Book for partners - FIRST-TRACK Freeride Chandolin
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FIRST-TRACK Freeride
Chandolin
March 17-19, 2017
FIRST-
CHANDOLIN
TRACK
FREERIDE
TRACK
FREERIDE FIRST-
Book for partners
Presentation
Page 1
The ski resort of St-Luc/Chandolin is situated in the Val d’Anniviers in canton Valais, Switzerland. It is a
medium-sized resort with 14 ski-lifts and 75km of slopes. Snow is guaranteed, in part due to the high
altitude of the station (1650 to 3000 metres), although there are also snow cannons to produce artificial
snow if needed. The resort is well-known as a « secret spot » for freeride skiing, offering as much
forest-backcountry skiing as steep face skiing on the Couloirs des Ombrintzes for example.
The First Track Freeride is an off-piste ski and snowboard competition which has been organised in the
St-Luc/Chandolin ski resort since the winter of 1999-2000. This lively international sporting event this a
3-star stage of the Freeride World Qualifier which allows the winners access to the famous Freeride World
Tour! The competition takes place over two days, with each competitor doing one run per day. The winner
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is decided by the highest combined score over the two days.
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Over one hundred international freeriders take part each year, hoping to qualify for the renowned
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Freeride World Tour. Over half the participants are in the men’s ski group, a third in the men’s snowboard
group, the remaining quarter are women skiers and snowboarders. Over the years several international
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riders have competed at Chandolin, including: RACK
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Hugo Harrisson (CAN) – Pro-rider and current judge of the Freeride World Tour
Géraldine Fasnacht (CH) – Multiple winner of the Xtreme de Verbier IRST-
Xavier Rosset (CH) – Former rider of the Xtreme de Verbier
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Julien Lopez (FRA) – World champion of the Freeride World Tour 2010
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Richard Amacker (CH) – Pro-rider of the Freeride World Tour
Estelle Balet (CH) – Winner of the Freeride World Tour 2015 and 2016
Carl Renvall (CH) – Champion of the Junior World Tour 2015
FREE
There is an “Espace Live” situated on the terrace of the Tsapé restaurant where spectators can enjoy the
competition. Food, drink and live music enlivens the event. In 2017 a giant Jacuzzi will also be available for
the public to enjoy during the event. Our partners are encouraged to have stands (ski-tests, bars, etc) to
show their presence during the weekend. A growing après-ski is organised at the departure of the chair lift
on the Saturday from 2pm until 7pm. This festive side of the event is open for development.
Programme
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FRIDAY 17TH MARCH 2017
19 :00 Welcome the riders and check-in Hôtel & Guesthouse du Cervin, St-Luc
20 :30 Dinner for the riders and volunteers Hôtel & Guesthouse du Cervin, St-Luc
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SATURDAY 18TH MARCH 2017 OLIN
07 :00 Final check-in
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Bottom station of the lifts, Chandolin
08 :00 Security briefing IDE
Tsapé restaurant, Chandolin
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09 :30 Start of the race and activities Espace Live
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13 :30
14 -19 :00
20 :00
End of the race
Après-ski
Dinner for the riders and volunteers
Bottom station of the lifts, Chandolin
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Hôtel & Guesthouse du Cervin, St-Luc
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22-02:00 First-Track Night & Live DJs Azimut Pub, St-Luc
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SUNDAY 19TH MARCH 2017
F Security briefing
08:00 Tsapé restaurant, Chandolin
09 :30 Start of the race and activities Espace Live
14 :00 End of the race
15 :00 Prize giving ceremony Espace Live
Communication (1)
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COMMUNICATION PLAN FOR THE FTF 2017
FACEBOOK AND INSTAGRAM
Summer 2016 : Photos and videos of the 2016 edition will be posted on our Facebook page
(facebook.com/fisrttrackfreeride), along with information about the best riders of the
season. The objective is to bring life and increase followers.
