SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
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AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT 25-27 SEPTEMBER 2020 ICC SYDNEY WWW.FITNESS-SHOW.COM.AU
ONE COMMON BANNER OF FITNESS The Fitness Show Sydney is the largest and most interactive fitness event in Australia. Returning to Sydney for its 15th year in September 2020, the Fitness Show Sydney will bring together several passionate communities under the one common banner of Fitness. Thousands of fitness enthusiasts will gather across 3 massive event days to learn, be inspired and entertained. In 2020 we will place a strong focus on the following communities: • Strength Training • Boxing • Mixed Martial Arts • Functional Training • Group Fitness Grow your business by meeting thousands of fitness enthusiasts on 25-27 September 2020 at the ICC Sydney, Darling Harbour. 2
PASSIONATE The Fitness Show Sydney brings together several passionate communities under the one common banner of fitness. The Fitness Show Sydney, with the help of our partners, creates interactive event features for these communities to explore and COMMUNITIES enjoy. Speak with us today about how you can get involved in a feature area. UNDER ARMOUR TURF GAMES THE ARENA FIGHT FIT BOXING HUB FIT FEST Best describes as a Strength & Conditioning A rejuvenated CrossFit competition where we Partner will be Eternal MMA who are the A new partnership with Boxing Australia that New workouts with your favourite celebrity Olympics this event will be staged from a will partner with Rogue, the official equipment UFC of Australia and will see an amateur will see delivery of an amateur tournament trainers and group training providers 500m2 custom built Arena and featuring partner for the CrossFit games. competition along with educational offerings hundreds of Australia’s Fittest Athletes and meet & greets with professional fighters PARTNER PARTNER PARTNER DELIVERED DELIVERED DELIVERED CALISTHENICS PLAYGROUND WELLNESS HUB MUSCLE & MODEL POWERLIFTING SPARTAN RACE Australia’s leading Calisthenics community A refreshed concept in that it will become An event that will see over 400 competitors Watch and learn from over 200 of Australia’s A refreshed activation and also featuring event multi-purpose for this event and with a view and delivered by Australia’s leading federation strongest Powerlifters Spartan workouts that will see attendance towards offering both Nutritional talks and the ICN from over 200 Spartan Racers Community led workouts 3
MEET OUR FITNESS SHOW SYDNEY AUDIENCE 45% visit for Top 3 reasons 44% Male 3–4 hours visitors attend: Try the latest 55% Female $ $240 average spend at the show 1 fitness apparel 92% are a member Meet & work out of a gym Visitor Age 2 with fitness icons & celebrities 26% 22% 19% 15% 11% 30% 2% 3% 7 48% work out 20% 7 every day Explore the latest 10% 3 fitness equipment & technologies UNDER 18 18-24 25-34 35-44 45-54 55-64 65+ 3 48% work out at least 7 3 times per week *Stats from Fitness Show Sydney 2019 Visitor Survey 4 /4
A GLOBAL FITNESS NETWORK BROUGHT TO YOU BY REED EXHIBITIONS Fitness Show Sydney is brought to you by Reed Exhibitions. Reed Exhibitions exists to bring people together through inspiring shared experiences. We create the space, environments and opportunities for our customers to connect and build successful business relationships. Reed Exhibitions is responsible for the biggest fitness events around the globe 5
THE EVOLVING FITNESS MARKET We know that Fitness Show For several years, The good news is that the fitness industry Exhibitors has grown strongly over the past 5 years as we have observed an increasing number of consumers are becoming more aware of the Want to: benefits of physical activity. changes in our fitness • S howcase and demonstrate market The emergence of budget gym chains products • Digitalisation is capturing and premium functional fitness gyms has • C onnect with new customers our industry stimulated most of the industry’s growth • B uild brand loyalty attracting new customers with their • T he value of well trained staff affordability and accessibility and the rapid • G enerate immediate is rising steadily onsite sales growth of functional fitness-based gyms has • The purchasing behaviour attracted affluent and time-poor consumers. • A cquire quality leads of consumers is changing The fitness industry in Australia will • S trengthen relationships with existing customers • International trends are continue to grow in 2020 and beyond as spreading rapidly new technologies emerge, old-fashioned • N etwork with the training techniques are being revamped fitness industry In almost all areas, providers have had to and consumer interest in becoming • R aise the profile of their brand and will continue to adapt to these changes healthier through exercise and fitness in order to be able to operate successfully. We look forward to delivering on increases. your needs in 2020. 6 /6
