Print advertising rates - Wellington
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Wellington
Print advertising rates
Effective April 30, 2018
1: STUFF WELLINGTON REGIONAL PRINT RATECARDCompact display advertising sizes
Stuff Newspapers use a modular
advertising system for display (or run
of paper) advertising. Advertising units
are based on standard fixed sizes and
shapes rather than variable columns
and centimetres.
Compact sized newspapers use an
8x8 modular advertising grid:
8
8x16 Double Page Spread* 8x8 Full Page 8x4 Half Page V. 4x8 Half Page H. 6x6
366mm x 531mm 366mm x 254mm 366mm x 126mm 182mm x 254mm 274mm x 190mm
7
6
5
4
3
2
1
1 2 3 4 5 6 7 8
All of Stuff’s weekday newspapers 3x8 2x8 Qtr Page H. 4x4 Qtr Page 3x4 3x3 2x4
are published in a compact format. 136mm x 254mm 90mm x 254mm 182mm x 126mm 136mm x 126mm 136mm x 94mm 90mm x 126mm
Within the Wellington region this
includes:
he Dominion Post (Monday – Friday)
T
Horowhenua Mail
Hutt News
Kapi-Mana News
Kapiti Observer
Upper Hutt Leader
The ad sizes illustrated are available
in the above publications. 4x2 3x2 2x3 2x2 1x2 FPS Front Page Solus
182mm x 62mm 136mm x 62mm 90mm x 94mm 90mm x 62mm 44mm x 62mm 50mm x 254mm
Communities
90mm x 254mm
Note: *A Double Page Spread can only run through the gutter on the centrespread – subject to availability at the time of booking. For further information talk to your Stuff Account Manager.
2: STUFF WELLINGTON REGIONAL PRINT RATECARDBroadsheet display advertising sizes
The Weekend edition
of The Dominion
Post is published in
a Broadsheet page
size. This format uses
a 12x12 modular
advertising grid.
12
12x24 Double Page Spread* 6x24 Double Page Spread Half* 12x12 Full Page 12x6 Half Page V. 6x12 Half Page H.
11
550mm x 787mm 274mm x 787mm 550mm x 382mm 550mm x 190mm 274mm x 382mm
10
9
8
7
6
5
4
3
2
1
1 2 3 4 5 6 7 8 9 10 11 12
The ad sizes
8x8 12x4 Third Page V. 4x12 Third Page H. 6x6 Qtr Page 3x12 Qtr Page H. 4x8 4x4
illustrated are
366mm x 254mm 550mm x 126mm 182mm x 382mm 274mm x 190mm 136mm x 382mm 182mm x 254mm 182mm x 126mm
available in the
Weekend edition of
The Dominion Post.
3x3 2x3 4x2 3x2 2x2 FPS Front Page Solus
136mm x 94mm 90mm x 94mm 182mm x 62mm 136mm x 62mm 90mm x 62mm 60mm x 360mm
Note: *A Double Page Spread and Double Page Spread Half can only run through the gutter on the centrespread – subject to availability at the time of booking. For further information talk to your Stuff Account Manager.
3: STUFF WELLINGTON REGIONAL PRINT RATECARDDisplay advertising rates
Rates are for single insertion and exclude GST.
Compact display: Monday to Friday
3x2 4x2 4x4 4x8 8x16
Publication Publishing Day 1x2 2x2 3x3 3x4 3x8 6x6 8x8 FPS
or 2x3 or 2x4 or 2x8 or 8x4 DPS
The Dominion Post Mon – Fri $162 $324 $486 $648 $729 $972 $1,296 $1,944 $2,592 $2,916 $5,184 $10,368 $1,296
Horowhenua Mail Wednesday $38 $76 $114 $152 $171 $228 $304 $456 $608 $684 $1,216 $2,432 $304
Hutt News Tuesday $94 $188 $282 $376 $423 $564 $752 $1,128 $1,504 $1,692 $3,008 $6,016 $752
Kapi-Mana News Tuesday $72 $144 $216 $288 $324 $432 $576 $864 $1,152 $1,296 $2,304 $4,608 $576
Kapiti Observer Thursday $52 $104 $156 $208 $234 $312 $416 $624 $832 $936 $1,664 $3,328 $416 Terminology:
DPS = Double page spread
Upper Hutt Leader Wednesday $72 $144 $216 $288 $324 $432 $576 $864 $1,152 $1,296 $2,304 $4,608 $576 FPS = Front page solus
Broadsheet display: Saturday
3x2 or 4x12 or 6x12 or
Publication Publishing Day 2x2 4x2 3x3 4x4 4x8 6x6 8x8 3x12 12x12 6x24 12x24 FPS
2x3 12x4 12x6
The Dominion Post Saturday $392 $588 $784 $882 $1,568 $3,136 $3,528 $6,272 $3,528 $4,704 $7,056 $14,112 $14,112 $28,224 $3,381
Premium The Dominion Post (Mon–Fri) The Dominion Post (Saturday) Frequency Modules used Number of weeks
positions Page Position Loading Page Position Loading discounts per week 6 weeks 13 weeks 26 weeks
Page 2 +25% Section A guaranteed page +55% Up to 15 Modules 15% 20% 25%
Advertisers can benefit from
Premium Positions are Page 3 +50% Section A +50% reduced rates through the 16 – 24 Modules 20% 25% 30%
subject to availability at Page 5 +25% Guaranteed section +25% combination of increased 25 – 40 Modules 25% 30% 35%
the time of booking. First full page +20% World solus +50% frequency and increased size. 41 – 64 Modules 30% 35% 40%
Advertisers should seek First right hand full page +25% Business solus +50% The more modules you buy
confirmation that the Note:
Section lead solus +25% Weekend feature solus +50% per week, combined with
space/position is If a schedule is cancelled before the committed
Sports page solus +50% Sports page solus +50% the length of commitment,
available for the duration has been met Stuff Limited reserves the
the greater the discount
required date(s) of
Guaranteed section +20% right to adjust pricing back to the correct level,
you’ll receive.
publication. Set sizes reflecting the commitment actually fulfilled.
