Industry Insights A roundup of noteworthy foodservice findings for the week of March 8, 2021 - Winsight
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I G N I TE C O M PAN Y Breakfast Launch WENDY’S U.S. SAME-STORE SALES YEAR-OVER-YEAR CHANGE % Boosts Wendy’s 7.0% 5.5% Wendy’s breakfast menu launch proved Wendy’s announced plans to invest to be a success in 2020, playing a more heavily in breakfast in 2021, with major role in boosting the chain’s expectations that morning daypart sales performance over the second half of the could grow up to 30% this year from 2.0% year. intensified marketing efforts. Same-store sales grew 2.0% for 0.0% Wendy’s in 2020, capped by a 5.5% surge during the fourth quarter ended Jan. 3, 2021. The year prior, the burger chain registered 2.9% annual same- store sales growth. -4.4% Q1 2020 Q2 2020 Q3 2020 Q4 2020 2020 Total Sources: Technomic Ignite company data and Wendy’s Investor Relations © 2021 Technomic, Inc. 2
I G N I TE M E N U NO. 1 FEBRUARY LTO Cheesy Breakfast BY PURCHASE INTENT Sausage, Egg and Cheese LTOs Garner Broad Bagel Breakfast Sandwich Melted American cheese over a freshly cracked egg, grilled 61% of consumers sausage, all on a toasted bagel say they are likely Appeal in February (Jack in the Box) or very likely to purchase this item Among the limited-time offers that breakfast handhelds didn’t show up in Technomic ran through its monthly the top 20 lists for draw, uniqueness or Ignite concept testing survey, cheesy craveability. breakfast handhelds forged their way to As a result, we designate most of these the top of the purchase intent list. as broad appeal items, which is Within the top 20 list were a Sausage, typically a good indicator of concepts Egg and Cheese Bagel Breakfast that could become permanent menu Sandwich from Jack in the Box; features, as they typically appeal to Chicken, Bacon And Cheese Croissant core users of the brand but may lack Stuffers and Three Cheese Croissant the excitement seen in items with Stuffers from Dunkin’; and a Breakfast higher draw, uniqueness or craveability. Bacon King Sandwich from Burger King. Various cheeses, meats, buns and other toppings packed these appealing breakfast sandwiches. Although these items had high purchase intent scores, cheesy Source: Technomic Ignite menu data featuring concept testing Image Source: Jack in the Box website © 2021 Technomic, Inc. 3
I G N I TE C O N S U M E R WHAT MEAL DID YOU EAT DURING YOUR MOST RECENT ORDER OR VISIT? (CONSUMERS ORDERING ONLINE FOR PICKUP OR DELIVERY) Digital Order 3% Dayparts Drift Breakfast/a.m. snack 5% 23% Lunch 26% As online ordering accelerated indicate that foodservice helps them throughout 2020, new dayparts meet their daily obligations. emerged as digital areas of consumer 4% Operators looking to maintain traction Afternoon snack opportunity. With the pandemic among newly minted digital guests 6% shuttering dining rooms across much of should consider promoting non-dinner 2019 the U.S. for a significant period of the dayparts through digital channels. year, consumers were forced to rethink 67% 2020 the ways—and times of day—in which Dinner they engaged with restaurants. 60% Work-from-home situations, remote learning schedules and increasingly 2% complicated out-of-home trips—fraught Late-night snack with extra safety precautions—all 2% contributed to the shift. Although not shown, Technomic data reveals significant growth in the number of 1% “time-starved” consumers—those who Other 2% Base: 4,153 (2019) and 4,490 (2020) recent chain guests ordering online for pickup or delivery Source: Technomic Ignite consumer data © 2021 Technomic, Inc. 4
G L O B AL F O O D S E RV I C E N AV I G ATO R Operators Serve Up Fresh Batch of IPOs Last October, we identified a number of Ediya Coffee | South Korea operators looking to go public across The homegrown coffee cafe chain is the world—particularly across the Asia once again mulling an IPO, having Pacific region, from Kyochon and Paik’s previously shelved plans in 2018. With Coffee in South Norea to Nayuki and more than 3,000 locations, Ediya is Heyteq in China to Guzman y Gomez in twice the size of its closest coffee Australia. competitor. Additional chains have since started Sapphire Foods | India readying IPO plans. Here’s a recap of recent developments. Set to launch an offering as early as this year, this KFC, Pizza Hut and Taco Dodo Brands | Russia Bell franchisee oversees a portfolio of The Dodo Pizza parent reportedly more than 400 units of the Yum Brands expects to launch an IPO by 2024. In chains in India, Sri Lanka and the addition to operating Russia’s largest Maldives. pizza chain, Dodo Brands recently Pizza Hut | Australia introduced both a coffee concept and a doner brand. Local owner Allegro Funds is reportedly mulling an IPO for the market’s No. 2 pizza chain in the near future. Source: Technomic Global Foodservice Navigator Program Image Source: Shutterstock © 2021 Technomic, Inc. 5
COVID-19 DISRUPTION INDEX COVID-19 COVID-19 Disruption Index is Change Versus Previous Week and PERCENT PERCENT TOP 5 MOST DISRUPTED MARKETS DISRUPTION CHANGE CHANGE powered by Shortest Track, utilizing AI, Month BY INDEX POINT CHANGE INDEX VERSUS VERSUS machine learning and disparate sets of Change versus previous week/month (VERSUS PREVIOUS WEEK) (MAX: 1.00, HIGH LAST WEEK LAST MONTH DISRUPTION) data resources to quantify the potential allows users to see if the market is risks that U.S. businesses face from the becoming more or less disrupted over spread of the COVID-19 virus at the time. Changes that are positive (+) market level. show a move toward becoming 1 Lynchburg, Va. 0.348 1.67% 6.26% increasingly more impacted by COVID- The highest index possible is 1.00, 19 (not good). Changes that are 2 Lewiston-Auburn, Maine 0.453 1.19% 4.25% which is not good and reflects markets negative (-) show a trend toward being that are extremely disrupted. The index less impacted by COVID-19 (good). 3 Charlottesville, Va. 0.371 1.36% 4.97% is updated on a weekly basis. Ignite Subscribers: Download full 4 Casper, Wy. 0.080 6.39% 11.88% The COVID-19 Disruption Risk Index market report shares weekly updates through a 5 Richmond, Va. 0.487 0.95% 3.19% business lens, rather than a health lens, and incorporates more than 20 different data signals to measure disruption and predict future impact. These signals include infection rates, deaths, state- level restrictions and social distancing requirements, population densities and mobility, group size limitations and lifestyle risk factors contributing to spread. More information is available HERE. Notes: Data updated March 1, 2021 Source: Shortest Track © 2021 Technomic, Inc. 6
WAN T M O R E I N S I G H T S ? Since 1966, we have You can get this Ignite Company Ignite Menu produced in-depth See where restaurant chains Pinpoint the latest menu trends report delivered to are, how many units they have and see what’s on the horizon. research focused on the you every week! and how well they’re doing. Explore>> Explore>> foodservice industry. Sign up here>> We provide insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world. Our team of experts helps leaders Ignite Consumer Global Foodservice in the industry make complex Get to know your customers’ Navigator business decisions, set strategy customers through 60+ attributes Understand the global industry, and stay ahead of the curve. and visit occasion metrics. from menu trends to consumers, Explore>> in 25 countries. Explore>> Have questions about this report? Reach out to us today. 312-876-0004 info@technomic.com technomic.com © 2021 Technomic, Inc.
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