AUSTRALIA'S LEADING EVENT FOR THE FITNESS COMMUNITY - International Convention Centre Sydney
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AUSTRALIA’S LEADING EVENT FOR THE FITNESS COMMUNITY International Convention Centre Sydney WWW.FITNESS-SHOW.COM.AU
ONE COMMON BANNER OF FITNESS
The Fitness Show Sydney is the largest
and most interactive fitness event in
Australia. Returning to Sydney for its CO-LOCATED WITH
15th year in May 2020, the Fitness FILEX CONFERENCE
Show Sydney will bring together
several passionate communities under Fitness Show is co-located with
the one common banner of Fitness. the FILEX Conference, the annual
fitness conference powered by
Thousands of fitness enthusiasts will
our friends at Fitness Australia.
gather across 3 massive event days
FILEX is an opportunity for those
to learn, be inspired and entertained.
working in the fitness industry
In 2020 we will place a strong focus
to learn from the world’s leading
on the following communities:
experts and operators in areas
• Strength Training such as personal training, nutrition,
• Boxing physiotherapy, sales and business,
• Mixed Martial Arts group fitness, sports, strength and
• Functional Training conditioning and much more.
• Group Fitness
Grow your business by meeting thousands of fitness enthusiasts
on 1–3 May 2020 at the ICC Sydney, Darling Harbour.
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A GLOBAL FITNESS NETWORK
BROUGHT TO YOU BY
REED EXHIBITIONS
Fitness Show Sydney is brought
to you by Reed Exhibitions. Reed
Exhibitions exists to bring people
together through inspiring shared
experiences. We create the space,
environments and opportunities for
our customers to connect and build
successful business relationships.
REED EXHIBITIONS IS RESPONSIBLE FOR THE
BIGGEST FITNESS EVENTS AROUND THE GLOBE
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THE EVOLVING FITNESS MARKET
FOR SEVERAL YEARS, The good news is that the fitness WE KNOW THAT
industry has grown strongly over
WE HAVE OBSERVED the past 5 years as consumers FITNESS SHOW
AN INCREASING are becoming more aware of the EXHIBITORS
benefits of physical activity.
NUMBER OF The emergence of budget gym
WANT TO:
CHANGES IN OUR chains and premium functional
• S
howcase and demonstrate
FITNESS MARKET fitness gyms has stimulated most
products
of the industry’s growth attracting
new customers with their • Connect with new customers
• Digitalisation is capturing
our industry affordability and accessibility and • Build brand loyalty
the rapid growth of functional • Generate immediate
• The value of well trained staff
fitness-based gyms has attracted onsite sales
is rising steadily
affluent and time-poor consumers. • Acquire quality leads
• The purchasing behaviour
of consumers is changing The fitness industry in Australia • Strengthen relationships
• International trends are will continue to grow in 2020 with existing customers
spreading rapidly and beyond as new technologies • N
etwork with the
emerge, old-fashioned training fitness industry
In almost all areas, providers have techniques are being revamped
• Raise the profile of their brand
had to and will continue to adapt and consumer interest in
to these changes in order to be able becoming healthier through We look forward to delivering
to operate successfully. exercise and fitness increases. on your needs in 2020.
/4
THE NEW FACE OF FITNESS
FITNESS SHOW SYDNEY HAS BEEN REVAMPED
Now we provide our exhibitors with: Expect a greater variety of And a targeted marketing plan
• A larger audience products on display... to drive attendance from…
• A greater representation of • Sports Nutrition & Supplements • Group Fitness
different fitness communities • Apparel & Fashion • Functional Fitness
• Interactive and inspiring features • Training Equipment • Strength Training
• Live workouts on exhibitor stands • Wearables & Applications • Boxing
• More variety of products and • Wellness & Beauty • Endurance Training
services on display • Fight Fit • Mixed Martial Arts
• Targeted content for key visitor • Body Composition • CrossFit
groups • EMS & Vibration • Personal Trainers
• Enhanced data capture abilities • Training & Education
...and much more! • Rehabilitation
• Tourism
• Fitness Facilities
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SHOWCASE YOUR BRAND
Join the largest global organiser of events for Australia’s largest
and most comprehensive fitness community event. If your business
offers products and services for the fitness market, you cannot
miss this unrivaled opportunity to:
• Put your product directly in the hands of consumers
• Generate immediate ROI via on-site sales
• Accelerate post-event sales
• Build new and strengthen existing brand relationships
• Add value to your marketing strategy
• Benchmark products and services against your competitors
• Have your brand promoted nationally as part of the Fitness Show
marketing campaign
JOIN THE INDUSTRY’S BIGGEST BRANDS
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“Evolt has been part of the Fitness Show for “You can’t get a better place than
the past 5 years and we have always used it the Fitness Show because everyone that
as a non-negotiable event for us. It has been comes here is eager and willing to try
our launching pad here in Australia which has something new.”
catapulted us to being a global player. If it
wasn’t for the Fitness Show,
Evolt wouldn’t exist.”
