CINEMA & THE CITIES THE ROLE OF EXPERIENCE IN ENTERTAINMENT - INTRODUCTION & PANEL

CINEMA
   & THE CITIES
   THE ROLE
   OF EXPERIENCE
   IN ENTERTAINMENT

MAY THE 20TH - MAJESTIC HOTEL
INTRODUCTION & PANEL

CINEMA & THE CITIES

Now in its third year, Mastercard is proud to be an Official Partner of
the Festival de Cannes.
To celebrate this prestigious partnership and to highlight the deep passion people
around the world have for Cinema, Mastercard has created the Cinema and the
Cities program during the Festival.
Cinema & the Cities brings together a panel of insiders and experts during the
Cannes Film Festival to discuss a topic related to film in cities. In 2016, we
discussed the role played by cities in cinema and how cities are represented on the
big screen. This year we are exploring what makes cinema a priceless experience!
As a partner of consumers daily lives, Mastercard is very attuned to the question
of experience.
And among the many priceless entertainment experiences that big cities offer,
cinema stands out as a special one.
In support of our discussion, we conducted a study of the general public to find
out what going to the the cinema means in 7 different cities.
Celebrating cinema as a cultural and collective passion in priceless cities, that is
the essence of Cinema and the Cities!

                            ABOUT OUR PANEL :
A panel of experts will discuss the present and future state of cinema as a cultural outlet,
the new forms of cinema experiences that are merging in the city and around the world and
create a view on the future state.
Nick Vivarelli – Journalist and author - VARIETY
Stuart Brown – Head of Programme & Acquisitions - BRITISH FILM INSTITUTE
Lisa Nesselson – Film critic - FRANCE 24
Rose Beaumont – Senior Vice- President global marketing and communications - MASTERCARD

NICK VIVARELLI

                  Journalist & author
                       VARIETY

Born in Florence to an American mother and an Italian father,
Nick Vivarelli has spent plenty of time in both countries. After
studying comparative literature at New York University, he
dabbled as a literary translator and art gallery organizer before
venturing into journalism and film criticism. Since then, he has
worked for several media outlets, including The Associated
Press and Newsweek.
A regular on the international film festival circuit, he is currently
Italy and Middle East correspondent for Variety. He is also the
author of «Slalom» a Tuscany-set thriller published by Manni
Editori in Italy.

LISA NESSELSON

                      Film Critic
                     FRANCE 24

Paris-based Lisa Nesselson is a well-rounded American
from Chicago whose interests include film, cinema, movies
and motion pictures. She’s been the in-house film critic for
the English-language channel of France’s 24-hour TV news
network France 24 since 2010. After 17 years in the pages
of ‘Variety’ she began reviewing for SCREEN International
in 2008. Lisa has moderated film festival conversations with
David Cronenberg, Tippi Hedren, Will Ferrell, Claude Lelouch
and others.
She was a member of the Cannes Film Festival’s Camera d’Or
jury in 2014.

STUART BROWN

      Head of Programme & Acquisitions
          BRITISH FILM INSTITUTE

Stuart Brown was appointed the BFI’s Head of Programme &
Acquisitions in 2015. Stuart is a key force in unifying the BFI’s
audience strategy, maximising the cultural and commercial
performance of BFI cinemas and BFI distribution across UK
theatrical, nontheatrical, DVD, VoD service BFI Player and
international touring programmes. Stuart has overseen several
successful cross-platform projects including Shakespeare
on Film, Dissent & Disruption: Alan Clarke and the Complete
Martin Scorsese Retrospective.

Stuart was previously Head of Events at the BFI. Joining the
organisation in 2000, he was responsible for programming
and producing sell-out seasons and events, playing a
central role in bringing new audiences to BFI Southbank,
taking the work of the BFI to audiences across the UK, and
growing commercial revenues. This included a lead role in the
development, programming and delivery of BFI blockbuster
seasons HITCHCOCK, GOTHIC and SCI-FI. Stuart also
pioneered popular programme strands across BFI Southbank
and BFI Festivals and creating must-see events which have
garnered national and international attention including BUG:
The Evolution of Music Video and Sonic Cinema.

ROSE BEAUMONT

           Senior Vice President,
    Global Marketing & Communications
              MASTERCARD

Rose Beaumont is senior vice president, global marketing &
communications for Mastercard. In this role, Rose is focused
on delivering integrated communications solutions that drive
Mastercard’s business performance, enhance our reputation
and drive engagement and understanding across all audiences.

Prior to joining Mastercard, Rose was with The Walt Disney
Company, where she was most recently executive director of
communications for Europe, Middle East and Africa. Prior to
that, Rose was director of communications for Yahoo! Europe.
Rose also brings a wealth of experience from her previous roles
at Nickelodeon and several communications agencies where
she worked for American Express, Anheuser Busch, Fruit
of the Loom and HSBC. A passionate believer in the power
of communications, Rose’s expertise lies in helping a brand
connect with its many audiences in creative and innovative
ways.