MEDIA BROCHURE 2021 - Mobility Media
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WE ARE AUTOMOTIVE.
MEDIA
MEDIABROCHURE
BROCHURE 2015
2021
INFORMATION RATES EVENTS & SERVICES
→ Editorial formula → Print → Sponsoring → Webinars
→ Reader profile → Online bannering → Media partnership → Jobboard
→ Circulation → Newsletters → Branded content → Press release service
→ Contact details → Livestreams → Video → Customer magazines
MEDIA BROCHURE 2021
GENERAL INFORMATION EDITORIAL FORMULA
Title Automotive is the leading content platform for management in the Dutch automotive indus-
Automotive try. Our editors are experienced professionals in automotive journalism and their daily objec-
Published by tive is to bring you the latest news, developments and background information about the
obility Media B.V.
M sector. Always keeping in mind the relevance for our very selective audience.
Postbus 59082
1040 KB Amsterdam Automotive offers concrete information
T: +31(0)25800966 I: www.mobilitymedia.nl about marketing, sales, business economics,
Total distributed circulation tax and financial matters. The title, besides
6.500 copies our leading website, consists of a magazine
Publisher that appears 6 times a year, a daily e-mail
Jelle Heidstra (jelle@mobilitymedia.nl) newsletter, a weekly livestream, a video
Editors in Chief channel, the largest specific job site for the
L uberto van Buiten (Chief editor) automotive industry Jobmotive and various
Bart Kuijpers (Deputy editor) high-quality (online) events. This makes
Editors Automotive the ideal cross media platform
Jeroen Vos & Ivonne Vermeulen aimed at decision makers in the automotive
(redactie@mobilitymedia.nl) industry.
Published
6 x/year With a separate subdomain on the website and a special section in the magazine, Automotive pays
Day of publication extra attention to what is happening in the automotive workshop. From trends in maintenance and
Friday repair to innovations in technology. The content is written from a managerial perspective and often
Dates of publication aimed to inform small business owners, helping them to improve workshop efficiency.
See page 8 of this brochure
Subscription price
€ 199,- per year for premium online content
plus magazines excl. VAT) + TARGET AUDIENCE
€ 4.95 administration fee.
Corporate subscriptions The subscriber base includes the following groups: upper management of the companies mentioned.
From € 309,- per year (excl. VAT). For a custo- Dealers of passenger cars and light commercial Automotive Workshop is written primarily for com-
mized proposal please call 31(0)20 5800 966 vehicles (lcv) • Universal car repair and main- panies with a workshop, targeting the group ran-
Subscription service tenance companies • Dealers of used cars and lcv • ging from middle management to the workshop
aboservice@mobilitymedia.nl Wholesalers of passenger cars and lcv • Body manager. The readership goes beyond dealers and
Advertising contacts repair shops and suppliers • Leasing companies • garages. Other stakeholders read it as well: parts
Frank van Montfort & Leonore Wijsmuller Importers of new passenger cars and light com- wholesalers, suppliers of equipment/tools/parts
(sales@mobilitymedia.nl) mercial vehicles • Wholesalers of car parts, com- and other service providers. The two magazines
Advertising material deadline ponents and accessories • Suppliers of workshop service two core target groups. Management for
Submit at least nine days prior to publication to equipment and tools • Automation and internet white collar (how to manage), Workshop for blue
traffic@mobilitymedia.nl companies • Windscreen repair companies • Car collar (how to do). Together they reach all movers
Material specifications (print) hire companies • Tyre distributors and specialists • and shakers in the automotive industry.
See page 8 of this brochure Fast-fitters • Carwashes.
Cancellation Automotive Management targets the middle and
No later than three weeks prior to publication
Production coordinator
Romy Wielinga & William Widjaja
(traffic@mobilitymedia.nl) CIRCULATION
Terms and conditions
In accordance with the Rules for the Circulation 6.500 copies. Additional circulation at trade shows and events at home and abroad
Advertising and on request.
