FESTIVAL EVENT 2019 LUNAR NEW YEAR - SPONSORSHIP - Haileybury
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2019 LUNAR NEW YEAR
FESTIVAL
EVENT
SPONSORSHIP
2019 LUNAR NEW YEAR FESTIVAL
THE YEAR OF THE PIG
Haileybury is pleased to present this exciting sponsorship opportunity for the 2019 Lunar New Year Festival.
DATE: Friday, 15 February 2019
TIME: 3.30 – 9.00 pm
LOCATION: Haileybury, 855 Springvale Road Keysborough VIC 3173
The Lunar New Year Festival is Haileybury’s largest and most anticipated community event!
Held biannually, the event is open to over 4,000 Haileybury community members and the wider South-East
Melbourne community.
Haileybury is proudly a multicultural community with strong links and deep engagement in Asia. Education is
one of Australia’s key exports and as a result Haileybury has developed key partnerships throughout Asia.
In 2017 the Festival attracted over 3,500 people, and this number is expected to grow.
The Festival attendees are a mix of parents, students, staff, and families from the broader community and
surrounding suburbs.
The Festival attracts an extensive range of traders from some of Melbourne’s premier food trucks to local
businesses. The Street Market provides a bustling place for festival-goers to shop and taste different cuisines.
Entertainment is sourced from across Melbourne to provide an exciting display over the two stages within
the Festival precinct. Cooking demonstrations, Asian craft workshops and carnival rides ensure that there is
something for people of all ages.
A Haileybury Lunar New Year Festival sponsorship will provide your organisation with:
• High-level exposure of your brand
Showcase your brand to a database of over 5,000 (families and staff ) as well as great exposure to over 2,500
guests on the night.
• Corporate reputation benefits
Showing your commitment to a school and the greater community by helping to put on such an extravagant
event for all to enjoy will be looked highly upon.
• Connection to the community
Build stakeholder trust and support by showing your generosity for this community event.
ABOUT HAILEYBURY Haileybury is one of the leading independent schools in the Asia-Pacific region with campuses in Keysborough, Brighton, Berwick, Melbourne (City), Darwin and Beijing. The School is acclaimed for its outstanding academic achievements, small class sizes, broad range of co-curricular activities, and state-of-the-art facilities. Learning is based on the different learning styles of students, and on their gender, age, interests and potential. With over 125 years of history, Haileybury has changed dramatically, and is now one of the leading private schools in Australia. Haileybury’s mission is to develop high-achieving students, connected globally, to each other, and to the communities in which they live and which they will serve. The Parallel Education Model at Haileybury allows boys and girls to learn together in younger years, and then separately as they move into middle and senior years. Haileybury also has a strong sense of community, with links through activities that bring the School together throughout the year. Acclaimed as a great, leading independent school, Haileybury is proud of the highly successful parallel education model, caring teachers, small class sizes and unmatched level of attention to each student.
2017 LUNAR NEW YEAR FESTIVAL Haileybury’s 2017 Lunar New Year Festival was a cultural experience celebrated by friends and families within the School and the South-East Melbourne community. It was a joyous occasion attended by well over 3,500 people, who enjoyed delectable Asian cuisine, a twilight market with stalls from around Melbourne, carnival rides, craft workshops, Asian cooking demonstrations and outstanding entertainment.
2017 LUNAR NEW YEAR FESTIVAL
“
A great idea leading to a great event at a great
school! So happy to have been a part of this
”
marvellous event. Thank you for all your support.
Min, Facebook
“
Was a truly magnificent event, so
”
grateful that I got to attend!
Davina, Facebook
“
It was a great afternoon! A truly inspired
”
Lunar New Year Festival.
Maria, Facebook
“
This was an amazing event! Well done to all those
involved in putting together such a wonderful
celebration for the children and their families.
So proud to be part of such a wonderful school
”
community.
Heidi, Facebook
BENEFITS OF SPONSORSHIP
• Over 4,000 students enrolled across all Melbourne campuses in the CBD, Brighton, Berwick and Keysborough.
• Large following across our social media channels. The Haileybury Facebook page has over 5,000 followers.
• Old Haileyburians Association (past students) database consists of over 20,000 people.
• Online newsletter has a distribution reach of over 5,000.
• Good relationships with local media outlets.
• Media releases about the Festival will be distributed to local media outlets.
• Haileybury’s target market overlaps with your company’s target market.
• Your brand is appealing to the Haileybury community.
• Increase sales and community trust, and build and maintain stakeholder relationships.
• Create new relationships and maintain customer relationships among the local community.
• Increase customer loyalty and repeat sales.
