Industry Insights A roundup of noteworthy foodservice findings for the week of Feb. 1, 2021 - Winsight
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Industry Insights A roundup of noteworthy foodservice findings for the week of Feb. 1, 2021
I G N I TE C O M PAN Y
McDonald’s Posts
MCDONALD’S QUARTERLY U.S. SYSTEM SALES
YEAR-OVER-YEAR CHANGE %
Strong Q4 Results 4.4%
5.3%
Despite a challenging first half of the McDonald’s second-half surge allowed
year, McDonald’s managed to end 2020 the chain to attain positive U.S. sales
on a high note. The quick-service growth in 2020, as systemwide sales 0.1%
burger chain achieved U.S. system increased by 0.3% on a year-over-year
sales growth of 5.3% during its fourth basis.
quarter ended Dec. 31, building on an
increase of 4.4% from the prior quarter.
New product offerings plus several
prominent marketing efforts, like the
Travis Scott Meal, helped boost sales
for McDonald’s over the back half of
2020. The company also benefited
greatly from its vast footprint of drive-
thrus, which helped maintain a steady -8.7%
stream of customer traffic through
Q1 2020 Q2 2020 Q3 2020 Q4 2020
ongoing indoor dining restrictions.
Sources: Technomic Ignite company data; McDonald’s Investor Relations
© 2021 Technomic, Inc. 2I G N I TE M E N U
Exotic Fruits Find
Momentum
Technomic recently launched its Q4 that could be labeled as good for the
2020 Ignite menu data. With every immune system would proliferate as the
quarter’s new menu data comes a pandemic ensues.
plethora of revealing insights. One of
Proliferate they have, and they’re also
the more notable findings is that leading
seeing success with consumers. Back
off the fastest-growing ingredients list
in June, Dunkin’ launched a Strawberry
are now two exotic fruits—kumquats, up
Dragonfruit Refresher that’s made with
75% on menus year over year, and
iced green tea and flavored fruit
dragon fruit, up 71.1%.
concentrate and was touted as having
Kumquats are citrus fruits native to B vitamins—this item was rated in our
Southeast Asia with a distinctly sour Ignite menu concept testing database
flavor. Dragon fruits are native to as having above-average purchase
Mexico and Central America and intent, draw and craveability, making it
feature a sweet flavor reminiscent of a one of the few best-in-class items of
kiwi-pear cross. Interestingly, both fruits 2020.
are rich in vitamin C, fiber and
antioxidants, and known to be immunity
boosters. This was a trend we expected
at the onset of the pandemic—foods
Dunkin’s Strawberry Dragonfruit Refresher
Source: Technomic Ignite menu data
Image Source: Dunkin’ website
© 2021 Technomic, Inc. 3I G N I TE C O N S U M E R
Top-Rated Brands: “TREATS ALL CUSTOMERS WITH RESPECT”
Treats All Guests
(TOP TWO BOX = AGREE/STRONGLY AGREE)
With Respect
Cracker Barrel 92.3%
Throughout 2020, headlines were questions via the consumer brand Dutch Bros. Coffee 91.7%
dominated by stories of restaurant metrics program. Among other
industry struggles and resilient triumphs important brand image attributes, recent
in the face of a devastating pandemic. guests at each chain were asked
whether they agree that the brand treats
Long-standing calls for racial equality and First Watch 89.7%
all guests with respect.
inclusivity throughout the industry
received fresh energy and urgency as
well, reminding many that the long-term
importance of these issues may outlast Five Guys 89.1%
today's focus on dealing with COVID-19.
In order to understand consumer
perceptions of these important issues
at the chain brand level, Ignite Chain Average 82.6%
Consumer began tracking new
Base: 54,610 total consumers, with 350 reent guests per chain tracked, Q3 2020-Q4 2020
Source: Technomic Ignite consumer featuring consumer brand metrics data
© 2021 Technomic, Inc. 4G L O B AL F O O D S E RV I C E N AV I G ATO R
The World’s
Fastest-Growing
Pizza Chains Chain Name
TOP 3 FASTEST-GROWING GLOBAL PIZZA CHAINS
HQ Country Segment 2019 Global Units % Change
With a craveable product conducive to pizza category: Domino’s (No. 6), Pizza
LTOs, affordable price points and Hut (No. 7), Little Caesars (No. 16) and
delivery-friendly format, pizza operators Papa John’s (No. 23). Dodo Pizza Russia LSR 576 31.2%
have fared relatively well amid the
Dodo Pizza of Russia and L’Osteria of
ongoing pandemic and that’s expected
Germany are the two fastest-growing
to continue as we head into whatever L'Osteria Germany FSR 132 25.7%
Global 150 pizzas chains, coming in at
kind of “next normal” that awaits us.
an increase of 31% and 26%,
Here’s a look at the state of the pizza respectively.
Pizza Company, The Thailand LSR 570 8.0%
category from a global perspective,
Reach out to Technomic for more
informed by Technomic’s upcoming
information about the fastest-growing
Global Pizza Menu Category Report,
global and local pizza chains detailed in
slated to release this spring.
the soon to be released category report.
Among the Global 150 chains—
Technomic’s ranking of restaurant
chains with global reach—four brands
within the largest 25 players are in the
Source: Technomic Global Foodservice Navigator Program
© 2021 Technomic, Inc. 5COVID-19 DISRUPTION INDEX
COVID-19 Disruption Index is Change Versus Previous Week and
powered by Shortest Track, utilizing AI, Month
machine learning and disparate sets of Change versus previous week/month
data resources to quantify the potential allows users to see if the market is COVID-19 PERCENT PERCENT
TOP 5 MOST DISRUPTED MARKETS
risks that U.S. businesses face from the becoming more or less disrupted over DISRUPTION INDEX CHANGE CHANGE
BY INDEX POINT CHANGE
spread of the COVID-19 virus at the time. Changes that are positive (+) (VERSUS PREVIOUS WEEK)
(MAX: 1.00, HIGH VERSUS VERSUS
DISRUPTION) LAST WEEK LAST MONTH
market level. show a move toward becoming
increasingly more impacted by COVID-
The highest index possible is 1.00, 19 (not good). Changes that are
which is not good and reflects markets negative (-) show a trend toward being Hilton Head Island-
1 0.177 6.80% 14.90%
that are extremely disrupted. The index less impacted by COVID-19 (good). Bluffton-Beaufort, S.C.
is updated on a weekly basis.
2 Columbia, S.C. 0.306 3.74% 9.25%
Ignite Subscribers: Download full
The COVID-19 Disruption Risk Index market report
shares weekly updates through a 3 Florence, S.C. 0.326 3.48% 10.95%
business lens, rather than a health lens,
and incorporates more than 20 different
data signals to measure disruption and 4 Pittsfield, Mass. 0.422 2.65% 6.70%
predict future impact. These signals
include infection rates, deaths, state-
level restrictions and social distancing 5 Savannah, Ga. 0.181 6.40% 11.47%
requirements, population densities and
mobility, group size limitations and
lifestyle risk factors contributing to
spread. More information is available
HERE.
Notes: Data updated Jan. 25, 2021
Source: Shortest Track
© 2021 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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