MEDIA KIT 2022 www.pacmar.com - Pacific Maritime Magazine
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2022
MEDIA
KIT
TM
www.maritimepublishing.com www.pacmar.com
Advertising
in print
increases
sales
Print media has been demonstrated to be
more effective than digital, online,
TV, radio or ‘out-of-home’.
• Print magazines are most effective in
reaching influential customers
• Print magazines are more trusted, inspiring and more influential than
other media
• Print magazines provide a more positive environment than other media
• Brands that advertise in print magazines achieve higher brand
favorability, purchase intent, and ad awareness than they do online
Dear Advertisers,
Reaching Thank you for your interest in advertising with
commercial vessel Pacific Maritime Magazine. Your support of
this publication, which is provided free to most
owners, terminal subscribers, allows us to continue supporting
the maritime community on the western coast
operators and other of the mainland U.S., as well as Alaska and
Hawaii, with up-to-date news on the activities
marine industrial that affect the industry. Let us help you get
land users. your message out there. Contact your sales
representative today!
Dave Abrams, Publisher, Maritime Publishing
Pacific Maritime Print, Digital and Email Advertising
Magazine can help you Email Newsletter and Website Advertising
reach your customers Pacific Maritime Magazine offers digital and online products to help your
more quickly and company maximize its exposure to the West Coast maritime industry.
efficiently. Dedicated Email Blasts
Single advertiser “owns” email content sent to entire Pacific Maritime Magazine
email newsletter subscriber list of more than 3,000 (limited to 1 per month).
89% of our
readers rely primarily
86%
have read each of the
80%
of respondents are
or exclusively on Pacific last four issues directly involved in
Maritime for news about purchasing decisions
the maritime industry
Reader Demographics Action
The industry’s most widely-circulated commercial • 60% reported that Pacific
maritime publication Maritime Magazine has influenced
their buying decisions.
Loyalty
• 81% have subscribed for more
ADVERTISING SALES
than five years
• 86% have read each of the last four issues.
Katie Higgins
katie@maritimepublishing.com
• 83% read at least half of a typical issue
(206) 914-4248
and 67% read at least 3/4 of a typical issue
Authority
• 80% of respondents are directly involved
in purchasing decisions.
Pacific Maritime Magazine “Working on Sponsored Content
the Water” Calendar Sponsorships Pacific Maritime Magazine now offers Sponsored Content
Sponsor a month in the Pacific Maritime Magazine in the magazine: Two-page spread with sponsored content
calendar! It’s an effective and affordable way to stay that includes images/artwork; two-page spread that
in front of the industry all year long! includes one page of sponsored content, images/artwork;
and one full page advertisement, or one page of sponsored
content and photography.
Editorial
MARK NERO, MANAGING EDITOR
Mark Nero is a veteran maritime journalist who has written for numerous
publications over the years, including Fishermen’s News and Pacific Maritime
Magazine. He was named managing editor of Pacific Maritime Magazine in
PUBLISHER
March 2021.
Dave Abrams
dave@maritimepublishing.com
MARGARET BAUMAN, ALASKA BUREAU CHIEF
Margaret Bauman is an Alaska journalist and photographer with extensive MANAGING EDITOR
background in Alaska’s industries and environmental issues related to those Mark Nero
industries. A long time Alaska resident, she has also covered news of national mark@maritimepublishing.com
and international importance in other states on the staff of United Press
International, the Associated Press and CBS News. ADVERTISING MANAGER
Katie Higgins
KAREN ROBES MEEKS, REGIONAL EDITOR (206) 914-4248
Fishermen’s News regional correspondent, Karen Robes Meeks, spent several katie@maritimepublishing.com
years covering the ports of Los Angeles and Long Beach, California for the Long REGIONAL EDITORS
Beach Press-Telegram and our sister publication Pacific Maritime Magazine.
