Culture Deck 2021 - Ibotta
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Culture Deck
2021
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent.
Want to be a part of a high-
performing team that’s helping
millions of people every day?
You’re in good company!
Guided by our mission to make
every purchase rewarding, and our
values, we come to work energized
by the business problems we get to
solve, the technology we get to
build, and the people we get to
innovate (and have fun) with.
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 2
We are passionate about our mission © 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 3
We help Savers
“ As a middle-class family, living
paycheck to paycheck, saving
money is a big deal to me and
my husband. Making ends meet
is probably one of the toughest
things an average American
can go through.
– Alesia M., Barnesville, GA
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 4
4
We help Savers What’s so special about Ibotta? We help people in a very tangible way – we pay them. The more we give back, the more we earn. We don’t have to choose between doing good and doing well. © 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 5
We help performance marketers
“ Platforms that can not only
deliver real eyeballs but convert
them into sales are the biggest
winners of digital ad spend shift.
– Roxanne Bernstein
CMO, Post® (2017-2020)
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 6
Our core values
INTEGRITY
BOLDNESS
OWNERSHIP
TEAMWORK
TRANSPARENCY
ADVOCATE FOR SAVERS
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 7
Our core values
Integrity Boldness Ownership
We trust each other. We are not afraid to break We outhustle. We are
We dedicate time to the status-quo. We break empowered. We take
give back. We speak the mold. We foster a responsibility for our actions
the truth. We treat culture of continuous and mistakes. We
company resources as learning. We believe a encourage team members
if they were our own. good idea can come to advocate for themselves.
from anywhere.
Teamwork Transparency Advocate for Savers
We look for opportunities We proactively We are are champions
to bring others into our share information. We for the Saver.
work. We collaborate share our results at We take responsibility
enthusiastically. We pride company meetings. for delivering
ourselves on being We discuss exceptional experiences
solutions-oriented. performance openly. for our Savers.
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 8
How we live our values Our Vision is for Ibotta to be seen as a leader Women @ Ibotta equips, educates, and The Ibotta Gives team acts as the liaison among tech companies in the U.S. on issues of empowers women and allies to be their best, between our employees and the community. Diversity & Inclusion. Our Mission is to enhance most authentic selves in and out of the office. We look to partner with organizations that our our culture & business by focusing on Diversity Unfettered discourse and meaningful events team is passionate about in order to identify & Inclusion through education, programs & are our tools, equality and connection are our opportunities to volunteer our time or to offer self-discovery. We commit to not compromise goals. Women @ Ibotta is a powerful force for financial support. Our overall goal is to improve our goals and values in furthering this mission, women and allies at Ibotta. The impact of our the lives of the people around us. Ibotta Gives but will do so in a professional manner and in events and connections pushes us do more, facilitates opportunities to give back to our keeping with Ibotta’s core values. We aspire go farther, and feel confident in our community whether it's volunteering events, to become an integral resource to Ibotta’s professional and personal lives. coat drives, school supply drives, etc. leadership on issues and policies involving Diversity & Inclusion. © 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 9
A message from our Founder & CEO
“ We invite you to join our mission to make
every purchase rewarding – and make
lasting contributions that you’ll be proud of.
More than that, we hope Ibotta helps you
build a big, bright, future for your career.
We know a good idea can come from
anywhere and encourage innovation,
creativity, and collaboration. That way,
every employee can look back on their
time at Ibotta and see substantial projects
with substantial impact.
– Bryan Leach, Ibotta
Founder & CEO
© 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 10
10Culture @ Ibotta | 2021 © 2021 Ibotta, Inc. Proprietary and confidential, not to be shared without Ibotta’s express consent. 11
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