July 14-15, 2018 - Great New England Air Show
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Overview Galaxy Community Council is proud to support the Westover Air Reserve Base 2018 Open House and The Great New England Air & Space Show featuring the United States Air Force Thunderbirds on July 14-15, 2018. The Great New England Air & Space Show: • is the largest free air show in the Northeast with an expected attendance of over 200,000 • creates community awareness and promotes community involvement • provides an outstanding, family-friendly, cost- effective, patriotic event The 2018 Great New England Air & Space Show will feature: • Modern Military Demonstrations and Static Aircraft • High-powered Civilian Aircraft Demonstrations • Interactive Attractions and Simulators • Kid-friendly Viewing Area • Commercial Retail Displays • Food, Drink and Novelty Vendors The Galaxy Community Council is an all-volunteer 501c3 charitable corporation that supports Westover Air Reserve Base and the Great New England Air & Space Show. It is not a part of the Department of Defense or any of its components and it has no governmental status. 1
Air Show Guest Gender Breakdown Air Show Guest Education Levels Male 1% 84% of air show guests have at Female 19% 15% least some college education. 25% Some High School 28% High School Graduate 37% 75% of air 75% Some College show guests College Graduate were male. Post Graduate Air Show Guest Income Level Air Show Guest Distance Traveled Less than $25,000 6% $25,000 to $49,999 5% Outside Local Area 9% Inside Local Area $50,000 to $99,999 15% $100,000 to $149,999 30% $150,000 to $199,999 More than $200,000 27% 70% of Air Show 70% 41% of air show guests 38% Guests traveled have a household income more than 20 miles over $100,000. to attend the show. Airshow Demographics 2
Presenting Platinum Gold $75,000 $25,000 $10,000 Sponsor Brand Recognition Sponsor Name will be prominent position in all collateral materials Y Packages Name & Logo/Mention on Broadcasting, Print and Radio Ads Logo on Official Air Show Poster (2,000) Y Y Y Y Company mention in all media releases as a sponsor Y Recognition in social networking and web campaign Y Y Y Placement of logo on home page/sponsor page of Airshow website Y Y Sponsor Page On Site Activation P.A. Announcements (per day) 6 5 4 Exhibitor Display Area Custom Custom Custom Complimentary electrical access to Exhibitor Display Y Y Logo prominently displayed on welcome banners at all entry gates Y Y Y Banners displayed in prime area along flight line and ramp (provided 12 10 7 by sponsor) Logo on all Airshow Team Volunteer T-Shirts Y Y Y Banners displayed at Friday’s Kickoff Breakfast 4 2 1 Hospitality Private Chalet - available instead of VIP Galaxy Gardens Passes 500 with 100 VIP 150 with 50 VIP (Catering not included) Parking per day Parking per day VIP Galaxy Gardens Chalet Passes (includes preferred seating, food 75 with 35 VIP 24 with 12 VIP 16 with 8 VIP and drink) Parking per day Parking per day Parking per day Friday Air Shoe Kick-off Breakfast 15 8 6 Commemorative Framed Poster Y Y Y Official Air Show Sponsor T-Shirts 12 8 6 VIP Exhibition Flights for select VIP's, clients, and employees 2 1 3
Silver Bronze Becoming a sponsor of The $5,000 $2,500 Great New England Air & Space Show is a great way to Brand Recognition not only support your Sponsor Name will be prominent position in all collateral materials community, and your country, but it is also an easy way to get Name & Logo/Mention on Broadcasting, Print and Radio Ads your company’s name out. We Logo on Official Air Show Poster (2,000) Y Y have multiple packages to suit Company mention in all media releases as a sponsor your marketing goals. We are here to meet your needs! Recognition in social networking and web campaign Y Y Placement of logo on home page/sponsor page of Airshow website Sponsor Page Sponsor Page On Site Activation P.A. Announcements (per day) 3 2 Exhibitor Display Area 10’ x 10’ 10’ x 10’ Complimentary electrical access to Exhibitor Display Y Y Logo prominently displayed on welcome banners at all entry gates Y Y Banners displayed in prime area along flight line and ramp (provided by sponsor) 5 3 Logo on all Airshow Team Volunteer T-Shirts Y Banners displayed at Friday’s Kickoff Breakfast Hospitality Private Chalet - available instead of VIP Galaxy Gardens Tickets (Catering not included) 8 with 4 VIP Parking per 4 with 2 VIP Parking per VIP Galaxy Gardens Chalet Passes (includes preferred seating, food and drink) day day Friday Air Shoe Kick-off Breakfast 4 2 Commemorative Framed Poster Official Air Show Sponsor T-Shirts 4 2 VIP Exhibition Flights for select VIP's, clients, and employees 4
