MEDIA KIT 2021 - bodyshopnews.net - BodyShop News
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
bodyshopnews.net
MEDIA KIT 2021
d 1
- EN.ind
sement
Adverti
cent Maroon
DBR Translu
BodyShop News Australia is an in-depth and professional magazine aimed
at owners, operators and managers of collision repair shops throughout
eer.com
www.de-berence.
Australia. The first issue was published in September 2000.
ISHES
Diff
DeBeer
IUM FIN
nce the
Experie
PREM EE R
IS DEBENCE
IFF E R
T H E D
BodyShop News International also publishes BodyShop News Gulf
2020 –
VOL 7 NO
2 JUL 2020 – VOL 21 NO 209
and BodyShop News Asia. It also owns BodyShop News Africa,
BodyShop News Korea and the newly launched BodyShop News Maghreb.
SPRING
OCT-NO
V 2020
– VOL
7 NO 7
nal bodysh
rnatio opnews
ews Inte 2018
op N Decem
ber bodyshopnews.net .net
ber /
Bo dySh Novem
n with
ciatio
ht in
asso s.net
ir insig opnew
It is headed by Michel A Malik, who has more than 35 years of experience
Body
repa bodysh
sts
ir co y
epa olog
ng r chn
Experience the DeBeer Difference.
www.de-beer.com
in the industry, including motoring, publishing, editorial, advertising and
Risinew te
and sales. Michel is constantly in touch with what is going on in the industry
through personal contacts as well as his regular visits to most trade fairs
H
REFINIS CHANGES Visit
OBAL S
NEW GL HIGHLIGHT
Glasuri
t Know-how
REPORT OR PLAYERS
& MAJ Suppo
rt
always that’s and conferences and many invitations to clients’ manufacturing plants.
by you
ST BO
DY NEW BA r side. He is a recognised speaker at various collision-oriented conferences,
SA’S BE ERS REVEAL
ED tents ION CENT
RE SF 10
0 LINE
Con RY NISSAN WATER
INNOVAT
INDUST
’S BREA
REPAIR
R
ON TOU IN OUR BORNE
MOBILITY KT
SHOP FUTURE
SCAN ME CEO SE BASECO
RIES: TH HROUGH CARB
PAINT YOUR ONE
LED
symposiums and seminars throughout the world such as Automechanika,
GAPORE
ER AS online
SCHEDU
- AND
ES E TOGETH hop News
AT SYST
ILD SIN CITY RE
FEATUR
IERRY
BodyS
VANLAN ON FIBRE PR
TO COM
SAFETY EM
THE IND
USTRY
I TO BU I MINH E USA
IT’S TIM HYUNDA ANIKA HO CH
E FOR
UK TO TH
CKER,
AKZONO
OCESS
ME CH THE
AUTO FROM EXCLUSIVE: AUTO INDUSTRY CO-OP INSURANCE IS GO BEL
D IN CRISIS: SCAN ME
UNITE FEATURE: BODY SHOP CONSUMABLES
and is also a founding member of the highly regarded International
BodyS
hop News
online
INTERVIEW: RESTO MY RIDES’ SAM MARTIN, DEC MCKEARNEY
BSN AU cover 2020.indd 1 16/06/2020 11:57:26 AM
Bodyshop Industry Symposium (IBIS).
Albert Malik is Managing Editor of BodyShop News Australia.
Holding a Bachelor of Communication Studies majoring in journalism,
Albert oversees the production of our in-house BodyShop News
magazines and also maintains and manages the bodyshopnews.net
website, which delivers collision repair news to many of the regions
we serve across the world.
Darren House, Editor of BodyShop News Australia, has spent a lifetime
in automotive journalism. He began his career with Australian motorsport
magazines, Auto Action and Chequered Flag before contributing to titles
THE LARGEST COLLISION REPAIR such as Performance Street Car, Fast Fours & Rotaries, Street Machine
MAGAZINE COVERAGE IN THE WORLD and Unique Cars. Darren has also contributed to the Australian Automotive
Market Research, Special Editorials, Aftermarket Association magazine, Automotive Aftermarket.