Industry 1990, subject to supplemental general Readers per copy 2,8. This means that each copy of Automotive is read by an average of 2.8
provisions set by the publisher. persons.
Reader profile Movers and shakers in the Dutch automotive industry.
WE ARE AUTOMOTIVE.
2
MEDIA BROCHURE 2021
ONLINE*
MANAGEMENT / WERKPLAATS
Website and newsletters circulation The figures below are an average of the 490.919 pageviews per month
The automotive-management.nl website is by far the most period September 2019 – September 2020. 25.481 newsletter subscribers (Management)
visited site devoted to the Dutch automotive industry. 129.300 unique visitors per month 19.629 newsletter subscribers (Werkplaats)
RATES 2021 Website - Management
1. Leaderboard 3. Rectangle FOR MOBILE COVERAGE!
A1 3
Dimensions: 728x90 pixels, Dimensions: 300x250 pixels (of 300x100px)
Max file size 120Kb Max file size 110Kb
4
Type: JPG, GIF, **HTML5 Type: JPG, GIF, **HTML5
Rate: € 30,- /cpm Rate: € 30,- /cpm
2. Fullbanner 4. Halfpage banner
Dimensions: 468x60 pixels, Dimensions: 300x600 pixels, 1
Max file size 90Kb Max file size 200Kb
Type: JPG, GIF Type: JPG, GIF, **HTML5
Rate: € 15,- /cpm Rate: € 55,- /cpm
1
A1 . Advertorial / partnercontent
A corporate presentation gives you the opportu- Rates: 1 working day in prominent position: 1
nity to showcase your product or service extensi- € 795,-(excl. copywriting, incl. 1x inclusion in
vely and with a high degree of polish. You supply newsletter). 2 working days in prominent
the text, we provide professional editing and for- position: € 1400,- (excl. copywriting, incl. 2x 2
3
matting. Headline up to 45 characters, intro text inclusion in newsletter)
up to 125 characters, body copy up to 500 words,
image at least 72 dpi, at least 730 x 604 pixels,
jpg only.
RATES 2021 Website - Werkplaats
1. Leaderboard
Dimensions: 728x90 pixels, Newsletter
Max file size 120Kb Fullbanner
Type: JPG, GIF, **HTML5 4 3 Dimensions: 468x60 pixels, max file size 90Kb
Rate: € 30,- /cpm File Type: JPG (static banner)
2. Fullbanner Management rates: 1x € 250,- | 12x € 210,- |
Dimensions: 468x60 pixels, 24x € 185,- | 52x € 150,- (*price per placement)
Max file size 90Kb Werkplaats rates: 1x € 150,- | 12x € 135,- |
Type: JPG, GIF 1 24x € 120,- | 52x € 100,-
Rates: € 15,- /cpm
3. Rectangle
Dimensions: 300x250 pixels (of 300x100px)
Max file size 110Kb
Type: JPG, GIF, **HTML5
Rates: € 30,- /cpm
4. Advertorial / partnercontent
Headline up to 45 characters, intro text up to
125 characters, body copy up to 500 words, 2
image at least 72 dpi, 730 x 604 pixels, jpg
only.
Rates: 1 working day in prominent position: * If you decide to add a pixel, tag or code for remarketing purposes, we will charge €1.000 extra.
€ 795,- (excl. copywriting, incl. 1x inclusion in ** HTML5: ‘HTML5 creative bundle’ as a ZIP-file is not useable for Mobility Media, because we can’t host the material. See
newsletter). specifications: www.mobilitymedia.nl/html5 or ask for specifications: traffic@mobilitymedia.nl
3
MEDIA BROCHURE 2021
SPECIAL BANNER POSITIONS*
RATES 2021
S1. Homepage takeover S1.2
Dimension S1.1: 475 X 1240 pixels,
Attention, S1.1: 170 pixels from inside out
falls behind the newsblock
Max file size 200Kb
S1.4
Dimension S1.2: 970 X 250 pixels,
Max file size 120Kb
Dimension S1.3: 476 X 1240 pixels,
Attention, S1.3: 170 pixels from inside out S1.3
S1.1
falls behind the newsblock
Max file size 200Kb
S1.5
Dimension S1.4: 300 X 600 pixels,
Max file size 200Kb.
