HTC'S 'DOUBLE EXPOSURE' LAUNCH REDEFINES MOBILE IMAGING

HTC’S ‘DOUBLE EXPOSURE’ LAUNCH REDEFINES
              MOBILE IMAGING
RE, HTC Desire EYE, EYE Experience and Zoe herald new era for mobile imaging and
                                           beyond

New York, October 8, 2014, - HTC, a global leader in technology innovation and design,
today heralds a new era of innovation, and an exciting new direction for the business, with
the introduction of a suite of breakthrough imaging products. Changing the face of mobile
photography, HTC will launch RE, a remarkable little camera; the HTC Desire EYE, a brand
new category-shifting phone; the HTC EYE™ Experience enhanced imaging software; and
Zoe™, a collaborative video editing community.

“Today, HTC is once again changing the way that people think about technology,” said Peter
Chou, CEO, HTC Corporation. “Back in 1997, we allowed people to leave their laptops at
home in favor of powerful, pocket-sized smartphone computing. Today we are taking a
similar leap forward. Combining incredible hardware with unrivalled software, HTC is
reinventing the way we think about imaging. We are taking you out from behind the
viewfinder and putting you back where you belong, at the heart of the action.”

RE: A remarkable little camera

Step out from behind the camera and live life in full view with RE, HTC’s newest
photography innovation. Re-imagining the point-and-shoot category, RE is a small handheld
camera that allows you to naturally capture and fully experience the moment, through video
and photography, without anything getting in your way.

With a stunning and unique cylindrical design made to fit comfortably in your hand, RE
features a built-in grip sensor that instantly activates the camera when picked up, eliminating
the need for a power button. Its single shutter button allows one tap to capture photos and a
longer press for video recording so you won’t miss the moment fumbling between modes.

Featuring a high-resolution, 16MP CMOS sensor, full HD (1080p) video recording, 146
degree wide-angle lens and slow-motion and time-lapse recording, RE will capture moments
like you have never seen before. The RE app features a remote live viewfinder that lets you
set up the perfect shot and watch the live action on the screen of your mobile device, or

switch to album and playback view to flick through the shots and videos already stored on
the camera. Because life’s adventures are limitless, the app will also back everything up to
your phone or the cloud automatically so you never need to worry about running out of
space and missing a shot again. In addition, in the future, RE will offer real-time video
streaming to YouTube, allowing you to live in the moment and share it live via your YouTube
channel. The RE app will be available on both Android and iOS1.

HTC Desire EYE: Simply the best selfies

Continuing HTC’s heritage of breakthrough smartphone innovation, today also sees the
launch of the company’s new top-of-the-range HTC Desire model, the HTC Desire EYE.
With one of the best front-facing cameras available on the market today, and software that
puts you center frame and looking your best, the HTC Desire EYE captures life’s big and
small moments in perfect clarity. Sporting market-leading 13MP front and rear cameras for
detailed image quality that allows you to zoom, crop and print without compromise, the
HTC Desire EYE is fully equipped for those who love to take great photos, videos and
selfies. BSI sensors capture crisp photos, even in low-light conditions, and intelligent dual-
LED flash on both cameras provides flattering, natural tones when ambient light levels drop
further.

Three dedicated microphones take HTC’s signature audio quality to even greater heights,
ensuring crystal clear voice and video calling whatever is going on around you.
HTC BoomSound™ and a stunning 5.2” Full HD display combine to make the HTC Desire
EYE the ultimate multimedia companion and the perfect way to view your photos and videos.

The bold, bright, dual-color, waterproof2 unibody design is not only stylish but ensures that
capturing your best side is as simple as possible, with a dedicated two-step camera key for
focus, and capture providing comfortable, instant access to great shots, even one-handed.

Featuring HTC’s new HTC EYE Experience and Zoe, with a Qualcomm® Snapdragon™ 801
processor and high-speed 4G connectivity, editing and sharing your best shots will also be
smooth and effortless, wherever you are.

