June 8-12, 2022 Greater Columbus COnvention Center 2022 Prospectus
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2022 PROSPECTUS
June 8-12, 2022
Greater Columbus
COnvention Center
2022 Prospectus
www.originsgamefair.com Page 1
Sponsor LEVELS
Welcome Sponsors!
Showcase your company during and after the show by becoming a show sponsor!
We offer four different levels of show sponsorship. Each level provides higher
priority for placement and more prominent sponsorship promotion.
Sponsor Levels are based on how much you spend, in total on Exhibiting and
Sponsoring at Origins Game Fair. The cost of your Booth and Sponsor Options
chosen from the options on the following pages combine to determine your
Sponsor Level.
Level 1 - $5,000
Level 2 - $10,000
Level 3 - $15,000
Level 4 - $20,000
Sponsorship Deadline March 31, 2022
www.originsgamefair.com Page 2
Promotions
Print & Digital Site Book
Promote your presentations, booth, and more in the
physical and digital site book. Attendees will receive a
print copy and a PDF will be distributed digitally online
before the show.
Inside Front Cover (1 available) $2,000
Back Cover (1 available) $1,800
Full Page $1,200
Half Page $800
Social Media Blast
Provide 280 characters and one image that will be
posted to the official Origins Facebook, Twitter, and
Instagram pages. We encourage sponsors to engage
and share these blasts. Dates available every Monday,
Wednesday, and Friday. Social media announcements
run from March 30 to June 3
$250
Email Blast
Promote your games, programs, and presentations! Get
your messaging in the weekly newsletter sent to 24k+
attendee subscribers. 200-word text copy required.
Dates available every Wednesday. Email announcements
run from March 30 to June 1.
$350
www.originsgamefair.com Page 3
DIGITAL ADS
GCCC Connector Screen
Showcase your new releases on this
beautiful panoramic screen in the
highly-trafficked connector between
the convention center and the Hyatt.
Choose between a 30-second video
or a 20-second image.
(4 available) $2,500
Concourse Screens
Promote your company on digital screens
throughout the main concourse of the
convention center, the main walkway for
attendees. Choose between a 15-second
video or a 20-second image.
(8 available) $1,000
Escalator Screens
Promote your products continuously on
nine screens above the escalators in the
main concourse, Goodale concourse, and
South Café. Choose between a 15-second
video or a 20-second image.
(10 available) $350
www.originsgamefair.com Page 4
DIGITAL ADS
South Screens
Feature your games on all six screens in the
South Entrance of the convention center.
Choose between a 15-second video or a
20-second image.
(10 available) $350
Hyatt Screens
Market your catalog on the screens in the
Hyatt Regency, projected above the Big
Bar on the 2nd floor. Choose between a
15-second video or a 20-second image.
(10 available) $350
www.originsgamefair.com Page 5
PHYSICAL ADS Coupon Book Page Incentivize attendees to visit your booth with a coupon offering a discount or freebie. 15,000 copies will be produced and distributed to all attendees. Front Cover (1 available) 1000 Back Cover (1 available) $700 Full Page $350 Physical Distancing Aids Promote your brand and help guests staff safe. Stanchions will be used in main registration. 16 stanchions per order. (10 Available) 11.5”x23.5” $300 www.originsgamefair.com Page 6
Physical ads
Drury Room Keys
Direct Attendees to your booth with room keys
advertising. Given out to all reservations made in the
show room block.
$2,000
Big Bar on 2 (Coasters)
Use coasters in the highly frequented
Hyatt bar to promote your booth
location and games!
Big Bar on 2 (Column Wrap)
Advertise on the columns at Big Bar on 2 $1,000
in the Hyatt Regency. Promote your new
releases to attendees enjoying a drink Big Bar on 2 (GoBo)
or just walking through on their way to a
roleplaying game. Project your logo and branding onto the
walls of Big Bar on 2. The GoBo images
(14 available) $750 project onto the walls above the check-in
desk of the Hyatt Regency.
(2 available) $650
North Atrium Glass Panels High Street Entrance
Promote your brand on the glass railing in The lower-half of each door leading onto
the Upper North Atrium. Visible from the High Street is a unique way to promote
ground floor at registration. your company and games!
$1,000 $150 per panel
www.originsgamefair.com Page 7
Stair Clings
Wall Zig-Zag
Provide a dynamic advertisment for your games along the handrail on
either side of the pathway connector. This high traffic location is a great
way to offer something creative and unique.
(4 available) $1,500
Stairs to Connector
Your larger-than-life advertisement is located on the staircase leading
from the GCCC to the Hyatt Connector. This ad space dominates views
as crowds head to meals or back to hotel rooms.
(4 available) $2,000
High Street Stairs
Take over one of the sets of stairs leading to High Street
from the Union Station Ballrooms. High traffic
programming are scheduled in the rooms near these stairs.