Chalet Village is the ultimate way to experience the excitement of the show in style. It is the perfect option for Chalets hosting 50-200 guests per day. Allow your corporation the opportunity to entertain clients, employees, family and friends in an up-close VIP chalet. You provide the guests, and we’ll do the rest. Chalet options include catering. Menu includes: burgers, hot dogs, grilled chicken, salads, cookies and more! 100 Guests 50 Guests per day per day Private Chalet Private Chalet $14,000 $7,500 Maximum Availability 3 3 Logo on Sponsorship Website page Y Y P.A. Announcements (per day) 2 Sponsor Signage on Chalet Y Y VIP Parking (per day) 50 25 Chalet Dimensions 40’ x 20’ 40’ x 20’ Private Chalet Y Y Covered Chalet Seating (per day) 48 32 No. of Tables of 8 in Covered Chalet 3 2 No. of Tables of 8 outside of Chalet 3 3 Chalet Credentials for guests (per day) 100 50 Chalet Credentials for Sponsor Manpower (per 2 2 day) Full Lunch & Beverages for Guests per day 100 50 Seating within chalet (per day) 100 50 Private Restroom Facility shared shared Guests per day 100 50 Total Guests Saturday & Sunday 200 100 5
Employee Lodges Looking to entertain more than 200 guests? An employee lodge is the perfect way to host a corporate family event. You’ll be able to watch performers prepare for take off just feet away from your lodge! Employee Lodge I Employee Lodge II $80,000 $42,500 Maximum Availability 2 2 Marketing Website Logo on Sponsor Page Y Y PA Announcements (per day) 3 Sponsor Signage on Chalet Y Y Hospitality Credential Access to Lodge Y Y Front-line show viewing Y Y Chalet Dimensions 80’ x 40’ 80’ x 20’ Private Chalet Y Y Covered Chalet Seating (per day) 240 80 No. of Tables in Covered Chalet 40 20 No. of Tables outside of Covered Chalet 20 10 Chalet Credentials for guests (per day) 1000 500 Chalet Credentials for Sponsor Manpower (Per 2 2 Day) Full Lunch & Beverages for Guests per day 1000 500 Outdoor Seating in private chalet (per day) 460 370 Private Restroom Facility Y Y Guests per day 1000 500 Total Guests Saturday & Sunday 2000 1000 6
Exhibits Interested in increasing your business’s visibility with one event? Reserve an exhibit space to share your company or organization with our expected over 200,000 air show guests. Benefits include logo placement on website’s exhibitor page. Custom footprints are available upon request. Companies that are certified 501c3 organizations or bona fide government agencies receive a 25% discount off the listed pricing. Proof of certification must be provided. Exhibit Size Pricing 10’ x 10’ $1,850 10’ x 15’ $2,400 10’ x 20’ $2,750 20’ x 20’ $3,750 30’ x 30’ $5,000 30’ x 80’ Trailer $7,250 7
Exhibit Upgrades In addition to displaying your exhibit, take advantage of the opportunity to upgrade your exhibit package to promote and enhance your display and company. Level 4 Level 3 Level 2 Level 1 $7,500 $5,000 $2,500 $1,000 Brand Recognition Name & Logo/Mention on Broadcasting, Print Y and Radio (estimated 4MM impressions) Logo on Official Air Show Poster (2,000) Y Y Recognition in social networking and web Y campaign On Site Activation P.A. Announcements (per day) 4 4 Mentions 3 Mentions 2 Mentions Logo prominently displayed on welcome Y Y Y Y banners at all entry gates Banners displayed in prime area along flight 6 5 4 2 line and ramp (provided by sponsor) Banners displayed at Friday’s Kick-Off Breakfast 1 Hospitality VIP Galaxy Gardens Chalet Passes (includes 14 10 6 4 preferred seating, food and drink) VIP Parking 7 5 3 2 Friday’s Air Show Kick Off Breakfast 7 5 3 2 8
