Brandfaces_ INFLUENCER TESTIMONIAL PORTFOLIO - Media Impact
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brandfaces_
INFLUENCER TESTIMONIAL
PORTFOLIO
1
AGENDA _
01
INFLUENCER MARKETING BY
AXEL SPRINGER BRAND
STUDIOS: WHO WE ARE
02 INFLUENCER PLATFORM:
WHAT WE OFFER
03 BEST CASES:
WHAT WE CAN DO FOR
OUR CLIENTS
Social media stars „Die Lochis“ for „Deutsche Post“
2 Influencer Reach Instagram July 2021
INFLUENCER MARKETING
BY AXEL SPRINGER
BRAND STUDIOS: WHO
WE ARE
Giga influencer Julien Bam for MediaMarkt-Saturn
3 Influencer Reach Instagram July 2021
COME TO US_
Tim Oliver
Schultz
Vladimir
− Storytelling is in our DNA and has been for 72
Burlakov
years.
− With BILD and WELT, we have Germany's
biggest digital news platforms, with 60 million
Ben Münchow
unique users.
− We set the tone and tell what Germany is
talking about and what really moves people.
Emilio
Sakraya
− We operate without any intermediary agency.
Sonja Caro Culd − We are Your strong 360° partner across all
Eugen Bauder
Gerhardt
platforms!
Maria Ehrich
PLACE TO B- Berlinale 2019 influencer party
4
WE LOOK LIKE
YOU_
− We find THE ideal brandface for Your
campaign - because we work with the biggest
stars in the industry.
− We create the blockbuster to Your brand:
Social, digital, TV, audio & print.
− We create from a single source the ideal
stories for all channels
− brandfaces give Your brand a face.
− brandfaces become the main actors of Your
campaign
Actress Emilia Schüle for VW – eUp for all
− brandfaces remain in memory.
Your story becomes our story.
5 Influencer Reach Instagram July 2021
GERMANY'S LARGEST CELEBRITY
NETWORK
FRANZISKA VAN ALMSICK
SOPHIA THOMALLA
LISA & LENA
CELEBRITY-NETWORK TESTIMONIALS/MODEL-AGENCY INFLUENCERS
As Germany's most innovative media Over 300 super celebrities already More than 100 high-end influencers of all
company with brands like BILD, cooperated with us in 18 years genres with a total reach of over 303 million
WELT and PLACE TO B, we have of BILD brand concepts. united in our PLACE TO B network. The brand
contact to the biggest stars in the of Generation Z with parties, influencer
We find the right face award, TV show, Instagram channel
world. We negotiate best conditions,
for each brand & product. & a glossy magazine.
without any intermediate agency!
6
INFLUENCER PLATFORM:
WHAT WE OFFER
Model Stefanie Giesinger for L'Oréal
7 Influencer Reach Instagram July 2021
WE ACCOMPANY OUR CLIENTS
THROUGHOUT THE ENTIRE CAMPAIGN
REALISATION
MONITORING & REPORTING
& DEVELOPMENT
We deliver full service: We monitor influencer
We handle the contracts activities across all
with Your testimonial and channels, optimise them
accompany the entire in real time and report
STRATEGY & MATCHING campaign. on all KPIs.
CREATION & PRODUCTION
We identify the right faces We create and produce the
for Your campaign & complete content for all
create holistic concepts channels, in close cooperation
for all channels. with our clients.
8
LOST IN THE DATA JUNGLE?
WE FIND THE RIGHT INFLUENCERS FOR YOUR CAMPAIGN
− Influencers from all interest areas
Food, fashion, tech etc.
− All sizes
micro/medium/macro (5,000 to > 1 mill. followers)
− All platforms
YouTube, Instagram/-stories, Facebook, Twitter, Snapchat, Blogs
We find Your influencers in two stages:
Data based selection
− Demographics
− Channel KPIs, such as development of view rates, engagement
rates, follower growth, etc.
Manual verification of data-based selection
− Brand Fit
− Quality of content and topics
− Competition check and brand safety Sedcard example
− Evaluation of cooperation in dialogue
with the respective influencer.
9
BEST CASES:
WHAT WE CAN DO FOR
OUR CLIENTS
Presenter Eva Brenner for iRobot- Volks-Staubsauger
10 Influencer Reach Instagram July 2021BEST CASE: > 500,000
Views
Ø 03:12 min.
FITNESS-CHAIN MCFIT: influencer Dwelling time
Rebecca Mir &
GNTM-winner Rebecca Mir Pietro Lombardi >2.5 mill.
& superstar Pietro Lombardi Social media impressions
24,000,000
The challenge: Ad impressions- retargeting
2019: McFIT needs to position itself as a lifestyle brand.
Target group: Young fitness enthusiasts with a lifestyle focus.
Individual approach through
targeting
On BILD, regional retargeting
The solution! throughout portfolio.
Our BILD Influencer Story The offer of the respective club,
Top model Rebecca Mir and DSDS star based within their respective
Pietro Lombardi are sourced as Brandfit place of residence, is delivered
testimonials, showing their fans exclusive directly to them
insights into their everyday sporting lives
on BILD - for them to copy.
With social media extension
The story is extended to the stars’
social media channels.
