International Journal for Industry, Research and Application - MEDIA DATA 2021 - alu-web.de
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MEDIADATEN 2021 Text Alu-Web.de International Journal for Industry, Research and Application MEDIA DATA 2021 1
MEDIA DATA 2021 Content International ALUMINIUM Journal – At one glance 3 Print 7 Digital 13 SVG-Portfolio 20 Contact 23 2
MEDIA DATA 2021 At one glance PRINT RUN Ø 4.550 PRINT → International ALUMINIUM Journal The independent specialist journal with industry, 07/ 2019 – 06/ 2020 market and company reports, technology specials on individual industry segments and research articles. PAGE IMPRESSIONS Ø 8.090 Source Google Analytics, monthly, 01 – 06/2020 ONLINE → alu-web.de Current industry, technology, product and NEWSLETTER RECIPIENTS application news from the world of aluminum. 507As of: 06/2020 3
MEDIA DATA 2021 Topics 2021 Month Jan./Feb. March April May June July/Aug. Sept. Oct. Nov. Dec. Issue 1/2 3 4 5 6 7/8 9 10 11 12 Topics Date of publication 05. 02. 05. 03 06. 04. 03. 05. 07. 06. 02. 08. 06. 09. 04. 10. 02. 11. 06. 12. Advertisment deadline 22. 01. 19. 02. 19. 03. 19. 04. 21. 05. 19. 07. 23. 08. 20. 09. 19. 10. 22. 11. 2.) Energy and resource efficiency, sustainability The international rolling Primary and secondary TMS 2021 Primary and ET‘21 The international secondary aluminium 1.) Aluminium casting Furnace technology: Special ALUMINIUM aluminium industry ALUMINIUM 2021 extrusion industry extrusion industry The international The international rolling industry heat treatment Subjects Show edition melting and industry industry CHINA Smelting industry W b b b W b b Extrusion industry W b b b b W b Rolling industry W b b b W b Foundries, mould casting b b b b b b W Recycling industry b b b b b b W Heat treatment b b b b b b b b b b Furnace technology b b W b b b W Joining and welding b b b Surface b b b b b Measuring/inspection systems b b b b b b Processing b b b b b b b b Focus W Reports b 4
MEDIA DATA 2021 Topics 2021 Profiles, Profiles, Profiles, rolled Rolled Markets & Applications Profiles sheets, sheets, sheets, Profiles Casts products products casts casts casts Technology b b b b b b b b b b Company News b b b b b b b b b b Special Special feature in Mandarin FAIRS & EVENTS 2021 TMS Annual Meeting & 14. 03. – 18. 03. 2021 b Exhibition, virtuell Metav, virtuell 23. 03. – 26. 03. 2021 b ET‘21, virtuell 1 1 . 05. – 13. 05. 2021 b Metef, Bologna, Italy 10. 06. – 12. 06. 2021 b ALUMINIUM CHINA, Shanghai, China 07. 07. – 09. 07. 2021 b ALUMINIUM USA, Louisville, USA 01. 09. – 02. 09. 2021 b ALUMINIUM 2021, Düsseldorf 28. 09. – 30. 09. 2021 b Aluexpo Istanbul, Turkey 14. 10. – 1 6 . 10. 2021 Arabal Date open Aluminium Middle East, Dubai Date open Aluminium India, Bhubaneswar, India Date open Euroguss, Nürnberg 18. 01. – 20. 01. 2022 b Focus W Reports b 5
MEDIA DATA 2021 Target Groups Primary and secondary Aluminium semis industry Equipment suppliers Trade aluminium industry and technology partners Smelters and smelting plants Extrustion plants, rolling mills, Suppliers to the aluminium industry Trade of aluminum and foundries, forming technology as well as solution provider aluminium semi-finished products and the resource efficiency 6
MEDIA DATA 2021 Print Audit Bureau of Circulation PRINT RUN ACTUALLY DISTRIBUTED CIRCULATION SOLD CIRCULATION 4.550 4.526 496 Copies per issue from July 1, 2019 to June 30, 2020 on average Print specifications You can find all information on formats, printing processes, color profiles, Download PDF proofs, bleed sizes, print documents and more here: 8