Dimension S1.5: 728 X 90 pixels,
Max file size 120Kb.
Type: JPG, **HTML5
Rate: € 100,- /cpm
This banner will be displayed as five different
banners, displayed at the same time.
S3. Billboard Pushdown
Dimension s3.1: 970 X 250 pixels,
Max file size 200Kb S3.1
1.2
Type: JPG, **HTML5.
Rate: € 75,- /cpm
1.3
1.3
4
MEDIA BROCHURE 2021
VIDEO PARTNERSHIPS
AUTOMOTIVE LIVESTREAM
In the Automotive Livestream our editors discuss the news with one or more guests.
Advantages of Livestream
• Accessible to viewers
• Content is retained and reusable
• Your message is directly visible to your customers on a leading platform
Rate
€ 950,-
Can also be arranged on location at an additional cost.
AUTOMOTIVE ONLINE TALKSHOW
Via the Automotive Online Talkshow you can bring your company or brand to the attention of
your target group in several ways. In this format, just like a Talkshow on TV, there is a presen-
ter who asks the guests questions at a table and inviting discussion and debate. The editorial
team compiles the program and provides an up-to-date perspective and pace to the program
so that the talk show is interesting for participants to follow. As a partner of the Talkshow you
get increased visibility and you can make a substantive contribution to the discussion.
Rates
1x € 2.950,-
3x spread over the year € 2.500,- per session.
VIDEO INTERVIEW
Make a difference with your own video footage. Mobility Media produces corporate videos in
HD quality. Publication on the Automotive channels will assure you a wide range of coverage
within your target group.
We produce and post your video-material (max 4 min.) on the Youtube platform and publish it
on a premium position on the homepage of Automotive-online.nl (for 1 day) or Fleet&Mobility
(for 1 week). After this period the video remains published permanently in the partner content
section.
The headline of the video will also be distributed through the email newsletters of
Fleet&Mobility (14.600 subscribers) or Automotive-online (21.129 ubscribers). The video
material can be used free of rights for distribution through your own mediachannels.
Rate
€ 1.250,-
5
MEDIA BROCHURE 2021
PARTNERSHIP
As a marketeer or entrepreneur you build on brand awareness or the value of your brand. You do not want to be visible once, but all year
round, via various media channels. A good media partner is an important added value. Automotive has been the leading trade media for pro-
fessionals in the automotive or mobility industry for almost 25 years. Every day, the editors create relevant and interesting content for our
and your target group. We distribute it through all our online and offline channels. Through a tailor-made media partnership you can put your
company or brand on the map among decision-makers in the industry.
CONTENT PARTNERSHIP
The most effective way to reach your target audience is to offer them relevant content. Mobility Media has
a lot of experience in producing content for professionals in the Dutch automotive industry. We use this
expertise to distribute your message in the most effective ways. We take care of production, design and
publication, both online and offline, to ensure that your campaign has the most optimal impact. You can
also distribute the content using your own media channels. Below is an example of a partnership pac-
kage.
- Production of an article, including text, photography and layout
- Publication of the article on the Automotive homepage (24hrs)
- The article will be published permanently in the partner content section of the website
- Headline of the article will be distributed via the Automotive-online.nl newsletter (25,481 subscribers)
- Publication of a full page spread of the article on 1/1 page in Automotive Magazine
- Production of a video interview of max 4 minutes, hosted on the YouTube platform
- Publication of the video on the homepage of Automotive-online (24h)
- 1/1 page advertisement in Automotive Magazine
- Twice as a press release on Autobranchesignalen.nl (permanent publication)
- The press release (headline) will be distributed via the Automotive newsletter
- The press release (headline) will be distributed via the Autobranchesignalen newsletter (3,200 recipients)
- 12x full banner in the Automotive Management newsletter
- Business subscription to Automotive (printed magazine)
Gross value € 10.564,-
Special Automotive Business partnership rate 2021 € 6.699,-
We would be happy to make a tailor-made proposal for you. This is possible from €1,000. Contact us for the
possibilities: sales@mobilitymedia.nl or 0031(0)20-5800975.