(5 available) $1,000
Glass Railing - Escalator North Atrium
Market where everyone starts their Origins! Promote your
brand on the railing space located on the upward slanting side
by the escalators in the main registration area.
$1,000
Stairs to 2nd Level
Run your advertisements on the staircase in the main registration area
(North Atrium) to the Short North Ballrooms and Upper D Pod.
$1,000
www.originsgamefair.com Page 8
Additional Clings
Hall Entrance Wall
Make a statment on the walls flanking the
entrances to the Exhibit Hall. These large
surface areas are the perfect place to promote
your new releases and booth location in front of
endless foot traffic. There are only one of each
option available.
$1,500
Square Entrance Banner (Left)
144”x144”
$2,000
Rectangular Entance Banner (Right)
180”x156” Floor Clings
Lead attendees throughout the convention
Main Concourse & center with floor clings! Highlight your brand
N. Atrium Columns and direct attendees to your booth with these
Advertise on the columns through the C Concourse cost-effective ads!
& North Atrium of the GCCC. Promote your $150 per 1’x1’ cling
products at registration and throughout the show!
(7 available) $600 Hyatt Columns
Advertise on the columns of
the Hyatt. This area is where
we host a majority of our
RPG events, so it is especially
valuable for organizations
looking to promote their
products to roleplayers.
(11 available) $600
Breezeway Columns
Advertise on the columns in the connector between the Hyatt
and the Convention Center. Attendees heading to the food
court will also pass through this high traffic zone.
(11 available) $600
www.originsgamefair.com Page 9
Events
Costume Contest Paint N Take
The costume contest returns for another Support this popular area of the show
amazing year! Prizes awarded for the that our attendees look forward to every
following categories: Comics, Fantasy, year! Sponsor logos will be displayed on
Games, TV/Film, and Youth. Your logo will the website, digital site book, and signage.
be displayed on the website, site book, and Contact the Events@gama.org to learn
signage. specific supply needs.
(5 available) $250 (4 available) Miniatures
(4 Available) Painting Supplies
Demo Videos
We will livestream and record a demo of
your game and an interview about the
game live at Origins!
Contact Us
Trade Day
Support GAMA retailers by becoming a Trade
Day sponsor! Get face time with retailers during a
30-minute presentation and encourage sales by
donating product to the Retailer Appreciation Box.
Sponsors and products will be featured in an email
blast sent to all GAMA members before the show.
Two Demo Nights included.
$1,000 + 100 products ($30+ MSRP)
www.originsgamefair.com Page 10Unique Promotions
Board Room
Sponsor the ever-popular board room, the
gaming library at Origins! Your company
will be promoted on multiple tables and
your logo will be listed on the Board Room
volunteer shirts. We ask all sponsors to
provide 6+ copies of a game to raffle off
to attendees.
(9 available) $2,000 + 6+ games
Concourse or Hall GoBo
Light up the Exhibit and Event Halls by projecting your
logo onto the walls with a GoBo. You can request them to
be projected near your booth or your events if possible.
$650
Social Media Photo Box
Place your unique photo box at one of 10
locations throughout the show! Be a part
of attendees’ convention memories.
(10 available) Starting at $500
Volunteer Swag
Origins wouldn’t exist without our team of amazing volunteers.
To thank them for their hard work and dedication throughout
the show, we close the show with a Volunteer Appreciation
Party. Promote to our volunteers by sponsoring this event. We
ask that you donate $1,000 in evergreen or newly released
product that we will distribute to the volunteers. The product
must be delivered to the designated on-site area by June 9.
$1,000 in product
www.originsgamefair.com Page 11Barley’s Brew Co.
Barley’s Brew Co. is a highly-frequented brew
pub right across the street from the convention
center. They are a long-standing partner of
the show and a favorite of Columbus locals. We
want you to share in this Origins tradition!
Window Clings
Promote your products to all the foot traffic on High St! The
windows face the main thoroughfare directly across from the
convention center.
(3 Available) $1,000
Basement Rental Brewcadia Rental
Host a team dinner, press party, or fan- Host a team dinner, press party, or fan-
appreciation event! Full bar and food appreciation event! Full bar and food
service are available. service are available.
7:00pm-1:00am Wednesday - Saturday 7:00pm-1:00am Wednesday - Saturday
(4 Available) $1,500 per night (4 Available) $1,500 per night
www.originsgamefair.com Page 12Barley’s Brew Co.
Themed Menu
Name all the items on the menu in line with your products!
Available to patrons of the brewpub and basement. Your logo will
appear on the menu as well.
(1 Available) $1,000
New! Wall Banners Coasters
Take advantage of Barley’s consistently Create custom coasters for use in Barley’s Brew
popular location with wall banners. Your Pub, basement, and Brewcadia arcade located
wall banners will line the north side of the on the upper level.
main restaurant so all the patrons will be (1 Available) $1,000
able to see them.