Alaska Bureau Chief
Margaret Bauman
(907) 240-5149
fisheriesreporter@gmail.com
Advertising Karen Robes Meeks
(562) 472-6341
KATIE HIGGINS, ADVERTISING SALES MANAGER karen@maritimepublishing.com
Katie Higgins has been in the publishing industry for more than 20 years.
She has an extensive background in working with hunting/fishing and SENIOR DESIGNER
outdoor lifestyle magazines. She became advertising manager for Pacific Kathy Samuelson
Maritime Magazine in January 2020 and began managing Fishermen’s kathy@maritimepublishing.com
News in March 2021.
SUBSCRIPTION AND
katie@maritimepublishing.com or (206) 914-4248
CLASSIFIED SERVICES
Sarah Spangler
sarah@maritimepublishing.com
EVERY COAST. EVERY MARKET SEGMENT.
PRINT. DIGITAL. CLASSIFIEDS. Subscribe to
Maritime Publishing is a new media company focused on the commercial and advanced Pacific Maritime Magazine
recreational sectors of the U.S. marine transportation and commercial fishing industries. www.pacmar.com
If you sell products and services to mariners, port facilities, shipyards, or vessel owners,
you’ll want advertising exposure in the print version of Pacific Maritime and its companion
digital newsletter, the twice-weekly Pacific Maritime Magazine Online.
Our sales team can set up an advertising program to help you reach the entire U.S. West
Coast maritime marketplace.
maritimepublishing.com/advertise
TM
3980 Sherman Street, Suite 100
San Diego CA 92110
(619) 313-4321
hello@maritimepublishing.com
www.maritimepublishing.com
mediakit_2022_PMM_2021_1115
2022 Editorial Calendar
pacmar.com
JANUARY FEBRUARY MARCH
The Emerging Arctic: Economic Regional Report: Pacific NW Ports. Regional Report: Southern California
opportunities evolving in the Arctic as A look at the status of the maritime Ports. A look at the state of the maritime
they relate to the commercial maritime industry in Washington state and Oregon. industry in LA, Long Beach and San Diego.
industry.
Ocean & Coastal Towing: Info on the Workforce Development: Exploring ways
Bulk & Breakbulk Report: A look at the newest in ocean and coastal towing that maritime industry companies can
current state of bulk & breakbulk goods equipment and methods. build and keep thriving workforces.
transport.
Ad Reservations: 12/31/21 Ad Reservations: 1/28/22
Ad Reservations: 12/3/21 Materials Due: 1/7/22 Materials Due: 2/4/22
Materials Due: 12/10/21 Mails: 1/21/22 Mails: 2/18/22
Mails: 12/22/21
APRIL MAY JUNE
Green Terminal Operations: Equipment Container Handling Equipment: A report Regional Report: British Columbia Ports.
and Policy: Detailing ways that maritime on the latest and greatest in equipment A look at the status of the maritime
terminals are ‘greening’ their operations for handling cargo containers. industry in British Columbia.
and becoming more environment-friendly.
Regional Report: San Francisco Fuel & Propulsion Technology: A look at
Maritime Construction: A look the Bay Area. A look at the status of the the latest in technology that boosts fuel
planned and ongoing maritime-related commercial maritime industry in Northern and propulsion performance.
construction projects along the West California.
Coast. Ad Reservations: 4/29/22
Ad Reservations: 4/1/22 Materials Due: 5/6/22
Ad Reservations: 2/25/22 Materials Due: 4/8/22 Mails: 5/20/22
Materials Due: 3/4/22 Mails: 4/22/22
Mails: 3/18/22
JULY AUGUST SEPTEMBER
New Vessel & Tugboat Review: Port Infrastructure: Planned and West Coast Shipyards: Everything that’s
A review of new vessels and tugboats. ongoing projects to build up infrastructure going on with the various shipyards that
at West Coast ports. service the maritime industry.