6
MEDIA BROCHURE 2021
EVENTS
Automotive is a cross media platform for automotive professionals. With our events, we bring together decision makers in the industry for sharing
knowhow and networking purposes. Please find below a list of our informative and inspirational events.
AUTOMOTIVE REMARKETING NETWORK AUTOMOTIVE COLLISION EXPERIENCE NATIONAAL AUTOMOTIVE CONGRES
For many businesses in the Dutch automotive Every year the top of the body repair industry In 2021, the Nationaal Automotive Congres
sector, occasion retail is one of the most comes together: workshop owners, insurance will take place. This is the largest independent
important factors. Because of the internatio- companies, leasing companies, workshop congress in the Dutch Automotive Industry,
nalization and digitization of the market, suppliers. The Automotive Repair Seminar is connecting different sectors in the industry.
knowledge and information is becoming ever the ideal platform for discussion and inspira- Top keynote speakers from the Netherlands
more important. The Automotive remarketing tion on this specific topic. and abroad share their vision on the future of
network brings together all stakeholders in the the automotive industry
discipline. The day is led by RTL4 anchor-man Peter van
Zadelhoff. It offers sponsorpartners a unique
opportunity to present themselves to deci-
sion makers in the Dutch market. The number
of partnerships is limited.
4 MAR 25 MAY
FUTURE FLEET&MOBILITY EXPERIENCE AUTOMOTIVE LEASING EVENT
After the 2020 event unfortunately could not Automotive organizes annually the event for
take place due to Covid, Fleet & Mobility will the Dutch leasing & fleet sector. The place to
organize this live event again in 2021 to con- meet all the leaders of the leasing industry.
T.B.A.
nect all stakeholders in mobility. The congress
will provide an overview of all trends an deve-
lopments in the field of business mobility.
If you have any questions please contact
Nel Jonk via nel@mobilitymedia.nl or
0031 (0)20 5800 979.
9 NOV 9 NOV
AUTOMOTIVE DEALERHOLDINGSEMINAR AUTOMOTIVE CYCLING EVENT AUTOMOTIVE GOLF EVENT
At the end of each year, Automotive organizes The Automotive Cycling Tour is a relatively The annual Automotive Golf Event allows
a Dealer Holding seminar for the top dealers new sports event in the automotive industry. sponsor partners to invite their clients and
in the Dutch automotive industry. The semi- Around 100 professionals will expose their prospects for a high end networking event (9
nar is by invitation only. This is an excellent cycling talent on this relaxed day of sports or 18 holes) that is meeting place for the
opportunity for a very limited number of and networking. management of all sectors in the Dutch
sponsorship partners to get into direct and Automotive industry.
personal contact with the management of the
top 60 dealers in the country.
