MEDIA KIT 2020 - The Wrap
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MEDIA KIT • 2020
ABOUT US
MEET THEWRAP, A UNIQUE SUCCESS STORY IN THE WORLD
OF DIGITAL ENTERTAINMENT NEWS AND EVENT COMPANIES.
TheWrap.com lives at the intersection of entertainment, media and technology.
Founded by award-winning journalist Sharon Waxman in 2009.
Our award-winning coverage, high-profile newsbreaks, must-attend
events and investigative stories are consumed by millions
of the country’s most influential men and women each month.
Our branded content studio, cross-platform activations and custom ad
placements enable brands to connect with this influential audience, as well as the
Hollywood celebrities, technology leaders and media executives we cover.
WINNER, BEST ENTERTAINMENT WEBSITE 2018
NATIONAL ARTS & ENTERTAINMENT JOURNALISM AWARDS
THEWRAP 1
PORTFOLIO OF ASSETS
THE INSIDER’S GUIDE TO ALL THINGS OSCARS DOWN TO THE WIRE I JANUARY 2020
50MM REACH
PLUS
GRETA GERWIG,
BONG JOON HO,
THOMAS NEWMAN
AND THE LANDMARK
NOMINATIONS
FOR JOKER, THE
IRISHMAN AND
MARRIAGE STORY
QUENTIN
TARANTINO
REVEALS THE
SECRET HISTORY
OF RICK DALTON
THE 2020
OSC A R S PORT FOL IO FEATU R ING RE N ÉE
Z E L LW E GE R , C Y N T H I A
E R I VO, L AU R A DE R N, A DA M
DR I V E R , C H A R L I Z E T H E RON,
A N T ON IO B A N DE R A S ,
J E N N I F E R L OP E Z , J A M I E F OX X ,
L E N A WA I T H E A N D MOR E
DIGITAL VIDEO PRINT EVENTS SOCIAL
TheWrap is the leading Original content, Glossy, high quality Offerings include Our social media
digital news organiza- talent and publications with curated influencer presence extends
tion covering the busi- entertainment original content dinners, portrait/video our storytelling
ness of entertainment influencer and photography studio activations reach, creating
and media. The Wrap interviews, and that reach industry and conferences that conversations
News Inc. is comprised exclusive trailers influencers and encourage high- and connecting
of the award-winning, provide an all- decision-makers level discussions and audiences to
industry-leading web- access view to during key times in inspirational moments. talent and industry
site with its high-profile readers, including the calendar year. Wrap Events creates leaders.
newsbreaks, investiga- premium live- meaningful experiences
tive stories and authori- stream events. that inform, surprise
tative analysis. and excite.
..... ..... ..... ..... ......
THEWRAP 2
THEWRAP.COM
L.A. PRESS CLUB'S BEST WEBSITE OF 2018.*
THE ONLY INDEPENDENT VOICE IN ENTERTAINMENT AND MEDIA
COVERAGE FOR CONSUMERS AND TRADE INDUSTRY LEADERS.
REACH TRAFFIC SOURCES
50MM Reach
(distributed) 59% Organic Search
15MM Reach onsite
16% Direct
80K Email
subscribers
18% Referral
7MM Mobile Users
Monthly
7%
25MM Social Media Social
Monthly
*TheWrap won the best online news website at the L.A. Press Club’s SoCal Journalism Awards in 2009, 2012
and 2018. The site also won a National Entertainment Journalism Award for best online film/TV/theater feature
in 2017, as well as top prizes for feature and entertainment photography and Sharon Waxman’s WaxWord
blog in 2016. TheWrap was named one of the “100 Most Important Online Publishers” in 2010 by OMMA,
tthe magazine of online media, marketing and advertising.
THEWRAP 3
WRAP PRO
AS A COMMUNITY OF INDUSTRY INSIDERS, WRAP PRO
MEMBERS ENJOY EXCLUSIVE CONTENT, FULL VIDEO ACCESS,
PREMIUM EVENTS, AND MORE.
