TOMY Company, Ltd. Company Information - TSE Securities Code: 7867
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TOMY Company, Ltd. Company Information TSE Securities Code: 7867
Overview of TOMY
Company Overview Group Companies
As of Mar 31, 2018
• TOMY Company, Ltd. (TOMY) was founded in
1924. We have been in business for 90 years. Japan T-ARTS
TOMY TEC
• Founding Philosophy：
TOMY Marketing
Let’s excite the world’s markets with our Company, Ltd , etc Number of
outstanding products. North TOMY Holdings consolidated
Our sincerity and diligence will contribute America TOMY International, subsidiaries:
Europe and 34
to society and lead to our own success and etc
Oceania
happiness.
Asia TOMY Hong Kong
• Business Domains: TOMY Thailand , etc
Toy business ： Planning, developing and Distribution of Ownership among
manufacturing products such as toys, and Shareholders
baby products.
Toy-Periphery business: As of Mar 31, 2018
Manufacturing and selling of capsule toys, 17.58%
candy toys and railway models.
• We are listed on the first section of the Tokyo 11.72% Ownership Ratio 44.81%
Stock Exchange and have a market cap of
¥108 billion as of May 11, 2018
• Number of Employees 2,199 （consolidated, Mar Individual Investors 23.87%
2018） Financial Institutions
Other Corporations １
Page 1 Foreign Corporations and InvestorsOverview of TOMY
TOPIC1 TOPIC3 TOＰIC4 (JPY in billion)
TOPIC2
TOPIC5
1,856 1,818 1,924 1,805 1,787 1,872
1,787 1,773
1,900 1,594 1,630 1,676
1,548 1,499 223
190
168 162
1,200 145 146
832 111 131
115 116 120
104 103 101 100
93 89
79 77
500 60 60
44 38
47 50 24 50
25 33 26
(4)
-200 -20
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Net Sales (lef t) Operating Income (right) EBITDA(right)
• TAKARA was merged into TOMY, and this absorption-type merger resulted in a substantial
TOPIC1
increase in net sales despite the recording of a large extraordinary loss.
• Operating income was boosted, not only by a reduction in products with low profitability, but
TOPIC2
also by hit performances of the Metal Fight Beyblade products for boys and the products related
to the Transformers movie, as well as group-wide business restructuring.
TOPIC3 • Acquisition of U.S. toy manufacturer RC2 boosted net sales.
TOPIC4 • Conducted solicitation for voluntary retirement and started business structural reforms in
response to struggling toy sales in Japan and worsening of overseas business performances.
TOPIC5 • Decision to sell unprofitable video game wholesaler subsidiary (impact on net sales of -¥30.7 billion
YoY) and to partially withdraw business in China led to the bottoming out of business performance.
2 ２Core Toy Brands in Japan
In addition to our line-up of many long-standing toy products with stable sales, we
continue to create new hit products.
Tomica Plarail Licca Doll
• Launched in 1970 • Plarail is a toy train and plastic truck • Licca is a fashion doll series,
system based on the actual trains celebrating its 50th anniversary in 2017
• Tomica is Japan‘s first palm-sized
• Long-selling product over 50 years (Total sales volume is over 60 million)
diecast toy miniature car based on
Japanese vehicles since its launch • Using SNS to promote the brand
• More than 930 kinds of vehicles • More than 1,370 kinds of trains
launched, sold over 600 million pieces. launched, sold 160 million pieces.
Duel Masters Amusement Machines Railroad models (N gauge)
• Arcade games for children • No.1 share in Japan
• Trading card games highly popular
for more than ten years • Main games are Prichan, Pokémon Ga-Olé • Wide range of products from
rail cars to dioramas
3 3Overseas Core Toy Brands
We will further expand sales of toys of Japanese origin, TOMY International toys and
baby merchandise
Global toys born in Japan • Global agriculture vehicle toys
• Wide range of products line from
preschool to high-end replicas
• More than 500 million products sold
• Launched over 130 countries around the world
• Age-appropriate baby and infant
• Wide range of products including educational toys
baby bottles, toddler cups and • Developed with the advice of the
• The third generation Beyblade launched in 2015 plates, baby carriages, etc. infant specialist
• 350 million units sold over 80 countries
4 TOMY International 4Toy-Periphery Products and Strategy
Leveraging popular brand content to maximize revenue opportunities
Miscellaneous daily Books
goods
Tomica Shop Amusement
Machines
Apparel Capsule Toys
DVD Candy-Toy
Page 5 5Execute Three Plans Including the Medium-Term Business Strategy
Medium-Term Management Plan (FY2018–2020)
Take on the Challenge toward New Growth
Page 6 6Experienced Management, Strong Board
• Together with our three directors and three Audit & Supervisory Board Members from outside
the company, TOMY is committed to reinforced corporate governance
• Kazuhiro Kojima Appointed as Representative Director & President of TOMY Company, and
this marked the start of our new corporate management in January 2018
• We introduced a two-person company representative system to promote greater management
agility and speed.