• Showcase products on the night and provide guests with the opportunity to take a detailed look at the
products.
GOLD SPONSORSHIP
$10,000 + GST (1 AVAILABLE)
As a Gold Sponsor of Haileybury’s 2019 Lunar New Year Festival you will receive the following comprehensive
package of benefits.
Logo
Your company logo will appear on the following:
• Lunar Festival website (Sponsor page)
• Haileybury website (Event page)
• Direct marketing flyer distributed locally and via letterbox drop (over 40,000 distribution)
• Lunar Festival EDM campaign (over 5,000 distribution)
• Insight Haileybury enewsletter (over 5,000 distribution)
• Lunar Festival event program (distributed on the night).
Message of Support – Lunar Festival and Haileybury Website
Your company will have the opportunity to provide a small message of support that will be displayed on both the
Lunar Festival and Haileybury websites. The message will be linked to your company website.
• Lunar Festival Website – Sponsors page
• Haileybury Website – Lunar Festival event page
Social Media – Facebook
• 1 x Lunar Festival sponsorship announcement
• 1 x Haileybury written message of thank you (after Festival is completed)
• 1 x brand promotion posts from sponsor – content directed
• Inclusion of 1 slide in an Animoto Lunar Festival promotional video
During the Event
• 4 x 30-second sponsorship announcements throughout the evening
• 3 x 3m marquee and signage setup in premium location in the Street Market for your company to display
products or services
• Option to display company signage at the main stage and information desk
SILVER SPONSORSHIP
$5,000 + GST (2 AVAILABLE)
As a Silver Sponsor of Haileybury’s 2019 Lunar New Year Festival you will receive the following comprehensive
package of benefits.
Logo
Your company logo will appear on the following:
• Lunar Festival website (Sponsor page)
• Haileybury website (Event page)
• Insight Haileybury enewsletter (over 5,000 distribution)
• Lunar Festival event program (distributed on the night).
Social Media – Facebook
• 1 x announcement of all Silver sponsors in one collaborative post
• 1 x Haileybury written message of thank you
• Inclusion of name on the Silver Sponsor Slide of the Animoto Lunar Festival promotional video
During the Event
• 2 x 30-second sponsorship announcements throughout the evening
• 3 x 3m stallholder space available free of charge within the Street Market (provide own marquee) for your
company to display products or services
BRONZE SPONSORSHIP
$1,000 + GST
As a Bronze Sponsor of Haileybury’s 2019 Lunar New Year Festival you will receive the following comprehensive
package of benefits.
Logo
Your company logo will appear on the following:
• Lunar Festival website (Sponsor page)
• Lunar Festival event program (distributed on the night).
Social Media – Facebook
• 1 x announcement of all Bronze sponsors in one collaborative post
• 1 x Haileybury written message of thank you collaborative post
During the Event
• 1 x 30-second sponsorship announcement during the evening
• 3 x 3m stallholder space available free of charge within the Street Market (provide own marquee) for your
company to display products or services
THANK YOU Thank you for considering a strategic partnership with Haileybury. By partnering with us at our largest event, your company can have a profound impact on putting together an extraordinary evening for the local community. With your generosity and the generosity of other local businesses like yours, we will be able to put together a Lunar New Year Festival celebration for everyone to enjoy. We look forward to working with you in the future and thank you for considering this opportunity. For further information, please contact: Haileybury Marketing Department 855 Springvale Road Keysborough VIC 3173 +61 3 9904 6000 marketing@haileybury.vic.edu.au
2019 LUNAR NEW YEAR
FESTIVAL
SPONSORSHIP APPLICATION FORM
Please fill out the form below and return to the Haileybury Marketing Department via email or post.
SPONSOR DETAILS
Company Name
ABN
Contact Name
Position Title
Postal Address
Phone
Email
SPONSORSHIP TYPE
Gold $10,000 plus $1,000 GST TOTAL $11,000 incl. GST
Silver $5,000 plus $500 GST TOTAL $5,500 incl. GST
Bronze $1,000 plus $100 GST TOTAL $1,100 incl. GST
PAYMENT DETAILS
Cheque Made payable to ‘Haileybury’
EFT BSB: 033 000 | Account No: 442408 | Account Name: Haileybury | Reference: 92019
Credit Card
Cardholders Name
Card Type Mastercard Visa
Card No.
Expiry Date /
PLEASE NOTE: This document becomes a tax invoice / receipt once paid
HAILEYBURY | ABN 34 004 228 906 | 855 Springvale Road Keysborough VIC 3173 | marketing@haileybury.vic.edu.auYou can also read
