SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
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SENSE CHINA
INNOVATION CHINA NEW RETAIL
A MARKET ACCELERATOR PROGRAM
FOR DANISH COMPANIES
POWERED BY DANSK INDUSTRI
SENSE CHINA
It’s Time to Learn from China!
Sense China is a Market Accelerator program for
Danish companies. You will learn how to connect with
consumers in China, and you will gain unique insights
into China’s New Retail market.
China's technological progress has set new standards
for the retail business. Especially when it comes to
offering consumers a sophisticated, digital experience.
So it is time to learn from China.
Adapting local solutions does not only offer your
company exciting sales prospects in China. It also
provides useful tools to compete in other markets
where innovation, speed and agility are success
parameters. Today's solutions in China are the global
solutions of tomorrow.
SENSE CHINA
NEW RETAIL
In the next 10 to 20 years, the traditional
understanding of e-commerce will be replaced
by New Retail. The Internet will never change
the nature of retail. But a successful retail
model needs to address two core criteria:
cost efficiency and shopping experience.
- Jack Ma, Founder of Alibaba
WHAT TO EXPECT? Sophisticated
PROGRAM User
Experiences
SENSE CHINA will introduce
FOCUS
you to new, pioneering ways
of reaching consumers. Commercial use
Digital of AI, Blockchain
Business and IoT
Partly through presentations,
Models
mentoring and roundtable
discussions.
Partly in the shape of cases,
where we visit several of
China's most exciting
retailers and tech companies.
SENSE CHINA
EXECUTION 2. Incubation in China
SENSE CHINA will be executed with three main
activities between February and May 2020.
3. Follow-up
Preparation
in Denmark
Time: 26 February 2020
Form: One-day seminar in Copenhagen
Incubation
Time: 21-28 March 2020
Form: Seven-day stay in Shanghai and Hangzhou 1. Preparation in Denmark
Follow-up
Time: 5 May 2020
Form: One-day seminar in Copenhagen
SENSE CHINA
PROGRAM HIGHLIGHTS
Preparation Incubation Follow-up
Meet the other participants for Be part of an intensive course Review inputs from the
the first time. with company visits, interactive trip to China.
user experiences, and more.
Learn about current market Clarify your next steps.
conditions and selected business Discuss your own business
models. prospects with professional Get introduced to support
mentors. options.
Preview incubation stay in China.
CASES EXPERIENCE NEW RETAIL
FRESH HIPPO STARBUCKS NIO
Market, restaurant, Rethinking in-store experience China’s Tesla?
distribution center – all in one NIO, or “Blue Sky Coming” in Chinese, is a
Starbucks’s Roastery was particularly fascinating case to understand how
imagined by its CEO as a real- companies can take advantage of government
Fresh Hippo (Hema) is at the forefront of China’s life version of Charlie’s
ambitious New Retail development and provides a support to boost sales. NIO is often referred to
Chocolate Factory – for coffee
perfect example of how traditional retail can be as the Tesla of the East. But NIO has chosen a
lovers. Its main features
reinvented through technological innovations. different retail approach by replacing traditional
include fully-automated coffee
dealer networks with direct, personalized
bean roasting, 3D printing, and
Shopping at Hema means choosing from fresh impeccable customer service. customer management.
produce sourced every day from local farms,
picking your favorite item of live seafood imported As one of the first movers in Recently, NIO’s business model has experienced
from all over the world at competitive prices and the Chinese market, Starbucks challenges and it will be interesting to learn
walking out from the store paying with facial is a great case to understand about the company‘s strategy for solidifying its
recognition. how foreign firms localize market position.
products to meet the needs of
local consumers.
Today, Starbucks remains a
successful player in the market
and its Roastery is a great
place to study how technology
and smart design provide
customers with an immersive
experience capable of
impressing even the most
advanced coffee aficionados.
