Industry Insights A roundup of noteworthy foodservice findings for the week of May 3, 2021
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Industry Insights A roundup of noteworthy foodservice findings for the week of May 3, 2021
© 2021 Technomic, Inc.
I G N I TE C O M PAN Y
Pizza and Chicken TOP 500 CHAINS: LIMITED-SERVICE MENU CATEGORIES
YEAR-OVER-YEAR SALES CHANGE (%)
Players Boost
Top 500 Chain Sales
10.1%
4.9%
During a year in which the COVID-19 Limited-service burger managed to
pandemic stunted restaurant sales achieve positive results in 2020 as well,
across the U.S., several of the posting a 1.1% sales increase. 1.1%
industry’s largest pizza and chicken
Additional details on menu category
chains found a way to thrive.
performance can be found in
Boosted by the performance of players Technomic’s recently released 2021
like Wingstop and Popeyes Louisiana Top 500 Chain Restaurant Report.
Kitchen, the chicken menu category
grew its sales by 10.1% on an annual
basis, surpassing the results of all other
menu types.
-9.1%
The pizza menu category registered
robust 2020 results as well, expanding
sales by 4.9% due in large part to the
performance of delivery specialists like Chicken Pizza Burger All Other Menu
Domino’s and Papa John’s. Categories
Sources: Technomic 2021 Top 500 Chain Restaurant Report
© 2021 Technomic, Inc. 3
I G N I TE M E N U
Behind the
Birria Boom
Birria has become one of the hottest growth spots during a time of menu
food trends of the past year, popping up streamlining. Mentions of birria are up
in multiple different varieties at a 12.5% in the past year, with 92%
plethora of restaurants around the predicted two-year penetration growth.
country. But how did the Mexican meat
In recent months, operators have taken
stew become so popular?
the birria trend to the next level by
Like many food trends that garnered fame menuing birria beyond the bowl. At Tia
in the pandemic, the birria trend has been B’s La Waffleria in Albuquerque, N.M.,
largely driven by TikTok and Instagram. Birria Waffles popped up as a special in
The interesting thing about birria, though, February. Recently opened Tree House
is that not only is the trend highly in Chicago serves Detroit-Style Birria
Instagrammable (similar to the dalgona Pizza with slow-braised beef,
coffee and pancake cereal trends), but it consomme, onion and cilantro. And
also has long-standing popularity, often Secret Birria in New Orleans offers
served during holidays and other Birria Ramen—though not quite out of
celebratory occasions in Mexico. the bowl, it’s certainly out of the box—
pairing ramen noodles with slow-
At Technomic, we’ve been tracking the
cooked birria and seasoned consomme,
trend closely, as it’s one of the few
topped with onion and cilantro.
Source: Technomic Ignite menu data, Q1 2020-Q1 2021; Birria tacos
Technomic 2023 Predictions report Image Source: Shutterstock
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R
New Implications of
WHAT MEAL DID YOU EAT DURING YOUR MOST RECENT ORDER OR
VISIT? (CONSUMERS ORDERING ONLINE OR BY PHONE FOR DELIVERY)
Delivery Across Breakfast/A.M. Snack
6%
4%
Dayparts Lunch
26%
24%
As the pandemic kept many consumers weeks, consumers are increasingly
at home for much of the past year, enthusiastic about dining out once
restaurant delivery experienced again. 9% Q2 2020-Q1 2021
significant growth that began—quite Afternoon Snack
However, recent Technomic research 7% Q2 2019-Q1 2020
suddenly—early in 2020. Restaurant
points to the idea that the return to on-
meals and snacks provided a bright
premise dining may benefit dinner more
spot for consumers during a challenging 55%
than other dayparts. As such, operators
time, and delivery was often the only Dinner
looking to maintain delivery traction
way many diners felt safe and 61%
should consider promoting nondinner
comfortable engaging with the outside
dayparts as ideal occasions for delivery.
world.
3%
Almost immediately in spring 2020, Late-Night Snack
nondinner dayparts emerged as areas 4%
of delivery consumer opportunity. Fast
forward to late spring 2021 and, with
the reopening of dining rooms across 2%
more states and municipalities in recent Other
1%
Base: 3,074 recent chain guests ordering online or by phone for delivery (Q2 2019-Q1 2020) and
9.948 recent chain guests ordering online or by phone for delivery (Q2 2020-Q1 2021)
Source: Technomic Ignite consumer brand metrics data
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
Burger & Pizza
Players Eye Chicken
An early finding from Technomic’s McDonald’s bulked up its chicken menu
upcoming 2021 Global Chicken last year in Australia and has been
Category Report shows that some of steadily rolling out new LTOs.
the biggest competition posed to
The Pizza Company—Thailand’s
chicken chains globally is not from
largest pizza chain by far—added three
brands within the category.
new flavors of chicken wings and is now
In recent years—and particularly in the calling the platform Chicken Team.
wake of the pandemic—top burger and
Burger King also rolled out chicken
pizza chains like McDonald’s, Burger
wings under its new Chicken King
King and Domino’s have made
platform in Thailand.
significant investments in chicken
platforms and accelerated development MAX Burger in Sweden recently offered
of the category on their menus, a Nashville Hot Chicken Sandwich.
especially with fried formats. Technomic’s global chicken report is set
Notable examples from these crossover to launch in June. Click here for details
chicken competitors include: on the company’s global offerings.
Source: Technomic Global Foodservice Navigator Program Image Source: Shutterstock
© 2021 Technomic, Inc. 6COVID-19 DISRUPTION INDEX
COVID-19 Disruption Index is Change Versus Previous Week and
powered by Shortest Track, utilizing AI, Month COVID-19
PERCENT PERCENT
TOP 5 MOST DISRUPTED MARKETS DISRUPTION
machine learning and disparate sets of Change versus previous week/month CHANGE CHANGE
BY INDEX POINT CHANGE INDEX
data resources to quantify the potential allows users to see if the market is (VERSUS PREVIOUS WEEK) (MAX: 1.00, HIGH
VERSUS VERSUS
risks that U.S. businesses face from the becoming more or less disrupted over LAST WEEK LAST MONTH
DISRUPTION)
spread of the COVID-19 virus at the time. Changes that are positive (+)
market level. show a move toward becoming 1 Casper, Wyo. 0.168 83.98% 79.95%
increasingly more impacted by COVID-
The highest index possible is 1.00, 19 (not good). Changes that are
2 Provo-Prem, Utah 0.216 32.18% 26.09%
which is not good and reflects markets negative (-) show a trend toward being
that are extremely disrupted. The index less impacted by COVID-19 (good).
is updated on a weekly basis. 3 Salt Lake City, Utah 0.329 18.43% 15.21%
Ignite Subscribers: Download full
The COVID-19 Disruption Risk Index market report 4 Cedar Rapids, Iowa 0.393 12.47% 3.48%
shares weekly updates through a
business lens, rather than a health lens, 5 Iowa City, Iowa 0.389 12.61% 3.28%
and incorporates more than 20 different
data signals to measure disruption and
predict future impact. These signals
include infection rates, deaths, state-
level restrictions and social distancing
requirements, population densities and
mobility, group size limitations and
lifestyle risk factors contributing to
spread. More information is available
HERE.
Notes: Data updated April 26, 2021
Source: Shortest Track
© 2021 Technomic, Inc. 7WAN T M O R E I N S I G H T S ?
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