Digital Solutions In a time of uncertainty - Utilising your online presence and in a smart, social and innovative way - GiveEasy
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Digital
Solutions
In a time of uncertainty
Utilising your online presence and in a smart, social and innovative way
.
Be Courageous and
Creative in these
Challenging times
These are uncertain times. Coronavirus has created significant uncertainty to our everyday lives both
overseas and now in Australia. A number of big events have been cancelled indefinitely and we are starting to
see charity events being cancelled. For some organisations, their gala dinner or fun run is material to the
income that their organisation brings in.
These challenging times force us to be creative, courageous and think outside the box. We’ve put together
some helpful ideas and suggestions which you could implement in the short term to “fill the gap” and keep your
supporters up to date with developments. It’s about utilising your online presence and in a smart and
innovative way.
Those that are able to swiftly and quickly change strategy will benefit immensely. We hope these ideas will
bring your events online and keep supporters updated.
Photo by Tim Marshall on Unsplash
Your “live event” or “race” has been
cancelled, now what?!
Use this in your top line messaging to idea
create a focus on the shortfall from the loss
1
Online
of this event. Use Email, SMS and Social to
maximise donations across all
donation channels.
Your online appeal needs to communicate
that you need these funds to keep servicing
those that need your help.
Appeal
Don’t panic, you can set up a new donation page within a day
Mobilise
idea
Ambasadors
2
We’ve seen the success of the Celeste Barber bushfire fundraiser. Get your board members and volunteers to
be advocates on social media for your cause. It is more likely that your supporters or potential supporters are
checking social media more than they ever did for the latest update.
Remember to track these donations from social, so you can see where they are coming from
Photo by Perry Grone on Unsplash5
Send an SMS to those that idea
were going to attend the event
and give them an opportunity
3
to donate .
98% of SMSes are read so it’s
Jack,
Unfortunately
we’ve had to
Utilise
the best mechanism to
communicate any changes
cancel our event.
Please donate
here and
SMS
to those that rely on support our
urgent appeal One-click donations makes it
your service. easy for your supporters
today.
to give on the go
© 2018 Creative – Presentation template6
idea
4
Giving Day
Turn your gala event or fundraising
luncheon to an online Giving Day.
Focus on why you are doing the giving day
and it’s always important to try to secure
matchers and create momentum around
the day itself.
This is a great way to add excitement to your appeal and make your
supporters feel like they’re part of something for the day
© 2018 Creative – Presentation template7
idea
5
Update Remember to add
trackable donation
links across all your
Website webpages and social
channels
& Social
It’s important that you update your
website and social media regularly
with how COVID-19 is affecting your
organisation (if at all) and
your response.
© 2018 Creative – Presentation template Photo by Jason Rosewell on Unsplash8
idea
Feel
6 connected
This is the time for Community to come
together. Your charity might provide that
for your donor. Show them that they
matter, no matter how small their donation
Send them an MMS (SMS including a photo) of a
real-time cause that your charity has supported.
They will feel connected and engaged immediately
© 2018 Creative – Presentation template Photo by William White on Unsplash9
Try new idea
things 7
Add a video to your donation page so your
donor stays on your donation page rather This is the time
than being diverted across to you a to take advantage of the
sperate browser. latest technology.
Just as you can use conference
calls or video meetings, you can also
use technology to communicate with
supporters, constituents, and the
public. Why not run a live webinar
with updates on your charities
projects.
You might also want to get your CEO,
or ambassador to send a message out
using video.
Photo by Tim Foster on Unsplash
© 2018 Creative – Presentation template10
With the ability to change and test on the go, using We’re here
for you
digital tools are quick and can easily be changed as
your needs develop.
The world is changing before our eyes and the online
world is becoming the primary way to connect until
things settle down and return to normal.
We are here to help you as you test and transition to
more digital fundraising methods, so feel free to give us
a call to pick our brains.
The GiveEasy team.
© 2018 Creative – Presentation templateYour complete digital fundraising partner year-round
Flexible donation pages Giving days
Personalised email links Crowdfunding
SMS donations Peer to peer
SMS communication Gala dinner support
Social media support
GiveEasy www.giveeasy.org (02) 8668 5579 606A/3 Waverley Street, Bondi Junction, Sydney, NSW 2022, Australia
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