2020-2021 MEDIA KIT CONNECTING YOU TO CHINESE GLOBAL TRAVEL SHOPPERS - i2i Group
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EUROPE NORTH AMERICA 2020-2021 MEDIA KIT CONNECTING YOU TO CHINESE GLOBAL TRAVEL SHOPPERS
The Proposition:
Why market to hundreds of millions
Chinese Shopping As A % Of Travel Spending
of Chinese when it’s only several Total Spend
million global Chinese travel TOTAL SPEND
Total Spend
shoppers who are most likely to be
your customer? This is what China
Other 10%
Galerié offers – targeted – exclusive
– proven – real buyers!
Shopping 49%
Chinese Luxury Travel Shoppers: Hotel 20%
$280 Billion 2019 Global Spend Transport 19%
By 2021 – 234 Million Global Chinese Travel 0% 10% 20% 30% 40% 50% 60%
Shoppers Will Travel The World
Chinese Shoppers Buy 50%
Of Global Luxury Brands
Independent Chinese Travelers:
Buy 42% Of All Luxury Brand Products In The World While
3% Spend More
Than $6,516
TravelingIn Europe, North America, Korea, Japan, Southeast
70% - 80% Of
Chinese Luxury Per Person Asia, UAE And Australia
Shopping
Shopping Occurs
Outside Of China –
When They Travel Europe And North
American Retail
Spend Is Double
That Of Asia
The Challenge:
Nearly 50% Of Chinese Long Haul (Europe And North America) How Many Global Chinese Travel Shoppers?
Travelers Are FIT (Independent Travelers – Not In Groups)
Yet These Shoppers Are Only 1/3 Of 1% Of All Chinese People !!!!
How Do You Connect With Them And Market To Them
On An Ongoing Basis???? 165 Million 35 Million Long Haul 3.4 Million
International Chinese – Europe And North To France
Travelers In 2019 America In 2019 In 2019
Implications For Luxury Brands:
More Independent Travelers – Means Broader
Customer Mix – Harder To Find The Right Customer 1.4 Billion
Population 18 Million Visits
from Chinese Travelers
Investment And Return Should Be Global – Not Local 165 Million to the Europe
International
Travelers (90% are
regional within Asia 3 Million Trips by Repeat
70% Of Purchases Made Outside Of China – This Will (Non-First Timers) Visitor
Increase With Corruption Clampdown 35 Million Long Haul to the USA
Int’l Travelers…
Australia, Europe &
North America Made by 12,000,000
Wechat Social Media Platform As A CRM Tool Actual travelers
The Impact Of FOCUS ON REPEAT CHINESE TRAVELERS
Targeting The Qualified Not The Mass
Your Spend: ACTUALLY PLANNING TO TRAVEL THE WORLD
The Opportunity: China Galerié
A Universe Of Capable And Experienced Frequent And Repeat Travel – Europe & North America
Shoppers From China That You Can Touch Monthly And Daily In
Luxury Print Publication
Print, Social Media And Direct Marketing
Distributed Exclusively To Chinese
Travelers When They Apply For Their
International Travel Visa In China
Print Distribution Assures Direct Delivery
Only To Chinese Travelers When They
Apply For Their Travel Visa’s To Europe,
France, USA And Canada.
Content Focus On Luxury Brand
Shopping, Lifestyle Travel, Art, Culture, & Canada), France And The Rest
Food And Wine, Of Schengen Europe: Italy, Germany,
Discerning Switzerland And UK
Experiences
Quarterly Publications – 600,000
Distribution To Readers Per All Issues – 2,400,000 Annual Readers
Chinese Travel
Shoppers While
They Apply For
Their Travel
Visa To North
America (USA
The Portfolio: A Complete Marketing, Communication And Connection Universe Through Which You Can Touch Global Chinese Travel Shoppers China Galerié – Print Magazine China Galerié Wechat – Social Media Platform Galerié Red Envelope Program – Direct Marketing Content Placement – Direct Media Communications Customized Media – Publications & Wechat
China Galerié – Europe • €2855 Average Shopping Spend
Per Reader
• Distributed To Chinese Travelers
• €3.65 Billion Annual Spend Per
Applying For Their International
Total Readers
Travel Visa For Travel To
Schengen Europe: Italy, Germany, • 2.7 International Trips Per Year
Switzerland And The UK. Per Reader
• A Quarterly Publication - 320,000 • 3.5 Million Annual Trips Per Reader
Readers Per Issue
• 28.4 Million Travel Days In Europe
• 1,280,000 Readers Annually
China Galerié – North • $2352 Average Shopping Spend
Per Reader
America – USA & Canada
• $1.5 Billion Annual Spend Per
• Distributed To Chinese Travelers Total Readers
Applying For Their International
• 2.4 International Trips Per Year
Travel Visa For Travel To USA
Per Reader
And Canada
• 1.54 Million Annual Trips Per
• Quarterly Publication - 160,000
Total Readers
Readers Per Issue
• 16.8 Million Travel Days In
• 640,000 Readers Annually North America
China Galerié Wechat China Galerié Red Envelope
– Social Media Platform Marketing Program:
Wechat (Wexin) Is China's Largest And Fastest In China, It Is Customary For Holidays And Birthdays To Give A Red
Envelope With A Special Prize Or Money.