Kantaro Tomiyama • In June 2015, appointed Representative
Representative Director & Chairman of TOMY
Director & Chairman • Over 30 years experience in toy industry
• Led the merger of TOMY and Takara
• Performed difficult restructuring initiatives
decisively after taking the President role in
1986
• Received B.A. in Sociology from the
University of Hull in England 4inside 3 outside
• Grandson of TOMY’s founder, Eichiro directors directors
Tomiyama, and son of former President, 57％ Board Members 43％
Masanari Tomiyama
7 directors
Kazuhiro Kojima • Appointed as Representative Director & President of TOMY
Representative Director, Company, Ltd. in January 2018
President & COO • 1983 Graduated from the University of Tokyo and joined
Mitsubishi Corporation
• 2008 Executive Officer of Marunouchi Capital Co., Ltd.
• 2009 Outside Director of TOMY Company, Ltd.
• 2012 Board Director and Senior Executive Officer
• 2017 Representative Director, COO & CFO
• Over 15 years of experience related to venture capital and
the buyout business
• Achievements in creating more efficient production and
logistics and in improving businesses in Europe
7 7CSR Activities
The TOMY Group takes an original approach to CSR activities that is quite different
from other companies. TOMY has a long-term commitment to making advances in these
areas.
Accessible toys Safety and quality criteria
In our global development of products, we ensure our products are safe and
In 1980, TOMY began to develop “accessible toys” which are products
high quality not only by complying with the laws and ordinances, and
that differently-abled people can use without difficulties. TOMY is an
regulatory standards of each country and region, but also by establishing
advocate of this initiative and expands the activity not only across the
original TOMY Group safety and quality criteria. By ensuring our products
Japanese toy industry but also to other industry and regions.
adhere to these stricter standards, we aim to prevent accidents from ever
occurring.
Raised dot The TOMY Group hold annual meetings attended
by all employees for discussions, led by the units
in charge of product safety and quality, which are
Logo for Accessible Design Toys geared toward promoting awareness and
understanding of the importance of safety and
quality control.
Eco-toys Testing being conducted on in-house equipment
In addition to manufacturing environmentally friendly toys, TOMY intends Regional contribution
to help inspire a sense of responsibility for the environment to children,
TOMY concluded an agreement on collaboration and cooperation with
who hold the keys to the future. As an industry leader in this field, TOMY Katsushika City, a city steeped in toy history, in July 2017. As a
launched its Eco-Toy program in 2011 and started reducing toys made company with its headquarters in Katsushika City, TOMY is participating
with safe, recycled plastic in July 2012. Consequently, the Plarail “Eco and cooperating in events and other initiatives organized by Katsushika
City aimed at social contribution and regional revitalization.
Straight-Line Rail” and “Eco Curved Rail” products were the first toys to
be certified to carry the Eco Mark by the Japan Environment Association.
These “green rails” are A Halloween Parade
composed of 50% or more organized in cooperation with
safe recycled materials. Katsushika City, a local
shopping arcade, the police,
and the fire department
8 8This report contains forward-looking statements, targets, plans and strategies for the future.
However, these are based on current information and will not guarantee nor warrant any
financial estimates or any figures. Therefore, actual results could differ from this report.
This is translation on original text in Japanese.
© TOMY JR東 日 本 商 品 化 許 諾 済 JR西 日 本 商 品 化 許 諾 済 TM & © Wizards of the Coast/Shogakukan/Mitsui-kids ©2017 Pokémon. ©1995-2017 Nintendo/Creatures lnc. /GAME FREAK inc.
Developed by T-ARTS and MARV ©Hiro Morita, BBBProject, TV TOKYO © TOMY © 2016 Pokémon
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