CES 2019 THE MINDSHARE @ CES EXPERIENCE - Mindshare In The Loop
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CES 2019 THE MINDSHARE @ CES EXPERIENCE
EXPERIENCE SEASON 1
PREMIERED @ CES 2018
[TAKE ME THERE]
SEASON 2
PREMIERED @ CES 2019
COMING SOON
THE CES EXPEREINCE
Three key themes of this year’s show:
Infrastructure Intelligence Interconnectedness
On display were tech elements that Artificial intelligence is increasingly Getting devices and technology to
will support and enable the next interwoven into every piece of work together is a problem that still
round of tech innovation – 5G technology enabling faster decision vexes the industry. We see large and
wireless that will achieve speeds up making, better personalization and small players aggressively working
to 100x faster than 4G and cloud greater relevancy to be the default ‘OS’ that overcomes
computing to store the data, and wins this challenge
applications, etc. that will fuel new
products, services and experiences
Marketing Implications The Must See, Part 1 What our experts have to say about new technologies, what to expect in 2019, and the implications for brands. Featuring from Mindshare: Adam Gerhart USA CEO Rachel Lowenstein Associate Director, Invention+ Janet Lavine Managing Director, Invention+ Ritu Trivedi Executive Director, Global Client Lead Share this video: https://youtu.be/hn1gSkdeIko
Marketing Implications The Must See, Part 2 What our experts have to say about new technologies, what to expect in 2019, and the implications for brands. Featuring from Mindshare: Kelly Garland Associate Director, Invention+ Jim Cridlin Global Head of Innovation & Partnerships Zach Freeman Manager, Invention+ Share this video: https://youtu.be/7hmvfI1l9P0
Marketing Implications The Show Floor Tour Tour the show floor and hear how new technologies will change consumer behavior this year and into the future. Featuring from Mindshare: Rachel Lowenstein Associate Director, Invention+ Share this video: https://youtu.be/Y4_mDV-oeWI
Marketing Implications
MindshareInTheLoop.com
Visit the blog of Mindshare
North America for news,
videos and highlights from
CES 2019.
TAKE ME TO
MINDSHARE IN THE LOOP
THE CES EXPERIENCE
Share the site:
http://www.mindshareintheloop.com/h
ome/category/events/ces/Six Areas of Industry Focus:
1. 5G
2. SOUND AND VISION
3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY
4. TRANSPORT - DRONES, ROBOTS AND VEHICLES
5. SMART HOMES AND CITIES
6. ONE MORE THING…THAT APPLE AD1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
5G: What You Should Know
One of the “Stars” of CES Rolling out in USA in 2019. Up to 100x Faster than 4G Expected to transform
(though it was more about Critical mass in USA (and multiple industries
the concept of 5G versus EU) could be as early as including: transportation
actual 5G enabled 2020 (or later…) and cities (driverless
products at this stage) cars), medicine (remotely
controlled operations),
and personal
entertainment (faster
downloads and streaming)1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
Sound and Vision: What You Should Know
Screens are getting Voice is making its way Voice technology is VR still trying to find a
flexible into everything getting better; it’s compelling use case
becoming more accurate beyond gaming and
and more personalized. entertainment1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
Health and Wellness: What You Should Know
Health & Wellness is BIG The tech is pivoting from Consumers view health Wellness is an all
business ($4.2tn globally) monitoring health to data as extremely personal encompassing term now –
enabling wellness AND (and valuable); discussion beauty, mental and
offering not only around right of consumers physical health, fitness,
‘diagnosis’ but suggested to own (and profit from) prevention, diagnosis and
courses of action that data is proliferating more.1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
Transport: What You Should Know Transportation will look Transport will be much It will be more efficient The in-vehicle experience different in the future. more autonomous and (and theoretically better will change and Personalized modes of safer (98% of all accidents for the environment) entertainment will transport and transport are result of human error; dominate that converts easily from a eliminate the human and passenger vehicle to a you eliminate the error) freight vehicle will be common
1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
Smart Homes and Cities: What You Should Know Companies are battling it Google, Amazon, Apple But lots of smaller niche Voice control is a key out to be the central home and Samsung appear to be competitors also in the accelerant of smart home control/coordinator in the lead space
1. 5G 2. SOUND AND VISION 3. HEALTH AND WELLNESS - FITNESS, NUTRITION & BEAUTY 4. TRANSPORT - DRONES, ROBOTS AND VEHICLES 5. SMART HOMES AND CITIES 6. ONE MORE THING…THAT APPLE AD
Apple is staking out a different space
TREND
from / TECH
the rest of the industry
NAME
INFO ON WHY THIS IS
IMPORTANTApple has repeatedly slammed its rivals for stockpiling and misusing personal data for
profit. Apple claims that it collects your data but doesn’t sell it or allow it to go off
platform. It’s ad at CES was its only involvement in the show.
“Thisisis
“This
surveillance”
surveillance”
(Tim Cook on Google and Facebook data practices)Thank you
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