Autumn 2016 : Creation of a firsttrackfreeride account on Instagram with regular posts of
previous editions and competitions with prizes for followers. CHAND
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Winter 2016-2017 : teasers for the 2017 edition with various videos, of some of the high points
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of previous editions – including the very first event in 1999 ! We will also share all important
events of the World Tour and other stages of the Qualifiers. IDE
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The posts will also be accompanied by hashtags of our main sponsors from the beginning of
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the summer until after the event in 2017.
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We will be posting information on the Val d’Anniviers Facebook page, which has over 40'000
followers, a number which is increasing by approximately 15'000 followers each year. The Val
d’Anniviers page is managed by the joint marketing department of the ski lifts of Anniviers
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and the Tourist Information office for the valley.
Sample of the Facebook page statistics (March 17-23, 2016)
Communication (2)
Page 4
WEBSITE
All logos of our partners and sponsors will be visible on the event’s website (firsttrackfree-
ride.ch) as well as on our microsite on the Freeride World Tour website (http://freerideworld-
qualifier.com/calendar/-first-track-freeride-chandolin-3-2016).
MEDIA
From the summer of 2016 we will be looking for media sponsors within the local press : Le
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Nouvelliste (daily newspaper), Rhône FM (radio station), Canal 9 (cantonal TV). We will also
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be sending out press releases to specialised medias, along with invitations to the event.
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DISPLAYS, FLYERS, STICKERS IDE
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Creation of the 2017 poster and flyers for distribution throughout the Val d’Anniviers. Stic-
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kers will also be widely available in various shops and restaurants of the St-Luc/Chandolin
resort during the 2016-2017 winter season. IRST-
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«ESPACE LIVE» AT THE TSAPE
Our sponsors will have the opportunity to distribute merchandising during this event. Logos
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and advertising can be printed on beach flags, tarpaulin and other supports. Our sponsors
will also be regularly mentioned by commentators during the event.
Alternative activities : 2017 edition should be accompanied by a slope style initiation that a
ski and snowboard brand could use to promote their brand. The return of the giant Jacuzzi is
also planned but this depends on our budget and volunteers.
Budget FTF 2017
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INCOMES EXPENSES Tsapé
Riders and volunteers meels 2500
DJ 500
FWQ
Jacuzzi (Project) 3000
Registrations 9700
Giant Screen (Project) 4000
Finance FWQ 3700
Riders insurance 2600
Liability insurance 1000 Après ski
Revenue 2500
Sponsoring DJ 500
Valais/Wallis 10000 Beverages 500
Funiculaire St-Luc/Chandolin 5000
TITLE PARTNER 10000
La Mobilière
Poma
1000
1000
Cervin
Volunteers accomodation
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Azimut Pub
Val d'Anniviers
1000
1000
Volunteers and riders dinners OLIN 2000
ESS Chando 500 Merchandizing
Sport4000 500 Bibs
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Hotel Bella Tola 500 Posters, stickers, flyers IDE 1000
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Race Others
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Prize Money 6000 Volunteers party 1000
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Juges 1000
Video Unrealworld
ToastProd photo
Skipasses
1500 TOTAL
1500
3000
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42700 40500
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Ski patrol costs 2000 RESULT 2200
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We had 33’000CHF budget in 2016. We would need 10’000CHF more
in 2017 in order to finance our projects.