MEDIA DATA 2021 Advertisments 1/1-Page 2/3-Page landscape 2/3-Page portrait Junior Page 1/2-Page landscape 1/2-Page portrait 1/3-Page landscape Bleed: 210 x 297 mm Bleed: 210 x 194 mm Bleed: 132 x 297 mm Bleed: 148 x 194 mm Bleed: 210 x 148 mm Bleed: 100 x 297 mm Bleed: 210 x 102 mm Type area: 188 x 272 mm Type area: 188 x 180 mm Type area: 124 x 272 mm Type area: 140 x 180 mm Type area: 188 x 134 mm Type area: 92 x 272 mm Type area: 188 x 88 mm 3.925 € 3.130 € 3.130 € 2.325 € 2.100 € 2.100 € 1.600 € 1/3-Page portrait 1/4-Page landscape 1/4-Page 2 column 1/4-Page portrait 1/8-Page landscape 1/8-Page 2 column 1/8-Page 1 column Bleed: 68 x 297 mm Bleed: 210 x 79 mm Bleed: 100 x 148 mm Bleed: 52 x 297 mm Bleed: 210 x 45 mm Bleed: 100 x 79 mm Bleed: 52 x 148 mm Type area: 60 x 272 mm Type area: 188 x 65 mm Type area: 92 x 134 mm Type area: 44 x 272 mm Type area: 188 x 31 mm Type area: 92 x 65 mm Type area: 44 x 134 mm 1.600 € 1.070 € 1.070 € 1.070 € 690 € 690 € 690 € Bleed plus 3 mm bleed overleaf 9
MEDIA DATA 2021 Special Formats Bound inserts Loose inserts Tip-ins Advertorial Volume: 2 – 8 pages Format: min. 105 x 148 – max. 205 x 290 mm Glued-on postcards/product samples/CDs/ Delivered contents are edited 1:1 or edited Weight: 130 – 170 g/m² Weight: 25 g – 50 g brochures. Only in connection with an advertisement published. On request, texts and photos are Format: 216 x 303 mm including bleed Prices for heavier and partial inserts on request. or bound insert, plus gluing costs and additional created. Designed in one of five standard Special formats on request. Sample required. distribution costs. Partial print run on request. layouts in magazine design. Sample required. Submission of a binding sample required. Price on request from 3.380 € from 307 €/per thousand from 690 € 10
MEDIA DATA 2021 Corporate Publishing Individual customer contact You have a lot to communicate? You expect editorial ex- pertise with a concrete focus to your target group, if neces- sary also a target group extension in other industries? Then you are right with us! As a specialized publishing house we know the markets and support you with the exclusive presentation of your innovations – target group oriented and without scattering losses. We design your individual customer approach – classic as a print product in the desired volume – 4 pages, 8 pages, 12 pages or more. Or as digital magazine with picture galleries, videos, audio commentaries or podcasts, which of course we would also be happy to produce for you. Price on request 11
MEDIA DATA 2021 Furnace charging with Transfer to the casting furnace 1.5 Casthouse molten metal Suppliers Directory Überführung in Gießofen Formategießerei Ofenbeschickung mit Flüssigmetall drache Umwelttechnik GLAMA Maschinenbau GmbH GmbH see Anode rodding 1.4 werner-v.-Siemens-Straße 9/24-26 D 65582 Diez/lahn Furnaces Telefon 06432/607-0 casting machines Telefax 06432/607-52 transport crucibles Internet: www.drache-gmbh.de info@bartz-maschinenbau.de Bezugsquellenverzeichnis www.bartz-maschinenbau.de Could not find your Gautschi Engineering GmbH „keywords“? see Casting equipment 3.1 Your entry in the suppliers directory – Please ask for ourothers complete GLAMA Maschinenbau GmbH be found where are looking for you! see Anode rodding 1.4 Dross skimming, Furnace charging, Furnace „Supply sources for the cleaning, Furnace refractory protection, aGV 1 line continuous text 2 mm height 5.50 € (automated Guided Vehicles) aluminium industry“. Transport of5.50 liquid Logo in color per 1 mm height € metal Phone: +31 315 683941 E-Mail: anzeigen@giesel.de to the casthouse Logo in black and white per 2 mm height 5.50 € info@hencon.com www.hencon.com Transport v. Flüssigmetall in Gießereien Bartz GmbH Up to 35 keystrokes per line. see Casthous (foundry) 1.5 Ingot Casting All prices perLine category and issue. GLAMA Maschinenbau GmbH see anode rodding 1.4 HERTWICH EnGInEERInG GmbH Bartz GmbH Maschinen und Industrieanlagen If at least see Casthous (foundry) 2 headings 1.5 are occupied, there is the possibility of a cross-reference. weinbergerstraße 6, a-5280 Braunau am Inn A logo without contact data refers to the main entry. Treatment of casthouse Phone +437722/806-0 Fax +437722/806-122 off gases E-Mail: info@hertwich.com Behandlung der Gießereiabgase Minimum term 6 months. Melting/holding/casting furnaces Internet: www.hertwich.com Schmelz-/Halte- und Gießöfen Gautschi Sample entry: Engineering GmbH 10 mm – Logo in color = 10 x 5.50 € = 55.00 € Gautschi see Casting equipment 3.1 7 lines contact data = 7 x 5.50 € = 38.50 € Engineering GmbH see Casting equipment 3.1 Total price: 93.50 €see perAnode issue production 1.3 1.6 Casting machines Gießmaschinen see Casting equipment 3.1 HERTWICH ENGINEERING GmbH 12 see Casthouse (foundry) 1.5 GAPCast TM: the Swiss casting solution