IN-DEPTH AWARD-WINNING VIP
COVERAGE WRITERS ACCESS
• 10+ exclusive • Sharon Waxman, Founder • Priority seating for
members-only of TheWrap and author of TheWrap's Screening
stories a week WaxWord Series with stars and
• Entertainment industry • Awards Editor Steve filmmakers
analysis and deep-dive Pond’s weekly take on • Access to "chill spots"
features awards season at select industry events
• Daily WrapPRO news- • TV Editor Tony Maglio’s Sundance, TIFF, New-
lettter covering the in-depth TV ratings fronts and more
latest industry news column • Access to exclusive
invite-only events
EXCLUSIVE THEWRAP
VIDEO MAGAZINE
• Access to full length • TheWrap's premium
members-only video archive glossy print magazines
• Video of notable sessions with stunning original
from TheWrap Events photography and editorial
(TheGrill, Power Women - Annual members only
Summit)
THEWRAP 4
DEMOGRAPHICS
51%
WOMEN
49%MEN
AVERAGE INCOME: $110K+
WOMEN MEN
25-34 35-44
153
COMP INDEX
178
COMP INDEX
AVERAGE MINUTE SPENT PER VISIT: 3.5
THEWRAP 5
SOCIAL
TWITTER FACEBOOK INSTAGRAM
300K followers 200K followers 40.7K followers
17 MM monthly 12MM monthly
impressions post reach
340K
IMPRESSIONS
248K
IMPRESSIONS
45K
REACHED 200K
REACHED
THEWRAP 6
BRANDED CONTENT: CASE STUDIES
INSIDE: JUST MERCY
7.9MM
IMPRESSIONS
CLOSE-UP SERIES: FAUDA
3.1MM OVER
SOCIAL MEDIA 1.1MM
VIDEO VIEWS
CLOSE-UP SERIES: THE POST
OVER
1.3MM
9.7MM
VIDEO VIEWS
SOCIAL MEDIA
THEWRAP 7
ACTIVATIONS
FILM FESTIVAL INTERVIEW STUDIO
From Sundance to Toronto,
TheWrap is at the forefront
of the industry’s most
important film festivals giving
our readers access to the
film industry’s yearly scope,
intimate conversations and
must-be-at events. TheWrap’s
multiplatform brand and
ability to deliver timely
content makes us a go-to
publication at all of the film
industry’s biggest festivals.
PORTRAIT STUDIO
Exclusive brand partner
of TheWrap’s Portrait
Studio delivering over
175MM media impressions,
exclusive Twitter moments
and brand integration
across all platforms.
INFLUENCER DINNER
TheWrap gathers 30+
influential high-level
leaders and innovators in
entertainment, media and
technology. These invitation-
only events allow partners like
Pepsi to network and engage
in exclusive, off-the-record
conversations of extraordinary
depth and candor.
THEWRAP 8
EVENTS: INDUSTRY COVERAGE
THE SHORTLIST
TheWrap selects
12 short films from
around the world for
its 10-day festival
and gives readers
the opportunity to
choose their favorite.
BE CONFERENCE
Be Conference connects
changemakers seeking
to make an impact in
entertainment, media
and technology. These
gamechangers, at the
top of their fields, seek
to inspire and mentor the
next generation of leaders.
FESTIVALS
TheWrap specializes
in festival activations
that include portrait
and video studios
and Q&As in front
of live audiences. Its
branded intergration
with cast, directors
and producers
of competing films.
THEWRAP 9EVENTS
THEGRILL
This two-day conference
brings together the
leading voices in
Hollywood and Silicon
Valley to discuss how the
entertainment industry
is finding its footing in a
reconfigured economic and
technological landscape.
SCREENING
SERIES
TheWrap screens
leading motion pictures
and foreign films in
contention for the
season’s awards. All
screenings feature live
Q&A interviews with
A-list talent.
POWER WOMEN
BREAKFAST
Six cities: San Francisco,
New York, Washington D.C.,
Miami, Austin and Toronto.
Breakfasts connect women
at the helm of major film
companies, TV networks, law
firms and talent agencies for
discussion and networking.
