SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions

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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
AUSTRALIA’S LARGEST AND
MOST COMPREHENSIVE FITNESS
COMMUNITY EVENT

25-27
SEPTEMBER 2020
ICC
SYDNEY
WWW.FITNESS-SHOW.COM.AU
SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
ONE COMMON BANNER
OF FITNESS

The Fitness Show Sydney is the largest and most interactive
fitness event in Australia. Returning to Sydney for its 15th
year in September 2020, the Fitness Show Sydney will bring
together several passionate communities under the one
common banner of Fitness.

Thousands of fitness enthusiasts will gather across 3 massive
event days to learn, be inspired and entertained. In 2020 we will
place a strong focus on the following communities:
• Strength Training
• Boxing
• Mixed Martial Arts
• Functional Training
• Group Fitness

Grow your business by meeting thousands of fitness enthusiasts on
25-27 September 2020 at the ICC Sydney, Darling Harbour.
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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
PASSIONATE                                                                                      The Fitness Show Sydney brings together several passionate communities under
                                                                                                the one common banner of fitness. The Fitness Show Sydney, with the help of our
                                                                                                partners, creates interactive event features for these communities to explore and

COMMUNITIES
                                                                                                enjoy. Speak with us today about how you can get involved in a feature area.

UNDER ARMOUR TURF GAMES                       THE ARENA                                             FIGHT FIT                                         BOXING HUB                                     FIT FEST
Best describes as a Strength & Conditioning   A rejuvenated CrossFit competition where we           Partner will be Eternal MMA who are the           A new partnership with Boxing Australia that   New workouts with your favourite celebrity
Olympics this event will be staged from a     will partner with Rogue, the official equipment       UFC of Australia and will see an amateur          will see delivery of an amateur tournament     trainers and group training providers
500m2 custom built Arena and featuring        partner for the CrossFit games.                       competition along with educational offerings
hundreds of Australia’s Fittest Athletes                                                            and meet & greets with professional fighters

                            PARTNER                                                                                               PARTNER                                          PARTNER
                            DELIVERED                                                                                             DELIVERED                                        DELIVERED

CALISTHENICS PLAYGROUND                       WELLNESS HUB                                          MUSCLE & MODEL                                    POWERLIFTING                                   SPARTAN RACE
Australia’s leading Calisthenics community    A refreshed concept in that it will become            An event that will see over 400 competitors       Watch and learn from over 200 of Australia’s   A refreshed activation and also featuring
event                                         multi-purpose for this event and with a view          and delivered by Australia’s leading federation   strongest Powerlifters                         Spartan workouts that will see attendance
                                              towards offering both Nutritional talks and           the ICN                                                                                          from over 200 Spartan Racers
                                              Community led workouts

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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
MEET OUR FITNESS
SHOW SYDNEY AUDIENCE
                                          45% visit for                                                  Top 3 reasons
        44% Male                          3–4 hours
                                                                                                         visitors attend:

                                                                                                                      Try the latest
        55% Female              $         $240 average
                                          spend at the show                                                 1         fitness apparel

        92% are a member                                                                                              Meet & work out
        of a gym                Visitor Age
                                                                                                           2          with fitness icons
                                                                                                                      & celebrities
                                                               26%

                                                                        22%

                                                                                 19%
                                                      15%

                                                                                          11%
                                    30%

                                                                                                   2%
                                           3%

7       48% work out                20%
    7   every day                                                                                                     Explore the latest
                                    10%
                                                                                                           3          fitness equipment
                                                                                                                      & technologies
                                           UNDER 18

                                                       18-24

                                                                25-34

                                                                         35-44

                                                                                  45-54

                                                                                           55-64

                                                                                                   65+

3       48% work out at least
    7   3 times per week                                                                                 *Stats from Fitness Show Sydney 2019 Visitor Survey
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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
A GLOBAL
FITNESS NETWORK
BROUGHT TO YOU BY REED EXHIBITIONS

Fitness Show Sydney is brought to you by Reed Exhibitions.
Reed Exhibitions exists to bring people together through
inspiring shared experiences. We create the space,
environments and opportunities for our customers to connect
and build successful business relationships.

  Reed Exhibitions is responsible for the
  biggest fitness events around the globe

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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
THE EVOLVING
FITNESS MARKET
                                                                                                We know that
                                                                                                Fitness Show
For several years,                             The good news is that the fitness industry
                                                                                                Exhibitors
                                               has grown strongly over the past 5 years as
we have observed an
increasing number of
                                               consumers are becoming more aware of the         Want to:
                                               benefits of physical activity.
changes in our fitness                                                                         • S
                                                                                                  howcase and demonstrate
market                                         The emergence of budget gym chains
                                                                                                 products

• Digitalisation is capturing                 and premium functional fitness gyms has         • C
                                                                                                  onnect with new customers
   our industry                                stimulated most of the industry’s growth        • B
                                                                                                  uild brand loyalty
                                               attracting new customers with their
• T
   he value of well trained staff             affordability and accessibility and the rapid   • G
                                                                                                  enerate immediate
  is rising steadily                                                                             onsite sales
                                               growth of functional fitness-based gyms has
• The
     purchasing behaviour                    attracted affluent and time-poor consumers.     • A
                                                                                                  cquire quality leads
  of consumers is changing                     The fitness industry in Australia will          • S
                                                                                                  trengthen relationships
                                                                                                 with existing customers
• International trends are                   continue to grow in 2020 and beyond as
  spreading rapidly                            new technologies emerge, old-fashioned          • N
                                                                                                  etwork with the
                                               training techniques are being revamped            fitness industry
In almost all areas, providers have had to     and consumer interest in becoming               • R
                                                                                                  aise the profile of their brand
and will continue to adapt to these changes    healthier through exercise and fitness
in order to be able to operate successfully.                                                   We look forward to delivering on
                                               increases.                                      your needs in 2020.
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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
THE NEW FACE
OF FITNESS

