2021 MEDIA BUYING GUIDE - Jacksonville Magazine
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2021 MEDIA BUYING GUIDE
WE ARE NORTHEAST FLORIDA’S
ORIGINAL INFLUENCER
More than a monthly publication, Jacksonville Magazine is the region's leading
media lifestyle brand, connecting more than 250,000 people every month through
our publications, websites, social media, newsletters, events and more.
For nearly four decades, residents of and visitors to Northeast Florida have turned to us
for compelling storytelling, beautiful images and insightful guidance about how to get the
most out of living here. Through magazines, a suite of digital products, and signature special
events, we engage readers online, at home, on the go and in person.
Looking to reach a highly educated, affluent and engaged audience? Jacksonville Magazine
has evolved to become a regional multi-channel media powerhouse because of one simple
idea—we are dedicated to providing original, award-winning content that shapes thinking,
influences decision-making and inspires action.
VISITORS Gender
FEMALE MALE
LOOK FOR IT— 50.4% 49.6%
LOCALS AGES 25-64 69% 47 MEAN AGE
LOVE IT INCOME OVER $75,000 63%
53% INCOME OVER $100,000
37
Years in the Market 70% HOME OWNERS
97,000+ AVG. HOME VALUE $379,515
Social Media Followers
41% HAVE CHILDREN
100,000+ LIVING AT HOME
Visitors to JacksonvilleMag.com
COLLEGE OR MORE 85%
100,000+ 73% OF READERS KEEP THE MAGAZINE
Readers Per Month ONE MONTH OR LONGER
2021 EDITORIAL FORECAST
When you partner with Jacksonville Magazine, you’re introduced
to the most affluent audience in Northeast Florida.
JANUARY JULY
THE RESTAURANT ISSUE JAX NATIVES & NEWCOMERS GUIDE
Top 50 Restaurants Private / Public Schools Primer
Jacksonville’s Best Kitchens Northeast Florida Vacation Property Guide
Private/Public Schools Guide Luxury Apartments / Downtown Living
Be Well—Best Doctors for Fitness Junkies Home Design Quarterly
Home Design Quarterly Marketplace
Five Star Home Professionals
FEBRUARY / MARCH AUGUST / SEPTEMBER
THE WOMAN ISSUE
THE PET ISSUE
Companies With Heart Honors
Best in Pets
Heart Health
Higher Education: Where to Go, How to Get There
Women Empowered
Charity Showcase
Eyes on Jax: Low Vision Awareness Month
Food & Wine Lovers
Valentine’s Day Dining Guide / Marketplace
Southeast Traveler
Gift Shopping
Summer Camps Primer
OCTOBER
FAMILY HEALTH GUIDE
APRIL
Local Health Champions
BEST LAWYERS
Fall / Winter Cultural Arts Calendar
Faces of Local Business Faces of Plastic Surgery
Wealth Managers The Fabulist
Home Design Quarterly Pregnancy and Fertility
TASTE Dining Guide Be Well—Children’s Health
HOME • Top 50 in Local Real Estate
MAY
BEST IN JAX NOVEMBER
BEST DENTISTS
Best in Jacksonville
Retirement Living Best Dentists Advertorial Profiles
Best in Local Bride Services Home Design Quarterly
Be Well—Senior Health Holiday Dining Guide / Marketplace
Marketplace Gift Shopping 2021 EDITORIAL FORECAST
HOME • Best Home Services
DECEMBER
JUNE THE HOLIDAY ISSUE
NORTHEAST FLORIDA'S TOP DOCTORS
Christmas Gift Guide
Top Doctors Advertorial Profiles Holiday Travel: Southern Charms
Home Design Quarterly Senior Living
Marketplace Holiday Dining Guide / Marketplace
Gift Shopping
RED designates a supplement publication. Forecast is subject to change
Jacksonville Magazine offers the best of Northeast Florida, with a focus on food, health and fitness,
entertainment, culture and style. Advertisers can trust that their messages are surrounded by
compelling content—all while reaching an affluent local audience.