Advertising Campaigns & Distribution Channels
AUSTRALIA • SOUTH-EAST ASIA • ARABIAN GULF • SOUTH AFRICA • SOUTH KOREA • MAGHREB BodyShop News Australia is a monthly publication that is solely
produced for the collision repair industry and mailed to all body
bodyshopnews.net shops throughout Australia completely free. It is also available
Mail: PO Box 505 Casula Mall, NSW 2170 Australia by subscription (11 issues) to interested parties at $165 including GST,
Phone: +61 2 9826 7777 Email: info@bodyshopnews.net postage and handling within Australia, and $250 anywhere in the world.
TESTIMONIALS
Michel is an expert in the industry and provides
readers with valuable and insightful information as
well as news from Australia and around the world.
Michel’s experience has proven invaluable to
Autoliner in its advertising campaigns over the
past 15 years.
TERRY DICKEY, MANAGING DIRECTOR,
AUTOLINER AUSTRALIA
Our business has undergone significant change in the last 20 years
starting out as DeBeer, later being acquired by Valspar, and more recently
by Sherwin-Williams. Michel has been with us every step of the way,
providing us with a great platform to communicate to the market.
We congratulate Michel and his team for their dedication and commitment
to the industry, and for their ongoing support over the last 20 years.
We look forward to working with you for many years to come.
RICHARD RENEMAN, BUSINESS DIRECTOR – ANZ & SE ASIA,
SHERWIN-WILLIAMS AUTOMOTIVE REFINISHES
Anest Iwata did not simply advertise in BodyShop News –
we partnered with the magazine to promote our brand to the BodyShop News has played an important role
automotive refinish market. We chose to work with Michel in helping establish the Collision Repair Expo
and his team because the magazine is a high-quality publication, as the preeminent trade show for the industry
the material within it is up-to-date, and most importantly, in our region.
relevant to our target clientele.
STUART CHARITY, CHIEF EXECUTIVE OFFICER,
KARL ISHERWOOD, MANAGING DIRECTOR, AUSTRALIAN AUTOMOTIVE AFTERMARKET
ANEST IWATA AUSTRALIA ASSOCIATION
PLATFORMS AND STATISTICS
MAGAZINE EMAIL NEWSLETTER
With our readers continuing to tell us This weekly newsletter is emailed to the
that they prefer printed magazines BodyShop News Australia readership,
above all else, we prepare 11 Issues a collection of engaged people interested
of BodyShop News Australia each in knowing the latest news as it happens.
year and mail them directly to all Our audience has one of the highest
collision repair shops across the engagement rates in the world, as
country on a monthly basis. Each compared to Mailchimp’s industry survey
issue is typically 48 pages but may conducted in October 2019.
be adjusted up in size depending
on each month’s level of content. Mailing system statistics for newsletters
sent in September 2020:
• Circulation: 3,254
(CAB, September 2020) • Subscribers: 3,339
• Readership: 11,595 (Publisher’s • Open rate (OR):
Statement, September 2020) 28.2% average, 34.0% peak
• Click rate (CR):
6.7% average, 13.7% peak
• Click to open rate (CTOR):
23.7% average, 40.2% peak
• Unsubscribe rate: 0.1%
• Hard bounce rate: 0.04%
Our global website leverages
economies of scale by serving
multiple regions around the world.
Utilising the latest technologies such
as HTML5, HTTP/3 and TLS 1.3,
as well as being backed by a strong
CDN and satisfying Google’s Core
Web Vitals metrics for user experience,
bodyshopnews.net is the world’s leading The BodyShop News Australia social media
collision repair website. presence is strong, with members of the
Google Analytics statistics for community engaging with us.