CASES GET TO KNOW THE ALIBABA ECOSYSTEM
ALIBABA FLYZOO ROBOT HE
The birthplace of New Retail Where technology meets hospitality Hema’s take on smart dining
Meet the world’s largest e-retailer, the company
Robotic He is an exciting stop to enjoy freshly picked
behind Singles’ Day which sold for $38.4 billion of
seafood with customized flavors.
merchandise in 24 hours. Jack Ma started Alibaba
with the ambition of connecting Chinese suppliers
Learn how Alibaba is promoting the use of AGVs in
with the rest of the world – through the Internet.
the service industry to make the dining experience
as quick and efficient as possible for customers.
Today, Alibaba is leading the way of new retail and
innovation by making the shopping experience as
seamless as possible for consumers. But Alibaba is
more than online shopping, it’s a complete
ecosystem where logistics, finance, cloud
computing, marketplace, and marketing all
complement each other to form, what we call
today, smart retail.
Spend the night overseeing Alibaba’s
headquarters at the hotel of the future.
Imagine a hotel with no reception desk, no
keys, and no cash? It’s already happening at
Flyzoo.
Guests access their rooms and pay for snacks
with facial recognition, get served meals by
AGV robots and drinks by robotics arms.
CASES MEET THE DISRUPTORS
BYTEDANCE HAIDILAO FUXING TRAIN
Disrupting social commerce Taking customer service to the next level The world’s fastest train
Be ready to experience exceptional customer service. Hop on the
Haidilao became the most successful hotpot restaurant world’s
chain in the world by ensuring that each and every fastest bullet
customer feels special and cared for. train “Fuxing”
and travel at
In China, it is common to stay in line for hours before being 350km/h to
seated at a restaurant. Haidilao has made a business model the birthplace
out of this phenomenon by providing customers with of Alibaba –
complimentary shoe polishing, manicure, board games, and the City of
even carwash. It is a classic example of how customer Hangzhou.
service could really set a company apart from its
competitors in a complex commercial environment.
Meet the world’s largest unicorn, the company
behind the world’s fastest growing media app,
H18
TikTok. Bytedance is now determined to
Meet-up at
Active house
compete with the other Chinese tech giants for
the reputation as the country’s most innovative H18 Active
digital player. House for
theoretical
Learn how B2C and B2B companies are insights
leveraging this massive online community for about smart
commercial purposes and find out how this retail and
company is disrupting social marketing. marketing
strategies in
China.
INDIVIDUAL MENTORING – FOR YOUR BUSINESS
Coaching Day
Putting theory into practice
The incubation stay in China will be wrapped
up with a Coaching Day. On this day, you will
be able to reflect on the cases that have been
covered during the past week and see how
they relate to your own situation.
How does your business model fit in the
Chinese market? How can you leverage
technology to enhance the customer
experience? What are the missing elements
in your value proposition that should be
addressed? Who can help you move ahead?SENSE CHINA
MENTOR TEAM
Aymeric Fraise Barry Colman Celine Ong
CEO Managing Director Asia Pacific General Manager
Generator Advisers Doremus Exuniq
Aymeric is a serial entrepreneur and Barry is an award-winning senior Celine has more than 20 years experience
investor with more than 20 years of advertising executive. He has worked in working in the consumer-centric industry
experience from China. He has launched China since 1987, and has collaborated across Asia. She is a professional in social
start-up enterprises in several business with many of China’s biggest brands and marketing for B2B and an expert in omni-
sectors, from food retail to children’s celebrities. Barry is an expert on strategic channel marketing across Chinese digital
entertainment. He will advise participants communication targeted at Chinese platforms. She will advise participants on
on entry and investment opportunities for consumers. He will advise participants on digital marketing trends and how to
setting up a business in China. channels for sales and marketing, and on leverage those channels to drive brand
how to avoid common pitfalls. exposure in the Chinese market.SENSE CHINA
ORGANIZERS
Emma Lieser Peter B. Hansen Aqua Gao
Business Consultant General Manager China Public Affairs Consultant
Mobile: +86 17611587759 Mobile: +86 17316551959 Mobile: +86 15906678367
E-mail: eli@di.dk E-mail: pmh@di.dk E-mail: aqga@di.dk
Price per participant: DKK 4200 Want to know more about Sense China?
Excluding costs for travel and stay in China Please email us or call us.You can also read
