MEDIA KIT 2021 EDITION - Michael Lee-Chin Spring/Summer 2021 Cover Story - The Edge, A Leader's Magazine
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MEDIA KIT
2 021 EDITION
Michael Lee-Chin
Spring/Summer 2021 Cover Story
Mission Statement
Our publication is devoted to entrepreneurial excellence, working to provide insight from
and for exceptional individuals in their respective fields and careers. The Edge seeks to inspire
businesses with incredible value and a compelling narrative to help them find their Edge.
The Edge,
A Leader’s Magazine
The Edge is a Canadian print and digital business magazine
found in Chapters, Indigo, Coles, and high-end bookstores
across Canada and select locations in the United States. Our
target readership is made up of affluent business leaders and
entrepreneurs looking to brand their businesses and grow their
share of the marketplace. Our readers are searching for the latest
news and information about successful businesses near them and
the hard-working entrepreneurs behind them. The magazine is the
perfect medium for local entrepreneurs and businesses, who are
recognized by The Edge as industry leaders in their professions.
Our new “Winners’ Circle” feature profiles individuals who are worth
knowing about and provides insight into how they found success.
Available at:
416-773-1077
416-773-0012
theedgeleaders.com
support@theedgeleaders.com
Nation-wide
250 Consumers Rd., North York, ON M2J 4V6
Canada and US
Exclusivity
We strive to be different compared to other publications
with regards to print and digital advertising. The Edge is
proud to say that we offer a greater value to businesses
and individuals looking to be recognized with exclusivity.
Exclusivity means that we publish only one company per industry, per city, per issue of the magazine,
which provides the opportunity for you to never share the same space as your competitors. This is how
we ensure that you have a solid return on investment by highlighting you and your expertise as the leader
in your industry. Get the Edge over your competitors by being the one and only company recognized for
your industry expertise.Demographics
Annual circulation of one issue per quarter
found in all chapters, indigo, and select major
bookstores across Canada
Found in all Stores Nationwide
100K+
SUBSCRIBERS
2M 500K+
ONLINE
pageviews
READERSHIP
57% 43%
Male Audience Female Audience
Canada-wide Circulation
The Social, left to right: Jess Allen, Cynthia Loyst, Melissa Grelo, and Lainey Lui
Fall/Winter 2020 Cover
43 65% $124,658
Average Reader Age Hold Senior Level
Management Positions
Median Household IncomePast Issues Michael Lee-Chin cover THE SOCIAL COVER dennis mitchell cover manjit minhas cover cj calvert cover The premium business and The Social is a popular Dennis Mitchell has over 15 Featuring the story on a Led by the feature story on finance publication’s cover Daytime Canadian Television years of experience in the Dragon from CBC’s hit Corporate Trainer and Speaker story showcases Michael Lee- Talk Show and socially investment industry and has series Dragons’ Den, Manjit on Living an Exceptional Life, Chin, billionaire businessman interactive series, produced by held executive positions with Minhas. There’s also a look CJ Calvert. There’s also a look and philanthropist. This Global Bell Media Studios. The show’s Sprott Asset Management, at Socially Responsible inside Ryerson University’s Economy issue covers trends in success is due in part to the serving as Senior Vice-President Companies to Emulate, and Business Incubator, and 10 start-ups, Canadian economic vast talent, leadership, and and Senior Portfolio Manager, How Podcasting Can Help best workplaces for retirees. relations to other countries, expertise that each host brings and Sentry Investments, serving Your Business. In our Special We’ve also introduced a and tips on expanding across to the table. They took time as Executive Vice-President Fairs & Festivals section, we new ‘Edge Leaders’ section borders. It also includes from their hectic schedules and Chief Investment Officer. highlight the exciting and in this issue that spotlights Winners’ Circle interviews with and spoke with The Edge Now he is the Chief Executive informative shows happening entrepreneurs and businesses rocker Tom Cochrane, actress Magazine, about their journeys Officer and Chief Investment around the city and how that are leaders in their own Kristin Kreuk and CBC news as hosts, and entrepreneurs, Officer of Starlight Capital. they can be good for your local cities – companies you anchor Dwight Drummond, and how they deal with business. should be doing business with. among others. transition and change. The Edge also produces a bi-monthly Digital Magazine for our growing online subscribers. *The Each issue highlights cities within Canada and the notable local businesses and entrepreneurs that represent them. It is also a free platform for new and experienced writers who would like to share their expertise on a topic or about their related fields.
Ad Rates
ADVERTISEMENTS
PRINT ADS PRICE 2x 3x 4x
Full Page $8,520 $7,668 $6,816 $5,967
Half Page $5,250 $4,725 $4,200 $3,675
Double Page Spread $14,366 $12,929 $11,492 $10,056
Outside Back Cover $12,331 $11,098 $9,864 $8,631
Inside Front Cover $15,633 $14,070 $12,506 $10,943
Inside Back Cover $10,581 $9,523 $8,465 $7,407
ADVERTORIALS An advertorial is an article that showcases a company’s services with an Ad that brands them.
PLACEMENT PRICE 2x 3x 4x Kristin Kreuk
Winner’s Circle
Double Page Spread $15,990 $14,391 $12,792 $11,193
Full Page $9,120 $8,208 $7,296 $6,384
Featured Story $24,905 $22,414 $19,924 $17,434
Winner’s Circle $26,282
*Winners’ Circle are reserved for individual business leaders. An interview will be conducted, For Digital Media Price: click here
and an article with the interview will be published with a two page spread.
STORMY WELLINGTON RYAN HOLMES AMBER MAC Timbaland
Winner’s Circle Winner’s Circle Winner’s Circle Winner’s CircleMagazine Specs
8.625” Publication Cycle:
Spring, Summer, Fall, Winter
Finish:
Perfect Bind
Trim Size:
8.625” x 10.875”
Bleed Size:
8.975” x 11.225”
Bleed:
0.175”
11.225” 10.875”
Cover Page:
100lbs (Matte)
Inner Pages:
60lbs (Matte)
Resolution:
300 – 400 dpi
Colour:
4/C Process TOMMY HILFIGER
(RGB or LAB Colours Not Acceptable) Winner’s Circle
Acceptable File Formats:
8.975”
PDF (PDF/X1a), EPS, TIFF, PNG
NOTE:
Please submit your ad materials to support@theedgeleaders.com. Positions and sizes may vary slightly to accommodate magazine layout. The appearance of process colour
materials printed in The Edge, A Leader’s Magazine may vary from proofs made by other method or papers. The Publisher may accept materials that do not fully comply with
guidelines above, but will not be liable for the changes in appearance that result from the formatting process. Liability for production work done through the Publisher is
limited to production charges for that work. The Publisher is not liable for production claims in instances when production charges have been waived.Print Advertorial Examples
8.625” 8.625” 8.625”
EXAMPLE TITLE
T
[250-400 words]
4.3125”
10.875”
EXAMPLE TITLE
T
5.437” [150 words] 5.437”
Half Page Advertorial Dimensions Full Page Advertorial Half Page Horizontal Advertorial
In comparison to an Advertorial, an
An advertorial is an article that Ad is purely for branding purposes.
showcases a company’s services This is to help with the exposure of
with an Ad that brands them. a well established brand.Print Ad Specs
8.625” 4.3125” 8.625”
10.875” 10.875”
5.437”
Full Page Ad Half Page Vertical Ad Half Page Horizontal Ad
17.25”
10.875”
Two Page Spread416-773-1077 | support@theedgeleaders.com | theedgeleaders.com
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