Australia, September 2020: Followers in Australia, October 2020:
• Users: 3,150 • LinkedIn: 5,722
• Sessions: 4,440 • Instagram: 237
• Pageviews: 8,190 • Facebook: 3,292
WEBSITE SOCIAL
DIGITAL ADVERTISING
6. WEB BILLBOARD (Mid-Page, Landing Page)
1. WEB LEADERBOARD (Top Right, All Pages Site-Wide) 1. WEB LEADERBOARD
Size:
Size:
• 1x quality: 1000px (W) x 150px (H)
• 1x quality: 500px (W) x 150px (H)
• 2x quality: 2000px (W) x 300px (H)
• 2x quality: 1000px (W) x 300px (H)
Price:
Price: 2. WEB BILLBOARD 1. EMAIL NEWSLETTER STANDARD BANNER • $590 / month, monthly commitment
• $1500 / month, minimum 6-month commitment required
• $490 / month, minimum 3-month commitment required
2. WEB BILLBOARD (Top Below Menu, Landing Page) 7. WEB HALF PAGE (Mid-Left Scroll Down, Landing Page)
Size: Size:
• 1x quality: 1000px (W) x 150px (H) • 1x quality: 310px (W) x 600px (H)
• 2x quality: 2000px (W) x 300px (H) • 2x quality: 620px (W) x 1200px (H)
Price: Price:
• $1200 / month, monthly commitment • $490 / month, monthly commitment
• $990 / month, minimum 3-month commitment required • $390 / month, minimum 3-month commitment required
3. WEB BANNER 4. WEB BANNER
3. WEB BANNER (Upper Left, Landing Page) 1. EMAIL NEWSLETTER STANDARD BANNER
Size: (Placed between articles)
• 1x quality: 650px (W) x 125px (H)
5. WEB SQUARE Size:
• 1x quality: 550px (W) x 90px (H)
• 2x quality: 1300px (W) x 250px (H)
• 2x quality: 1100px (W) x 180px (H)
Price: 1. EMAIL NEWSLETTER STANDARD BANNER
Price:
• $890 / month, monthly commitment
• $280 / one insertion
• $790 / month, minimum 3-month commitment required
• $850 / all newsletter insertions per month
4. WEB BANNER (Upper Right, Landing Page) 2. EMAIL 2. EMAIL NEWSLETTER VERTICAL BANNER
NEWSLETTER
Size: VERTICAL
(Placed alongside two articles)
• 1x quality: 310px (W) x 125px (H)
BANNER Size:
• 1x quality: 150px (W) x 250px (H)
• 2x quality: 620px (W) x 250px (H)
• 2x quality: 300px (W) x 500px (H)
Price: 6. WEB BILLBOARD
Price:
• $650 / month, monthly commitment
• $250 / one insertion
• $550 / month, minimum 3-month commitment required 1. EMAIL NEWSLETTER STANDARD BANNER
• $750 / all newsletter insertions per month
5. WEB SQUARE (Upper-Mid-Right Scroll Down, Landing Page)
Size: 7. WEB
HALF PAGE
• 1x quality: 310px (W) x 310px (H) EMAIL NEWSLETTER eDM
• 2x quality: 620px (W) x 620px (H) (Email Blast)
Price: • $2500 per delivery
• $490 / month, monthly commitment
• $390 / month, minimum 3-month commitment required
WEBSITE EMAIL NEWSLETTER (All prices exclude GST)
WHAT IS High-resolution screens and displays have become increasingly common in recent years – this includes 4K monitors and TVs along with smartphones
2X
and tablets released in the last several years. Many of these screens, which are sometimes referred to as “retina displays”, are capable of displaying content
and graphics at a level approaching print quality, and to make sure that this content actually looks good on these screens, you need to supply it at 2x quality.
With 2x quality, the pixel density of the content is doubled from traditional resolutions, causing it to look sharper and richer on a high-resolution display.
A 2x quality advert has double the resolution in both width and height and four times the pixels in total, but the physical size of the asset doesn’t change.
For example, a conventional billboard advert with a resolution of 1000 by 200 pixels becomes a 2000 by 400 pixel advert to achieve 2x quality.
It will still fit the same physical space on a website or in an email newsletter, even though the resolution has increased significantly.
QUALITY? We strongly recommend that you design content at 2x quality so that it looks at its best on high-resolution displays.