Community titles The table on the right Frequency discounts can be applied to the premium
may apply to these
positions. illustrates the discounts position advertisements after the positional loading
Page Position Loading
based on the different has been applied. Premium positions are subject to
Pages 2–7 +25% options available. availability at the time of booking.
Cancellation fee Commission
TurboSEO How does TurboSEO work? *A flat handling fee of $50
Depending on the time of cancellation, Commission of 10% is payable on
Advertisements appearing within Stuff’s print products per month is charged to
Extend the reach of your print applicable advertisers. a cancellation fee of up to 100% of the the above rates to agencies
are also published digitally on Neighbourly.co.nz.
advertisement to attract an The monthly fee is the same advertisement cost applies to any accredited with the PMAA.
These advertisements are also search engine optimised
online audience with TurboSEO. regardless of the number of advertisements cancelled after the
to boost the chance of reaching potential customers ads published each month
$50 per month* booking deadline has passed.
online and improve organic search rankings. in our print products.
4: STUFF WELLINGTON REGIONAL PRINT RATECARDClassified advertising rates
Rates exclude GST.
Classified Bordered Display (per col/cm) Non-Bordered Display (per col/cm) Liner Rate (Mono, per line)* Note:
advertisements Includes colour Excludes colour Excludes colour Additional classified
appearing within General Public General Public General Announce- advertising rates apply to
Stuff newspapers Publication Publishing Day Employment Employment some classifications.
Classified Notices Classified Notices Classified ments
are sold either by Mon, Tue, Thu, Fri $26.87 $26.87 $26.87 $18.81 $18.81 $18.81 $5.49 $5.49
column centimetre Please talk to your
(for Display Classifieds)
Dominion Post Wednesday $28.28 $28.28 $28.28 $19.80 $19.80 $19.80 $5.49 $5.49 Stuff Account Manager or
or by the number of Saturday $29.77 $29.77 $29.77 $20.84 $20.84 $20.84 $5.49 $5.49 contact Wellington Classifieds
lines for basic text Horowhenua Mail Wednesday $6.27 $6.58 $7.21 $4.39 $4.39 $4.39 $4.49 $2.05 for further information:
advertisements Hutt News Tuesday $14.00 $14.00 $14.00 $9.80 $10.00 $10.00 $4.49 $2.05 Phone 04 473 9999 Email
(Liners). Kapi-Mana News Tuesday $12.31 $12.31 $12.31 $8.62 $8.62 $8.62 $4.49 $2.05 wellingtonclassifieds@stuff.co.nz
Kapiti Observer Thursday $11.82 $11.82 $11.82 $8.27 $8.27 $8.27 $4.49 $2.05
Upper Hutt Leader Wednesday $11.27 $11.83 $11.83 $7.89 $8.05 $8.05 $4.49 $2.05
*Minimum of three lines. Additional colour and highlighting charges may apply.
Classified advertising packages
Note:
Additional classified
Frequency packages Multi insertion buys Community newspaper packages are available
Available across all newspapers. Applies to a single newspaper. multi paper buys on request.
Must be published within a
7 day period. Package Discount Package Discount
Place an ad in a newspaper Placing an ad in 2 or
Package Deal
13 Insertion Buy for 13 weeks and get a Buy 2 or more more community papers Pages sizes and column widths
15% discount on all insertions gets a 10% discount
3 paid days followed
4 for 3 Classified page sizes
by a day free
Place an ad in a newspaper Placing an ad in 4 or
26 Insertion Buy for 26 weeks and get a Buy 4 or more more community papers Compact Broadsheet**
4 paid days followed 25% discount on all insertions gets a 15% discount 370mm x 8 columns 540mm x 11 coIumns
6 for 4
by two days free
Place an ad in a newspaper
52 Insertion Buy for 52 weeks and get a Classified column widths (mm)
35% discount on all insertions Columns 1 2 3 4 5 6 7 8 9 10 11
Width (mm) 32 66 100 134 168 202 236 270 304 338 372
Technical specifications Publishing deadlines Advertising terms and conditions Contact us
For technical artwork and delivery For booking, artwork and publishing deadlines All advertising placed within Stuff newspapers For more information, please contact your
specifications refer to refer to advertise.stuff.co.nz/ is subject to our terms and conditions. Stuff Account Manager or refer
advertise.stuff.co.nz/ advertising-specs-rates-deadlines Advertisers are encouraged to be aware of these. to the relevant publication at
user-guides-resources Advertisements cancelled after booking For full information refer to advertise.stuff.co.nz/brands/print
deadline will incur a cancellation fee. advertise.stuff.co.nz/
Deadlines vary around public holidays. advertising-terms-and-conditions
5: STUFF WELLINGTON REGIONAL PRINT RATECARDYou can also read