Cargo Congestion: The various causes,
and potential ways to cut down on it in Pacific Offshore Wind: A Status Report: Ballast Water Technology: The latest
the maritime supply chain. A year after the federal government news on port-based and ship-based
announced an intention to open Northern equipment & techniques used to treat
Ad Reservations: 5/27/22 and Central California to offshore wind, ballast water.
Materials Due: 6/3/22 we examine the progress and potential
Mails: 6/17/22 elsewhere on the West Coast. Ad Reservations: 7/29/22
Materials Due: 8/5/22
Ad Reservations: 7/1/22 Mails: 8/19/22
Materials Due: 7/8/22
Mails: 7/22/22
OCTOBER NOVEMBER DECEMBER
Regional Report: Baja California. A look Deck Machinery: Deck machinery Regional Report: Alaska & Hawaii.
at what’s happening at the seaports along development news. A look at the status of the commercial
Mexico’s western coast, including the Port maritime industry in the Last Frontier and
of Ensenada and Port of Rosarito. Diving & Salvage: The latest news about Aloha states.
diving and salvage techniques, operations
Passenger-Only Ferries: The latest news and equipment. Navigation Technology: New and
about passenger-only ferries and the emerging navigation technology
companies that operate them. Ad Reservations: 9/30/22 developments.
Materials Due: 10/7/22
Ad Reservations: 8/26/22 Mails: 10/21/22 Ad Reservations: 10/28/22
Materials Due: 9/9/22 Materials Due: 11/4/22
Mails: 9/23/22 BONUS DISTRIBUTION: Mails: 11/18/22
International Workboat Show*
BONUS DISTRIBUTION: Pacific Marine Expo*
* Conference dates tentative until confirmed.
ADVERTISING SALES
Maritime Publishing • 3980 Sherman Street, Suite 100 • San Diego CA 92110 Katie Higgins • 206-914-4248 (mobile)
Tel: 619-263-1638 • Toll Free: 866-300-5984 • E-mail: hello@maritimepublishing.com katie@maritimepublishing.com
TM
www.maritimepublishing.com PRODUCTION
Kathy Samuelson • kathy@maritimepublishing.com
2022 Print Advertising Rates and Specifications
(per insertion)
Display Ads 1x 3x 6x 12x
BW 4-CLR BW 4-CLR BW 4-CLR BW 4-CLR
Full Page $2,638 $2,553 $2,359 $1,894
Spread $4,222 $4,082 $3,764 $3,030
2/3 pg $2,146 $2,035 $1,865 $1,559
1/2 pg $1,950 $1,908 $1,778 $1,448
1/3 pg $964 $1,537 $929 $1,504 $826 $1,400 $718 $1,114
1/4 pg $826 $1,400 $774 $1,348 $645 $1,220 $606 $947
1/5 pg $732 $1,305 $694 $1,267 $628 $1,201 $544 $891
Covers (prices include 4-color)
Outside Back $3,425 $3,293 $3,141 $2,562
Inside Front $3,313 $3,162 $2,948 $2,450
Inside Back $3,184 $3,121 $2,862 $2,364
PAGE UNIT
Full Page Island 1/2 Page 1/2 Page (by inches) Width Depth
(Bleed) 4.5" x 7" 7" x 4.875"
8.625" x 11.125" Full Page (trim) 8.375" 10.875"
(Trim) (live area) 7.25" 9.75"
8.375" x 10.875" 2/3 Page (bleed) 8.625" 11.125"
Vertical
Full Page 4.5" x Full Page (non-bleed) 7.25" 9.75"
(No Bleed) 9.75" Spread (trim) 16.75" 10.875"
7.25" x 9.75"
(live area) 15.5" 9.75"
(bleed) 17" 11.125"
1/3 Page 1/4 Page Vertical 1/4 Page Horizontal 1/5 Page Horizontal
Vertical 3.375" x 4.875" 4.5" x 3.5" 4.5" x 2.875" 2/3 Page 4.5" 9.75"
2.1875" x Island 1/2 Page 4.5" 7"
9.75" 1/2 Page 7" 4.875"
1/3 Page 1/3 Page Square 4.5" 4.875"
Square 1/3 Page Vertical 2.1875" 9.75"
4.5" x
4.875" 1/4 Page Horizontal 4.5" 3.5"
1/4 Page Vertical 3.375" 4.875"
1/5 Page 4.5" 2.875"
Pro Pages (Business Card Ads, 12x contract only) BW 2-CLR 4-CLR
• Unlisted sizes accepted. Please call.
