China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy

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China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
China 2.0: Unleashing the
               dragon
Tim Rocks – Head of Market Research and Strategy
August 2016
China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
Jumping at shadows

                          A year of crises that weren't - ASX 200
  5800
  5700
  5600                Greek
                      debt
  5500
                               China
  5400                        currency
                                         US rate
  5300                                    hike
                                                      Oil price                     Brexit
  5200                                                collapse
  5100
  5000
  4900
  4800
         Jun-15      Aug-15     Oct-15       Dec-15               Feb-16   Apr-16            Jun-16

Source: Datastream

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China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
The new silk road
  $US 1 trillion of regional investment by 2025 and a major reshaping of global trade and Chinese influence.

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China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
The new silk road
  The cost of transport to Europe falls 65%

  The travel time falls from 40 days to 20 hours.

  CLSA estimates that there will be 385 separate projects totalling $1 trillion Pakistan and Kazahkstan have
  been the biggest beneficiaries so far.

   The first train from China to Iran
                                                                                Container traffic Europe - China
                                                                                           (000 TEUs)
                                                                  500
                                                                  450
                                                                  400
                                                                  350
                                                                  300
                                                                  250
                                                                  200
                                                                  150
                                                                  100
                                                                   50
                                                                    0
                                                                         2012     2013     2014         2015       2020

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China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
The Middle Kingdom
China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
China 2.0: Opportunities from the new China
     Economic reform has been bad for heavy industry but good for consumption

     In Australia, this has been bad for miners and good for food producers.

     What are the opportunities:

      +     Tourism

      +     Education

      +     Food and Skincare

                      China GDP by Sector %
                                                                             Mining vs China exposed consumer stocks
51                                                                                            $ per share
49                                                                     250                                              40
47                                                                                                                      35
                                                                       200
45
                                                                                                                        30
                                                                       150
43
                                                                                                                        25
41                                                                     100
                                                                                                                        20
39                                                                      50                                              15
37
                                                                         0                                              10
35
     2001     2003      2005      2007    2009    2011   2013   2015

                               Industry    Consumer
                                                                                      Blackmores (LHS)      BHP (RHS)

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China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
Mining To Dining

                   Source: Westpac Economics
China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
Service Exports

Source: Westpac Economics
China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
Education opportunity
The global education market has doubled since 2000 and will double again by 2025.

Australia is the 3rd largest education market. Contributing factors are:
• Increasing middle class wealth

• Lack of local education infrastructure

• English language courses preferred

• Pathway to residency

             International Student Enrolments
                              (mill of students)                                   Number of International Students
9.0
                                                                                                 (000s)
                                                                        900
8.0
                                                                        800
7.0
                                                                        700
6.0
                                                                        600
5.0
                                                                        500
4.0                                                                     400
3.0                                                                     300
2.0                                                                     200

1.0                                                                     100

0.0                                                                       0
                                                                              US       UK    Australia    France   Germany   Canada
      2000    2002    2004       2006     2008     2010   2012   2025

       Source: UNESCO, OECD
China 2.0: Unleashing the dragon - Tim Rocks - Head of Market Research and Strategy
The Great Wall of Chinese
  Chinese tourism is already having a major impact

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The Great Wall of Chinese
  But there is much more to come…and domestic options are limited

                                         Fun holiday?

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The Great Wall of Chinese
  This tourism surge will have a pervasive effect on the Australian economy and the stock market. Some of the potential
  beneficiaries among listed stocks include:

  • Casinos such as Star Casino, Crown and SkyCity. Chinese gamblers already represent 80% of VIP revenues at Star
    Casino but only around 2% of main floor revenue.

  • Theme parks owners such as Ardent Leisure and Village Roadshow. The Gold Coast will be a major winner given the
    rapid expansion of Coolangatta Airport. Village Roadshow also has an agreement with CITIC to build parks in China.

  • Airports will benefit from steady growth in volumes, particularly Sydney Airport.

  • Airlines will benefit, particularly through internal domestic flights. Virgin Australia is now part-owned by two Chinese
    aviation groups, Hainan Aviation and Nanshan.

  • Accommodation providers including Mantra and Event Hospitality.

  • Flagship retailers such as Scentre which operates the Westfield centres.

              Tourist Arrivals by Country
                  annual sum, number of people                                        Hotel Occupancy NSW %
 1,200,000                                                           80
                                                                     78
 1,000,000
                                                                     76
   800,000                                                           74
                                                                     72
   600,000
                                                                     70
   400,000                                                           68
                                                                     66
   200,000
                                                                     64
          0                                                          62
                                                                     60
                                                                          98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
                            China     US

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Feeding the dragon
  Australian food, vitamin and skin care producers will be major beneficiaries as Chinese tastes evolve.

  • Chinese consumers’ willingness to use e-commerce makes it easy to gain access to the market.

  • Food safety is a critical issue for Chinese consumers after some high profile scandals.

  Potential winners include:

  • Skincare (BWX through its Sukin brand) are the most searched brands

  • Vitamins (Blackmores, Vitaco) – Blackmores also gets 40% of revenue from China

  • Milk (A2 milk, Bellamy) and honey (Capillano)

  • Wine (Treasury Estates)
          Australian exports of food products to China

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E-commerce leader
  China leads the world in ecommerce with more to follow:

  • The Great Firewall has allowed Chinese companies to copy and improve on western competitors:
          •   Baidu = Google
          •   Tencent = Facebook + Twitter (but better)
          •   Alibaba = Ebay + Amazon + Paypal + a lot more

  • Less regulation that acts as a barrier.

  • Massive scale

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Willingness to move online
  China is a much faster adopter of new products than the rest of the world.

  Take-up of UBER has been five times faster in China.

  In fact China is now 70% of the global market for ride sharing. No wonder Apple has bought a stake in
  Didi.

Source: Hillhouse Capital

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Alibaba as a global leader
  Alibaba is China’s largest retailer, and would be the second largest in the US behind Walmart.

Source: Hillhouse Capital

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China as an innovator
  China is now applying for double the number of patents as the US.

  Japan is in decline

                                             Patent Applications by Country
                             900,000
                             800,000
                             700,000
                             600,000
                             500,000
                             400,000
                             300,000
                             200,000
                             100,000
                                   0
                                    1963   1968   1973   1978   1983   1988   1993   1998   2003   2008   2013

                                                          China        US        Japan

Source: World Bank

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And there are plenty of other opportunities
  Tourism, education and food exports are the major opportunities for now.
  However there are plenty of others in:
          • Healthcare

          • Financial services including insurance and asset management

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