The World Cup of Formula One Air Racing Partnership Presentation - Air Race
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The World Cup of Formula One Air Racing
Partnership Presentation
TELEVISION COVERAGE
IN OVER 100 COUNTRIES
MANY THOUSANDS
OF SPECTATORS
AT EACH LOCATION
HIGH PROFILE
GLOBAL MEDIA ATTEND
Formula One Air Racing
About The Race
“Air Race 1 is pure motorsport
at its fastest!”
The Air Race 1 World Cup is a thrilling test of pilot skill Key points:
based upon the successful long-running Formula One
• 8 aircraft race together simultaneously
Class of aircraft.
• Race is around eight laps, each lap 5km in distance
• Takes place entirely at one venue in front of crowds
All airplanes race directly against each other at speeds of
• Day 1: qualifying races / Day 2: final races +entertainment
up to 450kph together at just 10 meters above the ground
• First international title in the sport’s 70 year history!
around a 5km oval (circuit just 1.5km end to end). The first
aircraft to cross the finish line wins!
Air Race 1 World Cup draws thousands of live spectators
and a massive television audience around the world as
The event culminates on a final race day for the public
well as a live internet broadcast throughout the event,
when at least three main event races take place with other
which will showcase your host venue, city and attractions.
activities and entertainment.
Teams & Aircraft 20 international teams racing high-performance airplanes The sleek Formula 1 airplanes are built just to race! It is a class which sets strict parameters on wing area weight, engine size and other characteristics, so all pilots compete on even terms and a combination of pilot skill and engineering skill wins the day. The Air Race 1 races are truly competitive, yet friendly and festive for all! We ensure strict safety standards and eligibility minima for the pilots who come from many different countries and all have a level of experience that ensures a safe and dependable event. All the international pilots – men and women, old and young – compete directly against each other regardless of their gender or age.
Race Circuit
Event Schedule
Testing & Briefings Pre-Qualifiers MAIN PUBLIC DAY:
Opening Ceremony VIP Activities Final Races &
Entertainment
Practice & Training Qualification Races
Podium/Closing
Press Events Media & VIP Day
Ceremonies
TV Coverage
• On TV in over 300 million homes
• Coverage in 100 countries
• One hour TV show + many independent features
UK Sky Sports, Motors TV France Motors TV Air Race 1 has already secured high-
profile television coverage around the
USA Fox Sports World, Various India & Pakistan Neo, Ten Sports
world in over 300 million homes and
Spain TV3, Canal+, Teledeporte China China New Media, Fox over 100 countries, through our
Pan Asia Fox Asia, SPI, Edge Portugal Sport TV established TV distribution network.
Pan Europe Motors TV, Various Russia NTV Sports, RBC TV
Air Race 1 arranges dedicated TV
Pan Africa Supersport Korea Edge Sport coverage of the event and welcomes
Pan-Middle East Fox Sports, OSN Japan Japan Cable Television journalists from many prestigious media
outlets to meet with hosts, so TV
Pan S.America ESPN Sur Turkey, Cyprus, Malta Fox Sports Europe
coverage for our host cities is generated
Germany Sport 1 Czech Republic Sport 5 through our own programs and also
Norway, Scandinavia TV2, Various Switzerland Schweizer Sport
other TV features.
Brazil Globosat Poland, Eastern Europe SPI International
To the left is a list of some of the
Malaysia Fox, Media Prima South Africa MNET, Supersport channels which broadcast our dedicated
Australia & New Zealand Fox, Sommet Bulgaria Nova
show last year. This list is growing
constantly and is expected to increase
Israel Ananey, Ego TV And other countries Growing weekly…!
dramatically for the full series in 2015.