MEDIA DATA 2021 Alu-Web.de Digital 13
MEDIA DATA 2021 Digital Alu-Web.de PAGE IMPRESSIONS NEWSLETTER OPENING RATE Ø 8.090 Ø 26 % Source Google Analytics, monthly, 01 – 06/2020 01 – 06/2020 VISITS NEWSLETTER RECIPIENTS Ø 3.740 507 Source Google Analytics, monthly, 01 – 06/2020 As of: 06/2020 The newsletter is published once a week. Data delivery: Here you find all information Download PDF on formats and file sizes: 14
MEDIA DATA 2021 Banner Alu-Web.de Superbanner Skyscraper Widescraper Above the horizontal navigation bar. Right of the content. Right of the content. Crosspage advertising formats. Crosspage advertising formats. Crosspage advertising formats. Size Size Size 728 x 90 px 120 x 600 px 160 x 600 px 520 € 670 € 870 € per month per month per month 15
MEDIA DATA 2021 Newsletter Alu-Web.de Newsletter – Sponsoring Newsletter – Text Ads Stand-alone-Newsletter Newsletter Newsletter Newsletter Newsletter Premium Banner Full Banner Text ads are structured like our messages and Content is provided by the customer and sent to Placement above the first article Placement in the middle part of the newsletter marked with the word „ad“. They contain 1 image the subscribers of the Alu-Web-newsletter. Content, Format: 468 x 60 px between the individual news. (150 x 150 px), 1 headline (max. 55 characters), layout and design are adapted to the look and feel of Format: 468 x 60 px 1 teaser text (max. 300 characters) with link to your the regular newsletter. Including a correction loop. desired URL. 360 € 190 € 230 € 980 € per Mailing per Mailing per Mailing per Mailing Outlook cannot display animated banners. 16
MEDIA DATA 2021 Native Advertising Alu-Web.de With our Native Advertising Native Teaser Advertorial Basis Advertorial Comfort Sponsored Article Formats we publish your content directly in the editorial Publication of the content Native Teaser in Microsite in Microsite in Complete article in environment and advertise text/image standard text/image standard text/image standard text/image standard through the relevant channels. Editorial work Customer texts Customer texts Customer texts Customer texts are are tranfered 1:1 are tranfered 1:1 are optimized prepared target group- relevant, specialized journalistically and search engine optimized. Placement of Native Teaser Homepage + Run of Site Homepage + Run of Site Homepage + Run of Site Homepage + Run of Site Your advantage Search engine optimizaton - - - yes Search engine discoverability - - - yes You receive a credible environment, a high level of attention and target group-specific coverage for your Runtime 1 month 1 month 1 month 1 month content. With sponsored articles, you also benefit Price 990 € 1.340 € 1.570 € 2.460 € from long-term search engine findability and increased coverage through editorial support. We publish your content directly in the editorial environment and advertise it via the relevant channels. Playing out the advertising formats is only possible on the start page. 17
MEDIA DATA 2021 Real-time Online Advertising Alu-Web.de Take advantage of our high-reach advertising campaigns and reach your target group precisely. You will receive from us qualified contacts – professional campaign management Visitor Website Visitor keeps cookie (in the browser) including reporting Our experienced campaign management sets every advertising campaign according to your individual specifications. Take advantage of our expertise and the extensive possibilities. ✓ Individual consulting and campaign set-up ✓ Advertising formats according to IAB standard for Desktop & Mobile ✓ Detailed reporting on the financial statements of the campaign Other websites with banner Price on request 18