THEWRAP 10POWER WOMEN SUMMIT
Power Women Summit is the largest gathering ever assembled of the most influential
women in entertainment, media and technology. The summit aims to empower 2,000
women across the landscape of their professional careers and personal lives. The
event provide two days of education, mentorship and networking to promote greater
women’s leadership and gender equity.
THEWRAP 11MAGAZINES
TheWrap brings its distinctive voice to the most influential mailboxes in Hollywood.
Editions include CannesWrap, OscarWrap, EmmyWrap and CollegeWrap.
THE INSIDER’S GUIDE TO ALL THINGS OSCARS DOWN TO THE WIRE I JANUARY 2020
W E ’ V E G O T H O L L Y W O O D OSCARC
THE INSIDER’S GUIDE TO ALL THINGS OSCARS
O V E R E D
NOMINATIONS PREVIEW I DECEMBER 2019
PLUS
GRETA GERWIG,
BONG JOON HO,
THOMAS NEWMAN
AND THE LANDMARK
NOMINATIONS
FOR JOKER, THE
IRISHMAN AND
MARRIAGE STORY
QUENTIN THEY’VE GOT
TARANTINO THE LOOK
REVEALS THE BELOW-THE-LINE
SECRET HISTORY STARS
OF RICK DALTON
SHOOT-OUT
IN TOONTOWN
SPECIAL ANIMATION
SECTION
+
WATCH OUT, THE
THE 2020 OSCARS ARE COMING
WAY TOO FAST!
OSC A R S PORT FOL IO SAM MENDES, GEORGE MACKAY AND
1917
FEATU R ING REN ÉE DEAN-CHARLES CHAPMAN GO TO WAR
Z E L LW E GE R , C Y N T H I A
E R I VO, L AU R A DE R N, A DA M
DR I V E R , C H A R L I Z E T H E RON,
A N T ON IO B A N DE R A S ,
J E N N I F E R L OP E Z , J A M I E F OX X ,
L E N A WA I T H E A N D MOR E
20,000
GUILD MEMBERS
& HOLLYWOOD
INFLUENTIALS
THEWRAP 12EVENTS CALENDAR
Clockwise from top left: Actress, producer and director Eva Longoria at the Power Women Summit; Song Kang-Ho, Park So-dam
and Bong Joon Ho from Parasite; Mentorship sessions at WrapWomen's BE Conference at the Annenberg Community Beach House,
Santa Monica; TheWrap CEO and Editor-in-Chief Sharon Waxman (middle) with Ursula Macfarlane and Rosanna Arquette from
Untouchable at TheWrap's portrait studio at Sundance; actors Pamela Adlon and Tony Hale at TheGrill media leadership conference.
PALM SPRINGS INTERNATIONAL SXSW: PORTRAIT & VIDEO STUDIO EMMY SCREENING SERIES
FILM FESTIVAL: PORTRAIT STUDIO Date: March 2020 Date: May-July 2020
Date: January 2020 Location: Austin, TX Location: Los Angeles, CA
Location: Palm Springs, CA Attendees: Film talent, producers Attendees: Guild members, industry
Attendees: Film talent, producers and directors leaders, WrapPRO members and
and directors TheWrap subscribers
SXSW: INFLUENCER DINNER
SUNDANCE FILM FESTIVAL: Date: March 2020 CANNESWRAP MAGAZINE
PORTRAIT & VIDEO STUDIO Location: Austin, TX Date: May 2020
Date: January 2020 Attendees: 25-30 invitation only,
Location: Park City, UT curated by Sharon Waxman CANNES FILM FESTIVAL:
Attendees: Film talent, producers PORTRAIT & VIDEO STUDIO
and directors SXSW: POWER WOMEN Date: May 2020
BREAKFAST Location: Cannes, France
SUNDANCE: INFLUENCER DINNER Date: March 2020
Date: January 2020 Location: Austin, TX CANNES: INFLUENCER DINNER
Location: Park City, UT Attendees: 100+ of the top Date: May 2020
Attendees: 25-30 invitation only, female leaders and executives in Location: Cannes, France
curated by Sharon Waxman entertainment, media and tech Attendees: 25-30 invitation only,
curated by Sharon Waxman
SUNDANCE: INDUSTRY PANEL BE CONFERENCE
Date: January 2020 Date: April 2020 THEGRILL CONFERENCE
Location: Park City, UT Location: Los Angeles, CA Date: June 2020