Media Coverage
Media Coverage • Hundreds of media cover the events • Over €750,000 advertizing value for just one event
Event Analysis
Demographics
Air events are a fast growing tool for cities to reach
tourists in key demographics. Research demonstrates
how great an impact an air event can have to a city
and its airport. Some data from the International
Council of Air Shows discovers:
• 40% of spectators have annual income over $75,000;
and 63% earn more than $50,000
Social Media • Over 80% have some university education and
over 40% have at least one university degree
• Already reached of over 1,000,000 people! • 50% of spectators are between the ages of 30-50;
40% are women; and a large family presence
• Aggressive online social media campaign
Return on Investment
Air Race 1 launched its showcase event in June 2014 so
we are continuously analyzing the most current
marketing research. Thus far, the media value on just
the publicity alone is over €750,000 euros.
The TV coverage is already reaching € Millions more in
direct value and ROI. The many thousands of
spectators that attended our last event is another key
indicator of the high value. Air Race 1 is an extremely
cost-effective high-profile platform for promotion.2015 Series Confirmed - 2016 bidding started!
2015 Series
The first international series of formula one air races will be held in three cities in 2015, and will expand to six in 2016.
Monastir, Tunisia Lleida, Catalunya, Spain Reno, Nevada, USA
6-7 June 2015 27-28 June 2015 19-20 September 2015
45,000 spectators expected 10,000+ live spectators attend 200,000 spectators attend each year
First-ever air race in North Africa history! Hosted by national & local government Part of a famous event with other races
Well-connected historic city and resorts Stand-alone event dedicated to Air Race 1 52nd year for this established event
Independent event plus entertainment Very successful launch event held in 2014 Lots of other entertainment, air shows
Opportunity for brand to make big impact Lots of other entertainment, air shows Just outside the heart of Reno
Exciting business and hospitality options Just one hour from Barcelona Many hospitality & partnership oppsPartnershp Benefits The Air Race 1 World Cup allies with commercial partners who wish to share in the benefits of this unique competition and become an‘owner’of the event. We offer several levels of sponsorship, all granting category exclusivity and tailored into individual packages for each sponsor to meet its own requirements. Our goal is to earn the right to build a long-term relationship with each partner for years to come. “The most inspiring and unique event for your brand!”
Partnershp Packages
Packages are available across the international series or for any one individual event.
Packages Summary Presenting Partner Main Partner Supplier Partner Team Sponsor
Event/Series Naming rights Yes Team name
Branding on aircraft Yes, on all airplanes By negotiation By negotiation Fully branded airplane
Guaranteed global TV coverage Yes, extensive Yes Depending Yes
Extensive international press cover Yes Yes Yes Yes
Product placement / stand at venue Yes Yes Yes In Team Pit
Introductions by live commentator Yes, regularly Yes Yes In race commentary
Presence in printed programs Cover, plus editorial Full page ad Quarter page ad Yes
Press Release(s) In all press releases Yes Yes
Branding/signage/banners at event Yes, many Yes By negotiation
Ads during live Internet broadcast Yes, detailed w/ interview Yes By negotiation By negotiation
Website presence/logo/link Yes Yes Yes Yes
VIP hospitality tickets Yes Yes Yes By negotiation
Event tickets Yes Yes Yes Yes
VIP Flights in race/aerobatic planes Yes
Logo on uniforms and materials Yes Pilot & Team uniforms
Logo on podium & media backdrops Bold and center Yes, checkered If team places top 3
Full access to hangar, team pits,
Yes Yes
performance data, pilot endorsements, etc.Presenting/Title Partner
Event & Access
• Name in Series or Event title
• Premiere branding positions for onsite activations
• Retail and/or exhibition space for product placement, sales, sampling
• Branding on race circuit markers/pylons
• Branding on event staff & hostesses uniforms
• Branding on all event related merchandise
• A5 size logo on every team’s aircraft
• Logo prominently placed on podium and media backdrop
• 25 Tickets to Final Day
• 10 VIP Access Passes
• 10 tickets for full VIP Hospitality package
• 2 VIP flights in high-performance aerobatic aircraft
• 4 free hotel rooms for 2 nights in Official Team Hotel
• Private access to pilots and teams, including presenting opportunity
• Public Address Announcements (at least 4 at each event)
• First preference on additional branding opportunities
Media Promotion