RATES SIZES
JACKSONVILLE MAGAZINE JACKSONVILLE MAGAZINE / BRIDE
1x 3x 6x 12x 2-PAGE SPREAD.. (TRIM SIZE) 18" wide by 10 7/8" deep
Spread 5435
$ $ 4890 $4600 3950
$ FULL PAGE............. (TRIM SIZE) 9" wide by 10 7/8" deep
Full 3425 3075 2915 2530 2/3 PAGE (VERT.)...................... 5 1/8" wide by 10" deep
1/2 PAGE (VERT.)...................... 3 7/8" wide by 10" deep
2/3 2875 2585 2450 2085
1/2 PAGE (HORIZ.)...................... 8" wide by 4 7/8" deep
1/2 Island 2535 2280 2150 1850
1/3 PAGE (SQ.)..................... 5 1/8" wide by 4 7/8" deep
1/2 1995 1785 1670 1450
1/3 PAGE (VERT.)....................... 2 1/2" wide by 10" deep
1/3 1545 1380 1305 1125
1/4 PAGE (VERT.)................. 3 7/8" wide by 4 5/8" deep
1/6 920 840 785 680 * SHARE PAGES ONLY / MARKETPLACE
1/12 n/a 300 270 220 1/6 PAGE (VERT.).................. 2 1/2" wide by 4 7/8" deep
1/6 PAGE (HORIZ.)................ 5 1/8" wide by 2 3/8" deep
PREMIUM POSITIONS 1/12 PAGE (SQ.) ................... 2 1/2" wide by 2 1/4" deep
1x 3x 6x 12x
TASTE / HOME / PLAYERS GUIDE
Back $ 5205 $4570 4375
$ 3800
$
2-PAGE SPREAD......... (TRIM SIZE ) 14" wide by 9" deep
Inside Front 4270 3910 3705 3150
FULL PAGE.................... (TRIM SIZE ) 7" wide by 9" deep
Inside Back 4105 3750 3560 3035
1/2 PAGE (HORIZ.).................... 6" wide by 3 7/8" deep
Page 3 3800 3400 3225 2785 1/4 PAGE ............................. 2 7/8" wide by 3 7/8" deep
Opposite TOC 3800 3400 3225 2785 1/6 PAGE PLAYERS GUIDE ONLY. 1 7/8" wide by 3 7/8" deep
1/3 PAGE 1/6 1/4
ADVERTISING SPECS, RATES & DEADLINES
PAGE PAGE
(SQUARE) (VERT)
1/3
1/2 PAGE 1/2 PAGE
2/3 PAGE PAGE
(VERT)
(VERT) (VERT) 1/12
PAGE
1/2 PAGE
(HORIZONTAL)
1/6 PAGE
(HORIZ)
FULL PAGE ADS: Pull out bleed 1/8 " past trim on all sides. Keep all live matter 1/4 " inch inside trim edge.
DEADLINES
SPACE DEADLINE
IS THE 10th OF THE
PRECEDING
MONTH
ASIAN
4.3%
LATINO NEWSSTANDS
11.1% Publix, Fresh Market,
Whole Foods, etc.
WHITE ETHNICITY 3,000
59.8% PROFILE
BLACK PUBLIC PLACES
24.6% includes sales & marketing
20,000
events, medical offices, etc.
SUBSCRIBERS
3,000
10,000 JACKSONVILLE MAGAZINE
MONTHLY
CIRCULATION
TARGETS THREE
SPECIFIC KINDS OF HOTELS, CHAMBERS
READERS: OF COMMERCE
Affluent residents, 4,000
newcomers to the region
and visitors. Why?
On average, these
consumers spend more
per day than
any other
167,000 MONTHLY READERS
Do you believe advertising influences your buying decision? YES 84%
Do you frequently purchase products or services from ads in Jacksonville Magazine? YES 70%
MAGAZINES OFFER UNPARALLELED REACH
• Magazine readers are the strongest everyday influencers in multiple categories.
• Devoted magazine readers are more active on social media than the general population.
• Facebook ranks the second highest among social networks for engagement actions for magazine brands.
• Instagram content of magazine brands yields 37% more engagement compared to non-magazine mediums.
Jacksonville Magazine is the city’s only magazine with an audited,
paid newsstand and subscription-based circulation.
OUR READERS ARE:
• 80% of the million-dollar home- frequently purchase services • 44,013 readers each month who
owners in the Jacksonville market from ads viewed in Jax Mag dine out 4 or more times per week
• Jax Mag readers are 563% more • 45,245 readers each month drive a • Annually, Jax Mag readers spend
likely than market average to have luxury car (Porsche, Mercedes, $137.7 million on Women’s Clothing;
a household income $1,000,000+ BMW, Lexus, or Infiniti) $152.5 million on Men’s Clothing;
$56.9 million on Jewelry;
• 58,108 are “Affluent Full Nesters” • 87,224 readers each month have $1.3 billion on home-related categories
($75k+ / kids at home) investments (CDs, 401Ks, stocks)
• 53,370 readers each month plan to
• 64,659 are “Graying Affluents” • 56,359 readers each month who buy furniture in the next 12 months
(age 50+ / $50k+) have stayed in a hotel at least
10 times in the past year • 50,055 readers each month plan to
• 24,280 are “Millennials with Money” remodel in the next 12 months
(age 18-34, $100K) • Jax Mag readers spend over
$387 million annually on travel, • 60,144 readers each month plan to
• 70% of our readers say they symphony/theatre/events buy a home in the next 2 years
TAP INTO OUR DIGITAL AUDIENCE
DIGITAL DEMOGRAPHICS
68% 32,000+ 1:15
Average monthly pageviews Average time spent
on a page
56% 44% AGES 25-54
Female Male
A
n extension of our print magazines,
JacksonvilleMag.com is enhanced with
ENGAGEMENT CAMPAIGNS daily updates from our award-winning
editorial team. Amplify your brand messaging FACEBOOK FOLLOWING
and achieve measurable goals with digital @jacksonvillemagazine
SWEEPSTAKES CONTESTS advertising campaigns that can be targeted Page Likes: 19,000+
Generate leads, Generate leads,
and customized to your needs.