25 NOV T.B.A. T.B.A. 7
MEDIA BROCHURE 2021
PRINT
RATES 2021
MANAGEMENT WERKPLAATS
Placements 1x 3x 6x 9x Placements 1x 3x 6x
1/1 page € 2.995 € 2.575 € 2.275 € - 1/1 page € 2.325 € 1.995 € 1.825
1/2 page € 1.735 € 1.495 € 1.325 € - 1/2 page € 1.440 € 1.225 € 1.125
1/4 page € 995 € 865 € 750 € - 1/4 page € 815 € 695 € 615
Additional fees Additional fees
Cover 2 en 3 + 15% Cover 2 en 3: + 15%
Cover 4 + 25% Cover 4: + 25%
Special placement + 15% Special placement + 15%
Advertorial (IM) Advertorial (IM)
1/16 page FC landscape € 485 1/16 page FC landscape € 365
1/8 page FC landscape page wide € 975 1/8 page FC landscape page wide € 715
1/4 page FC portrait € 1.235 1/4 page FC portrait € 1.075
1/1 page FC corporate presentation* € 2.995 1/1 page FC corporate presentation* € 2.410
Other formats available on request Other formats available on request
Inserts From € 2.195 Inserts From € 2.195
ADVERTISING MATERIAL SPECIFICATIONS
Print material Publication Schedule Automotive 2021
Certified PDF (Dutch Magazines). For more infor-
mation, please visit: www.printarena.nl
Month Date of Ad
Delivery adress: publication deadline Theme
traffic@mobilitymedia.nl Management Werkplaats
JAN-FEB-MAR 19-feb 05-feb Remarketing Equipment & aircoservice
APR-MAY 23-apr 09-apr Schadeherstel Garageformules
Formats and dimensions JUN-JUL 18-jun 04-jun Autobedrijf van de toekomst Connected car
Type area (width x height) AUG-SEP 27-aug 13-aug Marketing & retail Banden & wielen
1/1 page 190 mm x 265 mm OCT-NOV 22-oct 08-oct Leasing, finance & ICT Smeermiddelen
1/2 page landscape 190 mm x 130 mm DEC 10-dec 26-nov Dealerspecial / Annual review Diagnose & revisie
1/2 page portrait 92 mm x 265 mm
1/4 page landscape 190 mm x 62 mm
1/4 page portrait 92 mm x 130 mm
1/4 page portrait IM 45 mm x 265 mm
1/8 page landscape IM 190 mm x 30 mm
1/16 page landscape IM 92 mm x 30 mm Contact details for advertise- Contact details sales
ment information
Trim area (bleed size**) Romy Wielinga & William Widjaja Frank van Montfort & Leonore Wijsmuller
2/1 page 420 mm x 285 mm ** T 0031 (0)20 5800 967 T 0031 (0)20 5800 975
1/1 page 210 mm x 285 mm** E traffic@mobilitymedia.nl E sales@mobilitymedia.nl
** In case of bleed advertising, please add 5mm W www.automotive-online.nl W www.mobilitymedia.nl
on all sides.
* A corporate presentation gives you the opportunity to showcase your product or service extensively and with a high degree of polish (about 400 words).
We will provide a professional copywriter and graphic designer. We can also arrange photography if required.
8
MEDIA BROCHURE 2021
OTHER SERVICES
BRANCHE
SIGNALEN
Press release service
Automotive offers companies the opportunity to publish all their news on the internet and in
key trade media. Companies can easily publish their press releases on the Autobranchesigna-
len.nl website, including a photo and a link to their own website. The press release headline is
automatically placed on the websites of Automotive. Links to the press release also assure a
better online presence.
Rates per amount of placements per year
1x € 150,-
3x € 399,-
5x € 500,-
JOBBOARD Jobmotive
With hundreds of vacancies and around 15,000 visitors per month, Jobmotive has been the premier jobs bank for professionals in the automo-
tive industry for years. The offers a broad range of opportunities for employers and job seekers, and for advertisers and other interested parties.
A basic job post costs only €199. On top there is broad range of options to increase the impact of you campaign. Please check jobmotive.nl/
campagne-opties for all options.
If your business has job vacancies on a regular basis, a one year subscription can be a more cost-efficient option.
- up to 50 employees: €499,- per year
- 51 tot 150 employees €699,- per year
- 151 tot 500 employees €899,- per year
- More than 500 empoyees? Please contact us for a tailormade proposal
Interested? Contact us at 0031 020 580 0967 or send us an email: info@jobmotive.nl and we will contact you asap.
Automotive is een productie van Mobility Media,
9
Naritaweg 14, 1043 BZ Amsterdam
T: +31 (0) 20 5800 966 | E: sales@mobilitymedia.nl
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