Media Kit 2019 Einstieg Magazin
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Tariff No. 26
Valid from 25.09.2018
Media Kit
2019
© purplequeue/shutterstock.com
Einstieg Magazin
Einstieg Magazin
Facts and Figures
2 issues in 2019
Print run: 150,000
Each issue including all ads is also available
online as an e-paper and app for iOS and
Android
Why advertise here?
High-quality advertising environment: Einstieg stands for well-researched articles on study, job and gap year,
modern design and with added value for the readers. Anja Karliczek, Federal Minister for Education and Research
is official patron of the Einstieg Magazin.
Access to the target group: The Einstieg Magazin is distributed at about 3,000 secondary schools in Germany. Many
teachers hand it out directly to their students. In addition it is shipped to career information centres.
Distribution at all Einstieg and Berufe live Fairs: We use the fairs as a means of distribution to committed adole-
scents who are actively dealing with career choices. The magazine is handed out personally to visitors at our events
in Berlin, Dortmund, Frankfurt / Main, Hamburg, Karlsruhe, Cologne and Munich.
Versand an zum mittleren Bildungsabschluss führende Schulen im Einzugsgebiet der Einstieg Messen.
Active distribution to parents - New: Parent guide to career choice (tip-on)
Studies have proven again and again that parents are the most important guidance for the career choice for young
people. The Einstieg fairs are visited by several thousand parents each year. At the events they get the Einstieg
Magazin handed over personally, which will now also include a parents guide (tip-on).
It is possible for you to sponsor the parents guide with your logo and the note „presented by“.
Our Readers - Your Target Audience
The Einstieg Magazin is aimed at prospective high school graduates and committed secondary school students
who would like to get information about vocational and higher education and gap year.
90 % 80 % 92 %
visit a are between like ads, that promote
grammar school 16 – 19 years of age training and education
options
Source: reader survey 2016 on einstieg.com and at the Einstieg fairs
2Einstieg Magazin
Print run approx. 75,000
Print run
approx. 75,000
Partial Distribution
For adverts of ½ page or larger, we offer
partial distribution in the areas North and
South.
For prices see page 6.
You can also run your ad in certain post
code areas – please contact us for details.
Dates and Topics 2019
Issue 01-2019 Issue 02-2019
Publishing Date 25 March 2019 23 September 2019
Advertising Deadline 15 February 2019 16 August 2019
Topics (Selection) • Careers in Trade • Cooperative Degree Programmes
• Studying • Apprenticeships
• Health, Care and Medical Professions • Careers in STEM
• Studying Management • Gap Year
• Careers in Banking and Insurance • Degrees in Trade
• Becoming a Designer • Legal Professions
• Careers in Logistics • Media and Journalism
• Hospitality and Tourism Management
33Crossmedia
Einstieg.com –
Use Germany’s best future planning portal for Products & Prices
the Gen Z for your perfect print-online-mix. Job adverts/course profiles/gap year programmes*
Apprenticeships, study and gap year options 1 ad: €290
in one portal *the ads are editable anytime. Running time: 12 months.
Apprenticeship positions
What’s included?
University courses
Institution profile with comprehensive presentation
options including video content, image galleries,
Gap year programmes
interviews, experience reports etc.
Positive, strong and responsive: We show
teenagers that choosing a career can be fun. Are you interested in a more compre-
hensive presence on einstieg.com?
High Quality Content & Features Please get in touch to receive our
online media kit. If needed, we can
Test centre and CV generator also develop your individual annual
campaign including newsletters,
Like and save offers and exhibitors stand-alone mailings and sponso-
ring.
First-hand experience reports, interviews
Just get in touch:
and much more
international@einstieg.com
Combine the reach of the Einstieg Magazin and einstieg.com – and benefit from
especially attractive prices.
AdPlus
If you book an ad in the Einstieg Magazin of ¼ page or more, you get an additional banner campaign on einstieg.com
for free.
1/4 Page 1/3 Page 1/2 Page 1/1 Page
1/4 page ad in the €2,000 1/3 page ad in the €2,600 1/2 page ad in the €3,900 1/1 page ad in the €7,200
Einstieg Magazin Einstieg Magazin Einstieg Magazin Einstieg Magazin
additional for free additional for free additional for free additional for free
banner campaign with banner campaign with banner campaign with banner campaign with
15,000 ad impressions 20,000 ad impressions 30,000 ad impressions 100,000 ad impressions
(medium rectangle) (medium rectangle) (medium rectangle) (medium rectangle)
3
4Crossmedia
Combi-Packages
With an ad, a banner campaign and advertorials you will be present online as well as offline.
S M L
Combi-Package S Combi-Package M Combi-Package L
¼ Page Ad in the Einstieg €2,000 ½ Page Ad in the Einstieg €3,900 1 Page Ad in the Einstieg €7,200
Magazin Magazin Magazin
¼ Page Advertorial in the €2,000 ½ Page Advertorial in the €3,900 1 Page Advertorial in the €7,200
Einstieg Magazin Einstieg Magazin Einstieg Magazin
Advertorial on Einstieg.com €490 Advertorial on Einstieg.com €490 Advertorial on Einstieg.com €490
(4 months) (4 months) (4 months)
• Including Newsletter ad • Including Newsletter ad • Including Newsletter ad
linking to the advertorial linking to the advertorial linking to the advertorial
• Including posts on Facebook • Including posts on Facebook • Including posts on Facebook
and Instagram and Instagram and Instagram
Banner campaign with 15,000 €390 Banner campaign with 30,000 €780 Banner campaign with 100,000 €2,600
ad impressions ad impressions ad impressions
(medium rectangle) (medium rectangle) (medium rectangle)
€4,880 €9,070 €17,490
1.600
€3,500 €6,500 €12,000
University Packages
With our packages you can present your institution and course options online and offline.
