Parker School Website Design & Functionality Enhancements
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Parker School Website Design &
Functionality Enhancements
Parker School | November 02, 2021
Proposal prepared for: Matthew Thornton | Parker School
Proposal prepared by: Tara Claeys
1115 N. Powhatan Street | Arlington, Virginia 22205 | https://designtlc.com | tara@designtlc.com | 703-981-3588Parker School Website Design & Functionality Enhancements November 02, 2021 Introduction Dear Matt, Following is a proposal outlining the design and functionality improvements to your website that we discussed on our call last week. Please feel free to reach out with any questions. - Tara HOW WE WORK Our process is organized, productive and easy to manage. Following is what you can expect as we work together throughout and beyond. Wireframe & Site Map These tools outline the hierarchy of content on key pages and show how the pages on your website relate to each other. Using the information gathered from the initial Discovery and Audit combined our meeting on 10/28/ 21, we will create a “blueprint” which will be used to guide the Home Page design. A new site map diagram will outline the architecture of the site - how content relates to each other - to help guide the functional development of the website. As noted in our Website Review, we want to go over the current page list with you to create a thorough site map and eliminate pages you don’t want, and add new recommended pages to a dropdown. Design TLC | https://designtlc.com | tara@designtlc.com 1 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 Web Design After the wireframe and site map/page list is approved, we will develop and present a first round of a visual design prototype for the Home Page, based on the design prototype we presented as part of the review and taking into account the Home Page elements identified in the wireframe. Once we have your feedback on the first round Home Page design, we’ll revise the design and present a second round of design for the Home Page and also show a subpage design at this time. Once we have your full feedback on both the Home page and sub page visual design, we’ll make final edits. The final design will be presented for your approval. Please note that the design process has two rounds of feedback iterations. Any further rounds of iterations will be considered change requests and billed at our hourly rate. Design TLC | https://designtlc.com | tara@designtlc.com 2 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021
Web Development
Once the design prototype is approved, your site will move into the Development phase. We will use a test/
staging version of the site and sync this with your live site once you have seen/approved it. The process will
work best if you can hold off on changes to the live site during the 1-3 days we will be implementing design to
development.
We will also address the back-end functionality and organizational improvements on the back end of the live site
when we start development.
Deliverable Details - Design
We will present a custom website design to address strategies identified in Audit/Review process, and best
usability practices.
• Your website will consist of a combination of usability and creativity to make sure that visitors can find the
content they need.
• Responsive and mobile-friendly layout.
Deliverables
• Custom Website Prototype Design Concept
◦ Wireframe of current and new/proposed Home Page
◦ Home Page Design (one concept presented) - 2 rounds of revisions
◦ 1 Selected Inside page template for basic page - 1 round of revisions
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Deliverable Details - Development
We will develop a custom WordPress Child Theme with a Page Builder based on the approved design.
Two sub-page template designs will be created for different types of content, in addition to the Home Page
design.
Deliverables
• Creation of staging site on client's SiteGround account
• Development of website per design using current theme and Hoem Page plus up to 2 different page
template designs
• Provide one hour WordPress training session and tutorial document
• Redirection from and removed pages/posts to ensure no search indexing is lost
• Add Pages:
Under Why Parker (which could also be called "About"): History, Mission, DEI, K-8 Education, Campus &
Facilities, Faculty/Staff
Under Admission: Tuition (people look for that), Scholarships and Aid, Application Instructions, FAQs.
• We will address all the front end design and back end functionality elements in the Website Review
created in September
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• Backup of Database and Site Files
2-3 times per week
• Update WordPress Plugins
• Database Optimization
• SPAM & Revisions Cleanup
• Security and Performance Scans
As Released
• Update WordPress Version
Monthly (varies by plan)
• Email Support
• Detailed Monthly Report
• Optional: Up to One Hour of email support, minor edits and troubleshooting
• Optional: Ongoing monitoring of Google Analytics, SEO Performance, and Keyword Positioning.
Ongoing
• Use of our premium software licenses, which include Beaver Builder, Themer and premium Builder Add-
Ons, Gravity Forms and WP Rocket.
* Premium software/plugin license for Beaver Builder, WP Rocket and Gravity Forms is included as long as
client signs up for ongoing maintenance. If client does not participate in ongoing maintenance/care plan, they
will be responsible for annual licenses for these plugins (approximately $400 per year). Additional plugin
licenses are not included.