Fitness Show Sydney has been revamped

Now we provide our exhibitors		             Expect a greater variety of		        And a targeted marketing plan
with:                                       products on display...               to drive attendance from…

• A larger audience                        • Sports Nutrition & Supplements   •    roup Fitness
                                                                                     G
• A greater representation of different		  • A
                                               pparel & Fashion                 •   Functional Fitness
   fitness communities                      • T
                                               raining Equipment                •    Strength Training
• Interactive and inspiring features      • W
                                               earables & Applications          •     Boxing
• Live workouts on exhibitor stands        • W
                                               ellness & Beauty                 •      Endurance Training
• More variety of products and services    • F
                                               ight Fit                         •       Mixed Martial Arts
   on display                               • B
                                               ody Composition                  •       CrossFit
• Targeted content for key visitor groups • E
                                               MS & Vibration                   •       Personal Trainers
• Enhanced data capture abilities          • Training
                                                       & Education
...and much more!						 • Rehabilitation      

                                            • Tourism
                                              

				                                        • Fitness
                                                     Facilities
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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
SHOWCASE YOUR BRAND
Join the largest global organiser of events for Australia’s largest and most
comprehensive fitness community event. If your business offers products
and services for the fitness market, you cannot miss this unrivaled
opportunity to:

•    ut your product directly in the hands of consumers
    P
•   Generate immediate ROI via on-site sales
•    Accelerate post-event sales
•     Build new and strengthen existing brand relationships
•      Add value to your marketing strategy
•      Benchmark products and services against your competitors
•       Have your brand promoted nationally as part of the Fitness Show
        marketing campaign

    Join the industry’s biggest brands

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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
“Evolt has been part of the Fitness Show for the past 5                “You can’t get a better place than
 years and we have always used it as a non-negotiable          the Fitness Show because everyone that comes
   event for us. It has been our launching pad here in         here is eager and willing to try something new.”
  Australia which has catapulted us to being a global
player. If it wasn’t for the Fitness Show, Evolt wouldn’t
                           exist.”

                                                              “The Fitness Show is a really great opportunity for
                                                               our consumers to taste the products and for us to
    “For us its all about brand recognition, bringing        get the products in the hands of this highly targeted
 the brand to life and interacting with our consumers.         audience. We are not next to the customers in the
  Our business feeds off the energy that these events       stores when they are making purchasing decisions so
 provide. You just can’t miss it, every year you have to     it provides a most effective way for us to leave them
                         be here.”                                             with memories”

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SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
A COMPREHENSIVE
MARKETING CAMPAIGN
When you exhibit with the Fitness Show,           Media                                                    Outdoor marketing
you’re not just an exhibitor, you’re a
key aspect of our comprehensive event
marketing campaigns.

                                                  396                         2M
Our 2019 marketing campaign generated
over 146M impressions across digital, out
                                                  Radio Spots                 Listeners Reached                                               250
of home and traditional media, and we                                                                                                         STREET
expect this to grow in 2020. Explore our                                                                                                      POSTERS
                                                                                                                                              AROUND SYDNEY
full 2019 campaign below.
                                                  278                         139M
                                                  Pieces of Media             Overall Media Reach
                                                  Coverage
Website                                                                                                                                       130
                                                                             SUNRISE WEATHER                                                  BUS ADS
                                                                             CROSS                                                            AROUND SYDNEY
                                                                             Friday at The Show

111.9K                 178.2K                     Social media
Unique Website Users   Page Views
                                                                                                                                              12,500
                                                                5.1M
                                                                Paid Digital Impressions*                                                     FLYERS
Email marketing                                                 *Results from Jan 1 2019 - April 15 2019                                      DELIVERED TO
                                                                                                                                              HEALTH CLUBS,
                                                                                                                                              GYMS AND
                                                                                                                                              CAFES

405K                   52                         108K                        44K                          *Results from Fitness Show Sydney 2019 Marketing Campaign
Emails Delivered       Email Campaigns Deployed   Likes on Facebook           Followers on Instagram

                                                                                                                                                                        10
25-27
                             SEPTEMBER 2020
                             ICC
                             SYDNEY

AUSTRALIA’S LARGEST AND       Shaun Krenz
                             Event Director | Fitness Show
MOST COMPREHENSIVE FITNESS   M: 0401 310 200 | T: +61 3 8669 3265
COMMUNITY EVENT              E: shaun.krenz@fitness-show.com.au
                              Sasha Doudkine | Account Manager
                             Fitness Show B2B
                             T: +61 2 9422 2600
                             E: sasha.doudkine@reedexpo.com.au
                              Patricia Nesci | Account Manager
                             T: +61 3 8669 3272
WWW.FITNESS-SHOW.COM.AU      E: patricia.nesci@fitness-show.com.au
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