nursing homes, hospi-
nology and services, which are then pro- leled by a year-on-year sales growth of tals and pharmacists.
vided to the franchisee for economic EUR 4 billion). The franchising trend is
exploitation at an agreed fee. continuing throughout the current eco- Europe catches up
nomic upturn in Germany: 20,000 more At present, a predominant proportion of
The growth of this business model in employees were working in the fran- German companies are still represented
Germany is borne out by 2010 figures chise sector in 2010 than were in 2008. in Germany as franchisors. However, ten
provided by the Deutsche Franchise-Ver- percent of the franchise systems already
band (DFV – German Franchise Associ- The service industry accounts for the li- come from abroad: these are predomi-
ation) which show that there are cur- on’s share of franchise market growth, nantly the major fast-food chains, of
rently 64,000 franchisees in Germany. with almost half of all franchises with a which some such as McDonalds and
According to the DFV, this is 3,000 more wide range of services – ranging from Burger King have been active in Germa-
than the previous year. The number of private tutoring services and estate ny for a very long time. In the past years,
franchisors has also increased – from agents to opticians and fitness centers. more and more fast-food companies
980 in 2009 to one thousand in 2010. This is followed by trade and the hotel have sprung up, such as Subway and
This development is connected to a and gastronomy industry. Particular Starbucks. A trend which is lasting: For
clearly recognizable expansion of the growth opportunities still exist in the example, in November 2010, Domino’s
franchise system to a wide spectrum handicraft sector, for which there is pro- Pizza opened its first branch in Germa-
of business models, accompanied by a nounced demand in Germany. ny – the chain is one of the market lead-
noticeable increase in the number of ers of international fast-food chain gas-
employees and a massive growth in New Franchise Concepts and Trends tronomy, with more than 9,000
turnover. “In the franchise-economy in- The leading suppliers of franchising sys- franchisees in over 60 countries.
novative business ideas are multiplied tems in Germany include travel provid-
by motivated franchisees. We expect ers like TUI and fast food outlets such as In comparison to the USA, the homeland
also in the future an increasing number McDonalds, as well as companies in the of franchising, there is a series of region-
of franchisors in Germany” – says the education sector such as student coach- al characteristics in Europe which for-
managing director of DFV, Torben L. ing. The Franchise Direkt industry portal eign franchising companies must take
Brodersen. lists more than 30 industries, in which into account. For example, the Interna-
would-be franchisees can search for tional Franchise Association (IFA) with
A Decade of Market Growth business opportunities. The scope rang- its headquarters in Washington D.C.
By the end of the 1990s, franchise turn- es from “Cars and Other Vehicles” to makes reference in an analysis of the
over within Germany was still less than “Cosmetics,” “Sports,” and even “Pet Sup- French market to the lack of English lan-
EUR 20 billion. Fast forward to 2010 and plies.” For 20 years, the German eco- guage skills of possible franchisees. The
that figure has more than doubled, with nomic journal Impulse has been award- IFA evaluates the trend in Germany to
the DFV estimating a total market value ing a prize for the best franchise system. be positive overall: constant growth in
Suppliers from a huge range of indus- the sector can be clearly seen. This is
Franchise business in Berlin tries have been awarded the prize: from also how Birgir Thor Bieltvedt, manag-
specialized baby shops, to tea dealers ing director of Domino’s Pizza Germany,
and pet food distributors. Household sees it. “Germany is an ideal location for
names including Backwerk, Burger King our expansion plans,” he said at the
and Fressnapf make up the running in opening of the first franchise branch of
Impulse’s 2010 list of the top 100 fran- his chain in November 2010 in Berlin.
chise systems in Germany. However, 14 The market is large and Germans appre-
new systems including American tool ciate comfort and quality. This provides
provider Snap-on Tools and the German good opportunities for franchisees from
Tchibo retail brand have moved up the abroad. www.franchiseverband.com
Photo: GTAI
ranks. DFV’s Brodersen observes a
strong increase in franchise concepts in daniel.lindel@gtai.com
16 MagazineIndustry Report
Europe’s Stronghold for Plastics
From production to processing and recycling, German companies are
European leaders thanks to their competitive and innovative products.
Germany accounted for approximately mer production. On this basis, the com-
7.5 percent of world plastics production plete plastics and rubber industry
“K” Trade Fair in Düsseldorf
in 2009, producing 17 million tons of achieved a turnover volume of roughly The positive market trend was clear-
the versatile material. The country is EUR 88 billion in 2009. ly felt at “K 2010,” the world’s biggest
also the European center for plastics – trade fair for the plastics and rubber
not only in terms of production and According to PlasticsEurope Deutsch- industries held in Düsseldorf at the
turnover, but also in terms of invest- land e.V., plastics production in 2009 end of last year. The 3,102 exhibitors
ment in production capacity and R&D generated turnover of EUR 34 billion (or and 222,000 trade visitors were in an
activities. German companies are also volume of 9.9 million tons). Production excellent mood: companies reported
the European leaders when it comes to levels have recovered swiftly from the an overwhelming volume of con-
new patent applications. collapse in demand experienced in tacts, a marked willingness amongst
2009. trade visitors to invest, promising
Industry attracts foreign investment new customer contacts, and many
As the impressive number of projects in The plastics processing industrial seg- new business deals. Our agency was
recent years amply demonstrates, Ger- ment alone achieved turnover of ap- represented at the booth of the asso-
many has long since established itself as proximately EUR 48 billion. As the Ger- ciation PlasticsEurope Deutschland
an attractive foreign investment loca- man Association for the Plastics e.V. Germany Trade & Invest introduced
tion. According to figures from the Ger- Processing Industry (GKV) reported at the new brochure “The Plastics In-
man Federal Bank, between 2000 and the “K 2010” industry event in Düssel- dustry in Germany,” which was pro-
2008, foreign companies invested EUR 6 dorf last year, turnover increased by 15 duced together with the association.
billion on average in the plastics and percent in the first half of the year. The brochure shows how foreign
rubber industry each year. companies benefit in Germany from
More than 72 percent of the plastics pro- the advantages of the single Europe-
The German plastics producers, process- duced in Germany are sold within the an market, the existing structures
ing industries, the industry-related re- European market. The biggest buyers along the entire value chain and ex-
search institutions and centers of excel- are France, Italy, the Netherlands, and plains the good access to innovative
lence are setting the international Poland. Conversely, German companies clusters and high-quality research.
standards with their excellent infra- purchase 92 percent of their plastics
structure, know-how and their results from the member states of the EU. In Around 57 percent of “K” visitors
in research and development. Their in- 2009, plastics exports totaled 10.9 mil- came from outside Germany. The
novative plastics and special products lion tons compared with import levels biggest group here came from Asia
are developed and manufactured at over of 7.2 million tons over the same period. – with approximately 30,000 ex-
40 chemicals and plastics clusters and perts. With 10,500 guests, the Indian
28 chemical parks – with full R&D in- peggy.padur@gtai.com subcontinent again accounted for
frastructure – that specialize in poly- the largest share of Asian visitors.
Some 7,600 trade visitors came from
the USA and Canada.
Plastics can look forward to a bright
future as a material for creative
ideas, particularly in the field of en-
ergy efficiency and saving resources.
Photo: PlasticsEurope Deutschland e.V.
The next K Düsseldorf event will be
held from October 16 to 23, 2013.
www.k-online.de
“K 2010“ trade fair in Düsseldorf
Stand of PlasticsEurope: “Visions in Polymers”
Germany Trade & Invest www.gtai.com 17You can also read