4.5 x 2 $2,953 $3,976 $4,218
4.5 x 1 $1,721 $2,756 $2,985
2.1875 x 1 $1,036 $2,050 $2,295 Advertising Sales
Katie Higgins • 206-914-4248 (mobile)
OTHER CHARGES katie@maritimepublishing.com
SPECIAL POSITION: Earned rate plus 15%. Production
AD DESIGN & PRODUCTION: $100 – includes three revisions. Additional charges will apply thereafter Kathy Samuelson
at $155 per hour.
INSERTS ACCEPTED: Rates furnished upon request. 15% discount for digital ready art when paid in full within
kathy@maritimepublishing.com
30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts.
pacmar.com
MAGAZINE TRIM SIZE IMAGE/RESOLUTION REQUIREMENTS
8.375” x 10.875” (add .25” for bleed) All color images must be converted to CMYK. Scanned images
should be 266-300 dpi at actual size of reproduction. Photos
PRINTING SPECIFICATIONS downloaded from web pages that have been saved at a low
Pacific Maritime Magazine is printed on an resolution (72-100 dpi) will not print clearly.
offset press using a computer- to-plate
production method. Paper is 67.6# coated GRAPHIC FORMATS ACCEPTED: HIGH RESOLUTION PDF, JPG
stock using 150 line screen. SOFTWARE PROGRAMS NOT ACCEPTED
TM
We cannot accept digital ads created in Microsoft Publisher,
DIGITAL REQUIREMENTS
Microsoft PowerPoint or Microsoft Word.
Digital ads are required when supplying www.maritimepublishing.com
advertising material. All ads should be built at E-MAILING FILES Maritime Publishing
100% of the reproduction size and should be Files of 10MB and smaller can be e-mailed to: 3980 Sherman Street, Suite 100, San Diego CA 92110
no less than 266 dpi for scanned images and Katie Higgins at katie@maritimepublishing.com . For files larger than Tel: 619-263-1638 • Toll Free: 866-300-5984
600 dpi for line art. 10MB please call for more information: 206-914-4248 (mobile). E-mail: hello@maritimepublishing.com
mediakit_2022_PMM_editorialcal_2021_1115v2
2022 Email Newsletter and
Website Advertising Rates
Email Newsletter and Website EMAIL NEWSLETTER
Pacific Maritime Online offers two online products to help
maximize your company’s exposure to the West Coast
maritime operations sector.
“Pushed” twice weekly to more than 3,000 online opt-in
subscribers, PMM Online’s 23% average open rate is a full 13%
above averages for the industry.
PMM Online focuses on breaking news. Tuesday’s edition
covers over-weekend news, and Friday’s edition covers the
week’s breaking stories; everything that affects the maritime
industry is covered regularly in PMM Online.
Dedicated Email Blast
Single advertiser “owns” content sent to entire Pacific
Maritime Online email newsletter list of more than 3,000
subscribers. Limited to one per month.
Email Newsletter Advertising Rates
Top Leaderboard 728 x 90 pixels $795
Top Half Page 300 x 600 pixels $795
Top Medium Rectangle 300 x 250 pixels $618
Subsequent Half Page 300 x 600 pixels $595
Subsequent Medium Rectangle 300 x 250 pixels $395
Dedicated Email Blast $1,095
Website Advertising Rates WEBSITE
Top Leaderboard 728 x 90 pixels $795
Top Half Page 300 x 600 pixels $795
Top Medium Rectangle 300 x 250 pixels $595
Subsequent Half Page 300 x 600 pixels $595
Subsequent Medium Rectangle 300 x 250 pixels $345
Ask about frequency discounts
Formats accepted: JPG, GIF, PNG
Dedicated email: Supply content as html (600 px wide) or provide
copy and images/graphics.