Contact Us
Unique Opportunities
Barley’s presents a great opportunity to
combine a signature stop for convention
New! Floor Clings attendees with your brand. If you are interested
Take advantage of Barley’s consistently in partnering with Barley’s and the GAMA
popular locatioin with floor clings team to develop a special event or an exclusive
promoting your brand. advertising deal with them, contact us to
$150 per 1’x1’ cling discuss opportunities.
Contact john.stacy@gama.org
www.originsgamefair.com Page 132022
NEW vigPROSPECTUS
Program
Promote Your Brand to VIG Attendees
Our new Very Important Gamer (VIG) badge will provide attendees the
chance to upgrade their Origins experience. VIGs will receive a variety of
amazing perks, including:
• Exclusive VIG Lounge
• Swag Bag with sponsor games, prizes, coupons, and flyers
• Early access to hotel block
• Early exhibit hall access on Thursday
• Access to 45-minute Premium Demos held in the Lounge by sponsors
• Private game library featuring sponsor games in the Lounge
Get your games in front of
players ready to spend big on
premium products!
VIG Premiere Sponsor
The primary sponsor for the VIG Program receives Naming Rights for the VIG Lounge (The
“Company Name” VIG Lounge” for example, branding on all VIG promotion before and during the
show, including signage at the entrance to the VIG Lounge and first choice of 5 demo times (one
per day) to be held in the VIG lounge. Premiere Sponsors may also provide additional branding
and/or promotional material to be used in the VIG Lounge.
(1 Available) $1,500 + 200 games for the SWAG bag ($20+ MSRP)
+ 2 Games for library
VIG Swag Bag Sponsor
Swag bag sponsors will receive promotion on the Origins Game Fair website, a mention when
Swag Bag content is announced, and two 45-minute demo times for inside the VIG Lounge.
(14 Available) $300 + 200 items for the SWAG Bag + 1 Game for library
www.originsgamefair.com Page 14NEW Charge station
Concourse/Hall Charging Station
Everyone needs power for their devices these days. We
are looking to provide charging lockers for devices in
the gaming hall and/or concourse area. Put your brand
front and center by sponsoring a charging station in a
high traffic area. The 19-inch touchscreen display can
play video or share images highlighting your products
and services.
$1,000 per station
Demo Table Chargers
Provide an additional service to your
customers while they experience
your games! Add branded charging
stations to your demo table so
players can recharge their device
while they learn your game. It’s a
great incentive to stick around to
learn more and provide added value
to the demo time!
$1000 per station (cost includes power
drop for your exhibit booth)
www.originsgamefair.com Page 15Exhibit
Benefits to exhibiting
Showcase your products!
Make connections with players, retailers, publishers,
wholesalers, artists, designers, influencers and more!
Connect with your fans & customers!
Five days of gaming fun!
Face-time with 20k+ attendees ready to buy and play!
Recognition in site book, mobile app, and website!
Additional Rental Options, Hotel Reservations
Shipping, and Storage
Our show decorator handles all additional rental op- Sponsors have allocated rooms based on their sponsor
tions, including additional furnishings, freight handling, level, which will be coordinated with your agreement.
floral treatments, AV rental, and utility services. Rental In addition, there are a limited number of rooms in the
and service order forms will be provided in the Online exhibitor block, which will be available to you once your
Service Kit. agreement is finalized.
By submitting agreement, company agrees to comply with the Origins Game Fair rules and regulations. Agreement
is not binding until paid in full. Booth space for exhibitors will be assigned after full payment is received, sponsor
level, and priority points. Exhibitors are required to carry worker’s compensation, liability insurance, and follow all
labors laws regarding booth and event staff to exhibit at the event.
Cancellation Policy
Cancellations prior to 100 days from the first official day of a GAMA event shall incur no penalty. Cancellations
99-71 days from the first official day of a GAMA event are subject to a 50% cancellation fee. No refunds will be
made on cancellations made within 70 days from the first official day of a GAMA event due to committed funds and
space. Forfeited fees cannot be applied to future events due to IRS reporting requirements. All cancellations must
be sent in writing to GAMA (attention Chris Materni, chris.materni@gama.org).
CLICK HERE FOR APPLICATION
QUESTIONS
Exhibiting Paul McGraw (paul.mcgraw@gama.org)
Sponsorship John Stacy (john.stacy@gama.org)
258 E. Campus View Blvd.
Columbus, OH 43235 Advertising Adam Ziegler (adam.ziegler@gama.org)
Office: 614-255-4500
Monday-Friday 9am-5pm EST Form & Payment Submission Chris Materni (chris.materni@gama.org)
www.originsgamefair.com Page 16You can also read