1
    Compatible with Android 4.3 and upwards, iOS 7 & 8
2
    Rated IPx7, 1 meter underwater for 30 minutes, out of the box.

HTC EYE Experience: Designed for you

It’s not just about the hardware though. The HTC EYE Experience takes mobile imaging
software into a new league with unique features guaranteed to make you look your best.

Taking video chat and conference calls to a new level of quality and performance, The HTC
EYE Experience’s face tracking keeps you perfectly framed at all times. And because
staying in touch means more than just talking to a single person, up to four people in the
same room can also be tracked comfortably with each face cropped and positioned on the
screen for maximum clarity. So enjoy the freedom and flexibility of services like Skype
without worrying about exactly where you or your friends are standing, as the camera will
follow everyone. Want to share even more on the move? The option of screen sharing brings
desktop functionality to smartphone-based video chat for the first time.

The HTC EYE Experience opens up a new world of creative opportunity with the new Split
Capture function. Combining simultaneous photos and videos taken on the front and back
cameras into one split-screen image or video, this creates a new selfie experience, allowing
you document your journey and your reaction without relying on thumbnail views. Crop-Me-
In places you at the heart of the action by cropping you from the image or video taken with
the front-facing camera and positioning it within the scene captured by the main camera,
opening the door to more extreme, exciting selfies and videos3. Voice Selfie removes the
need for awkward hand contortions by enabling you to trigger the shutter release with a
simple command. Simply “say cheese” as soon as you’ve struck the perfect pose or trigger
the video recording with “action” or “rolling” commands.

Popular additions to the HTC Desire 820 are also included in the HTC EYE Experience such
as face fusion, the feature that allows you to merge your face with that of a friend or celebrity
for a completely original look and Live Makeup, where you can set the desired level of skin
smoothing and preview the effect in real-time before the image is captured.

Zoe: Life as you experience it

With the new Zoe collaborative video-editing app it’s easy to remix your photos and videos
into stylish highlight reels, with beautiful themes and soundtracks that can be shared.

3
    Crop-Me-In is currently only available on the HTC Desire EYE

Allowing friends to remix their content with yours, Zoe creates the ultimate highlight video for
all to enjoy and share through their favorite social networks.

Zoe 1.0 brings flexibility to the community, enabling short, medium and long Zoes that can
be made up of just a couple of still images, or an entire series of video clips, with its new
content engine4 making it easy to present small numbers of clips or even individual images
in an interesting, visually stunning way.

Integrating fully with RE, Zoe video highlights are automatically generated and ready to
share. There is no need to edit, no need to sync to your PC, just simply upload them with a
single touch. Available free of charge on Android now and coming on iOS later this year, Zoe
1.0 ushers in the next generation of creative social networking.

Availability

The HTC Desire EYE will be offered by AT&T exclusively at launch.

RE will initially launch in the US at HTC.com and Best Buy, and in time for the holidays at
AT&T, T-Mobile, Verizon Wireless and Amazon.com.

HTC EYE Experience will roll out to the following models (full feature list to be confirmed at
roll-out): HTC One (M7), HTC One (M8), HTC One (E8), HTC One mini, HTC One mini 2,
HTC One Remix, HTC One Max, HTC Desire 612, and HTC Desire 816 in the coming
months.

For press materials and images, please visit: http://www.htc.com/us/go/imagined-by-htc-
press-kit/

                                              -   Ends –

4
    The Zoe content engine will be available later this year

Notes to Editors
1
    For further information on features, functionality and accessories, visit www.recamera.com
2
    Do not reproduce, distribute, or otherwise use copyrighted materials in connection with

Zoe unless you have secured the copyright owner’s permission first. Features and
availability may vary by device.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices
and industry firsts. By putting people at the center of everything it does, HTC pushes the
boundaries of design and technology to create innovative and personal experiences for
consumers around the globe. HTC's portfolio includes smartphones and tablets powered by
the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE:
2498). For more information, please visit www.htc.com.

Media Contact:
Eileen Tanner
Golin for HTC
Phone: 213.304.9350
Email: etanner@golin.com