Attendees: 100 seats, invite only Attendees: Female leaders in Location: Los Angeles, CA
entertainment, media and technology Attendees: 200 top media,
OSCAR PARTY inspire and mentor rising stars entertainment and tech
Date: February 2020 executives and industry leaders
Location: Los Angeles, CA EMMYWRAP MAGAZINES
Attendees: Filmmakers, Actors, Date: May, June, and August 2020
Directors, Producers, and
Entertainment VIPs
THEWRAP 13EVENTS CALENDAR
From left: Knives Out stars Jamie Lee Curtis and Christopher Plummer; What We Do in the Shadows star Harvey Guillén and When They See
Us star Marsha Stephanie Blake at TheWrap's ShortList Film Festival; There's Something in the Water director Ellen Page, Harriet director
Kasi Lemmons, Sharon Waxman and Instinct director Halina Reijn at WrapWomen's Power Women Breakfast in Toronto.
THEGRILL: INNOVATORS LIST Location: San Francisco, CA COLLEGE MAGAZINE
Date: June 2020 Attendees: Power Women speakers Date: October 2020
Attendees: Industry disruptors and sponsors
and change-makers announced POWER WOMEN SUMMIT
and celebrated with a cocktail POWER WOMEN BREAKFAST, SF Date: October 2020
party at TheGrill Date: August 2020 Location: Los Angeles, CA
Location: San Francisco, CA Attendees: The largest annual
POWER WOMEN INFLUENCER Attendees: Top female leaders gathering of female leaders and
DINNER, NYC and executives in entertainment, executives in entertainment,
Date: July 2020 media and tech media and tech nationwide
Location: New York City
Attendees: Power Women SHORTLIST FILM FESTIVAL AWARDS & INTERNATIONAL
speakers and sponsors Date: August 2020 SCREENING SERIES
Location: Los Angeles, CA Date: October 2020 - February 2021
POWER WOMEN BREAKFAST, Attendees: Top talent and Location: Los Angeles, CA &
NYC entertainment industry leaders, New York City, NY
Date: July 2020 including filmmakers, nominees and Attendees: Guild members, industry
Location: New York City A-list celebrities leaders WrapPRO members and
Attendees: Top female TheWrap subscribers
leaders and executives in TORONTO INTERNATIONAL
entertainment, media and tech FILM FESTIVAL: PORTRAIT OSCARWRAP MAGAZINES
& VIDEO STUDIO Date: November, December, January
POWER WOMEN INFLUENCER Date: September 2020 and February 2020-2021
DINNER, D.C. Location: Toronto, Canada
Date: July 2020 Attendees: Film talent, producers and OSCAR BEST ORIGINAL SONG
Location: Washington D.C. directors CONTENDERS PANEL
Attendees: Power Women Date: December 2020
speakers and sponsors TORONTO: INFLUENCER DINNER Location: Los Angeles, CA
Date: September 2020 Attendees: Guild members, industry
POWER WOMEN BREAKFAST, Location: Toronto, Canada leaders, WrapPRO members and
D.C. Attendees: 25-30 invitation only, TheWrap subscribers
Date: July 2020 curated by Sharon Waxman
Location: Washington D.C. OSCAR BEST SHORT FILMS
Attendees: Top female TORONTO: POWER WOMEN CONTENDERS PANEL
leaders and executives in BREAKFAST Date: December 2020
entertainment, media and tech Date: September 2020 Location: Los Angeles, CA
Location: Toronto, Canada Attendees: Guild members, industry
POWER WOMEN INFLUENCER Attendees: Top female leaders leaders, WrapPRO members and
DINNER, SF and executives in entertainment, TheWrap subscribers
Date: August 2020 media and tech
THEWRAP 14THANK YOU
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Phone: (424) 273-4787
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