Under the hashtag #proudofme, Pls. click here to
the stars keep showing new see Brand Story
insights into their daily fitness
routine.
11 Influencer Reach Instagram July 2021BEST CASE: >600,000
Views
MEDIAMARKT – SATURN Ø 03:32 min.
Dwelling time
bibisbeautypalace Pietro Julien Barbara
Lombardi Bam Schöneberger Boris Becker Peter Zwegat 44.3 mill.
The challenge: Total-print reach
MediaMarkt and Saturn need to position themselves against
major retailers and to show that both brands in the lead,
when it comes to service quality. Campaign extension
to social media
At the sae time of
The solution! campaign start, stories
Barbara Schöneberger, Pietro Lombardi, Boris
are posted on social
Becker, Peter Zwegat, Julien Bam and Bibi show in
media.
glamorous, tabloid-style stories, that any everyday
problem can be solved thanks to
MediaMarkt/Saturn's perfect service quality.
Reach boost with
BILD print
The print campaign
What's going on in celebrity
provides a
Germany?
substantial reach
We turn the celebrity stories
boost: We create a
from Media-Markt/Saturn into
daily column in BILD,
real BILD headlines, turn the
prominently placed
story of the mini commercials
on the last page.
into real scandals with real
paparazzo shots of the VIPs! Pls. click here to
see Brand Story
12 Influencer Reach Instagram July 2021BEST CASE:
Pls. click here to
ALLIANZ „VOLKS-PFLEGEVORSORGE“ see Volks-Produkt
WITH DIETER HALLERVORDEN
Challenge:
How can the topic of private long-term care provision be
further positioned in the German marke,t despite all the We combine our brand
uncertainties caused by the Corona crisis, and how do we
concepts with Your
reach the relevant target groups?
products and the ideally
matching faces!
The solution!
With Dieter Hallervorden as Allianz's care
ambassador and face of the campaign, we
made the topic of care insurance a talking
point in Germany and explained why private
care provision is so important for everyone.
Components:
This campaign was presented to readers/users with
an attention-catching microsite on BILD.de, large-format
placements in print and prominent day fixed placements
on BILD.de and WELT.de.
13 Influencer Reach from Instagram July 2021BEST CASE:
VW E-UP FOR ALL!
WITH EMILIA SCHÜLE
Challenge:
The time is ripe for electric: It is time for Germany to switch to e-cars
and to buy them, of course. Volkswagen's new e-up! is set to
establish itself in the market as the electric car that will enable
Germans to get started with e-mobility, at an attractive price.
We combine our brand
concepts with Your
products and the ideally
matching faces!
The solution!
We place the VW e-UP prominently on a campaign
microsite and ensure strong attention with additional ad
formats and advertorials.
With Emilia Schüle as a testimonial, we position VW
as a young, urban and hip brand.
14 Influencer Reach Instagram July 2021THIS IS WHAT OUR "With a “Volks” promotion, the POS turns into
an additional media channel.
CLIENTS SAY:
The brand recognition and popularity of
“Volks” promotions with the end consumer
attract attention at retail, enabling Your own
product to stand out against competition."
- Kai Dornbusch, Marketing Manager Germany &
„ Our two-month campaign with Axel Springer Brand Austria bei iRobot
Studio showed that branded content with journalistic
brand DNA and smart data mechanics not only
entertains target groups but also activates them
sustainably.
In particular, the great cooperation with influencers on „ The marketing expertise in strategy and
BILD.de and social media was fully convincing in terms conception, together with the journalistic
of image uplifts and conversions. know-how in realisation exceeded our
expectations.“
Publisher Storytelling+ Data+ Influencer =
Simply good content marketing!"
- Lukas Kaiser; Head of Marketing -
Pierre Geisensetter; Company Spokesman MediaMarktSaturn
McFit Global Group.
15OUR SCALABLE
INFLUENCER RATES 1,2,3 !
32 €
Instagram post CPM
115 €
Instagram story CPM
210 €
YouTube video CPM
Actor Edin Hasanovic for Mercedes-Benz
Influencer reach Instagram July 2021. Booking of blog posts, Snapchat, Pinterest, Facebook upon request possible.
1 non-binding influencer suggestions are provided by AS Brand Studios. Subject to final confirmation by the respective influencer; Minimum booking volume 2.500€
2 All rates are gross rates. Discounts can be granted. Agency commission is granted to media-buying agencies, as recognised by Media Impact.
16 3 In case of integration into brand stories or other advertising material, additional buyouts per influencer may arise (after final agreement; for classic celebrities, XL influencers or special accounts also higher CPM, if
necessary); Plus, daily fee for on-site production (if necessary); Pure testimonial costs, e.g., in brand concepts (without additional social media postings) are calculated individually together with creation costs as usual. All
rates plus VAT, where applicable. Subject to alteration and printing errors. The Instagram Story Views and YouTube Views are based on an estimate. The actual view guarantee can only be given after the commitment of the
influencers selected for the campaign.CONTACT US
fellin.wolter@axelspringer.com
Director International Sales
Media Impact GmbH & Co.KG
Zimmerstraße 50
10888 Berlin
Presenter Barbara Schöneberger for
MediaMarkt-Saturn
17 Influencer Reach Instagram July 2021You can also read