Design TLC | https://designtlc.com | tara@designtlc.com 6 / 18Parker School Website Design & Functionality Enhancements November 02, 2021 Payments 50% payment is due upon acceptance of proposal. Balance is due 30 days after acceptance of proposal or before competion of project, whichever comes first. Design TLC | https://designtlc.com | tara@designtlc.com 7 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 Applications We Use Google Docs – We use Google Docs/Google Drive to manage all content for your website. We are happy to provide instruction on how to use this system if you are not familiar with it. WEBSITE PLATFORM & SOFTWARE WordPress – The world's leading content management system. Gravity Forms - A premium form builder for WordPress. We share our software license with you as long as you are on an ongoing maintenance plan with us. Beaver Builder & Themer - A leading front-end page builder for WordPress, allowing you to easily make edits to your website. We share our software license with you as long as you are on an ongoing maintenance plan with us.* We may recommend installing additional plugin software as needed during the review process. Design TLC | https://designtlc.com | tara@designtlc.com 8 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 Terms & Conditions Summary As a valued client, we promise to do our best work for you at all times. Our job is to present you and your business in the most genuine and positive light possible and to create an appealing, functional, and successful website. It’s so important to us that you are happy with the final product. We’ll work together to get it right. That’s a promise. If you have any questions, just ask. In short You are hiring Design TLC located at 1115 N. Powhatan Street, Arlington, VA to design and develop a web site for the estimated total price outlined on the previous page, along with the payment terms. What do both parties agree to do? As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide everything that we need to complete the project including text, images, and other information when we need it, and in the format that we ask for. You agree to review our work, provide feedback, and sign-off approval in a timely manner. You also agree to stick to the payment schedule set out at the end of this contract. We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. TESTING, PERFORMANCE AND ACCESSIBILITY We test our work in current versions of major desktop browsers including Safari, Chrome, Edge, and Firefox. We will not test these templates in old or abandoned browsers. For mobile devices, we currently don’t test Explorer, Blackberry, Opera Mini/Mobile, Windows Phone, or other mobile browsers. If you need us to test using these, we can provide a separate estimate for that. Design TLC | https://designtlc.com | tara@designtlc.com 13 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 Accessibility is an ever-evolving issue. While we work to ensure best accessibility practices, we can not guarantee full ADA compliance. If your site requires 100% compliance we suggest you consult with an ADA specialist prior to go-live. Website Forms We test all website forms before and after launch to be sure notifications are received. After that time, we recommend you test your form notifications periodically to ensure you are receiving them. Sometimes email clients will filter messages or SMTP issues may occur which may prevent you from receiving form notifications. We offer a form testing service, and can also install some safeguards and backups upon request. CHANGES AND REVISIONS This proposal is based on the number of hours that we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you change your mind, add extra pages or templates, or request new functionality, we are happy to accommodate your requests. If we estimate the project is going beyond the proposed amount, we will let you know in advance and will provide a revised proposal. SCHEDULE Often projects can fall behind because the content needed is not ready or feedback is not provided as scheduled. If the client does not meet agreed-upon deadlines, Design TLC will add placeholder content and the client will be responsible for adding content in a reasonable timeframe. If the project stalls for a period of 6 weeks due to client delays, the contract expires and a new contract has to be issued and signed. Any outstanding money the client owes needs to be paid at this point. TECHNICAL SUPPORT Warranty Period During the first week following completion of this website project (when it goes “live”) Design TLC shall provide up to 1 hour of phone Support Services at no additional cost to Client. Support Services means commercially reasonable technical support and assistance to maintain and update the Deliverables, including correcting any errors or deficiencies. Requests for additional support will be billed on a time and materials basis at Design TLC’s Design TLC | https://designtlc.com | tara@designtlc.com 14 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 hourly rate of $135. Maintenance Period After the Warranty Period expires and at Client’s option, Design TLC will provide Support Services at the hourly rate of $135, or Client can purchase a Maintenance and Support service (billed monthly or annually) from Design TLC. No Enhancements: The services in the Warranty Period and the Maintenance Period do not include enhancements to the Project or other services outside the scope of the Proposal. Enhancements During the Maintenance Period, Client may request that Design TLC develop enhancements to the Deliverables. Design TLC shall exercise commercially reasonable efforts to prioritize resources to create such enhancements. Client understands Design TLC may have preexisting obligations that may delay requested enhancements. Design TLC shall provide any enhancements on a time and materials basis at the hourly rate of $135. LEGAL STUFF We can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised us of the possibilities of such damages. For websites we maintain, we cannot be held liable for any downtime, vulnerabilities or errors. We do our best to keep software updated and website content and databases backed up in order to minimize the likelihood of problems. In the event a website is hacked, we can help restore a backup of your website for an additional fee. Any issues related to hosting, domain/DNS issues or other server issues, we can help work with your website hosting company to correct these issues. Time spent working with these vendors will be billed at our hourly rate if not covered by your maintenance/care plan. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any Design TLC | https://designtlc.com | tara@designtlc.com 15 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 remaining provisions. COPYRIGHTS You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by you, or that you have permission to use them. When we receive your final payment, copyright is automatically assigned as follows: You own the graphics and other visual elements that we create for you for this project. We will give you a copy of all files and you should store them safely as we are not required to keep them or provide any native source files that we used in making them. You also own text content, photographs, and other data you provided, unless someone else owns them. We love to show off our work and share what we have learned with other people, so we also reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles, and in books about web design. Disclaimer of Consequential Damages. In no event shall either party be liable to the other or any of its affiliates for any consequential, incidental, indirect, special, punitive or exemplary damages (including, without limitation, lost profits business or goodwill) suffered or incurred by such other party or its affiliates in connection with this agreement, even if advised of the possibility of such damages. Next Steps If you have any questions, please don’t hesitate to contact me. I look forward to hearing back from you! If you would like to move forward, click on the Accept Proposal button above to get the ball rolling. Design TLC | https://designtlc.com | tara@designtlc.com 16 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 Owner, Design TLC, LLC Design TLC | https://designtlc.com | tara@designtlc.com 17 / 18
Parker School Website Design & Functionality Enhancements November 02, 2021 The following option(s) have been accepted: Your Investment $4,784.00 Total: $4,784.00 This proposal is signed on Nov 10, 2021 by Matt Thornton Matt Thornton Design TLC | https://designtlc.com | tara@designtlc.com 18 / 18
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