Ride & Drive Provide an opportunity for guests to not only see your vehicles, but to get behind the wheel and give them a spin. You’ll receive branding, a large on-site course, as well as an exhibit space to interact with guests and display your vehicles. Ride & Drive $25,000 Marketing Website Logo on Home Page & Sponsor Page Y Press Release, Promotion, Social Media and Email Blast inclusion Y Logo on Air Show Poster Y Recognition in regional guaranteed media Y On-Site Exhibit Space in Public Area 300’ x 300' Ride and Drive Space Y Logo prominently displayed on welcome banners at all entry gates Y and VIP areas Right to place sponsor provided banners in prime areas 6 PA Announcements (per day) 5 Hospitality VIP Galaxy Gardens Chalet Passes (includes food, drink and preferred 6 per day seating) VIP Parking Passes 3 per day 9
Get branding recognition for your company by purchasing a naming Naming Rights right out at the air show! You’ll be seen and heard by all of our air show guests! Air Show Map Main Gate & VIP Entrance Volunteer T-Shirts $6,500 $5,000 $5,000 You’ll receive: You’ll receive: You’ll receive: • Your name on the • Right to place logo and • Only company logo on the entrance gates coupon on the air show front of the volunteer shirts • 8 VIP Galaxy Gardens brochure. • 2 PA Announcements per day Chalet Passes and VIP • 2 PA announcements per • 4 sponsor provided banners Parking passes per day day on flight line • 10’ x 10’ exhibit space • 4 Sponsors Provided • Logo on poster and sponsor Banners displayed along page of website Flight Line • Logo on Sponsorship page of website Lost & Found/Volunteer Kids Zone • Logo on Official Air Show Check-In $3,750 Poster $1,500 You’ll receive: You’ll receive: • Sponsorship of the Kids • Sponsorship of the Lost & Zone Found/Volunteer Check-In • 4 PA Announcements per • 4 PA Announcements per day day promoting your • 10’ x 10’ exhibit space company along with the within the Kids Zone Lost & Found 10
Friends & Family Our Friends and Family Sponsors program is designed to allow companies large or small to be involved with the Great New England Air & Space Show and demonstrate their support of our nation’s military and civilian aviation history. Platinum Gold Silver Bronze $2,500 $1,500 $1,000 $500 Brand Recognition Logo on Friends & Family Website Y Y Y Y On Site Activation P.A. Announcements (per day) 3 2 1 Logo prominently displayed on Y Y Y Y welcome banners at all entry gates Banners displayed in prime area along flight line and ramp (provided 6 5 4 2 by sponsor) Hospitality VIP Galaxy Gardens Chalet Tickets (includes preferred seating, food and 12 6 4 2 drink) VIP Parking 6 3 2 1 11
Flightline Chalet Enjoy a front-row seat to the Great New England Air & Space Show from our Flightline VIP Chalet while enjoying a great meal. The Flightline VIP Chalet is a great way to entertain a few key clients or reward your team for a job well done! As a Flightline Club VIP guest, you’ll enjoy: • Admission to the Flightline Chalet from 9 am to End of Show • VIP Parking for 5 vehicles • Reserved Table with seating for 10 guests • Coffee, Juice & Breakfast breads served from 9 am to 10:30 am • Unlimited Bottled Water & Sodas • Delicious All-American Lunch Buffet served from 11:30 am to 2:00 pm • 3 Beer & Wine tickets per person (30 total) $1,400 per table 12
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Contact Us Join us at Westover Air Reserve Base 2018 Open House and The Great New England Air & Space Show featuring the United States Air Force Thunderbirds on July 14-15, 2018. Ready to become a sponsor? Send us an email at: philpacific@adcgroupmarketing.com or dandodson@adcgroupmarketing.com Prefer to talk? Give us a call at 972.540.1742 to review our available options. ADC Group is the agency of record for sponsorships and exhibits. The Galaxy Community Council is an all- volunteer 501c3 charitable corporation that supports Westover Air Reserve Base and the Great New England Air Show. It is not a part of the Department of Defense or any of its components and it has no governmental status. 14
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