THE NEW FACE OF FITNESS Fitness Show Sydney has been revamped Now we provide our exhibitors Expect a greater variety of And a targeted marketing plan with: products on display... to drive attendance from… • A larger audience • Sports Nutrition & Supplements • roup Fitness G • A greater representation of different • A pparel & Fashion • Functional Fitness fitness communities • T raining Equipment • Strength Training • Interactive and inspiring features • W earables & Applications • Boxing • Live workouts on exhibitor stands • W ellness & Beauty • Endurance Training • More variety of products and services • F ight Fit • Mixed Martial Arts on display • B ody Composition • CrossFit • Targeted content for key visitor groups • E MS & Vibration • Personal Trainers • Enhanced data capture abilities • Training & Education ...and much more! • Rehabilitation • Tourism • Fitness Facilities 7 /7
SHOWCASE YOUR BRAND Join the largest global organiser of events for Australia’s largest and most comprehensive fitness community event. If your business offers products and services for the fitness market, you cannot miss this unrivaled opportunity to: • ut your product directly in the hands of consumers P • Generate immediate ROI via on-site sales • Accelerate post-event sales • Build new and strengthen existing brand relationships • Add value to your marketing strategy • Benchmark products and services against your competitors • Have your brand promoted nationally as part of the Fitness Show marketing campaign Join the industry’s biggest brands 8 /8
“Evolt has been part of the Fitness Show for the past 5 “You can’t get a better place than years and we have always used it as a non-negotiable the Fitness Show because everyone that comes event for us. It has been our launching pad here in here is eager and willing to try something new.” Australia which has catapulted us to being a global player. If it wasn’t for the Fitness Show, Evolt wouldn’t exist.” “The Fitness Show is a really great opportunity for our consumers to taste the products and for us to “For us its all about brand recognition, bringing get the products in the hands of this highly targeted the brand to life and interacting with our consumers. audience. We are not next to the customers in the Our business feeds off the energy that these events stores when they are making purchasing decisions so provide. You just can’t miss it, every year you have to it provides a most effective way for us to leave them be here.” with memories” 9 /9
A COMPREHENSIVE MARKETING CAMPAIGN When you exhibit with the Fitness Show, Media Outdoor marketing you’re not just an exhibitor, you’re a key aspect of our comprehensive event marketing campaigns. 396 2M Our 2019 marketing campaign generated over 146M impressions across digital, out Radio Spots Listeners Reached 250 of home and traditional media, and we STREET expect this to grow in 2020. Explore our POSTERS AROUND SYDNEY full 2019 campaign below. 278 139M Pieces of Media Overall Media Reach Coverage Website 130 SUNRISE WEATHER BUS ADS CROSS AROUND SYDNEY Friday at The Show 111.9K 178.2K Social media Unique Website Users Page Views 12,500 5.1M Paid Digital Impressions* FLYERS Email marketing *Results from Jan 1 2019 - April 15 2019 DELIVERED TO HEALTH CLUBS, GYMS AND CAFES 405K 52 108K 44K *Results from Fitness Show Sydney 2019 Marketing Campaign Emails Delivered Email Campaigns Deployed Likes on Facebook Followers on Instagram 10
25-27 SEPTEMBER 2020 ICC SYDNEY AUSTRALIA’S LARGEST AND Shaun Krenz Event Director | Fitness Show MOST COMPREHENSIVE FITNESS M: 0401 310 200 | T: +61 3 8669 3265 COMMUNITY EVENT E: shaun.krenz@fitness-show.com.au Sasha Doudkine | Account Manager Fitness Show B2B T: +61 2 9422 2600 E: sasha.doudkine@reedexpo.com.au Patricia Nesci | Account Manager T: +61 3 8669 3272 WWW.FITNESS-SHOW.COM.AU E: patricia.nesci@fitness-show.com.au
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