build email database, build email database,
increase following, collect data Online engagement campaigns—sweep-
collect data stakes, contests, polls, quizzes—are an TWITTER FOLLOWING
incredible way to connect with potential @JacksonvilleMag
QUIZZES BALLOTS leads. They can provide valuable consum- Followers: 40,000+
Generate leads, drive Build email database, er insight, opt-in emails, and measurable
traffic, collect data collect data results. Our team at Jax Mag can create a
tailored campaign to meet your organiza- INSTAGRAM FOLLOWING
tion’s needs.
@ jacksonvillemag
Jacksonville Magazine’s social Each engagement campaign includes a Followers: 39,000+
networks have gained more than robust promotion package, including social
10,000 followers in the last year. media and newsletter components as well as
custom graphics.
BRANDED PARTNER CONTENT
Your story. In your own words.
Sometimes, the best way to influence a customer’s perception of your
brand is through storytelling. Partner content does just that by posi-
tioning your organization within a narrative that is written to capture
readers’ interests. Incorporating your brand as a key resource for
information can help spark the interest of potential consumers.
Appearing like an editorial piece, “Sponsored” or “Native” posts are
written to educate and entertain users on a topic aligning with your
brand’s core values. This means your message is crafted for the
audience it’s being delivered to—and it’s told in your voice.
Deliverables
• One (1) featured header image
• Additional images for consideration
• Up to 250 words of body copy, plus headline and sub-head
• Preferred click through link
NEWSLETTERS
Jacksonville Magazine’s four monthly e-newsletters allow
you to reach opted-in email subscribers and target a highly
desirable audience. When you advertise through Jax Mag’s
newsletters and email blasts, you gain access to users ready
to engage, right in their inbox.
We deliver four high-performing newsletters, focused on
content and community interests, including foodie-craved
discoveries, the latest in local homes and design, and deep
dives into regional vacation destinations.
Deployed every Monday. 32,000+ subscribers, 99.9%
successful deliveries, average open rate 15.1%
• THE DIGS : Interior design, real estate, home decor & style
• THE TICKET: Guide to concerts, festivals, can’t-miss events
• THE DISH : Dining news, reviews, recipes, foodie fare
• THE TRIP : Regional destinations, road trips, and advice
Deliverables
• “Presented by” logo featured in header
• Two (2) available ad slots per newsletter
• One (1) sponsored content slot available
(ability to link to a sponsored post)
• Mobile-friendly layout ensures readability on any device
32,000+ SUBSCRIBERS
904TIX.COM
For decades, Jacksonville Magazine has hosted, sponsored and
promoted countless special events, artistic performances and
RATES
Newsletters
fundraisers across Northeast Florida. In 2016, we launched 904TIX.com,
Leaderboard Banner................. $400
the region’s only locally based online event ticketing platform. No matter
Square Banner.................................... $400
how big or small, any event can use 904TIX—and they receive the
Middle Banner......................................$250
exclusive bonus of gaining access to Jacksonville Magazine’s audience,
in print and online.If your organization is hosting an event—either free or Dedicated E-Blast
ticketed-ask how you can utilize this service to meet your goals. Weekly Exclusive.............................$900
Integrated Content
Sponsored Content..................... $500
This Week’s Highlight.............. $500
Featured Events................................$550
TIX
Digital Engagement
Polls, Contests, and More!
CONTESTS, GIVEAWAYS & POLLS
Jacksonville Magazine’s contests are a hub of user engagement, offering
outlets for ticket giveaways, weekend getaways and more. These custom
promotion opportunities allow for customized solutions.
TASTE BRIDE
Menu, dining & The premier wedding
entertainment resource. publication in the market.
JACKSONVILLE
City regional lifestyle magazine for Northeast Florida,
including Amelia Island & St. Augustine
People prefer print on paper for
reading—whether for enjoying
of for comprehension
In fact, Americans believe that...
• They retain more when they read in print
on paper
• They are more easily distracted when
reading on screens
• Print is more pleasant to handle and
HOME touch than other media ULTIMATE
Essential guide to home 73% of adults feel that reading a PLAYERS GUIDE
design and décor. printed magazine or book is more
The definitive guide to
enjoyable than reading on an
THE PLAYERS Championship
electronic device
golf tounament TIX
904TIX.COM
904 PAPER CO. ONLINE EVENT PORTAL
ONLINE STORE
Northeaset Florida themed
WEBSITES, SOCIAL More than 36,000 tickets
sold annually
prints, historical maps, MEDIA, NEWSLETTERS
cards and more.
& SPECIAL EVENTS
37 YEARS STRONG • Jacksonville, FL | 904.389.3622 | JacksonvilleMag.com
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