Growing Social Media Network With Over
China Galerié Red Envelope’s Are A Direct Marketing Piece Distributed
950 Million Daily Users Using The Platform On
To Travel Shoppers In China When Their Passports Are Returned To
Average Of 125 Times A Day. Them After Processing.
China Galerié Wechat Connects You To Over 2,000,000 Direct Departure Distribution Through Gateway Airports In China,
Including-Beijing Capital Airport, and Shanghai Pudong Airport - To
International Chinese Travel Shoppers On A Regular Basis. Destinations In Europe, North America And Paris.
Push, Chat, Inform, Market And Promote To Chinese Global Travel Shoppers Customized Marketing Piece Design And Distribution
Through This Essential Communications Tool
Using China Galerié Wechat:
• Communication Pushes
On China Galerié For
Europe, France And
North America
• Mini Site On China
Galerié Platform
• Custom Dedicated
Wechat Platform
• Advertising On Wechat
Platforms
Branded Custom Publications:
• Your Own Branded Full-Color Magazine Including Translation, Design,
Production, Renting, Distribution
• Standalone Distribution
• Insert In Issue Of Galerié
• Distribution To Europe And North American Visa Applicants, Plus HSBC
And China Merchants Bank Private Banking Clients In China
China Galerié
Content Placement:
Your Custom Designed Content In
China Galerié
Content Placement In Other Print,
Digital And Social Media
Translation, Editing, Design And
Production Included
China Galerié Gender
Readers Profile:
female
• Real Travelers - After All, No
China Galerié Gender
46%
male
One Is Getting A Travel Visa 54%
For Fun - They Are Getting
A Visa Because They're –54% Male 46% Female
Planning To Travel male female
• Travelers Bound To Europe, Age
France And North America 500
437 443
75% of Readers Between 20 – 450
400
350
39 Years of Age – Independent 300
250
173
200
Results Have 2020 Travelers Compared to Groups 150
100
88
50 19
0
China Galerié 50
Reader Profile Survey: Cities of Residence
450 415
400
Conducted between April 15
62% From Tier
350
300 270
and May 5, 2020 250 215
200
1 Chinese Cities
150
100
85
1,846 answers.
100
50 30 25 20
0
Shanghai Beijing Guangzhou Chendu Shenzhen Wuhan Chongqing Other
Experience in Overseas Travel
30% Traveled
400
340 345
59% Spend More Than 10,000
Internationally
350
300
250
235
RMB On Shopping Per Person
More Than 5 Times
200
130
150 110
100
in The Past Year
50
0
2019 Tripnever four times-five times once twice-three times over five times
The Estimated Expense for the February 2016 Trip
450 401
400
350
283
300 257
250
200 151
150
100 68
Countries and Regions Visited in February 2016
2020 50
0
20,000 RMB (3,077
350 299 USD ) (460-920 USD) RMB(920-1,540 (1,540-3,077 USD) USD)
276 284 USD)
300
235 223
250
Destination
180 165 165
200 164
135 130 125
150 115
100 60
50
Countries In The
Preferred Brands Purchased
0
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While Abroad In The Past Year
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ite
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Travel Companions for the February
2019 Trip 2016 Trip
2019 Trip Brands Brands
Purchased
Purchased
in the February
in the February
2016 Trip
2016 Trip
8%4% 19%
by myself
92% Are 301 301
270 252270 252
245
212
245
212
315 315
Independent
8% with spouse 176 176
155 141155 141
126 117126 117
13% with friends 77 58 77 58
17% 30 30
with family
31%
with business partners
Travelers
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other
M81%Do Most Of Their Luxury Shopping Abroad
Location for Luxury Shopping
81% of Luxury Shoppers Use
WeChat While Abroad
19%
81% For 81% Luxury Shopping Means WeChatting!
within China Overseas
Frequency of Sharing Shopping
Why They Shop Abroad Experience via WeChat
Factors Impacting Overseas Shopping Decisions 700 646
It is cheaper than in
600
China.