“The Fitness Show is a really great
opportunity for our consumers to taste the
“For us its all about brand recognition, bringing products and for us to get the products in
the brand to life and interacting with our the hands of this highly targeted audience.
consumers. Our business feeds off the energy We are not next to the customers in the
that these events provide. You just can’t miss it, stores when they are making purchasing
every year you have to be here.” decisions so it provides a most effective
way for us to leave them with memories”
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MEET OUR FITNESS SHOW SYDNEY AUDIENCE
44% MALE 45% visit for 3–4 hours TOP 3 REASONS
VISITORS ATTEND:
TRY the latest
55% FEMALE $ $240 average
spend at the show 1 fitness apparel
MEET & WORK OUT
92% are a member
of a gym
VISITOR AGE
26%
2 with fitness icons
& celebrities
22%
19%
15%
11%
30%
2%
3%
20%
EXPLORE the latest
7
7
48% work out
every day
10% 3 fitness equipment
& technologies
UNDER 18
18-24
25-34
35-44
45-54
55-64
65+
*Stats from Fitness Show Sydney 2019
Visitor Survey
3 48% work out at least
7 3 times per week
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A COMPREHENSIVE MARKETING CAMPAIGN
When you exhibit with the MEDIA OUTDOOR MARKETING:
Fitness Show, you’re not just an
exhibitor, you’re a key aspect
of our comprehensive event
marketing campaigns.
396 2M 250
Radio Spots Listeners Reached STREET
Our 2019 marketing campaign POSTERS
around Sydney
generated over 146M impressions
across digital, out of home and
traditional media, and we expect 278 139M
this to grow in 2020. Explore our
full 2019 campaign below.
Pieces of Media
Coverage
Overall Media
Reach 130
BUS ADS
SUNRISE around Sydney
WEBSITE WEATHER
CROSS
Friday at The Show
12,500
FLYERS
SOCIAL MEDIA
111.9K 178.2K delivered to health
Unique Website Users Page Views
5.1M clubs, gyms and cafes
Paid Digital Impressions*
*Results from Fitness Show Sydney 2019
EMAIL MARKETING *Results from Jan 1 2019 - April 15 2019
Marketing Campaign
405K 52 108K 44K
Emails Delivered Email Campaigns Deployed Likes on Facebook Followers on Instagram
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The Fitness Show Sydney brings together
several passionate communities under
PASSIONATE COMMUNITIES the one common banner of fitness.
The Fitness Show Sydney, with the help
of our partners, creates interactive event
features for these communities to explore
and enjoy. Speak with us today about how
you can get involved in a feature area.
NUTRITION HUB CALISTHENICS POWERLIFTING SPARTAN AUSTRALIA ICN CHAMPIONSHIPS
Free seminars and health PLAYGROUND AUSTRALIA Go head to head with Watch the best in natural
demos led by Australia’s Master your own body Watch PBs get smashed your friends in the muscle and sports modeling
favorite health ambassadors. weight and show off your from Australia’s strongest Spartan Challenge. battle it out.
skills to the crowd. powerlifters.
FIT FEST STAGE CROSSFIT CHALLENGE BOXING AUSTRALIA SPECIAL GUESTS
Work up a sweat and work Don’t miss incredible CrossFit CHAMPIONSHIPS Work out with the world’s
out with your favorite athletes go head to head in Watch the best in amateur most prominent influencers.
celebrity trainers. 3 days of WODs. boxing battle it out.
/10WWW.FITNESS-SHOW.COM.AU Shaun Krenz Event Director | Fitness Show M: 0401 310 200 | T: +61 3 8669 3265 E: shaun.krenz@fitness-show.com.au Hussein Hamka Sales and Partnerships Manager M: 0402 668 656 | T: +61 3 8669 3268 E: hussein.hamka@fitness-show.com.au Patricia Nesci Account Manager T: +61 3 8669 3272 E: patricia.nesci@fitness-show.com.au
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