New Retail 2021 POWERED BY DANSK INDUSTRI - Sense China
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
New Retail 2021 POWERED BY DANSK INDUSTRI
It’s Time to Learn from China! SENSE China is a series of market programs about digital business development in China. Our New Retail program provides unique insights about how to offer a sophisticated, digital experience to consumers. Adapting local solutions does not only promise exciting sales prospects in China. It also hands you useful tools to compete in other markets where innovation, speed and agility are success factors. Today's solutions in China are the global solutions of tomorrow.
New Retail 2021
In the next 10 to 20 years, the traditional
understanding of e-commerce will be replaced
by New Retail. The internet will never change
the nature of retail. But any successful retail
model needs to address two core criteria:
cost efficiency and shopping experience.
- Jack Ma, Founder of Alibaba
WHAT TO EXPECT? PROGRAM
Sophisticated
User
Experiences
FOCUS
SENSE China: New Retail 2021 Commercial use
introduces you to pioneering of Artificial
Digital
ways of reaching consumers. Intelligence,
Business
Blockchain and
Models
IoT
You will learn from the most
interesting and relevant retail
cases China has to offer.
You get access to new business
networks and you receive
feedback on your value
proposition from professional
mentors.
NEW RETAIL 2021
TUTORIAL
PROGRAM EXECUTION Get feedback Next steps?
The New Retail 2021 program includes a variety of We will help you
activities. You can choose to participate in one or
several program components.
Market Insight Workshop
Time: 24 March 2021 MIXER CHINA TOUR
Location: Copenhagen/online Meet your peers See for yourself
Business Planning Tutorial
Time: 7 April 2021
Location: Online WORKSHOP
Learn the basics
Networking Mixer
Time: 24 June 2021
Location: Odense
China Inspiration Tour
Time: 12-18 September 2021
Location: Shanghai and Hangzhou
NEW RETAIL 2021
PROGRAM HIGHLIGHTS
Market Insight Business Planning Networking China Inspiration
WORKSHOP TUTORIAL MIXER TOUR
Insights, tools and best Advice on market entry Meet other company Intensive training course
practices about New and business upscaling in representatives with with company visits, user
Retail in China. Intro- China. Includes five hours business in China. experiences, roundtables,
duction to program. of individual feedback. Discuss current issues. pitching sessions, more.
Price: free of charge Price: DKK 2080 Price: free of charge Price: DKK 10,000
CASES EXPERIENCE NEW RETAIL
FRESH HIPPO STARBUCKS JD.com
Market, restaurant, Rethinking in-store experience Experience the future of retail
distribution center – all in one Meet a true disruptor paving the way for the
Starbucks’s Roastery was
imagined by its CEO as a real- future of retail. JD.com is China’s largest retailer.
Fresh Hippo (Hema) is at the forefront of China’s
life version of Charlie’s It started as a brick and mortar shop and went
ambitious New Retail initiatives and provides a
Chocolate Factory – for coffee online following the SARS epidemic in 2004.
perfect example of how traditional retail can be
reinvented through technological innovations – lovers. Its main features
and thrive during COVID-19. include fully-automated coffee Today, JD.com has over 360 million customers
bean roasting, 3D printing, and and its logistics cover 99% of China’s population.
Shopping at Hema means choosing from fresh impeccable customer service. It owes its success to in-house warehouse and
produce sourced every day from local farms, logistics allowing it to deliver 90% of orders
picking your favorite item of live seafood imported As one of the first movers in same-day or next-day.
from all over the world at competitive prices and the Chinese market, Starbucks
walking out from the store paying with facial is a great case to understand Experience how JD.com makes it happen by
recognition. how foreign firms localize visiting Asia No.1, JD.com’s fully automated
products to meet the needs of warehouse located in Shanghai.
local consumers.
Today, Starbucks remains a
successful player in the market
and its Roastery is a great
place to study how technology
and smart design provide
customers with an immersive
experience capable of
impressing even the most
advanced coffee aficionados.