500
The customer service and 33%
customer support after
400
39%
purchase in stores. 274
300
There are more choices in 215
stores.
200
Genuine licensed 100
products with quality 6% 25
22%
assurance.
0
never sometimes frequently alwaysTechnical details Gutter technical specifications
r—Experience—Taste
er—Experience—Taste
ver—Experience—Taste
Size (Perfect Bound) 22x27.5 cm (WidthxHeight) Double page spread: 1.5cm gutter extending on both sides of the spine
Cover (Matte U.V. Varnish) 250gsm
Single page: 1cm gutter starting from the spine
Inside pages 115gsm
Materials
DeaDlines
DeaDlines
DeaDlines CONTACT INFO
s,
oncierge
ierge Material
Concierge
Space
Spaceartwork must
reservations
Space be supplied digitally in the following Mac formats:
reservations
reservations 10 th10
ofththe
10
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month
of month
the month
preceding
preceding
preceding
publication
publication
publication
Room 3502, Bld 10, 888 Yuyuan Road
ave
offices
ces offices
in in Material
in (pressMaterial
PDF Material deadline
deadline
quality) deadline
Adobe Illustrator (AI or EPS format with links) 16th16 16
ofththe
ofththe
month
of month
the month
preceding
preceding
preceding
publication
publication
publication
Changning Distnict, Shanghai China
Min XU
Cover Cover
position
Cover
All artworks position
must beposition
inartwork
artwork
CMYK artwork
(colour mode) at 300dpi (resolution) on 5th of
5ththe
5ththe
of month
of month
the month
preceding
preceding
(i2i Group)
preceding publicationTel: (021)6095-6570
publication
publication
pping
hopping
he shopping M: +86 156 1886 0853
final Publishing
output,
Publishing withdates
acolour
Publishing datesprint-out
dates provided to cross-check. Pictures 1st of
1steach
of1steach
of
month
each
month
month
ormat
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as the
used within the artwork must not be JPEGs. E-mail: xumin@i2imedia.net
Taste.
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ForFor advertising
For
advertising
advertising
andandeditorial
and
editorial
editorial
enquiries,
enquiries,
enquiries,
please
pleasecontact:
please
contact:
contact:
concierge@npimedia.com
concierge@npimedia.com
concierge@npimedia.com
m
me
rom
the
from
the the
Mechanical
Mechanical data
Mechanical
MechanicalData
Data
Data
rates
tes
rates
Double Page
,000
$6,000
$6,000 Spread (bleed)
TrimTrim
SizeTrim
SizeSize Full Page (bleed) Full Page (printarea)
28.5 x 45 cm 27.527.5
x 2227.5
xcm
22 xcm
22 cm 28.5 x 23 cm 25.5 x 20 cm
7,000
$7,000
$7,000 (height
(height
x(height
width)
x width)
x width)(height x width) (height x width)
(height x width)
0,500
$10,500
$10,500
9,000
$9,000
$9,000
4000
$14000
$14000
Double
Double
Double
PagePage
Spread
Page
Spread
Spread
(bleed)
(bleed)
(bleed) FullFull
Page
Full
Page
(bleed)
Page
(bleed)
(bleed) FullFull
Page
Full
PagePage
$12,000
,000
$12,00028.5
28.5
x 45
28.5
xcm
45xcm
(height
45 (height
cm (height
x width)
x width)
x width) 28.528.5
x 23
28.5
x cm
23xcm
23 cm (print
(print
area)
(print
area)
area)
(height
(height
(height
x width)
x width)
x width) 25.525.5
x 20
25.5
x cm
20xcm20 cmALEXANDER GLOS BERNADETTE DORTU CEO ASSOCIÉE / FONDATRICE Business Development For Global Travel Destinations & Supplier Tél : +33 (0)1 55 85 88 01 Media Group – Bring Buyers & Sellers Together Mob : +33 (0)6 17 26 47 45 Email: aglos@i2imedia.net Email : b.dortu@maxity.fr WeChat: Tbk2000 Bureaux: 25 allée Denis Diderot 77186 Noisiel France
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