Exponential Innovation Course

Exponential Innovation Course

                   Exponential Innovation Course
How to thrive and remain relevant in the face of persistent, rapid technological change?

As the COVID-19 evidenced, large corporations, academic institutions, governments, and impact-
driven organizations all face a common need to thrive and remain relevant in the face of persistent,
rapid technological change. Whether they succeed largely depends on their ability to ideate
effectively, track and monitor relevant trends and competitors, understand implications of and
methods for leveraging emerging technologies, and allocate the right human and financial
resources to the innovation function.

This course gives enterprise leaders, students and management teams the practical knowledge,
case studies and best practices needed to successfully navigate technological changes and to
innovate successfully.

Dr. Neta Kela-Madar
Dr. Neta Kela has more 15 years of experience in global business development and innovation and
entrepreneurship education in advanced healthcare technologies. Dr. Kela has extensive
experience in developing innovation and disruptive technologies in life science industry with
proven clinical background in immunology, immunotherapy and drug development from Stanford
University (CA, USA). Dr. Kela holds a PhD in immunology from the Weizmann Institute of
Science and won The McCormick Award from Stanford University. Dr. Kela serves as the CEO
of the Innovation accelerator and the head of Innovation and entrepreneurship program and senior
faculty in SCE (engineering College). Dr. Kela is the author of academic papers and serves as
scientific adviser in the ScienceAbroad and ISPIM science and innovation organizations. Dr. Kela
has been invited as an innovation expert by the Israeli media (YNET, GLOBES, MAARIV,
CHANNEL 10 and more), by organizations (National Cyber Institute, Air Force, Science Abroad,
Blender), and by academic institutes (Tel-Aviv Academic institute, McGill University).

Exponential Innovation Course

Week      Topic

1         Moving from Incremental to Exponential Innovation. Overview of the
          Industry Landscape (products, customers, stakeholders, and structure).
          Reimagining Innovation in an exponential world.

          CASE: Creating Certainty in Uncertainty. Exponential Innovation
2         Continuous Innovation Model. Evidence based Innovation. The Lean
          Movement. Design Thinking. Systems Thinking.
          CASE: The Lean Canvas

3         How I can innovate? Innovative products Successes and Failures –
          overview of recent successes and failures. Innovation as a Business
          Model (Business Model Canvas). Creating value with Innovation (Value
          Proposition).
          CASE: Can the desert become green? The Israeli Innovation Case.

4         Tools of the Innovator (ExO Canvas, Customer Journey, Customer Forces,
          Customer Discovery). Defining modes of innovation: Analysis of
          innovative products success and failure by their innovative scale.
          CASE: Everything can be measured.

5         Exponential Technologies. Innovating looking outside your industry. The
          Impact of innovation: analysis of the effect of entrepreneurs/innovative
          companies and technologies on society, economy and health. PEST
          analysis.
          CASE: The Age of Innovation Immune System; the Coronavirus Case

6         Biomimicry. Nature as Innovator. Innovate using biomimicry models and
          leveraging natures ability to survive and thrive for 3.8 billion years.
          CASE: Whale Power; using Tubular Nodes to increase lift 80% and reduce
          drag. 20%

Exponential Innovation Course

7         Facilitation to empower the wisdom of crowds and leverage diversity.
          Coaching mindset, questions over answers. Introduce Open Innovation
          concepts.
          CASE: Prepare to facilitate an active innovation discussion.

8         Creating a Culture of Innovation (empowerment, creativity, challenging the
          status quo). Methods and techniques of Innovation development within
          organization (Intrapreneurship) from existing products – PART 2 :
          SCAMPER

9         Project: Innovate your current job, way of doing things with what you’ve
          learned.

10        The immune innovation model for corporates: How to create innovation
          immunity in innovation epidemic?

11        Strategies in new Product development during innovation epidemic:
          Identifying and Assessing Opportunities for Innovation. Review and
          discussion of Cymbalta case study
          Analysis of key trends, impact of industry trends on future products

12        Defining modes of innovation: Analysis of innovative products success and
          failure by their innovative scale

13        Fueling corporates with innovation: Methods and techniques to create
          innovative teams.

14        Alchemist Innovation – innovation development within organization from
          existing products – (Intrapreneurship).

Exponential Innovation Course

Reading
Required:
Reimagining Innovation by Aaron D. Bare and N. Forbes Shannon (2020)

Scaling Lean; Mastering the Key Metrics for Startup growth, by Ash Maurya (2016)

Case Studies: as specified.

Other:

The Future Is Faster Than You Think: How Converging Technologies Are Transforming
Business, Industries, and Our Lives (Exponential Technology Series) by Peter Diamondis
(2020)

Exponential Organizations 2.0; Why Organization are Ten Times Better, Faster and Cheaper
than Yours (and What to Do About It). by Salim Ismail, Michael S. Malone and Yuri van Geest
(2020)

Exponential Transformation: Evolve Your Organization (and Change the World) With a 10-
Week ExO Sprint by Salim Ismail, Francisco Palao, and Michelle Lapierre (2019)

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
By Alex Osterwalder and Yves Pigneur (2010)

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
By Alex Osterwalder and Yves Pigneur (2014)

New Products Management,9th ed., by Merle Crawford and Anthony DiBendetto (2013)

Product Design and Development (5th Edition)., Ulrich, Karl and Eppinger, Steven (2012).
McGraw-Hill Irwin.

Unrelenting Innovation: How to Create a Culture for Market Dominance, Gerard J. Tellis
(2013)

The Third Wave: An Entrepreneur's Vision of the Future, Steve Case, (2016)

New Products Management,9th ed., by Merle Crawford and Anthony DiBendetto

Product Design and Development (5th Edition)., Ulrich, Karl and Eppinger, Steven
(2012). McGraw-Hill Irwin.

Exponential Innovation Course

Strategic Management of Technology and Innovation, Fifth edition, Robert A.
Burgelman, Clayton M. Christensen, Steven C. Wheelwright, McGraw-Hill higher
education, 2009.

Unrelenting Innovation: How to Create a Culture for Market Dominance (2013)
Gerard J. Tellis

The Third Wave: An Entrepreneur's Vision of the Future, Steve Case, 2016

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone
Starting Anything, by Guy Kawasaki 2015

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-
Class Performers, Timothy Ferriss, 2016