S M L
University Package S University Package M University Package L
Course profile in the Einstieg €950 ¼ Page University Profile in the €1,300 ½ Page University Profile in the €2,400
Magazin Einstieg Magazin Einstieg Magazin
Course profile on Einstieg.com €290 Course profile on Einstieg.com €290 Course profile on Einstieg.com €290
(12 months) (12 months) (12 months)
• Including Newsletter adlinking • Including Newsletter ad linking • Including Newsletter ad linking
to the advertorial to the advertorial to the advertorial
• Including posts on Facebook • Including posts on Facebook • Including posts on Facebook
and Instagram and Instagram and Instagram
• Including institution profile • Including institution profile with • Including institution profile with
with lots of presentation op- lots of presentation options lots of presentation options
tions
Banner campaign with 10,000 260 € Banner campaign with 10,000 €260
€1,240 ad impressions in the study ad impressions in the study
section of the website section of the website
(medium rectangle)
€1,100 €2,950
€1,850
€2,600
€1,600
35Einstieg Magazin
Ad Formats and Prices
Sizes Width x Hight b/w 4-c Partial Distribution
1/1* Bleed1) 210 x 297 €5,150,- €7,200,- €4,400,-
1/1* Type Area 182 x 268 €5,150,- €7,200,- €4,400,-
Panorama -
1/1* quer Bleed1) 420 x 147 €5,400,- €7,600,-
-
Griff-Ecke Bleed1) 80 x 80 x 115 - €7,200,-
Titelblatt
1/2 horizontal* Bleed 1) 210 x 147 €2,790,- €3,900,- €2,750,-
1/2 horizontal* Type Area 182 x 132 €2,790,- €3,900,- €2,750,-
1/2 upright* Bleed1) 102,5 x 297 €2,790,- €3,900,- €2,750,-
Für Hochschulen in staatlicher Trägerschaft
1/2 upright* Type Area 89 x 268 €2,790,- €3,900,- €2,750,-
gelten die Preise abzüglich 5 %.
1/3 upright* Type Area 58 x 268 €1,900,- €2,600,- -
1/3 horizontal* Type Area 182 x 87 €1,900,- €2,600,- -
1/4 standard* Type Area 89 x 132 €1,430,- €2,000,- -
1/4 upright* Type Area 42 x 268 €1,430,- €2,000,- -
* includes free banner campaign (see page 4).
1/8 horizontal Type Area 89 x 64 €715,- €1,000,- -
1/8 upright Type Area 42 x 132 €715,- €1,000,- -
Please
take no
Advertorials te of o
Crossm ur
edia-O
The prices for advertorials (PR articles) are equivalent to the prices for an ad of the same size. (Page 4 f fers
+5).
Minimum size for advertorials is ¼ page.
All prices are exclusive of VAT.
1) Stated size plus 5mm bleed difference.
Technical Details
Cover pages: 5% surcharge for 4c
Magazine format: 210 mm width x 297 mm height
Type area: 182 mm width x 268 mm height Discounts
Columns: 4 columns @ 42.5mm, 3 columns @ 58mm Two issues: 5%
Printing technique: Web offset – euro scale Bank Details:
Paper: (cover + pages) 70g/m2 Steinbeis Kreissparkasse Köln
Charisma Brilliant (LWC shiny) BLZ 370 502 99 · Konto 139 638
Setting: ICC-Profiles “ISOcoatedv2_300.icc” IBAN: DE 63 3705 0299 0000 139638
Swift-Bic: COKSDE33
File formats: eps, tif, jpg (min. 300 dpi), pdf (print optimized)
Agency Commission: 15 %
Data transfer: by email (anzeigen@einstieg.com) or
GX6
FTP (ftp://mail.einstieg.com), host: mail.einstieg.com Payment terms:
14 days from the date of the invoice net,
up to 7 days from the date of invoice 2% discount
36Do you have any questions Einstieg International Team about our print an online offers? Are you looking for an Phone +49.221.3 98 09-535 advertising option that we do not offer in this kit? E-Mail international@einstieg.com Please get in touch. We will be happy to help! References These clients have already booked print advertising in the Einstieg Magazin or banner campaigns on Einstieg.com (Selection): Terms and Conditions: The terms and conditions of this publishing house apply to all ad orders and third-party advertising supplements. You can find them online on: Publisher: Christian Langkafel www.einstieg.com/customers/general-terms-and-conditions Editor in Chief: Stefan Moskopp Einstieg GmbH · Köhlstraße 10 · 50827 Köln | Phone +49.221.3 98 09-30 | Fax +49.221.3 98 09-60 | Web www.einstieg.com
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