MEDIA DATA 2021 Lead Generation Alu-Web.de Why Lead Generation? Your target group searches our websites for information. Visitor Website Offer a solution there and you will get contacts who already have a concrete interest in your topic or product. DSGVO compliant! All contacts are generated strictly according to EU-DSGVO and can be used for your marketing and sales communication without any risk. You receive qualified contacts from us – professional Visitor registers Visitor registers campaign management and reporting included. for online-seminar for whitepaper ✓ Whitepaper or online seminar ✓ Promotion package: Application for Qualified Lead the website and in the newsletter ✓ Further qualification measures individually realizable Price on request 19
MEDIADATEN 2021 Text Alu-Web.de We have even more to offer! Discover the portfolio of the SVG Media Group. Portfolio 20
PORTFOLIO MEDIADATEN 2021 Portfolio Text Alu-Web.de Construction Craft and Industry Motor vehicles energy and mobility 24.100 111.370 137.530 99.000 Circulation Circulation Circulation Circulation 9.720 Recipients 12.100 Recipients 13.490 15.250 Recipients Recipients 90.000 241.500 130.500 156.100 Page Impressions Page Impressions Page Impressions Page Impressions and more and more and more and more 21 1
PORTFOLIO Marketing-Services Alu-Web.de SEA SEO Social Media Marketing Website Creation Draw attention to yourself with search Increase your visibility on the Internet: With advertising in the social networks All information about your services, engine advertising – exactly with the We optimize your website individually your offers become visible where available around the clock on all end decision makers who need your offers. and with personal advice. With your target group is online both devices: A professional website is the Whether new customers or applicants: combined knowledge of online professionally and in their free time. foundation for your company’s online With Google Ads and Microsoft marketing and your industry we turn The Schlüterschen’s social media presence. Convince existing as well as Advertising (Bing) simply address the right screws for a better search professionals will put your company on future customers with your individual your target group. The team of the engine placement. Our common aim: Facebook, Twitter, YouTube & Co. into figurehead on the Internet and stand Schlüterschen will take care of the As far up as possible! the consciousness of your customers. out from the competition. complete implementation for you. 22
MEDIADATEN 2021 MEDIADATEN 2021 Text Alu-Web.de Contact 23
MEDIADATEN 2021 We are there for you! AP Events AP Events Dipl.-Vw. Volker Karow Dennis Roß Birgit Schaper-Dworschak Stephan Knauer Petra Wildner Chief Editor Publishing Manager Advertising Manager Media Consultant Team Assistent vkarow@online.de d.ross@giesel.de b.schaper@giesel.de s.knauer@giesel.de wildner@giesel.de +49 (0) 2225 8359643 +49 (0) 821 319880-34 +49 (0) 821 319880-33 +49 (0) 821 319880-19 +49 (0) 821 319880-13 24
MEDIADATEN 2021 Contact Alu-Web.de Publisher and publishing company Italy Distribution department Printing material Giesel Verlag GmbH MEDIAPOINT & COMMUNICATIONS SRL Phone +49 (0) 511 8550-2639 Phone +49 (0) 511 8550-2522 Goegginger Straße 105a Tel. +39 (0) 105704948 Fax +49 (0) 511 8550-2405 anzeigendaten-ajo@schluetersche.de 86199 Augsburg, Deutschland info@mediapointsrl.it vertrieb@schluetersche.de Larger data via NextCloud Phone +49 (0) 821 319880-0 Fax +49 (0) 821 319880-80 USA and Canada info@schluetersche.de KapRep giesel.de Tel. +1(262)729-2629 billkaprelian@gmail.com A company of the Schlütersche Media Group schluetersche.de Our GTC 25
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