Finding your STEM superheroes - How Bright Network helped Vodafone attract hard-to-reach graduate - In-house Recruitment
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Finding your STEM superheroes How Bright Network h e l p e d Vo d a f o n e a t t r a c t hard-to-reach graduate talent
What we’ll talk about today
1Vodafone’s
2
How Bright
3
Recruitment
recruitment Network used solutions for the
challenges knowledge of next generation
our members to
help
About us
Joshua Maddison Future
Talent and EVP Manager
Vodafone
Anu Manthri
Head of Business
Development
Bright Network
Bright Network’s mission To connect the next generation with the opportunities, insights and advice to succeed as the workforce of tomorrow.
Why What How
We think ambitious young We help businesses to We use data and insight to
people from all reach and recruit the best give members free, tailored
backgrounds should have talent and we support advice and access to jobs.
access to the best job they young people entering their And we provide a finely-
deserve career
targeted pool of candidates
for clients
190,000 76% 59% members state educated female 26% 40% 85% STEM BAME outside London
The challenge:
To raise profile as a leading tech
employer among the best graduates,
• One of the world’s leading mobile with a focus on attracting ambitious
communications providers female candidates.
• Employs over 13,000 people across the
UK
Targets
• Prides itself on developing young talent
• Change image away from solely a retail
through youth programmes firm
• Build relationships with candidates
• Vodafone recognised as a desirable
employer for female graduates
Discover your next generation of talent
From one generation to the next Millennials Generation Z Diversity Intersectionality Tech-savvy Tech-innate Facebook and Twitter Instagram and Snapchat Share/like Invent/crowdsource Me-generation Collective Physical health Mental health
Millennials were taught to be
digital. Generation Z were born
to beWhat will graduates need in another 10 years’
time?We stay close to our 190k members Regular research to Data and insights Building high-touch find out what our using our bespoke relationships with members need technology each member
Everything we do is powered by rich data and insights
Gender Analytics
Location Content
consumed
Our data
Degree
insights engine Advice
course
Personal Emails
information openedCombining rich data, technology and
insight to provide a tailored
experienceA Bright Network member’s journey
1 2 3 4 5
Student meets Bright Receives finely- Reads further email Receives call from our Applies for and
Network reps on targeted email about a role - talent team and has secures a graduate
campus and signs up, about sector- targeted based on deeper conversation role
free of charge specific event event attendance about the role
and online
behaviourSam’s journey
Applied for role at
“Without Bright Network I would Vodafone following
have been lost or still pursuing law. an email notification
Studied law at The difference was the personal
university phone call I received inviting me to an
event”
Rugby club captain Completed
and president internship
Attended Bright
Subscribed to updates Network Festival82% say it’s important to meet a company ‘s representatives before applying for a role
Events to empower, educate and enable young people from
all backgrounds
Women in Diversity & Women in
Leadership Inclusion Technology,
Engineering and
Consulting
“ Bright Network is unique in organising events such as this. It’s an excellent
opportunity to promote diversity and inclusion while giving students the chance
to meet so many different employers ”The solution:
• Data insights to create finely-targeted,
personalised emails to potential
candidates
”Bright Network has been
instrumental in helping us access • Created content for Bright Network’s
the high-calibre graduate talent Women’s Mini Network to raise
we need for our business” awareness among target audience
• Two bespoke events for a hand-picked
group of members, plus sponsorship
of two Bright Network events
Slide
16The results
Vodafone recognised as desirable tech
employer by candidates
23 traceable hires
Slide £500 cost per hire
16Our key takeaways
Know your Digital shouldn’t replace Spend time on
audience face to face targeting
Find out about the Gen Z cares about If you’re looking for a
candidates you want to genuine, authentic particular group of
attract and stay close to relationships and
candidates, work on
their needs interactions
finely-targetingThank you for your time Chat with us today W: employers.brightnetwork.co.uk @brightnetwork
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