Conditions and pro-
jects 2017 Page 6
SPONSORING CONDITIONS
Website Facebook Flyers Poster Bib Jacuzzi Start Espace Party Stickers Interview
page Live Wall
TITLE Logo on Logo on Logo in Logo in Logo in 2 STAND+ 4 2 Logo 4 x logo
(from homepage the profile the the the beachflags beachflags beachflags
and cover center center front or arch
10000CHF)
picture
Main Logo on Logo on Big logo Big logo Logo in 1 4 1 3 x logo
homepage the cover on the on the the Beachflag beachflags beachflag
sponsor
picture sponsor sponsor back
(from section section
5000CHF)
Jacuzzi Logo on
the
Hashtags
and
Logo on
the
Logo on
the
Logo in
the
Advertisement
on the jacuzzi
2
beachflags
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sponsor
(from
sponsor
section
sharing of
content
sponsor
section
sponsor
section
back + 2 beachflags
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2000CHF)
Sponsor Logo on Hashtags Logo on Logo on Logo in 2
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(from the
sponsor
and
sharing of
the
sponsor
the
sponsor
the
back
beachflags
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1000CHF)
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section content section section
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Partner
(from
500CHF)
Logo on
the
sponsor
section
Hashtags
and
sharing of
content
1
beachflag
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N.B. The exact terms and conditions for our sponsor contracts are negotiable through
the First-Track Freeride Association. The committee is open to all offers.
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F for the 2017 edition:
Projects
• Live webcast in collaboration with Sierre-Anniviers Tourisme
• Return of the giant Jacuzzi at the “Espace Live” du Tsapé
• Super-final on the Rothorn face (3005 metres) or in the Couloir du Y
with the riders heliported to the staring point.
• Improving the quality of photos and videos, and attracting
well-known DJs.
• Mid-term goals: organising a stage of the Freeride Junior Tour,
that would give us more visibility.
5 good reasons to
support the FTF :) Page 7
1. The Couloirs des Ombrintzes: it is quite simply the most extreme face of
the World Qualifier circuit. If offers skiers the chance not only to test their skills
with extreme lines and cliffs over 20 meters, but also gives them an unlimited
number of possible routes. This guarantees an exciting show for all.
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2. The competition can be viewed from the terrace of the Tsapé restaurant
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that is easily accessible to skiers and walkers alike, due to its proximity to the
the chair lift. This allows spectators to watch the show from the comfortable
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and lively “Espace Live” which is quite rare on the circuit. IDE
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3. Despite the relatively modest budget of the First-Track, the event has a
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very good reputation among the riders. The organisation is particularly appre-
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ciated: an all inclusive pack with meals and accommodation for the weekend
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and the management of the race itself. Not forgetting the interesting runs pos-
sible due to the uniqueness of the face, and the general ambiance of the event.
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4. The First-Track Freeride is organised by an association that is made up of
local freeriders, members of the ski lift group and lovers of the St-Luc/Chando-
lin resort. The committee is extremely motivated to develop the event, but is
also composed of skilled members: a marketing and communications mana-
ger, a tourism student, an economist – all committed and serious about the
event.
5. The title could be yours! Seize the chance to give yourself unique expo-
sure by buying the title “First-Track Freeride by ..”
First-Track Freeride
association Page 8
COMMITTEE
Romain Daniel, Sierre (Tourism student, HTW Chur) President
François Cavin, Couvet (mechanical engineer) Vice-president
Martin Hannart, Vissoie (marketing manager,Funiculaire St-Luc/Chandolin) Communication
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Mika Voirol, Vercorin (Rider and Freeride World Tour official) Sponsoring
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Luca Santoli, Noiraigue (Master of economics, HEC Lausanne)
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Race manager
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Manu Salamin, Sierre (mechanic)
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Après-ski & DJs
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Noé Cavin, Stalden (social work student) IRST-
Espace Live
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CONTACT
MAIL F R E E
Firsttrackfreeride@gmail.com
INTERNET firsttrackfreeride.ch
FACEBOOK facebook.com/firsttrackfreeride
TELEPHONE Romain Daniel: +41 (0)79 945 81 49 Mika Voirol: +41 (0)78 835 27 66
REFERENCES
Xavier Jordan +41 (0)79 217 50 62 Mike Aeschbach +41 (0)79 683 71 54
They have supported the First-Track
Freeride 2016:
Main Sponsors
Partners
Thanks in advance for your support!
The First-Track Freeride committeeYou can also read