1X QUALITY 2X QUALITY
MAGAZINE ADVERTISEMENT SIZES AND RATES (All prices exclude GST)
t FULL PAGE t DOUBLE PAGE SPREAD
Casual $4,695 Casual $6,585
t FRONT COVER
COVER FULL PAGE 3 Issues $4,225 DOUBLE PAGE SPREAD 3 Issues $5,925
Casual $5,795
6 Issues $3,995 6 Issues $5,595
11 Issues $3,755 11 Issues $5,265
Size: Size: Size:
210mm wide x 297mm deep + 3mm bleed. 210mm wide x 297mm deep 420mm wide x 297mm deep
Less 75mm from top (masthead) and 33mm + 3mm bleed + 3mm bleed
from bottom (cover lines). Background images
can go under the masthead and cover lines
providing their strength doesn’t obscure text.
t OUTSIDE BACK COVER t HALF PAGE t INSERTS
Casual $5,230 HALF Casual $3,370 From $2,750 per insertion
OUTSIDE BACK COVER
3 Issues $4,695 PAGE 3 Issues $3,035 INSERT Cost subject to change
6 Issues $4,445 VERTICAL 6 Issues $2,865 depending on size and
HALF PAGE weight of insertion
11 Issues $4,185 11 Issues $2,695
HORIZONTAL
Size: Size: Size: Size:
210mm wide x 297mm deep 210mm wide x 152mm deep 102.5mm wide x 297mm deep 210mm wide x 297mm deep
+ 3mm bleed + 3mm bleed + 3mm bleed + 3mm bleed THINGS TO KEEP IN MIND
• Discounts are available for prepayment.
• All advertisement insertions are subject
to approval by the publisher.
• All specified positioning of double page
spread, full page, half page and quarter page
insertions will incur a 15% surcharge.
t INSIDE FRONT/BACK COVER t QUARTER PAGE • All rates are based on material being
INSIDE FRONT/BACK Casual $4,965 Casual $1,915 prepared by the advertiser and supplied to us
3 Issues $4,465 QTR 3 Issues $1,725 according to the size requirements outlined
COVER
PAGE on this page. We can produce your material
6 Issues $4,215 VERT
6 Issues $1,625 for you if this is not possible - contact us to
QUARTER
11 Issues $3,975 11 Issues $1,535 discuss your needs.
PAGE
QUARTER PAGE • Booking cancellations made after the
HORIZONTAL advertising booking deadline for the
relevant issue will incur a 50% cancellation
fee. This includes rescheduling of insertions
Size:
Size: Size: Size: to a different issue if requested after the
210mm wide x 297mm deep
102.5mm wide x 152mm deep 54mm wide x 297mm deep 210mm wide x 86mm deep advertising booking deadline of the issue
+ 3mm bleed
+ 3mm bleed + 3mm bleed + 3mm bleed the insertion was originally planned for.
WHAT IS
BLEED?
Bleed is something that you have to consider when designing content for a printed magazine.
When content is printed at a printing press, there is a small degree of movement as the paper
is moved through the press and ink is applied. Bleed refers to the area on the page beyond the
trimmed edge of the page where the ink is applied.
You should always create 3mm of bleed on all edges of your content. Supplying content without
bleed may result in visible white lines around the content when it is trimmed at the press.
BEFORE CUTTING DURING CUTTING THE FINAL
Colour and images must Everything beyond t he TRIMMED PRODUCT
extend beyond the edge solid line is cut off.
of your artwork to prevent
unwanted white borders.
HOW TO APPLY BLEED
The concept of applying bleed is the same for all desktop publishing programmes such as Adobe Illustrator.
Here, you need to extend the ‘object box’, whether picture or colour, out past the edge of your page. Then,
when creating the PDF, you need to set your bleed margins to 3mm.
Other software such as Microsoft Word, Microsoft PowerPoint and Adobe Photoshop does not have
the ability to add bleed when creating a PDF. In this case, you need to make your page or image size
6mm bigger at the start. You will then treat the extra 6mm (which is 3mm extra on each edge) as bleed,
which will be removed when we trim your content.