CASES GET TO KNOW THE ALIBABA ECOSYSTEM
ALIBABA FLYZOO ROBOT HE
The birthplace of New Retail Where technology meets hospitality Hema’s take on smart dining
Meet the world’s largest e-commerce company,
Robotic He is an exciting stop to enjoy freshly picked
behind Singles’ Day which sold for $38.4 billion of
seafood with customized flavors.
merchandise in 24 hours. Jack Ma started Alibaba
with the ambition of connecting Chinese suppliers
Learn how Alibaba is promoting the use of AGVs in
with the rest of the world – through the Internet.
the service industry to make the dining experience
as quick and efficient as possible for customers.
Today, Alibaba is leading the way of new retail and
innovation by making the shopping experience as
seamless as possible for consumers. But Alibaba is
more than online shopping, it’s a complete
ecosystem where logistics, finance, cloud
computing, marketplace, and marketing all
complement each other to form, what we call
today, smart retail.
Spend the night overseeing Alibaba’s
headquarters at the hotel of the future.
Imagine a hotel with no reception desk, no
keys, and no cash? It’s already happening at
Flyzoo.
Guests access their rooms and pay for snacks
with facial recognition, get served meals by
AGV robots and drinks by robotics arms.
CASES MEET THE DISRUPTORS
BYTEDANCE HAIDILAO FUXING TRAIN
Disrupting social commerce Taking customer service to the next level The world’s fastest train
Be ready to experience exceptional customer service. Hop on the
Haidilao became the most successful hotpot restaurant world’s
chain in the world by ensuring that each and every fastest bullet
customer feels special and cared for. train “Fuxing”
and travel at
In China, it is common to stay in line for hours before being 350km/h to
seated at a restaurant. Haidilao has made a business model the birthplace
out of this phenomenon by providing customers with of Alibaba –
complimentary shoe polishing, manicure, board games, and the City of
even carwash. It is a classic example of how customer Hangzhou.
service could really set a company apart from its
competitors in a complex commercial environment.
Meet the world’s largest unicorn, the company
behind TikTok, the fastest growing and largest H18
video sharing community. Bytedance has also
developed many other innovative apps and is Meet-up at
Active house
determined to compete head on with the other H18 Active
Chinese tech giants. House for
theoretical
Learn how B2C and B2B companies are insights
leveraging TikTok and the other Bytedance about smart
solutions for commercial purposes and find out retail and
how this company is disrupting social marketing
marketing. strategies in
China.
INDIVIDUAL MENTORING
FOR YOUR BUSINESS
Putting theory into practice
You can choose to receive 1-1 advice from top
mentors throughout the program. Mentoring
sessions will allow you to reflect on specific cases
and find out how they relate to your own situation.
Your mentors will help you find answers to
questions that are key to a successful business in
China: How does your business model fit in the
local market? How can you leverage technology to
improve the customer experience? What is
missing in your value proposition that should be
addressed? Who can help you move ahead?New Retail 2021
MENTOR TEAM
Aymeric Fraise Barry Colman Celine Ong
CEO Managing Director Asia Pacific General Manager
Generator Advisers Doremus Exuniq
Aymeric is a serial entrepreneur and Barry is an award-winning advertising Celine has more than 20 years experience
investor with more than 20 years of executive. He has worked in China since working in the consumer-centric industry
experience from China. He has launched 1987, and has collaborated with many of across Asia. She is a professional in social
start-up enterprises in several business China’s biggest brands and celebrities. marketing for B2B and an expert in omni-
sectors, from food retail to children’s Barry is an expert on strategic channel marketing across Chinese digital
entertainment. He will advise New Retail communication targeted at Chinese platforms. She will advise participants on
participants on entry models and consumers. He will advise participants on digital marketing trends and how to
investment opportunities for setting up a sales and marketing channels, and on how leverage digital channels to drive brand
business in China. to avoid common pitfalls. exposure in the Chinese market.New Retail 2021
ORGANIZERS
Emma Lieser Peter Bøgh Hansen Aqua Gao
Business & Policy Consultant General Manager China Public Affairs Consultant
Mobile: +86 17611587759 Mobile: +86 17316551959 Mobile: +86 15906678367
E-mail: eli@di.dk E-mail: pmh@di.dk E-mail: aqga@di.dk
New Retail 2021 is co-funded by Region Sjælland as part Want to know more?
of the Access Cities and Zealand International initiatives. Please email or call us.You can also read