• Guaranteed coverage in TV show and other videos post-event
• Title sponsorship recognition across all media campaigns
• Presence in every press release
• Cover and editorial in printed event program (depending on venue)
• Logo and links to company pages from all event-related websites
• Photo and video servicing to media post event
• Full rights to use film and photo content from event for own promotion
Support from Partner
• Promotion of Air Race 1 across brand marketing portfolio to both
existing customers and target market
• Provide company product to all pilots, teams, staff and VIPs on site
during event, if applicable
• Partnership FeeOfficial Main Partner
Event & Access
• 4 key branding positions for onsite activations
• Retail and/or exhibition space
• Logo on podium and media backdrop
• 10 Tickets to Final Day
• 4 VIP Access Passes
• 4 tickets for full VIP Hospitality Package
• 2 free hotel rooms for 2 nights in Official Team Hotel
• Category exclusivity
• Access to pilots and teams, including presenting opportunity
• Other benefits and rights by negotiation
Media Promotion
• Coverage in TV show and other media
• Logo and links to company pages from all event-related websites
• Press release announcement(s)
• Photo and video servicing to media post event
• Advert in printed program (depending on venue)
• Full rights to use film and photo content from event for own promotion
Support from Partner
• Promotion of Air Race 1 across brand marketing portfolio to both
existing customers and target market
• Provide company product to all pilots, teams, staff and VIPs on site
during event, if applicable
• Partnership FeeTeam Sponsor
Event & Access
• Naming rights to Team name
• Full branding of an entire aircraft
• Branding on Pilot flight suit, helmet and team/crew uniforms
• Branding on podium if pilot finishes in top 3 winners
• Full access to hangar, team pits
• Access to team performance data
• Endorsements by pilot as brand ambassador
• 4 additional guest tickets to Final Day
• 2 VIP Access Passes
• 2 tickets for full VIP Hospitality package
• Public address mentions during live race commentary
• Other benefits and rights by negotiation
Media Promotion
• Guaranteed overt coverage in TV show and other videos post-event
• Title sponsorship recognition across all media campaigns
• Presence in every press release
• Cover and editorial in printed event program (depending on venue)
• Logo and links to company pages from all event-related websites
• Photo and video servicing to media post event
• Full rights to use film and photo content from event for own promotion
• Certain other intellectual property rights
Support from Partner
• Promotion of Team and Air Race 1 across brand marketing portfolio to
both existing customers and target market
• Provide company product to the designated team, if applicable
• Sponsorship FeeAbout Us Air Race 1 is fully sanctioned by the three main governing bodies in the sport of Formula One Air Racing. The company has a team with many years of experience organizing international air races and other air sports competitions. The team previously founded Flying Aces Ltd which organizes the Aero GP, the leading international pylon race, and other events including the 25th FAI World Aerobatic Championships held at Silverstone which set a new industry standard in air sports events. The team was also a pioneer in air sports media development having filmed about 70 world title events. Air Race CC Ltd is comprised of highly regarded industry leaders who ensure this race is both a safe and monumental success for all.
Air Racing History
The sport of Air Racing has over 100 years of
rich heritage and has inspired millions of
people.
Air Racing began in Reims France in 1909 and
soon became a global phenomenon, reaching
its Golden Age in the 1920s-30s. Throughout
the last century Air Racing was regularly used
as a platform to develop technology as well
as for recreation. It took many forms from
exciting pylon races (like the Reno Races,
Formula 1 air racing and Aero GP) to single-
plane time trials (like Red Bull Air Race) to the
great long distance air races (like the
Thompson Trophy and the Schneider Trophy).
Air races have challenged the world’s most
accomplished aviators and created heroes of
the skies. Air Race 1 taps into this past while
The first world title in the looking forward towards a new era for this
magnificent sport.
history of the sport!Contact Us Thank you for your interest and your kind attention! We look forward to hearing from you with any questions. Jeff Zaltman, Managing Director Air Race CC Ltd; United Kingdom & Spain +44 7932726990 (UK) +34 652644566 (Spain) www.airrace1.com | info@airrace1.com
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