For example, a full-page advertisement is 210mm x 297mm.
Your page with bleed will therefore be 216mm x 303mm.
SCHEDULE AND DEADLINES
FEBRUARY 2021 JUNE 2021 OCTOBER 2021
Feature: Power and Hand Tools Feature: Refinish Paint Feature: Spray Guns and Equipment
Feature Editorial Deadline: 8 Jan 2021 Feature Editorial Deadline: 23 Apr 2021 Feature Editorial Deadline: 21 Aug 2021
General Editorial Deadline: 13 Jan 2021 General Editorial Deadline: 28 Apr 2021 General Editorial Deadline: 25 Aug 2021
Advertising Booking Deadline: 13 Jan 2021 Advertising Booking Deadline: 28 Apr 2021 Advertising Booking Deadline: 25 Aug 2021
Advertising Material Deadline: 20 Jan 2021 Advertising Material Deadline: 5 May 2021 Advertising Material Deadline: 1 Sep 2021
Magazine Delivery (Estimated): 11 Feb 2021 Magazine Delivery (Estimated): 10 Jun 2021 Magazine Delivery (Estimated): 7 Oct 2021
MARCH 2021 JULY 2021 NOVEMBER 2021
Feature: Chassis Measuring and Straightening Feature: Consumables Feature: Replacement Parts
Feature Editorial Deadline: 22 Jan 2021 Feature Editorial Deadline: 21 May 2021 Feature Editorial Deadline: 24 Sep 2021
General Editorial Deadline: 27 Jan 2021 General Editorial Deadline: 26 May 2021 General Editorial Deadline: 29 Sep 2021
Advertising Booking Deadline: 27 Jan 2021 Advertising Booking Deadline: 26 May 2021 Advertising Booking Deadline: 29 Sep 2021
Advertising Material Deadline: 3 Feb 2021 Advertising Material Deadline: 2 Jun 2021 Advertising Material Deadline: 6 Oct 2021
Magazine Delivery (Estimated): 4 Mar 2021 Magazine Delivery (Estimated): 8 Jul 2021 Magazine Delivery (Estimated): 4 Nov 2021
APRIL 2021 AUGUST 2021 DECEMBER 2021 - JANUARY 2022
Features: 1. Compressors Features: 1. Work Health and Safety Feature: CV Repair and Refinish
2. Smart Repair 2. Paint Curing and Drying Feature Editorial Deadline: 19 Oct 2021
Feature Editorial Deadline: 19 Feb 2021 Feature Editorial Deadline: 25 Jun 2021 General Editorial Deadline: 24 Oct 2021
General Editorial Deadline: 24 Feb 2021 General Editorial Deadline: 30 Jun 2021 Advertising Booking Deadline: 24 Oct 2021
Advertising Booking Deadline: 24 Feb 2021 Advertising Booking Deadline: 30 Jun 2021 Advertising Material Deadline: 1 Nov 2021
Advertising Material Deadline: 3 Mar 2021 Advertising Material Deadline: 7 Jul 2021 Magazine Delivery (Estimated): 6 Dec 2021
Magazine Delivery (Estimated): 8 Apr 2021 Magazine Delivery (Estimated): 5 Aug 2021
MAY 2021 SEPTEMBER 2021
Features: 1. Spray Booths Features: 1. Welding Equipment
2. Dust and Fume Extraction 2. Management Systems
Feature Editorial Deadline: 19 Mar 2021 Feature Editorial Deadline: 23 Jul 2021
General Editorial Deadline: 24 Mar 2021 General Editorial Deadline: 28 Jul 2021
Advertising Booking Deadline: 24 Mar 2021
PO Box 505 Casula Mall, NSW 2170 Australia
Advertising Booking Deadline: 28 Jul 2021
Advertising Material Deadline: 31 Mar 2021 +61 2 9826 7777 | info@bodyshopnews.net
Advertising Material Deadline: 4 Aug 2021
Magazine Delivery (Estimated): 6 May 2021 Magazine Delivery (Estimated): 2 Sep 2021 bodyshopnews.net
You can also read