ADVERTISING SALES
Katie Higgins
katie@maritimepublishing.com • 206-914-4248 www.maritimepublishing.com
pacmar.com
TM
Pacific Maritime Magazine
Calendar Photo Contest and
Sponsorship – Get in front of the
maritime industry all year!
Calendar Photo Contest
Do you work on the water, or at a marine cargo
WORKING ON
terminal? Take a photo of action on the waterfront and
win a chance to have it published in our annual Pacific
Maritime Magazine calendar!
THE WATER We’ll choose 12 photos submitted by our readers that
illustrate life on the West Coast working waterfront.
2023 Calendar If chosen, your photo will run in our 2023 Working on
the Water calendar to be published and distributed
with the November 2022 issue of Pacific Maritime
Magazine.
Photo entrants whose work is chosen for use in the
calendar will be paid $150 for their submission along
with a complimentary one-year subscription to Pacific
Maritime Magazine and 25 Pacific Maritime Magazine
Calendars to share with family and friends! Photo
submission deadline is August 26.
Calendar Sponsorship
Sponsorship Benefits Include:
• Prominent ad placement on the sponsored
JANUARY2023
S U N DAY M O N DAY T U E S DAY W E D N E S DAY T H U R S DAY F R I DAY S AT U R DAY
month. Add a note to any date included on that 1 2 3 4 5 6 7
month! New Year’s Day
• Sponsorship advertising space at the bottom 8 9 10 11 12 13 14
of each month is 10” x 1.875”
• Company logo included in Pacific Maritime 15 16 17 18 19 20 21
Magazine calendar promotional materials, Martin Luther King Jr. Day
including the November 2022 edition with a 22 23 24 25 26 27 28
bonus distribution at Pacific Marine Expo
• Company logo included in online calendar
29 30 31
promotional materials
PACIFIC FISHERMEN SHIPYARD, affectionately known as PacFish, was founded in 1946 by
• 25 copies of the 2023 Pacific Maritime 400 Norwegian heritage fishermen and their wives as a co-op style shipyard on the site of
the 1874 T. W. Lake Shipyard, Seattle Ship Yards and Ballard Marine Railway. The king of
steamboats, Seattle founding father Joshua Green, had sternwheelers built there for the Puget
Magazine Calendar Sound Mosquito Fleet. Vessels built include the world’s largest diesel tug, the 120' MAHOE in
1925 and minesweepers converted to Jacques Cousteau’s CALYPSO and John Wayne’s WILD
GOOSE. A series of Ed Monk designed seiners and Ben Jensen designed king crabbers were built in the 60’s and 70’s. Asset acquisitions by PacFish
• Rate: $1,900 include Rowe Machine Works in 1986 and Lunde Electric Co. in 2003, now renamed PFI Marine Electric. Selected heavy machinery and assets of MARCO
and Duwamish shipyards were acquired in 2005 along with Union Bay Fabrication in 2011. Today Pacific Fishermen Shipyard maintains three drydocks
and experienced shipwrights, machinists, boilermakers, electricians and caulkers on staff in their oakum loft.
www.pacificfishermen.com • Info@PacificFishermen.com • Info@PFIElectric.com • (206) 784-2562
RESERVATION DEADLINE:
AUGUST 26, 2022
SPECIAL OFFER…
• Sponsor a page in the PMM Calendar and earn a
$500 discount on a display ad in the December
2022 issue of Pacific Maritime Magazine. Advertising Sales Katie Higgins
• Sponsorship is limited to 12 participants. katie@maritimepublishing.com
Reserve space today! 206-914-4248
www.maritimepublishing.com
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